ukubang media kit 2014
DESCRIPTION
Ukubang Media Kit 2014TRANSCRIPT
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UKUBANG.COM
MEDIA KITMEDIA KITMEDIA KITMEDIA KITM E D I A K I T
OVERSEAS
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Ukubang.com is a new media marketing specialist targeting Chinese independent travelers. It is targeting specific overseas travel destinations (cities or countries) to provide product introductions and discounts for visiting Chinese tourists.
Ukubang.com helps Chinese FIT customers access overseastravel information and useful coupons to help them save moneyand have fun during their holidays.
Introduction
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Emerging China Outbound Market
Number of Chinese Outbound Travelers (Million)
Average Increase:18% Annually
·Number of visitors keep increasing 18% on yearly basis·Chinese outbound tourist average spend: US$3,706 per person·Travel expenditure in total (2013): US$102 billion (No.1 in the world)·Outbound spending will increase 15% on yearly basis for the next 17 years·75% of outbound tourists are from east China including Beijing, Guangzhou,
Shanghai etc
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Ukubang Users
Demographics: Middle class and wealthy Chinese FIT TravelersCharacteristics: Energetic, fond of travel, adventurous, multi-lingual
Age range: 24-45
High-income
Overseas travel experience: 2-3 times each year
Chinese Tourist Spending Habits Total Spending in 2013: US$102 Billion
Shopping
Transp
ortation
Accommodatio
n
Local Tours
, Dining etc
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Most Popular Destinations for Outbound Travel
2013 2012
Hong Kong, China Hong Kong, China
Australia Australia
France Japan
Korea France
Singapore Korea
United States Singapore
Canada United States
Japan Taiwan, China
Taiwan, China Germany
Germany New Zealand
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Contains:·Coupons offered by local brand vendors, including hotels, shopping outlets, restaurants, attractions, tours, performances, entertainment, car rental, outdoor activities and other services·Introduction of destination history, culture and folk customs·Introduction to travel highlights, featured tour packages, theme events, etc·Tips for overseas travelers·Destination photo highlights
How to Get Your Market Share?
Web
App
Ukubang Cloud Data
ConsumersVendors
• Ukubang.com• 2345 Search Engine• VeryZhun • Tourism Bureau• Tuniu, Qunar, Lvmama... (in the process)
• 32 Destinations • 5600 Qualified Vendors • 2000+ Discount Vouchers
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Ukubang Social Media Platforms
280 million users in China
500 million users in China
Airport Visa office
Online RequestTravel InsuranceJoint Promotion
Marketing Campaign
ConsumersVendors
Ukubang Booklet (Supplement)
Weibo WeChat
How to Get Your Market Share?
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Advantage of New Media Tools
New Media Traditional Media
Distribution On-demand Untargeted
Return onInvestment High Low
Connection / Interaction Fast & Transparent Weak link/
Slow feedback
Data Synchronization Real-time updating Weekly, monthly, quarterly, yearly
Usage detail /Consumption habit
Automatically recorded by system No customer details
Display Platform Web, APP throughdigital device, social media
Newspaper, magazine, TV, broadcasting
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Get Involved Now at ONLY:US$ 9,200 per year
Ukubangwill offer the following services in this package
Ukubang.com website listing(Valued at $12K)
Ukubang APP listing (Valued at $20K)
·Translation, editing, image processingof all information provided by brand vendors
·Uploading text and images
·Brand vendor introductions (text & images) will be displayed on the Ukubang.com website and Ukubang App for one year. (Figure 1 & 2)
·The discount offers and sales activities of brand vendors (text & images) will be displayed on Ukubang.com website and Ukubang App for one year . (Figure 3 & 4)
1
2
4
3
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5
6 7
Ukubang @ Weibo (Valued at $18K)Ukubang @ Wechat (Valued at $8K)
·One week of Weibo banner promotion (Figure 5) and text promotion once or twice a year
·WeChat platform promotion once or twice a year (Figure 6 & 7)
Brand vendors will be featured on Ukubang's official strategic partner platform including 2345 Search Engine and Veryzhun, with more (Tuniu, Qunar, Lvmama, etc) coming soon
Ukubangwill offer the following services in this package
Ukubangwill offer the following services in this package
·Estimated exposure: 1.6 billion per year·Third-party user: 600 million
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Ukubang Booklet (Valued at $10K)·Two general pages in Ukubang Booklet ·Translation, editing, image processing of all information provided by brand vendors·Design and typesetting of the two-page content
SupplementSubject to different destinations
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Ukubang APP Hawaii Tourism Bureau
Example: AvisUkubang Weibo
Ukubang WeChat
Coupon Booklet (Supplement) Web Promotion of Avis
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Ukubang Cooperation Partners
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