ukti corporate plan 2010-11[1]

8/8/2019 UKTI Corporate Plan 2010-11[1]

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UK TRADE & INVESTMENT

CoRpoRATE plAN 2010-11


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UKTI Corporate Plan 2010-11 Page 1

AlgeriaAlgiers

AngolaLuanda

ArgentinaBuenos Aires

AustraliaBrisbaneMelbournePerthSydney

AustriaVienna

AzerbaijanBaku

BahrainManama

BangladeshDhaka

BarbadosBridgetown1Belgium

Brussels

Bosnia&HerzegovinaSarajevo

BrazilBrasiliaPorto AlegreRecife

Rio de JaneiroSo Paulo

Brunei Bandar SeriBegawan

BulgariaSofia

CanadaCalgary

MontrealOttawaToronto

Vancouver

ChileSantiago

ChinaBeijingChongqingGuangzhouShanghai

ColombiaBogot

CostaRicaSan Jos

CroatiaZagreb

Cuba Havana

CyprusNicosia

CzechRepublicPrague

DenmarkCopenhagen

DominicanRepublicSanto Domingo

EcuadorQuito

EgyptAlexandriaCairo

EstoniaTallinn

Ethiopia

Addis AbabaFinlandHelsinki

FranceBordeauxLilleLyonParis

GermanyBerlinDsseldorfMunich

GhanaAccra

Greece Athens

HongKong&Macao

Hong Kong

HungaryBudapest

IcelandReykjavik

IndiaAhmedabad

BangaloreChandigarhChennai

HyderabadKolkataMumbaiNew DelhiPune

IndonesiaJakarta

Iraq Baghdad

IrelandDublin

IsraelTel Aviv

Italy MilanNaplesRome

JamaicaKingston

JapanOsakaTokyo

JordanAmman

KazakhstanAstanaAtyrau

KenyaNairobi

KuwaitKuwait City

LatviaRiga

LebanonBeirut

LibyaTripoli

LithuaniaVilnius1Luxembourg

Luxembourg

MalaysiaKuala Lumpur

MexicoGuadalajara

Mexico CityMonterreyTijuana

Villahermosa

MoroccoCasablanca

Rabat1NetherlandsThe Hague

NewZealandAuckland

NigeriaAbuja

Lagos

Port Harcourt

NorwayOslo

OccupiedPalestineJerusalem

OmanMuscat

PakistanIslamabad

KarachiLahore

PanamaPanama City

Peru Lima

PhilippinesManila

PolandWarsaw

PortugalLisbon

QatarDoha

RomaniaBucharest

RussiaEkaterinburgMoscowSt Petersburg

SaudiArabiaal-Khobar

JeddahRiyadh

SerbiaBelgrade

SingaporeSingapore

SlovakiaBratislava

SloveniaLjubljana

SouthAfricaCape Town

DurbanJohannesburg

SouthKoreaSeoul

Spain

BarcelonaBilbao

Madrid

SevilleSriLankaColombo

SudanKhartoum

SwedenStockholm

SwitzerlandBerne

Geneva

Syria Aleppo

Damascus

TaiwanKaohsiungTaipei

TanzaniaDar es Salaam

ThailandBangkok

Trinidad&Tobago

Port of Spain

TunisiaTunis

TurkeyAnkaraIstanbulIzmir2UAE Abu Dhabi

Dubai

Uganda

Kampala

Ukraine

Kyiv

USA BostonChicago

HoustonLos AngelesMiamiNew YorkSan Francisco

Washington DC

Venezuela

CaracasVietnamHanoi

Ho Chi MinhCity

Yemen Sanaa

1 Although threecountries with separate Posts, Belgium,Netherlands and Luxembourg aretreated as one market;Benelux.

2 Although one countryand one market, theyare provided withseparate targets.

List of UKTI Locations OverseasUKTI is present in the following overseas locations

UK Overview

Regional Development Agencies

Devolved Administrations

UKTI Office

1 London

2 Glasgow

3 Cambridge

4 Bovington

5 Larkhill

UKTI International Trade Directors

1 London*

3 Cambridge*

6 Birmingham*

7 Bristol

8 Guildford*

9 Leeds*

10 Newcastle*

11 Nottingham*

12 Warrington** Co-located with the Regional Development Agencies Co-located with Government Offices

1

3

8

4

5

7

6

1112

9

10

2


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UKTI Corporate Plan 2010-11 Page 2 UKTI Corporate Plan 2010-11 Page 3

International MarketOverview

UKTI Presence

UKTI Office

UKTI has a global

network of staff in162 locations, in

96 markets.

These markets cover

in excess of 98% of

global gross

domestic product.

Our global network

consists of 1,300

staff, of whom

1,100 are locally

engaged, the

majority with privatesector experience.


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UKTICorporatePlan2010-11 Page6 ReturntoContents

Chief Executives Frewrd

2009wasachallengingyear.UKTrade&Investment(UKTI)deliveredcrucialbusinesssupportandservicesthroughoutthisdifficultperiod,whichhelpedcompaniestogrowgloballyandtoovercomebarrierstointernationaltrade.Despitetheeconomicdownturnandthereductioninglobaltrade,UKTIhaseceededitstargetsforbusinessesassistedinthe

yeartodate.Weshouldbeproudofthis.Butwewillneedtodoevenbetterintheyeartocome.

AstheUKandglobaleconomiesrecover,UKTIwillcontinuetoplayakeyroleinUKbusinesssuccess.Our

workhelpsUKcompanieseploitthebenefitsofeporting,ensuringtheyarebestplacedtomakethemostoftheopportunitiesofglobalisationandgrowthinsomemarketsaroundthe

world.Atthesametime,wehaveanimportantroletoplayinattractinghighqualityinvestmenttotheUK.

TosucceedwehavecontinuallytoshowcasetheecellenceattheheartofUKbusinessandtheepertisewehavetooffertheworld.Wemust

rememberthattheUKcontinuestobethepreferredenvironmentfromwhichbusinessescangrow,offeringadiverse,knowledge-basedeconomy,

withstrengthsacrossawiderangeofsectorsand,withoneofthemostopeneconomiesintheworld,theidealplaceforhigh-qualityoverseasinvestment.

Likeeveryoneelse,ourresourceswillbeunderpressureinthecomingyear.

WewillthereforefocusonthoseareasmostlikelytodeliverbenefitstotheUKeconomy,bysignificantlyetendingouroutreachtoUKeportersandtargetinginnovativeand

high-growthinternationalcompanies.Ourtargetsremaincentraltoallouractions.Thatandourfocusonwhatourcustomerswant.

Weface2010fromapositionofstrength.Wewillcontributetotheefficiencychallengesandplayourpartinprovidinggreatervalueformoney.

WhateverthepoliticaldevelopmentsIhaveeveryconfidencethatUKTIwillcontinuetobeseenasoneofthebestorganisationsofitskindintheworldandasanefficient,customerfocusedbody.

Inconclusion,IwouldliketoquotethereportoftheHouseofCommonsBusiness,InnovationandSkillsCommitteeEportingoutof

Recession.ItdescribedUKTIasahighlyadeptorganisationwhoseservicesarevaluedbybusiness.Weareonceagainimpressedbythededicationandprofessionalismofthestaffthatwemetandaddedthat:UKTIisahighlysuccessfulgovernmentagencywhichiswellrespectedbybusiness.ThecurrentfinancialsituationhasputUKTIat

theheartofgovernmenteconomicpolicy.Ifthecountryistobesuccessfulineportingitswayoutofrecession,UKTIwillneedtocontinueitsvitalroleofbringingtogetherthebestofboththepublicandprivatesectorsandtherestofGovernmentneedstobecomemoreawareoftheopportunitiesforbusinessintheirownareasofoperation.

Iagreewholeheartedly,andwiththat

endorsementsoundinginourears,wemustnowsettoworkindeliveringforUKbusinessesandhelpingtheUKeconomytorecover.

SIR ANDREW CAHN KCMGChief Executive ofUK Trade & Investment


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our MissinT deiver maximum vaue fr the UK ecnmy

and fr business in an increasingy gbaised

and cmetitive wrd, and t market the UK

as a sringbard fr gba grwth.

our AimT add vaue t the UK ecnmy by heing

business succeed internatinay.

our VisinT be the mst successfu trade and investment

rganisatin in the wrd.


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Executive Summary

1. TheUKTICorporatePlan2010/11setsoutwhatourtargetsareforthisyear,howweintendtodeliverthemandtheresourceswehaveatourdisposal.AllofwhichwillshowhowweplantodeliverourcontributiontotwoDepartmentalStrategicObjectives:

The Department for Business,Innovation and Skills (BIS):Promote the creation and growth ofbusiness and a strong enterpriseeconomy across all regions,The Foreign and CommonwealthOffice (FCO):Support the British economy.

2. UKTIhasavitallyimportantroletoplayinhelpingtheUKgrowoutoftherecession.Eportingcanbecrucialtothesurvivalofcompaniesindifficulttimes.Itcanhelpcompaniestoachievegrowthnototherwisepossible,andcanhelpcompaniesutilisecapacityfully,reducingdependencyoncertainmarkets,eposingthemtonewideas,andincreasingthecommerciallifespanoftheir

products.ThosecompaniesthatcancapitaliseontheseopportunitieswillbebestplacedtogrowandhelpdelivertheUKfromrecession.

3. TomaimisetheseopportunitiesforUKbusiness,UKTImustcontinuewiththeworkwehavehadinplaceforsomeyearsnow,namely:

Continuetomarkettheunique

sellingpointsoftheUKandtopromotethebenefitsofeportingandtherolewecanplayinhelpingcompaniestotradeoverseas.

Continuetoworkinpartnership:withthemanybusinessspecialistswehaveavailable,withoursectoradvisorygroups,marketingstrategyboardsandourBusinessAmbassadors.

Continuetoensureweareaclient-focusedorganisation,

workingwithUKbusinessthroughAccountManagementandotherservicestoensurethatourservicesandresourcesaresuitablyaligned.

