INTRODUCTION TO SOCIAL MEDIADiane K. Danielson, ceo, DowntownWomensClub.com

Do I really need all three?

2

The business meeting

The reunion/friends’ night out

The cocktail party

Social Media: Conversational Era

Target market

YouBlogs

Website

Blogs

Website

Why social media differs from traditional marketing

Social interaction = 2-way conversation Broadcast era is now conversational era “A website is a costly billboard on your own

property. Social Media is a free sign on the highway telling others to get off here and check this out.”

It’s a portfolio, not just a profile Make public/update URL Include as much info as possible Keywords

Meet people through: Search by name/keyword Groups – join others or start your own Answers – share you expertise

Create a company profile

Profiles, Groups and Pages Status reports (microblogging) The ultimate “warm call” Throwing sheep cnn.com/Facebook

More personal than LinkedIn. “Coffee room chatter” test. Go through privacy settings

Profile – Personal v. Professional

Do you have “fans?” Fresh content? Transitive trust v. WOM Ads: hyper targeting v.

intentional advertising Smart CRM

pages

Promote brands & products Connect/reconnect with people Monitor online image

Company reputation Customer service

Market research Trends Competition

Your @name & icon

What’s your brand? @DowntownWoman v. @DianeDanielson

Icon: avatar, logo or you? Be consistent (even across platforms)

30/30/30/10 rule Ways to meet people

Follow people RT/DM/@ Live-tweeting events Asking questions “look for the @stream”

search = new google

Case study: cleats

Go to http://search.twitter.com. Find people tweeting about “soccer cleats” Follow them

What do you learn? Women are a large percentage of purchasers. The international term is “boots.” Guys will buy “boots” just because they want

something new. Customization is a new trend. Orange is the hot new color.

Case study: cleats

Time Management

Create a schedule Sampling of Twitter Tools:

www.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keyword searches

www.twitterfeed.com links your blog to Twitter Facebook Twitter App links Tweets to Facebook

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Cell phone

Final Tips

Pick one or two to focus on and really learn. Have a consistent photo across mediums. Raise the energy or intellectual level of the

conversation. Schedule time for this into your week.

Have set days/times Test out a new feature each time Make X number of new connections

Final Tips: Amazon reviews

Diane K. Danielson DowntownWomensClub.com

Diane@DowntownWomensClub.comhttp://twitter.com/DowntownWoman

Intro to Social Media