ulster county tourism conference
DESCRIPTION
Presentation that accompanied my talk to the Ulster County Tourism Conference (May 4, 2010) - Kingston, NYTRANSCRIPT
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MediaRules!
Whatyouaredoingisn’tworkinganymore...andeverythingneedstochange.
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BrianReich
Married(Karen)Twokids(HenryandLucy)32YearsOld.Jewish.
LiveinNewYorkCity.Travelalot.
Strategize.Write.Speak.Teach.Podcast.
Focusontheimpactoftechnologyandtheinternetonsociety.
Politics.PublicAffairs.Marketing.PR.Advertising.Causes.Technology.Innovation.Commerce.Entertainment.Sports.Journalism.Education.Games.Brand.Culture.
Mac.PC.iPhone.Kindle.FlipVideo.Tivo.Wii.
10‐15Newspapers.20+Magazines.800+Channels.1000+Blogs.2500+Friends.
617.417.9436
twitter.com/brianreich facebook.com/BrianReich
FastCompanyExpert
SlideShare
WeMediaSeniorFellow
FourSquare/Gowalla
MediaRules!
Seattle.Westport.Washington.Cambridge.AnnArbor.UpperWestSide.
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[Start]
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PhonesChange
Everything
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iPadsChange
Everything
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PS3ChangesEverything
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SomethingChangesEveryDay
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TechnologyandtheInternet,andtheirroleinourlives,haschangedhowwecommunicate,getandshareinformation,themediaweconsume,andthereasonsweengagewitheachother‐onlineandof[line.Theeffectsofthesechangesarebeingfeltbyallofus,everyday,allthetime.
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Informationmovesfaster.Peoplearemorecloselyconnected.Wehavedifferentoptionsandbetterchoices.Ourexpectationsarehigher.Ourconnectionstotheissuesandeventsthatshapeourworldarebeingtransformed‐rapidlyandconstantly.Wemustadapt.Weneedtoengage.Weneedtolookatthingsdifferently.
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Everythingmustchange.
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Howorganizationsoperate,organize,andcommunicatemustbereimagined.Thepassionandinterestofindividualsmustberefocusedandredirected.Thewaysthatwemeasuresuccessmustbereassessed.Thewayswepromotebigideasandcreatebettersolutionsmustbereenvisioned.
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[Pause]
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Brandisaboutexperience
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Marketingisabouttrust
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Technologyisthefacilitator
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[3Things]
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Timely,relevant,compellinginformation
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Experiencespeoplewillremember(fondly)andtalk
about.
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Stuffthatpeoplewilluse...andvalue.
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[2More]
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KnowYourAudience
DemographicPsychographicTechnographicBehavioral
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OrderofOperations
GoalsStrategies
TacticsResources
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[5Ideas]
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Human...izePersonal...izeLocal...izeOperational...izeGranular...izeTakeAdvantage...izeTransactionalize
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100ReasonstoVisit
Haveyouwalkedontheoldeststreetinthenation?
Youcangetanincredibleglassofwinewithouttraveling2,885miles.
Youhavetobuyanewout[ittoattendtheTribecaFilmFestival
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Takeadvantageofthenewscycle
ItssixdegreescoolerinKingston,NYtoday.
VisitingTimesSquaredoesn’tseemlikesuchagoodidea,doesit?
Thegreatoutdoorsnevercloses.
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MayorofNewPaltzForADay
TheBlueCheesePotatoChipsat36MainareIncredible.
IjumpedoutofaplaneandlandedinGardiner.
Iearnedmycowmilkingbadge!
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Phoenecia12462
BizarreFoodsofEllenville
Woodstock’sOwnSamanthaBrown
Manvs.Food:EsopusEdition
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93.6Miles36Holes11Hours1App
Download.Chooseanadventure.Followdirections.Play.Eat.Enjoy.GoHome.[Repeat]
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[BigFinish]
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TRY Somethingnewanddifferent
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FAIL Openlyandactively
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LEARN Updateandadapt
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ASK LotsofQuestions
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[End]
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MediaRules!
Whatyouaredoingisn’tworkinganymore...andeverythingneedstochange.