4. GoingforwardwemustlookforopportunitieswhereUKTIcanhelpdelivergrowthintheeconomyandthejobsmarket.Weneedtorecognisetheopportunitiesthat

willeistinthefutureglobaleconomy,inparticularthosethatcandeliveralowcarbonfuture.InternationaleffortstomitigatetheeffectsofclimatechangepresentanunprecedentedopportunityfortheUKtotransformitseconomyandcapitaliseonglobaldemandforlowcarbongoodsandservicesarisingoutofinternationalclimate

changepolicy.Throughanenvironmentofbusinessinnovationandcollaboration,theUKiswellplacedtodrivetheglobalshifttoalowcarbonfuture,seizingopportunitiesacrossallsectorsoftheinternationaleconomy.

Ging frward we

must k fr

rtunities where

UKTI can he deiver

grwth in the ecnmyand the jbs market.


9/42ReturntoContentsUKTICorporatePlan2010-11 Page9

5. TosucceedinhelpingtheUKeconomywemustdeliverandeceedallourtargets,rememberthatquantitywithoutqualityisnotenough,andcoulddamageourreputation.

6.LatestindependentsurveyresultsshowthatUKTIassisted23,700companiestoeploitopportunitiesinoverseasmarketsoverthelast12months,generatingover3.6billionofaddedvaluetotheUKeconomy.Some90percentofUKTIstradecustomersareSMEs,reflectingtheoverallpopulationofeportersintheeconomy.UKTIalsohelpedtomaintaintheUKasa

world-classdestinationforforeigndirectinvestment(FDI)withsignificantinvolvementin600outof1,744newinvestmentprojectstotheUKin2008/09.

7.However,wedidnotdoquitesowellwithourqualityandsatisfactiontargets,whereweachieved76%qualityand75%satisfactionagainsttargetsof80%foreach.Weneedtoremember

that,inordertodeliverrealbenefitstobusinessandmakearealdifferencetotheeconomy,ourserviceshavetobeofahighquality.ThatiswhyweareintroducingtheImproving ourCustomer Experienceworkshop.Itisimportantforusalltorememberthatourtargetsreflectthesuccessfuldeliveryofourservicestosatisfiedcustomers.

8.Itwillbeimportanttorememberthatdeliveryofourtargetsnet

yearwillbesetagainstthecontetofongoingglobaleconomicpressuresanditwillbeachallengeforustoachieveourtargets.Inaddition,wecanepectallGovernmentdepartmentstobeunderincreasingresourcepressure.

Wemustreadyourselvesforthechallengesofthefuturebylookingatcreativewaystodeliverourservicesandnewwaystodeliverourobjectives,whilecontinuingtouseourbudgetasefficientlyaspossible.

9.Finally,itisimportanttorecognisethatitisourpeoplewhodeliverourservicesandwhoachieveourtargets.Todothisappropriatelyweneedtogettherightpeoplewiththerightskillsintotherightpostswhenweneedthem.Wewantthemtoworkprofessionallyandeffectively,developingtheirskillsandcapability

withinaninclusiveculturebasedonecellentleadershipandbestmanagementpractice.Wewill

continuetoworkonputtingtheICEprinciples(Inspire,Communicate,andEmpower)intoaction.Webelieveoureffortstodatehavepaidoff,butwealsorecognisethatwecandomore.

T succeed in heing

the UK ecnmy we

must deiver and

exceed a ur targets,

remember that quantitywithut quaity is nt

enugh, and cud

damage ur reutatin.


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ThisplanisprincipallyforallthosewhoworkforUKTItohelpdelivertheorganisationsobjectives,supportedbyasetofmoredetailedGroupBusinessPlans.

ThisplancoversthefinalyearoftheComprehensiveSpendingReview(CSR)2007period:2010-11.Wewillamendtheplanasnecessaryasprioritieschangeorwhennewobjectivesemerge.

1.1 UKTrade&Investmentisthegovernmentorganisationthathelps

UK-basedcompaniessucceedintheglobaleconomyandassistsoverseascompaniestobringtheirhigh-qualityinvestmenttotheUK.

1.2 Wehavetwoparentdepartments:theDepartmentfor

Business,InnovationandSkills(BIS),andtheForeignandCommonwealthOffice(FCO).WealsoworkinclosepartnershipwiththeMinistryofDefence(MOD),drawingemployeesandassociatedrunningcostsfrombothparentdepartments,aswellasemployees

onloanfromtheMOD.Wealsohaveourownstreamofprogrammefunding.FurtherdetailisavailableinChapter7.

1.3 TherearecleareconomicbenefitsfortheUKofincreasedinternationaltradeandinvestment3.

However,thesebenefitscannotberealisedinfullbytheprivatesectoralonebecauseoftheeistenceofmarketfailures.ThisiswhereUKTIcanintervene,providingcost-effectivewaysofaddressingthesemarketfailures.

1.4 Inthecurrentchallengingeconomicclimate,itismoreimportantthaneverthatUKTIhelpbusinesstomakethemostofglobalopportunitiesandmanagetherisksofdoingbusinessinternationally.Eportingcanbecrucialtothesurvivalofcompaniesindifficulttimesanditcanhelpthemtoachievegrowthnototherwisepossible.Itcanalsoallowcompaniesto:

utilisecapacityfully,

reducedependencyoncertainmarkets,

eposethemtonewideas,and

increasethecommerciallifespanofproducts.

1.5 UKTIclientsconsistentlycitetheimportanceofUKTIsupportinhelpingthemovercomebarrierstonewoverseasmarkets.Thisplanwillsetoutthetargetswehavetoachieve,howwegoaboutdeliveringourservices,whatthoseservicesareandtheresourcesweuse.

Chater 1Intrductin

T Ten Facts abut UKTI

N. 1 UKTI trade

services generate an

estimated 16:1 benefit-t-cst rati. In ther

wrds, every 1 UKTI

sends generates

16 f benefits fr

the UK ecnmy.

2009/10 data

3 ThiscasewassetoutinDTIEconomicsPaperNo.18,InternationalTradeandInvestmenttheEconomicRationaleforGovernmentSupport,July2006,availableontheBISwebsite,www.bis.gov.uk


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UKTIS2008/092010/11STRATEGICOBJECTIVE:

By2011,delivermeasurableimprovementinthebusinessperformanceofUKTrade&Investmentsinternationaltradecustomers,withanemphasisoninnovativeandR&D-activefirms;increasethecontributionofforeigndirectinvestmenttoknowledge-intensiveeconomicactivityinthe

UK,includingR&D;anddeliverameasurableimprovementinthereputationoftheUKinleadingoverseasmarketsastheinternationalbusinesspartnerofchoice.

2.1Theeffectivedeliveryofourservices,andtheachievementofallourtargets,isvitaltooursuccessinhelpingUKbusinessesandthe

UKeconomytoriseoutoftherecession.

TARGETS

2.2Ourtargetsaredetailedbelow4.Unlessotherwisestated,performancetodatefiguresreflect

FinancialYearuptoJanuary2010.

2.3Wemustconsiderourperformanceinthecontetofsignificantreductionsinglobaltradeandinvestment;arecentWorldBankforecastisthatvolumesofworldtradeingoodsandservicesareepectedtohavedropped6.1percentin20095,andthatglobalGDPisepectedtohavecontractedby1.7percentin2009.TheUnitedNationsConferenceonTradeandDevelopmentestimatesmajorfallsinglobalinvestmentflowsin2009.Theseare,therefore,

verydifficulttimesinwhichUKTIoperatesandwemustrememberthiswhenweconsiderthechallengeofachievingourCSRTargets.

Chater 2our Targets

These are, therefre,

very difficut times in

which UKTI erates

and we must

remember this whenwe cnsider the

chaenge f achieving

ur CSR Targets.

4 UKTIsPerformanceManagementFramework,providingfurtherdetailsofourtargets,canbefoundatwww.uktradeinvest.gov.uk

5 FiguresfromtheBusiness,InnovationandSkillsCommittee(BISCOMM)report,Eportingoutofrecessionpublished28January2010.


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Title Target Performance to date

Attract high-valueforeign directinvestment to the UK.

Achieveatleast525involvedinvestmentsuccessesper year,ofwhich:

Atleast125shouldbehighvalue.

Atleast285shouldbegoodquality.

Atleast70percentshouldagreethatUKTIoritsRDAdeliverypartnerhadsignificantfavourableinfluenceonthedecisiontolocateorepandintheUKoronthescaleorscopeoftheproject.

Atleast30ormoreofthegoodquality/highvalueprojectsshouldinvolveadditionalR&DactivityintheUK.

600inwardinvestmentsuccessesinFY2008/09.

HVsuccessesconfirmedbyPIMSare268forFY2008/09.GQsuccesses

confirmedbyPIMSare139.ThesumofHVandGQsuccessesconfirmedbyPIMSis407(againstcombinedHVandGQtargetsof410).Similarly,72%ofclientsagreedsignificantfavourableinfluence,and49oftheGQ/HVprojectsinvolvedadditionalR&D.

Improve the performanceof UK businesses byhelping theminternationalise.

Helpatleast20,000businessesper yeartoeploitoverseasopportunities,ofwhich:

Atleast12,000shouldbeinnovative.

Atleast50percentofallbusinessgroupsshouldimprovetheirperformanceasaresultofUKTIsupport.

23,700businessesassisted.Ofwhich19,800innovative.

53percentbusinessimprovement.

Grow UK R&D activitythrough businessinternationalisation.

Help1,000ormorebusinessesincreasetheirUKR&Dactivity,includingatleast70foreigndirectinvestment

R&Dprojects.

2,110increasedR&Dactivity.

Improve UKs reputationas the international

business partner of choice.

AchieveameasurableimprovementinthereputationoftheUKsbusinessstrengthsinparticular,inadefined

setofsectorsandinasetofnamedmarkets.

Nochangein2009againstbenchmarking

survey.Finalprogressreportduein2010/11.

Boost operationalperformance &professionalism.

