10 yearsof TravelRevolution

James Page, Partner at Feralabs• helped Eidos (who went on to launch Tomb Raider),• Deckchair.com one of first online flight booking engines with Bob Geldof.• Worked with Newspapers, Banks, and airlines

Just about to launch……………….

Remote usability testing software

About Me

Before the internet it took months to learn how to book an airline ticket

Now nearly everybody can do it at anywhere

1998• Book via travel agent• Paper Ticket• Lots of different fares

2008• Book anywhere• No ticket• One fare

PARS.

The big Computer Reservations Systems cost $100’s of millions to develop. Linked to 10,000’s of Travel Agents around the world. 100’s of programmers maintaining the system.

What did this take to enable people to book online from nearly anywhere?

Millions on R&D ?Years of user research ?

6 months

3 guys

1 garage

NO!

• David Neeleman co-founded Morris Air• David Evans, student ,brother knew Neeleman• Justin Wilde. Comes later in the story

Sabre the largest CRS wanted $3 to $4 million.

PARS.

Innovation driven by lack of money and time.

Travel Agents

Revenue Management

Paper ticketsXXX

• David Neeleman sells Morris Air.• David Evans writes EARS, later called

OpenSkies, in 3 months in spare time.

Justin Wilde wrote the internet interface to OpenSkies in 3 months. So they could sell it to EasyJet.

And for these guys?

Easier ?More convenient ?