Achieve80percentqualityratingsand80percentsatisfactionratingsacrossbothtradeandinwardinvestmentservices.

76percentquality.

75percentsatisfaction.

Increase operationalrevenue.

IncreaseUKTIsrevenuefromchargingfortradeservicesto4millionin2010/11.

4.4million.


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BISs DSO 2Increaseinnovation,enterpriseandthegrowthof

business,withafocusonnewindustrialopportunitiesandbringingbenefitstoallregions.

FCOs DSO 2SupporttheBritisheconomy.

Departmental Strategic Objectives

UKTIS Targets

1.Attract

high-valueforeigndirectinvestmenttotheUK.

5.ImproveUKTIsoperationalperformance:a:Increaseprofessionalism.

b:Increasecharging.

2.Improvethe

performanceofUKbusinessesbyhelpingthem

internationalise.

3.Increasethe

quantityofR&DactivityintheUKthroughbusiness

internationalisation.

4.Improvethe

UKsreputationastheinternationalbusinesspartnerof

choice.

OverseasPosts

RegionalOffices

RegionalDevelopmentAgencies&DevolvedAdministrations

InternationalGroup

SectorsGroup BusinessGroup Defence&SecurityOrganisation

MarketingGroup

Strategy&HumanResourcesGroup

Economics&EvaluationTeam

OlympicsThe2012LegacyUnit

IT&FinanceGroup

UKTI Corporate Plan

Personal Objectives

DelivermeasurableimprovementinthebusinessperformanceofUKTrade&Investmentsinternationaltradecustomers,withanemphasisoninnovativeandR&D-activefirms;increasethecontributionofforeigndirectinvestmenttoknowledge-intensiveeconomicactivityintheUK,includingR&D;anddeliverameasurableimprovementinthereputationoftheUKinleadingoverseasmarketsasthe

internationalbusinesspartnerofchoice.

UKTI Strategic Objective 2008/09 2010/11


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ItiswidelyrecognisedthatsuccessintradeandinvestmentwillbekeytotheUKeconomysabilitytogrowoutoftherecession.Accordingly,itwillbemoreimportantthaneverthatwebuilduponthefoundationsofUKTIssuccessfuldeliverytobusiness.

3.1 TheimportanceoftradeandinvestmenttotheUKsabilitytocontinuetogrowoutofrecessionisclear,UKTImustcontinueto:

sellUKstrengthsabroadandshowcaseUKsectoralecellence,

providegreatadviceandsupporttoBritisheportersincludingthroughpartnershipdealswithkeyserviceproviderslikeBritishAirwaysandothers,and

securevaluableinvestmentprojects.

3.2 Lastyear,theimportanceofourrolewasrecognisedwhenwereceiveda10millionincreaseinfundingspecificallytosupport

eventspromotingUKsectorepertiseintheUKandabroad.Thefundsareforatwo-yearperiod:5millionin2009/10and5millionin2010/11.In2009/10,thisfundinghelpedsupport:

TechnologyWorld2009wewereabletofundamuchlargereventthisyearwithover540UKcompaniesmeeting200overseasdelegatesfrommorethan50

countries.Initialreportsestimatethatover10millionworthofbusinesswasachievedattheeventwithfurthersuccessepectedinthecomingmonths

andecellentcustomerfeedback:I have never exhibited at a bettertargeted or better organised show,with such consistently high qualitydelegates.

AdvancedEngineeringBraziltheattendanceoftheBrawnGPandWilliamsF1TeamshelpedshowcaseUKcapabilityinadvancedengineeringandattractedhighlevelsofmediacoverage.Thirty-eightUKcompaniesand106Braziliandelegatestookpartininteractivepaneldiscussions,companyehibitionsandpre-arrangedbusinessmeetings.UKdelegateshaveforecastthatwithinthreeyears,some5millionofbusinesswillbegeneratedasaresultoftheirparticipationinthisevent.

UKattendanceattheConsumerElectronicsShowinLasVegastencompaniesweresuccessfulinaUKTIcompetitionandwereofferedspaceatthelargestconsumerelectronicseventintheworld.Fantasticmediacoverage

includedTheSunreferringtoUKTIsdrivetohelpcompaniesinternationalise.

Medica2009UKTIhadasubstantiallyincreasedpresenceattheworldslargesthealthcareshowprovidingpartneringfacilitiesandlowcostehibitionspacefortheUKdelegationofover300companies.Initialreportsestimateover14million

ofbusinesswasdoneattheeventandcustomerfeedbacksupportedUKTIsenhancedpresence.

Chater 3Wrking with UK Business

I have never

exhibited at a better

targeted r better

rganised shw, with

such cnsistenty highquaity deegates.


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ArabHealth2010UKTItookadifferentapproachatthisshow,

whichisthesecondlargesthealthcareshowinternationallyandofincreasingimportanceforUKcompanies.UKTIehibitedatahighprofilestandinthemainconcourseprovidingpartneringfacilities,internationalbuyersandcommercialofficersforthe192UKcompaniestomeet.Initialreportsindicateover16millionofbusinessdoneattheevent,anda

verysubstantialincreaseinmediacoverageoftheUKpresenceinthe

MiddleEast.UKcompaniesattendingtheshowprovidedecellentfeedback:UKTI wereinstrumental in the success weve hadat the show, we used all their servicesand identified a distributor withwhom we are likely to work.

UKTIEastMidlandsandtheBritishEmbassy,Bucharest,havebeenbuildingonthepartnershipagreementrecentlysignedbythecivicleadersofNottinghamandtheircounterpartsintheRomaniancityofTimisoara.Thetwocitiesare

ofacomparablesizeandTimisoarafacessimilarregenerationissuesasNottinghamfacedinthe1970sand1980s.Theseeffortswillallow

Nottinghambusinesses,specificallySMEs,tohelptheRomaniancity

withitshugeregenerationprogramme(andmaimisetheuseofsubstantialEUfunding).

FollowingarecentsuccessfultrademissiontoNottingham,ledbyboththeBritishAmbassadorandthe

MayorofTimisoara,plansareunderwayforfurthertrademissions,inbothdirections,which

willgenerateopportunitiesforBritishbusinessinareassuchasenvironment,water,urbanregenerationandrail.Strongco-operationthroughoutbykeystakeholderssuchasNottinghamCouncil,ChamberandUniversity,hasenabledustomakearealimpactinatargetedandstrategic

way.Akeyoutcomeofthisinitiativeistodevelopaplanforaprogrammeofechangebetween

NottinghamandTimisoarathatwilloperateasastand-alonesupportprocessonceUKTIfundinghasceased.

3.3 OthersuccessfulsectoraleventsincludedtheCorporateTraining

FairinVienna,whichsawtheEducation&SkillsteamandPostsincentralEuropebringing100delegatestotheCorporateTraining

NetworkFair.WithSectorsGroup

selectingUKcompanieswithrelevantepertise,Postsbestmatchingoverseasdelegatesagainstthisepertise,andUKregionspromotingtheeventtolocalcontactsandarrangingOMIS,itwasagreateampleofUKTIdeliveringasoneorganisation.

3.4 AllofoursuccessreflectswellonUKTIseistingstrategy,anditisthereforerightthatwecontinueto:

Focusonourtradeandinvestmenttargets.

WorktoboostthereputationoftheUKasaspringboardforglobalgrowth.

Strivetoimprovequalityandsatisfaction.

Continuetopromotethebusinesspotentialofhigh-growthmarkets.

3.5 WeknowthatUKTIcandelivergrowthintheeconomyandjobs,andhastheevidencetobackthisup.But,ifwearetocontinuedoingthiswemustconstantlyaspiretoimprovethesupportweprovide.


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MARKETINGTHEUK

3.6 UKTIwillthereforecontinuetomarkettheUKasaspringboardtoglobalgrowth,builtonthreeuniquesellingpoints(USPs):

Businessenvironment:appropriateregulation,strongintellectualpropertyprotection,fleibleworkforce.

Ecellenceincreativityandinnovation:world-classtalent,creativityhub,andresearchanddevelopment.

Gatewaytointernationalconnections:takingcompaniesbeyondtheUKopportunityanddeliveringamultipliereffect.

3.7WewillcontinuetodevelopanddeliverinternationalmarketingstrategiesforeachofUKTIsprioritysectors.Ledbyahigh-levelbusiness

board,eachstrategywillbuildastronghigh-levelpartnershipbetweenthepublicandprivatesector,enablingusto:identify

UKstrengths,developandrolloutstrongmarketingmessagesfoundedonevidence,andfocusactivityon

where,together,wecanmakethemostdifferenceandaddthegreatestvalueintermsofreputationandnewbusiness.TheFinancialServicesMarketingStrategywasthefirsttobelaunchedinDecember2006andon1January2010becamethefirsttobesuccessfullyhandedovertoapartnerorganisation,TheCityUK.Sinceitslaunch,ithas:developedstrategiesforChina,India,theUSA,theGulf,RussiaandIslamicFinance;producedclearmessagesabouttheUKsstrengths;enhanced

UKTIsfinancialservicescapabilityinkeymarkets;andstrengthenedregionaldeliverynetworksinthe

UKandoverseas.

UK MARKETING STRATEGY SECTORS AND THEIR CHAIRMAN

Financial Services RobertGray,HSBCHoldingsplc

Creative Industries SirJohnSorrell,TheSorrellFoundation

ICT LarryHirstCBE,IBMEMEA

Life Sciences ChrisBrinsmead,AstraZenecaplc

Advanced EngineeringActingChairman-MarkRidgway,GroupRhodes

Energy SamirBrikho,AMECplc


N. 3 British

cmanies attribute

an additina 3.6biin f rfit as a

direct resut f

wrking with UKTI.

2009/10 data


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3.8UK Low Carbon InternationalMarketing Strategy.LaunchedinMarch2009topositiontheUKasaglobalhubforlowcarbonsolutions,

whereUKbusinessesaredesigning,producing,marketinganddeployingthegoodsandservicesthatwillshapealowcarbonworld.TheUK

LowCarbonInternationalMarketingStrategy,championedbyProfessor

JuliaKingastheUKLowCarbonAmbassador,makesclear,lowcarboniseverybodysbusiness,anditisthereforeaninternationalopportunityforourcustomersacrosstheUKTInetwork.AlowcarbonmarquelaunchedinMarch2010willpromotetheUKslowcarboncapability,andduring2010countrystrategieswillbedevelopedforprioritymarkets.

3.9UK Security Sector MarketingStrategy. Newfor2010willbethe

UKTI-funded,butindustry-led,marketingstrategyfortheUKSecuritySector,launchedinMarch2010.UKTIwillbeencouragingitsusebycompaniesacrossthesector.Thestrategyaimstohelpthe

securityindustrytomarketitselfinternationallywithasetofcompellingmessagesforusewithpotentialoverseascustomers.

WORKINGINPARTNERSHIP

3.10 UKTIwillcontinuetoworkinpartnershipwithotherGovernmentdepartmentsandUKbusinesstoensurethatourcustomersreceive

servicestailoredtotheirindividualrequirements,irrespectiveofwheretheyarebased.Weworkwithavarietyofpartners,includingthenineEnglishregionaldevelopment

agencies(RDAs),thetradepromotionandinwardinvestmentorganisationsinthedevolvedadministrations(DAs),tradeassociations,andprivatesectororganisationsactiveinthefieldofbusinessdevelopment.

3.11 OurScienceandInnovationTeamisthefulcruminUKTIforpartnershipswithintheUKsinnovationnetwork.Itpromotesto

UKTIcolleaguesknowledgeofandcollaborationwiththeUKScienceandInnovationcommunity-e.g.TheTechnologyStrategyBoard,

KnowledgeTransferNetworks,ResearchCouncils,Universitiesandinnovationmultipliers.TheScienceandInnovationTeamalsopromote

UKTIsroleandcapabilitiestotheUKScienceandInnovationcommunity.

3.12 Inaddition,theUKTIDefence&SecurityOrganisation(UKTIDSO)

willcontinuetohelpUKdefenceandsecuritycompaniestosucceedinternationally,workingcloselywiththeMODandarmedforcesdrawingonwiderGovernmentsupportwherenecessary.UKTIDSOwillworkwith

industryandoverseasgovernmentstoensurethatUKequipment,productsandservicesarepromotedinthebestpossiblewayandthatoverseascustomersrequirementsaremetandsupportedbyindustrythroughoutthelifeoftheequipment.UKTIDSOarealsoworkingondeliveringtheeportabilityprogramme,working

withtheMOD,industryandotherpartners,tomakethecaseforimprovingupfrontconsiderationof

eportabilityintheMODacquisitionprocess.Ifsuccessful,thiswillimprovethechancesofdownstreamsuccessdeliveringfinancialandindustrialbenefitstotheUK.

UKTI wi cntinue

t wrk in

artnershi with

ther Gvernment

deartments andUK business t

ensure that ur

custmers receive

services taired

t their individua

requirements,

irresective f wherethey are based.


19/42


3.13 UKTIalsoworksverycloselywithbusinessrepresentativesacrossanumberofforums.Foreample,SectorAdvisoryGroups(SAG)playa

vitalroleinthebusinessplanningprocess,advisingsectorteamsonthemarketsandactivitiesthatwillmakethebiggestdifferencetobusiness.AleadingindustrialistorbusinessspecialistleadseachSAGandmembersaredrawnfrommajorcompanies,SMEswithastronginternationalfocus,andinwardinvestors.TheSAGsoperateatthegranularityatwhichtheycanaddmostvalue.Thiscaninvolveadvisingteamsatasectororsub-sectorlevel.

3.14 Finally,aspartofourworktoleveragebusinesspartnerships,wearedevelopinganetwork,CatalystUK.Thiswillbringtogetherbusinesspeople,academicsandotherswhohaveastrongaffinityforBritainandwhoarewillingtospeakpositivelyandregularlyaboutthestrengthstheUKhastoofferthroughthesupplychainorasalocationforinwardinvestmentand

toprovideinsightsandguidancetootherbusinesses.

3.15 OurpartnershipswithUKbusinessarevitaltothewaywedoourbusiness.Beitthroughour

MarketingStrategiesBoardorourSectorAdvisoryGroups,ourBusinessAmbassadorsorourSectorSpecialists,wetakeeveryopportunitytoutilisetheknowledgeandbusinesseperienceofthose

whounderstandbusinessfromtheinsideandwhocanhelpensurewecontinuetodeliverforbusiness.

CLIENT-FOCUSEDORGANISATION

3.16 UKTIcontinuestobeaclient-focusedorganisation,respondingtotheneedsandconcernsofourcustomerstherebyensuringoureffortsandresourcesareapplied

wheretheycanaddmostvalue:inknowledge-driven,high-valuesectors,whichbringthegreatestreturntotheUKeconomy,andinmarketswithhigh-growthpotential.Inparticularwewillbefocusingin2010onthosecompanieswiththemostopportunitytodrivegrowthintheeconomy.Thesearethehighgrowthandinnovativefirmswhoneedtradeinoverseasmarketstodrivetheirgrowth.

3.17Asaclient-focusedorganisationitisimportantthatwemaimiseeveryopportunitytoensuretheinformationbusinessesrequireisavailabletothemwhentheyneedit.Onewaywewillbedoingthisisbymakingbetteruseofweb-basedsolutions.E-delivery

willmakeiteasierforclientstoself-serve,accessinginformation

andsigningupforevents.

3.18Wecontinuetorecognisetheimportanceofclientaccountmanagementforourkeyclientsand

wehaveanumberofschemesthatallowustodevelopandnurturerelationshipswithindividualcompanies,ensuringtheycanbenefitfromUKTIsupport.Theseschemesaddressthefollowingaudiences:

TopFTSE100companies.

Defence&SecurityKeyAccountsthisisbeingepandedin2010


N. 4 Between 1999

and 2009 investment

frm freigncmanies created r

safeguarded ver

800,000 jbs in the UK.

on average, ver 30

cmanies er week

invest in the UK.


20/42


toincludemoredefenceandsecuritycompanies.

Defence&SecuritySmallBusinessCharterthisisbeingrefreshedandre-launchedfor2010.

Overseas-ownedR&D-intensivecompanieswithaviewtoattractingfurtherR&DactivitytotheUK.

EperiencedeportersonourGatewaytoGlobalGrowthprogramme.

TheUKsmostimportantforeigninvestors.

Innovativeeistingandpotentialinwardinvestorswiththegreatestpotentialforgrowth.

Companiesthatwecanhelptosecurebusinessfromglobalfiscalstimuluspackagesandthroughglobalvaluechainopportunities.

Newandineperiencedeporterswhocanbenefitfromour

PassporttoEportprogramme.

InnovativeandR&D-intensiveSMEsseekingtogrowthroughenteringnewmarkets.

Overseas-basedentrepreneurswithinnovativetechnology.

AnintensiveRelationshipManagementprogrammeforatleast200eistinginward

investorsintheUKwiththebestopportunityforfuturegrowth,usingvirtualteammanagementprinciplesandintegratedwiththeNationalEconomicCouncils

superRelationshipManagementprogramme,R&Dprogramme,BISandregionalinterests.

THEBUSINESSAMBASSADORNETWORK

3.19 ThisgroupofbusinessandacademicleadersremainattheforefrontofthegovernmentseffortstopromoteUKbusinessecellenceinternationallyandmaketheUKthebusinesspartnerofchoiceforoverseascustomersandinwardinvestors.Afterasuccessfulfirstyear,undertakingover70eventsinmorethan20countries,theBusinessAmbassadorswillbefullyengagedthroughout2010

withaprogrammeofeventsdesignedtoenhance,buildandprotectthereputationofUKbusiness.InDecember2009and

February2010afurthersevenBusinessAmbassadorswereaddedtothenetwork,whichhasincreasedthevolumeofeventsthatthe

BusinessAmbassadorscanundertakeandwidenedour

coverageinthecreative,lifesciences,lowcarbon,energyandICTsectors.Therearenow25

BusinessAmbassadorsandduringthecomingyeartheywillbeundertakingavarietyofinternationalanddomestictradeactivities,primarilybuiltaroundtheirownbusinesstravel,butalsoincludingdedicatedmajortradeeventsonbehalfofUKTI.Allofthisworkwillbeundertakenin

conjunctionwithournetworkofoverseasPostsandourUKTIsectorandmarketingeperts.

As a cient-fcused

rganisatin it is

imrtant that we

maximise every

rtunity t ensurethe infrmatin

businesses require is

avaiabe t them

when they need it.


21/42


22/42


23/42


4.4 Inordertoprovidethiscomprehensivesupport,weorganiseourproductandserviceportfoliounderthreeheadings:

DevelopingInternationalTradePotential.

AccessingInternationalMarkets.

Attractingforeigndirectinvestment.

DEVELOPINGINTERNATIONALTRADEPOTENTIAL

4.5 Weknowthatbusinessesoftenfindittoughtogetstartedininternationaltrade.OursolutionsforDevelopingInternationalTrade

Potentialassistnewandeperiencedeporterswithtraining,planningandsupporttohelpthempreparetosucceedoverseas.

4.6Passport to Export.InternationalTradeAdvisers(ITAs)reviewacompanysreadinessforinternationalbusinessandbuild

internationaltradecapacity.Matchfundingofupto1,500isavailableforactivitiesintheagreedactionplan.

4.7Export CommunicationsReview. In-depthadviceonlanguageandculturalissuestohelpbusinessesdevelopaneffectivecommunicationsstrategy.DeliveredbyTheBritishChambersofCommerce(BCC).

4.8Export Marketing ResearchScheme. Freeadviceandfinancialhelptobusinessesforin-houseresearchprojectsorpurchasingpublishedmarketresearch.

4.9 Gateway to Global Growth.

Packageincorporatespublicandprivatesectorepertiseandskillsdevelopmenttohelpeperiencedeportersdiversifyintonewoverseasmarkets.Offerstailoredstrategicsupport.

4.10International Trade Adviser.ITAsprovideadviceandguidancetohelpcompaniesaccessUKTIservicestoenablethemtodeveloptheireportpotential.ITAswillalsohelpcompaniestotakefulladvantageofoverseasbusinessopportunities.

ACCESSINGINTERNATIONALMARKETS

4.11 Oncetheinitialworkiscomplete,UKTIassistsnewandeperiencedeporterswith

information,helpandadviceonenteringoverseasmarkets.Tobeasuccessfuleportertheyneedtotraveltotheirtargetmarketsandbuildrobustcommercialrelationshipswiththeirclientsandpartners.Thisisnotalwayseasy,butUKTIcanhelpthemwithpracticalassistancebeforedepartureandongoinghelpwhiletheyaretherethroughBritishembassies,highcommissionsandconsulates.


N. 5 2,110 UK

businesses increased

their R&D activitybecause f UKTI

surt.

Q3 2009/10 data


N. 6 23,700

businesses imrved

their business

erfrmance as a

direct resut f UKTIs

assistance.

Q3 2009/10 Data


24/42


4.12 Overseas Market IntroductionService (OMIS).OMISisanonline

workflowsystemallowingUKbusinessestocommissionchargeablebespokeresearch,andobtainadvice,contactsandotherformsofassistancefromtradeofficersinoverseasPosts.

4.13 Tradeshow Access Programme(TAP). TAPprovidesgrantsupportforeligiblecompanies,newandless-eperiencedeporters,toehibitoverseasandadditionalfundingforAccreditedTradeOrganisationstoshowcasetheUKatkeyevents.In2009/10TAPsupportedmorethan4,000SMEsataround420tradefairs,thebiggestUKgroupsbeingthoseatParisFashionWeekandtheNuremburgToyFair.

4.14Fiscal Stimulus Initiative(FSI). AssistancetoUKbasedcompaniestocapitaliseonopportunitiesarisingfrommajoroverseasspendingprogrammes.

4.15 Opportunities to participatein sector-based trade missions

and seminars.ActivitydesignedtoshowcaseUKepertiseandhelpcompaniesgainaccesstokeycontactsandnetworks,eitherforindividualfirmsorgroups,includingthroughoverseasseminars,meetthebuyereventsandtrademissions.

4.16 Access to major buyers,governments and supply chains inoverseas markets. InwardMissionstotheUKcoverarangeofsector-focusedactivitiesthatbringoverseasbuyersfromoneormoremarketstoanevent,orseriesofevents,towhichUKcompaniesarealsoinvited.WealsoarrangeUKsectoreventsgivingcompaniesaccesstosectornetworks,informationonmarkets,opportunitiesandUKTIservices.

4.17Market Visit Support (MVS).MVSprovidesguidanceandfinancialsupportthatassistsSMEstovisitoverseasmarkets,accessingkeycontactsandnetworks.ItisaimedatSMEswhoareneweporters,orarenewtothehigh-growthmarketsoutlinedintheUKTIstrategy.

4.18 Alerts to the latest and bestbusiness opportunities. OuremployeesoverseasinBritishembassies,highcommissionsandconsulates,arealwayslookingforbusinessopportunitiesforUKcompanies.Over400opportunities

permontharemadeavailabletoUKbusinesscustomersregisteredonourwebsite.

We were very

gratefu fr the

financia surt we

received t exhibit in

Geneva and thewrksh was very

usefu. I met the head

f urchasing at CERN

at this event and we

had a detaied

discussin abut their

requirements and urrducts.

Stuart MorganManaging Director, Genvolt


25/42


ATTRACTINGHIGHVALUEFDI

4.19 UKTIisthenationalinvestmentpromotionagencythatleadsonattractinghighvalueinvestmenttotheUK.Wetargetnewandeistinginvestorswiththegreatestpotentialtodeliverhigh

valueinvestmentprojectsintotheUKe.g.projectsthatinvolveadditionalR&Dactivity.Weareclient-focusedandprovidevaluetoinvestingbusinessesatallstagesoftheirgrowthcycle.Weoffersectoraladviceutilisingtheprofessionalsupportofprivatesectorspecialistsandrelationshipmanageourhighestvaluestrategicallyimportantcompanies.Wehaveannualtargetsfordeliveringbothquality,125highvalueprojects,andquantity,525investmentprojects.WedeliveroursupportinpartnershipwithEnglandsnine

RDAs,andthedevelopmentagenciesoftheDevolvedAdministrationsinScotland,Wales,andNorthernIreland.Theworldsmoststrategicallyimportantoutwardinvestorscontinueto

investintheUK,demonstratingthattheUKretainsitsworldleadingreputationforbeingthelong-termdestinationofchoiceforinwardinvestmentinEurope.

4.20Investment Policy.UKTIprovidescompanieswithavoiceingovernmentasoneofitskeyobjectivesoutlinedinitsfive-yearstrategy.TheInvestmentPolicySection(IPS)inBusinessGroupleadsoncrosscuttingissuesaffectinginwardinvestorsand

Britishcompaniestradingoverseas.Itisresourcedtocoverta,skills,planning,transportandmigrationutilisingtheprofessionalsupportofthreespecialists.Ithasannualtargetsforpoliciesinfluenced.Itsupportstheinvestordevelopment

workoftheDirectorateforInvestmentandprovidesleadershipinmanagingtheUKsinvestordevelopmentnetwork,workingwiththeRDAsanddevolvedadministrations.IPSrepresentsUKTIontheNationalInvestor

DevelopmentForumdevelopingsharedpolicyandpromulgatingbestpractice.IPSisresponsiblefordeliveringtheinvestordevelopmentcommitmentinDTIs2008

Manufacturingstrategy.Itprovidestheco-secretariatforthenewBIS/

UKTIJointAdvisoryGroupthe

successortoBusinessRelationsInvestment&Trade(BRIT).IPSalsoproactivelymanagestheUKAdvisoryNetwork.

When we interacted

with ee frm UK

Trade & Investment

we were abe t tak in

the same termsbecause they

understand ur

anguage. I k

frward t cntinuing

t wrk with them in

the future.

Jordi Rias, General ManagerMicrosoft Search Technology Centre(Europe).


26/42


4.21Investor Development. UKTIisleadingworkacrossGovernmenttostrengthenrelationshipswithkeyinternationalinvestors.LeadofficialshavebeenappointedtoleadrelationshipswiththeUKsmostimportantforeigninvestors,andsponsorshipdepartmentshavebeenchallengedtobuildamorestrategicdialoguewithothercompanieswithasignificantpotentialtoinvestintheUK.Ourgoalistoensurethat

wegivepotentialinvestorsacoherentandeffectiveinvestmentsupportservicewhichfacilitatestheirinvestmentintheUKby

joiningupthedialoguetheywillhavewithdifferentgovernmentdepartmentsandagenciesastheirinvestmentplansdevelop.

4.22 Global EntrepreneursProgramme (GEP). TheGEPTeamconsistsofhighlysuccessfulentrepreneurs,knownasdealmakers,whoareabletoleveragetheirepertise,networksandreputationtoencourageglobalentrepreneurstousetheUKasabaseforglobalgrowth.

4.23R&D Programme,incorporating the R&DPartnerships. TheR&DProgrammeaimstopromotethebenefitsofundertakingresearchanddevelopment(R&D)intheUKtoatargetedgroupofoverseas-ownedcompanies.WedothisbyestablishingtheirR&Dambitions,identifyingtheUKcompaniesandresearchorganisationsthatcanbestenablethemtomeettheseambitionsandfacilitatingengagements.AfeaturethatwebelieveisuniqueistheworkdonethroughthePartnershipsaspecttohelpoverseasorganisationstofindacademicorcommercialpartnersintheUK.Itoffersguidancetohelpclientsforminternationalbusinessrelationships,supportingthedevelopmentofR&DcollaborationsintheUKoverall.TheProgrammealsomonitorsandfeedsbackonissuesaffectinginvestmentinUK

R&D.


N. 7 Arximatey

67 er cent f UKTIs

cients rertsignificant benefits t

rductivity and

cmetitiveness

because f UKTIs

surt.


N. 8 In 2008/09

UKTI, thrugh its

significant

invvement in 600

new investment

rjects, heed t

create ver 10,000

new jbs and

safeguard ver 18,000.


27/42


MARKETINGTHEUK

5.1 TomitigatetheimpactoftherecessionontheUKsglobalreputation,UKTIhasfocusedonanumberofstrategicactivitiestoenhanceoureconomicstandingoverseas.Thisworkwillcontinuein2010,includingourparticipationintheFCO-ledcross-WhitehallinitiativetopromotetheUKeconomyinternationally.Targetingkeybusinessdecision-makersintheUKandoverseas,wewilllooktoreplicateourpartnershipswithinternationallyrespectedresearchbodies(suchastheEconomistIntelligenceUnit)andmajorstakeholders(suchastheInstituteofDirectorsandtheCBI)toundertakebespokeresearchintospecificthemesthatwillhelpustailoroursupportinameaningfulway.WewillalsocontinuetoshowcasesuccessfulcasestudiesofeportersthatenhancethereputationofUKPLC.

5.2 InordertoprovideimprovedaccesstoinformationforUK

business;makingouradviceandknowledgemorereadilyavailable,wearedevelopinganewUKTIPublic

WebPresence.Amongotherthings,thiswillbringallourwebsitestogetherinonearea,makingiteasyforcustomersandotherstakeholderstofindrelevantinformationandgetintouchwithUKTI.

5.3Wewillalsobemakinguseofawidevarietyofonlinechannelstobuildrelationshipswithourcustomersandetendourreach,makinguseofeistingandemergingsocialmediachannelstocommunicatewithstakeholdersandbusinessclients,andeploringpartnershipswiththird-partydigitalserviceproviders.

5.4 Buildingontheecellentreceptionreceivedthroughout2009,

UKTIwillbelookingtocontinuetousethefilmehibitionLove&

Money-50YearsofCreativeBritaintopromotetheUKsremarkablebreadthofcreativity.

ProducedbytheCreativeIndustriesteamusingthenewmoneymadeavailabletopromoteourkeysectors,thefilmhasbeenusedover50timesin20differentmarkets,andwewillbelookingtobuildonthisfurtherin2010andto2012.

5.5Inthecomingyear,UKTIwillconductaone-offpieceofmediaanalysistoassessthemosteffectivechannelstoutilisetocommunicate

witheportingcustomers.Thiswill

ensureourservicesarebettertargetedandourreachetended,enablingmorebusinessestobenefitfromtheUKTIsupportonoffer.

Chater 5Deivering fr UK Business in 2010


N. 9 UKTI rvides

trade devement

services in 96 markets,162 catins, cvering

just in excess f 98

er cent f gba

Grss Dmestic

prduct (GDp).

2009/10 Data


28/42


UKTIAROUNDTHEWORLD

5.6UKTIhasapresencein96marketsacrosstheglobeandwe

willworkhardineachofthosemarketstoensuretheverybestopportunitiesareavailabletohelp

UKgrowthandtodeliverforbusiness.Someofthespecificwork

wewillbefocussingonin2010is:

TheUKTIteamswillcontinuetocapitaliseonthe2012OlympicGamestoensurethatwegainmaimumadvantagefortheUKs

FDIproposition.Additionally,tosupportthoseUKcompaniesthat

winGamescontractstoepandglobally.

IntheUS,wewillcontinuetobuildtheprofileoftheUKscapabilityininfrastructuredevelopmentandPublicPrivate

Partnerships(PPPs),whereweseemanifestopportunityforUKcompanies.

ThroughourworkwiththeUKIndiaBusinessCouncilandwith

theChinaBritainBusiness

Council,wewilldevelopUKTIsfootprintintosecondtiercities.

TheAsiaTaskForcewillworktoraiseawarenessamongUKbusinessesofthebenefitsofdoingbusinesswithAsianhighgrowthmarkets.Aspartofthis,overthenetyearwewillhostaseriesofeventsaroundtheUKonbehalfoftheAsiaTaskForce.ThesewillbringtogetherUKbusinessleadersandourepertsfromAsiatohelpmoreUKbusinessessucceedinthesemarkets.

Wewillcontinuetofocusontheotherbilateralintergovernmentalfora,foreample,theJoint

EconomicandTradeCommitteesforBrazilandTurkeyandtheInterGovernmentalSteeringCommitteeforRussia,asmeansofimprovingrelationshipsandimprovingtradeaccess,etc.

Finally,wewillbelookingtoensurethatwehaveourresourcesintherightplacesoverseasparticularlyinthelightof

changingopportunities.

UKTI has a resence in

96 markets acrss the

gbe and we wi wrk

hard in each f thse

markets t ensure thevery best rtunities

are avaiabe t he

UK grwth.


29/42


5.7BuildingonthesuccessoftheGlobalInvestmentconferenceinFebruary,UKTIwilldeliveractivitytoboosttheUKseconomicreputation

withintheinternationalbusinesscommunity.WeplantoruntheGo-UKinitiative:focusingoneistingandpotentialhighvalueinwardinvestorsandoverseasbuyers,andspecificallygearedtogeneratebusinessleads,thisinitiativeissettogoliveinsipilotmarkets(France,Germany,India,China,USAandUAE)fromJune2010.

5.8 Inaddition,wewillprovidesupporttonumerouseventsaimedatpromotingUKepertiseandinnovation,inresponsetothedemandsofparticularmarkets.Someeamplesare:

UKTIwillholditsthirdBritishintheRegioneventinAbuDhabiin

November2010givingUKcompaniesbasedintheUAEa

windowonopportunitiesacrossthewholeoftheMiddleEastthroughaprogrammeofmeetingsandseminarsinvolvingUKTI

HeadsofTrade&Investmentfrom

theregion.Over200companiesparticipatedinthelastevent,heldinDubaiinNovember2008.

TheUKcontinuestoworktoachievepeaceandstabilityinIraq.UKTIplaysitspartintheseeffortsbyseekingtostrengthentradeandinvestmenttiesbetweenthetwonations.

WorkingwiththeMiddleEastAssociation,IraqsNationalInvestmentCommissionandthe

KurdistanRegionalGovernment,weareorganisingmajorbusinessconferencesintheUKonIraqin

JuneandOctober2010.ThefirstInvestIraqconference,heldintheUKinApril2009,attractedanaudienceofover600.

GreaterpoliticalandeconomicstabilityinanumberofAfricanmarketsalongwithoildiscoveriesandsignificantinfrastructuredevelopments,meanthatmany

BritishfirmsarefindingnewbusinessopportunitiesinAfrica.Amajoreventtohighlighttheopportunitiesavailableisplanned

inLondonforMay2010.

Buiding n the

success f the Gba

Investment cnference

in February, UKTI wi

deiver activity t bstthe UKs ecnmic

reutatin within the

internatina business

cmmunity


30/42


UKTIINTHEENGLISHREGIONS

5.9 Theregionalnetwork,workingastheinternationaltradearmofthe

RDAs,andwithitsmanyeternalpartners(Universities,ChambersofCommerce,majorbanks,Instituteof

Directors,ConfederationofBritishIndustry,EEF;themanufacturersorganisation,theInstituteofEport,andothers)andthroughitscloselinkageswithUKTIHQGroups,willinteractwithover20,000businessesthisyear,anddeliversignificantsupportto8,000ofthose.Itwillprovidein-depthrelationshipmanagementto3,000companiesandplayakeyroleinensuringUKTIdeliversits4millionrevenuetarget.

Belowaresomeeamplesoftheregionalnetworksactivity:

TheSouthWestwilluseforensicmarketingtouncoverthemostinnovativeandgrowthorientedbusinessestoensurethesenewclientssuperchargetheirinternationaltrade,supportedbyprogrammessuchastheGateway

programmeandthrougheventssuchastheannualEploreEporteventinJune2010.

TheSouthEastwilldoublethenumberofhigh-growthcompanieshelpedtointernationalise,workingwiththeSouthEastEnglandDevelopmentAgencysnewInnovationandGrowthteamsandtheirnewSectorsteamstoidentifygrowth

companiestotargetintheregion.

UKTI, thrugh the 2012

oymic legacy Unit

[olU], is invved in a

number f rgrammes

t maximise the imactf the lndn 2012

games n UK business

and the UK ecnmy.

The 2012 oymics legacy

UKTI,throughthe2012OlympicLegacyUnit[OLU],isinvolvedinanumberofprogrammestomaimisetheimpactoftheLondon2012gamesonUKbusinessandtheUKeconomy.WeplayamajorroleinCompeteFortheprocurementmechanismforthe2012Olympics,whereGames-relatedcontractsareadvertisedandinterestedUKandoverseas

companiescanprofilethemselves.OverseascompaniesthatregisteronCompeteFor,willbeapproachedtodiscusstheirinterestininvestingintheUKorformingapartnershipwithaBritishfirm.DetailsofthesecompaniesareforwardedtotherelevantPost,whocontactthemtodiscussfutureopportunities.Withbillionsofpoundsworthofcontractsavailableatmajorinternationalsportingeventsoverthenetfewyears,

UKTIisdeterminedthatUKcompaniesareabletotakeadvantageoftheseopportunities.Oneofthemainwaysthatwearedoingthisisthroughthehost2hostprogramme;anagreementenablingtheUKtotalktoitsoverseascounterpartsonagovernment-to-governmentbasisaboutthekindsofevent-relatedcontractsonofferandtointroduceUKcompaniestorelevantcontacts.TheOLU,alongwithSectorsGroup,is

alsoworkingonaprogrammeofbusinessactivityforthe2010WorldCup,aswellaspromotingEnglandsbidtohostthe2018WorldCup.Inaddition,throughaseriesofinwardvisits,wewillshowcasehowUKepertisehasdeliveredtheLondon2012OlympicPark.


31/42


TheEastwillembedthesmoothtransitionofdeliverypartnersandbuildonthepotentialofthenewintegratedservicedeliverystructuretodriveupinternationalbusinessperformanceforthe

region.Yorkshire&theHumberwillintroducerigoroussegmentationofclientstodriveupqualityofdeliveryandmaimisereturnoninvestment.

TheEastMidlandswillleveragetheconnectionbetween

LoughboroughandtheJapaneseOlympicteam,throughaseriesofactivitiesfocusingonthebusinessopportunitiesofferedbythe

Japanesemarket.

MAJOREVENTS

5.10 UKTIwilldeliverapackageofmajortradeandinvestmenteventsintheUKandatcarefullytargetedglobalfairsoverseas,co-ordinatedandmarketedtochangeperceptionsoftheUKscapacityinkeyUKsectors.Someeamplesofthe

majoreventswewillbeengagedinandsupportingareasfollows:

Shanghai Expo. WeareprovidingetensivesupporttotheShanghai

Epo(ApriltoOctober2010),amajoropportunityforUKcompaniestoshowcasetheirepertise,makebusinessconnectionsinthislucrative

yetchallengingmarketandestablishbusinessleadsandpartnerships.One

eamplewherewearetakingadvantageofthisopportunitytopromoteUKcapabilityisintherunningofthemajorUKAdvanced

Engineering2010:ChinashowcaseinShanghaiinmid-June.Separately,

TheNorthWestwilleploittheopportunityoftheLiverpoolPavilionattheShanghaiEpotohighlightbusinessopportunitiesinChinathroughaprogrammeofmissionsandsupportpackagesforindividualcompanyvisits.

Farnborough International Airshow.Farnboroughtakesplacefromthe19-25July2010andisrecognisedasoneoftheworldsleading

airshowsandisorganisedbyFarnboroughInternationalLtd(FIL),asubsidiarycompanyoftheUKsaerospaceanddefencetradeassociation,A|D|S.Workingclosely

withFILandcolleaguesintheAdvancedEngineeringsector,UKTI

DSOaimstopromoteUKdefenceindustrycapabilitiestopotentialoverseasgovernmentcustomers.Bydevelopingandmanagingcomprehensiveprogrammesofstand

callsandbilateralmeetings,UKTIDSOmaimisestheeposureofhigh-levelvisitorstothosedefencecapabilitiesandsignalsHMGssustainedsupportfordefenceandsecurityeports.Alongsidethis,theAdvancedEngineeringteamwillbedeliveringarangeofactivitiesfor

UKcompaniesfromtheirmajorpresenceintheheartoftheUKareaoftheshow.

UKTI wi deiver a

ackage f majr

trade and investment

events in the UK and

at carefuy targetedgba fairs verseas,

c-rdinated and

marketed t change

ercetins f the

UKs caacity in key

UK sectrs.


32/42


Home Office ScientificDevelopment Branch SecurityExhibition (HOSDB). AsitdidinMarch2010,UKTIDSOplanstoworkwiththeHomeOfficeandtheA|D|StradeassociationtodelivertheannualSecurityEhibitionin

March2011.Usingmoneyfromtheincreasedfundingwereceivedin2009,UKTIDSOaimsonceagaintobringalargenumberofoverseasgovernmentsecurityofficialstotheehibition,whichwillshowcasethebestofBritishsecurityequipment.

5.11Therewill,ofcourse,bemanyothereventswherewewillbelookingtohelpbusinessmaimisetheirpotential,including:UK TechnologyalargescalemeetthebuyereventthatwillbuildonthesuccessofTechnologyWorld09,EmergingTechnologyand

Nanoforum;

EcobuildamajorUKconferenceandehibitionfocusingonlowcarbonconstruction;SustainabilityLivethekeyenvironmentand

waterindustryevent,takingplaceattheNEC;South-by-South WestsupportingnetworkingandmarketingforaUKbusinessdelegationofover500totheUS;BETTtheleadingeducationalICTevent;All EnergythemajorUKtradeshowintherenewablessector;The World IslamicBanking ConferenceinBahrain,andMedica,theworldslargestehibitionforthemedicaltechnologyindustry.

5.12 TheseeventswillallowUKTItobuildonthefoundationsofthe

UKMarketingStrategieshelpingmoreUKbusinessesachieveinternationalsuccessesorpersuademoreinvestorstochoosetheUKasaninvestmentdestination.

Advanced Manufacturing

AdvancedManufacturingisattheheartofBritainsknowledgeeconomy.Investmentsinplasticelectronics,thenuclearsupplychain,aerospaceandsilicondesignareanimportantstepinhelpingensurethattheUKisequippedtocompeteandwinintheglobaleconomy.

UKTIisplayinganimportantpartinrealisingthisvisionthroughitssupporttobusinessinhelpingshowcasethestrengthsofUKmanufacturingandengineeringaroundtheworld.Furtherdemonstrationofthecommitmenttoadvancedmanufacturingcame

withthelaunchofanationalcompositesstrategyinNovember2009.Compositematerialsareincreasinglyusedtoprovidelightweight,low-carbonengineeringsolutionsformanyvitalsectorsoftheUKeconomy.UKTI,workingcloselywiththeDepartmentforBusiness,

InnovationandSkills,isleadingareviewoftheUKcompositessupplychainandcapability.ThiscomprehensivereportwillhelpgivetheUKacompetitiveadvantageasnoothercountryhassuchanunderstandingofitsnationalcompositescapability.

These events wi

aw UKTI t buid n

the fundatins f the

UK Marketing

Strategies heingmre UK businesses

achieve internatina

successes.


33/42


OurpeoplewiththeircommitmenttothecustomerandtheirprofessionalismarekeytomeetingthechallengessetoutinthisPlan.Wewanttoensurethattheycontinuetoprovideecellentservicetotheircustomers,worktogethereffectivelyacrosstheglobalnetwork,andhavethesupport,contetandlearningprogrammestheyneedtodothistoahighstandard.

THEPEOPLEWHOWORKINUKTI

6.1 Ourpeoplecomefromawiderrangeofbackgroundsthanisusualinthepublicsector.

Inthe overseas network,whichcoverssome96markets,mostarefromtheFCO,withahighproportionbeinglocalemployees.

LocalemployeesprovideUKbusinesspeoplewithepertknowledgeoftheircountry,itslanguages,itsbusinesscultureandcontacts.

Inthe UK,ourpeopleinLondon

andGlasgowaremainlydrawnfromBIS;inthenineEnglishregions,thepeopleinUKTIsregionalteamsaredrawnfromBISandtheGovernmentOfficenetwork.Theyengagewithprivatesectordeliverypartnersthatemploysome300people,mainlyITAs,todeliverUKTIservicestocompanies.OurITAshavealotofinternationaltradeepertiseandhelpUKcompaniesandbusinesspeopleintheirregionsto

internationaliseandeport.

TheUKTIDSOisanintegralpartofUKTI.ThemajorityofthecivilservantsintheorganisationtransferredfromtheMinistryof

DefencealongsideacohortofservingmilitaryemployeesaswellasanumberofMODcivilservantsonloantoBIS.

Inaddition,wealsomakesignificantuseofbusinessspecialistswhoseepertknowledgeisutilisedacrossUKTI.TheseincludeResearch&Developmentspecialists,Sectorchampions,FiscalStimulusspecialists,Secondeesfromindustry,andmanymore.Allof

whombringtheirknowledgeandeperienceofbusinesstoUKTI.

6.2 Toachieveeverythingsetoutinthisplanweneedtoco-ordinateallthepeopleresourcesacrosstheorganisation,makinguseoftheprofessionalepertise,goodpractice,ideasandenthusiasmthateistineverypartofUKTI.TheaimofUKTIspeoplepoliciesandpracticesistoensurethatthepeoplepolicies,practicesand

guidanceofbothparentdepartmentsworksmoothlywithinUKTI,supportingthepeopleworkingforustodeliverbusinessobjectivesandtargets.Theyalsoneedtosupportorganisationalchangewhereveritmayberequired.

Chater 6our pee


N. 10 94 er cent f

emyees resnding

t surveys acrss thenetwrk fet that

UKTIs wrk is

vauabe and makes a

rea cntributin t the

UK ecnmy.

2009 UKTI Pulse Survey


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ExCELLENTLEADERSHIPANDMANAGEMENT

6.3 WehavetwoprogrammestohelpusdothisTheICEprinciplesofleadership(Inspire;CommunicateandEmpower)andtheManagement

Ecellenceprogramme,whichfocusesondevelopinghighperformingteams.Bothprogrammesaimtospreadandsharebestleadershipandmanagementpracticeacrossthenetwork.

6.4 InvestorsinPeople(IIP)isakeybusinesstoolforUKTIingauginghowwellitisdoinginthemanagementanddevelopmentofitsemployees.UKTIcurrentlyholdsInvestorsinPeopleBronzestatusandisaimingforGoldby2012.We

willpressforwardwiththosethingswearedoingwellandworkevenharderinthoseareaswherefurtherimprovementisrequired.OurIIPprogrammewillcontinuethroughout2010/11,andbeyond,throughamiofrollingreviewandgroupmini-assessmentsacrossthenetwork.

6.5Learning and Development iskeywithintheorganisation,ensuringthatteamsandindividualsgainanddeveloptheskillsandknowledgetheyneedtoensurehighqualitydelivery.

TheorganisationscorporatelearningprogrammeincludesinductiontrainingforpeoplenewtoUKTI,aswellas:

businesssystemstraining,

investordevelopmentin-depthengagementwithkeyinvestors,

clientrelationshipmanagement,

communicatingwithconfidencemasterclasses,and

OpenUniversitymodulesonmarketingx&Y.

6.6Inearly2010wearemappingtheskillsrequiredbypeopleintheglobalnetworktohelpusdeveloplearningprogrammesthatmeetchangingneeds.

DIVERSITY

6.7 WebelievethateveryoneworkinginandwithUKTIshouldbetreatedwithopenness,honesty

andrespect.Wewillnottolerateunfairtreatmentordiscrimination.Weaimtobeanorganisationthatpeopleareproudtobepartofandtowhichtheycancontributefully.

Wewanttoensurethatdiversityisfullyembeddedintoallaspectsof

UKTIsrelationships,workandsystemsandthatwehavea

workforcethatreflectsthediversecommunityweserve.

6.8 UKTIdrawsdirectlyuponthediversitystrategiesofparentdepartmentsBISandtheFCO,and

weareabletodrawontheepertiseofboththeirequalityanddiversityunitswheneverweneedto.Wealsohaveourownstatementcoveringdiversityprinciples.

SUSTAINABLEDEVELOPMENT

6.9 UKTIsofficesandemployeestakepartinthesustainabilityinitiativesofourparentdepartments,suchasimprovingenergyefficiency,facilitatingrecycling,andusingdouble-sidedprinters.WealsomakeuseofinitiativesspecificallyaimedatagloballydiverseorganisationsuchasreducingtravelcostsandCO2emissionsbygreateruseoftele-andvideo-conferencing,andbyencouraginghomeandfleible

working.


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ThefollowingpagesprovidesomedetailoftheresourceswehaveandhowweusethemtodeliverforUKbusiness.

UKTIFUNDING

7.1 TherearethreemainelementsofUKTIfundingbrokendownasfollows:UKTI Programme, BIS Admin(includinganon-devolvedelementforoverheadcosts)andFCOResource(splitbetweendevolvedcovering,amongotherthings,thecostofUK-basedemployees,trainingandIT,andnon-devolvedcoveringthecostoflocallyengagedemployees,overheads,etc).

7.2 TherewillcontinuetobesignificantpressuresontheFCOringfencedbudgets,andwewillneedtomanagethesepressurescorporatelyinordertodeliverourTreasuryefficiencytargets.Butalldepartmentswillfaceincreasedresourcepressuresoverthecoming

yearsandweinUKTIwillneedtostep-upandrespondaccordingly.

Wecandothisbycontinuingtodeliverourservicesandachieveourtargetswhilethinkinginnovativelyandusingourresourcesefficiently.Themessageisweallneedtodomorewithless.

Chater 7organisatin and Budgets

Efficiencies

Case Study

Withthepressuresonpublicspendinglikelytobecomegreater,itisimportantthatweallworktodeliverefficienciesateveryopportunity.Oneeampleofthebenefitsthatsucheffortscandeliveristherecentsavingachievedthroughetensivecommercialdiscussions/negotiationswith

UKTIsITprovidersandchangestoITcontracts.Thesesavingsareinecessof3millionperannum,equatingtoareductionofsome40percentinannualrunningcosts.

Budget by Funding Stream (m)

UKTIProgramme

BISAdmin

BISNon-devolved

FCODevolved

FCONon-devolved 0 20 40 60 80 100 120 140 160


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UKTISPEOPLE

7.3 Wehavesome2,325peopleworkingforUKTIofwhichbroadly1,300areoverseaslocatedin96markets.625areinUKHQposts(approimately544inLondon,47inGlasgow,30inLarkhill/Bovington,andfourinCambridge),whilesome400arebasedinthenineEnglishregions.Ofthe625employeesinHQposts,some90percentareinfront

linedeliveryposts,theremainderareincorporatesupportfunctions.Ourpeoplearedrawnfromavarietyofsources,includingGovernment

Departments,theprivatesector,theGovernmentOfficenetwork,andmanyarelocallyemployedoverseas.Thisisareflectionoftheincrediblediversityandlocationofourwork.Abreakdownofourstaffingbylocationisasfollows:

UKTIs pee by lcatin

Overseas

London

UKRegions

Glasgow

Larkhill&Bovington

Cambridge 0 200 400 600 800 1,000 1,200 1.400

our ee are drawn

frm a variety f

surces, incuding

Gvernment

Deartments, therivate sectr, the

Gvernment office

netwrk, and many are

cay emyed

verseas. This is a

refectin f the

incredibe diversity andcatin f ur wrk.


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Gru Resnsibiities and Resurces

Business Group (BG)Resources

2010/11(m)

UKTIProgramme 34.5

Capital 0.0

RDA Grant 16.0

BISAdmin 7.4

FCOResource 1.0Total Budget 58.9

Staff

London 115

Regional 400

Targets

FDITargets 525

ofwhichHighValue 125

ofwhichGoodQuality 285

ofwhichRDAPriority 115

IncreasedR&DActivity 1,000 BusinessesAssisted 8,000

OperationalRevenue(m) 4.0

Brian ShawManaging Director Business Group

BGsprimaryroleistodevelopandnurturerelationshipswithindividualcompaniestoensuretheycanbenefitfromUKTIsupport.Wedothisby

tailoringUKTIsepertservicestotheneedsofindividualbusinessestomaimisetheirinternationalsuccess.OurnineinternationaltradeteamsintheEnglishregionsarethefirstpointofcontactformanyofourclients,

whileourinwardinvestmentteamsoverseasandourHQInvestment

Projectsteamhelpoverseascompaniestobringtheirhigh-qualityinvestmenttotheUK.

Sectors Group (SG)Resources

2010/11(m)

UKTIProgramme 23.7

Capital 0.0

BISAdmin 6.7


Staff

London 86

Glasgow 47

Cambridge 4

Targets

IncreasedR&DActivity 1,000

BusinessesAssisted 11,000

Michael WardActing Managing Director SectorsGroup

SectorsGroupmarketsUKecellenceinkeysectorsandhelpsUKcompaniesinternationaliseby

openingupnewmarketsaroundtheworld.WefocusonthesectorswherewecanaddmostvalueandonthemarketswherethepotentialforgrowthishighestworkinginpartnershipwithUKTIsglobalandregionalnetworkstoensurethatcustomershaveaccesstotherightpeopleandtherightinformation.


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UKTI Defence & SecurityOrganisation (UKTI DSO)Resources

2010/11(m)

UKTIProgramme 3.1

Capital 0.0

BISAdmin 9.9


Staff

London 126

Larkhill/Bovington 32

Targets



International Group (IG)Resources

2010/11(m)

UKTIProgramme 4.3

Capital 0.0

BISAdmin 4.2


Staff

London 93

Overseas 1,300

Targets


Richard PaniguianManaging DirectorUKTI Defence & SecurityOrganisation

UKTIDSOhelpstheUKdefenceandsecuritysectorssucceed

internationally.WiththecontinuedsupportoftheMOD,UKTIDSOdeliverstheessentialgovernment-to-governmentdimensiontocompany-ledmarketingcampaignsinpursuitofmaintainingtheUKsstrongpositionintheglobaldefenceeportmarket.

Susan HairdDeputy Chief Executive UKTI,Head of International Group,Strategy and Human ResourcesGroup, Economics and EvaluationTeam, Olympics Legacy Unit

IGmanagesUKTIsetensiveoverseasnetwork.Itco-ordinatesactiononthedevelopmentandimplementationofnewstrategiesandstructuresin

Postsoverseastotakeaccountofchangesandnewprioritiesinthebusinessenvironment.IGdeliversitstargetsinpartnershipwiththeoverseasnetwork.Italsoleadsonhigh-levelinterventions,includingmarketaccesscampaigns.


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Olympics Legacy UnitResources

2010/11(m)

UKTIProgramme 0.3

Capital 0.0 BISAdmin 0.2

FCOResource 0.1

Total Budget 0.6

Staff

London 3

Overseas 1

UKTIisplayingakeyroleindeliveringthebusinessandeconomicbenefitsoftheGovernmentsOlympic

Legacyobjectives:tomaimisethewidereconomicbenefitsoftheGamesacrosstheUK,includingthosefortourismandbusinesspromotionandtopromotepositiveimagesoftheUKtointernationalaudiences.

WearedevelopingaseriesofprogrammestomaimisetheimpactoftheLondon2012GamesonBritishbusinessandtheUKeconomy,andtodemonstratetopotentialinwardinvestorsthattheUKistheplacewith

whichandinwhichtodobusiness.

Economics andEvaluation Team (EET)Resources

2010/11(m)

UKTIProgramme 0.7

Capital 0.0

BISAdmin 0.4

FCOResource 0.0

Total Budget 1.1

Staff

London 4

EETcontributestothetop-leveltargetsbyprovidingrobustmeasurementofperformanceagainstthem;bydrawingoutinsightstohelpmanagersanddeliveryteamsunderstandthedriversunderpinningtheresults;andbyprovidingtheeconomicevidenceandanalysiswhichisneededbythe

EecutiveTeamandBoard,Groupsandemployeestoinformstrategicplanning,resourceallocation,andguideperformanceimprovement.

Strategy and HumanResources Group (SHRG)Resources

2010/11(m)

UKTIProgramme 0.3

Capital 0.0

BISAdmin 3.1


Staff

London 32

SHRGprovidesstrategicdirection,performancemanagementandreputationmanagementforUKTI,

workingcloselywiththeEecutiveTeamandEecutiveBoardandinpartnershipwithotherGroups.ItdeliverstheorganisationsHuman

Resources,InternalCommunicationsandBoardSecretariatfunctions,anditleadsthedeliveryofchangeacrossUKTI.

Image curtesy f the oymic Deivery Authrity


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IT and Finance Group(ITFG) Resources

2010/11(m)

UKTIProgramme 1.6

Capital 2.7 Unallocated 1.1

BISAdmin 5.6

FCOResource

IT 0.4

Devolvedbudget(Pay) 11.4

Total Budget 24.8

Staff

London 48

Curtis JumanDirector of Finance & IT

TheITteamprovideourICTand

informationmanagementinfrastructure.Thisincludessignificantbusinessoutput-relatedsystems:CRM,OMISandhostingfortheUKTIwebsite.TheCentral

FinanceTeamcontributestothetop-leveltargetsbysecuringandallocatingtheresourcesUKTIneedstoachievethesuccessfuldeliveryofourobjectives.

Marketing Group (MG)Resources

2010/11(m)

UKTIProgramme 9.3

Capital 0.4

BISAdmin 3.6

FCOResource 0.1

Total Budget 13.4

Staff

London 36

Targets


Caoimhe BuckleyManaging DirectorMarketing Group

MarketingGroupprovideshighlycost-effectivemarketingservicestosupportthedeliveryofUKTrade&

Investmentsfive-yearStrategy.WeaddvaluetotheworkofteamsacrossUKTIthroughourepertiseinstrategydevelopment,marketandclientanalysis,propositionbuilding,anddeliveryandevaluationofcommunicationsacrossthemarketingmi.


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A range f UK Gvernment surt is avaiabe frm a rtfi f initiativescaed Sutins fr Business (SfB). The sutins are avaiabe tquaifying businesses, and cver everything frm investment and grants

thrugh t seciaist advice, cabratins and artnershis.

UK Trade & Investment is the gvernment rganisatin that hes UK-basedcmanies succeed in the gba ecnmy, and is resnsibe fr thedeivery f the tw SfB rducts, Deveing Yur Internatina Tradeptentia and Accessing Internatina Markets.

We as he verseas cmanies bring their high-quaity investment t theUKs dynamic ecnmy acknwedged as Eures best ace frm which

t succeed in gba business.

UK Trade & Investment ffers exertise and cntacts thrugh its extensivenetwrk f seciaists in the UK, and in British embassies and therdimatic ffices arund the wrd. We rvide cmanies with the ts

they require t be cmetitive n the wrd stage.

Fr further infrmatin ease visit www.ukti.gv.ukr teehne +44 (0)20 7215 8000.

50%

Whereas every effrt has been made t ensure that the infrmatin given in this dcument is

accurate, neither UK Trade & Investment nr its arent Deartments (the Deartment fr Business,

Innvatin and Skis, and the Freign and Cmmnweath office) accet iabiity fr any errrs,

missins r miseading statements, and n warranty is given r resnsibiity acceted as t the

di f i di id fi h i i i d

ukti corporate plan 2010-11[1]

Documents