ultimate golf house 4 9 14

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JEFF CHAU MARCH 28 TH , 2014

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Page 1: Ultimate golf house 4 9 14

JEFF CHAU MARCH 28TH, 2014

Page 2: Ultimate golf house 4 9 14

Talis Park in Naples, Florida will build the 2015 Ultimate Golf House; the SI Golf Group will promote the house to its 15MM affluent, avid golf readers Excellent opportunity for sponsors to receive exposure and align with the Ultimate Golf House via print, online, PR, in-home product integration, and celebrity pro-am event with hospitality Initial promotion of Ultimate Golf House will begin in July 2014 and final reveal will take place in March 2015

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Situated on 461 acres in Naples, Florida, Talis Park is a golfer’s paradise: it’s signature golf course is one of only 2 in the world collaborations between Greg Norman and Pete Dye The Talis Park team consists of the following:

— Developer: Kitson & Partners, private residential and commercial real estate investment and development company based in Palm Beach Gardens, FL — Builder: Arthur Scheinholz, John Payne, and Sunwest Homes, has built over 700 luxury homes in Southwest Florida since 1990. — Designer: Glenn Midnet and Interiors by Design West, 25-years of experience in interior design and instrumental in design and execution of 2005 GOLF Magazine Dream House.

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The August 2014 issue of GOLF magazine will announce the creation of the 2015 Ultimate Golf House via a custom content spread and the April 2015 issue will reveal the finished Ultimate Golf House via a custom spread

— Opportunity for Sponsor logo inclusion

To coincide with custom content spreads, an Ultimate Golf House section on GOLF.com will be launched. The section will feature information about the Ultimate Golf House and track progress of its completion. Section will feature a “Design Profile” in which people can submit personal preferences for the Ultimate Golf House.

— Opportunity for custom site sponsorship

— Opportunity for sweeps sponsorship

Sponsors will also have the opportunity to run their own ad creative in GOLF Magazine that would run adjacent to a custom advertorial that features how their product is being integrated into the actual build out of the house Opportunity for creation of a SI Golf+ Digital eMagazine that features 100% Ultimate Golf House content

— Opportunity for 100% sponsor ownership

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The completion of the 2015 Ultimate Dream House will coincide with the Lucas Cup, a popular charity pro-am that will take place at Talis Park in March 2015 The Lucas Cup is hosted by former PGA Tour professoinal and Golf Channel analyst Mark Lye. The event will raises funds and awareness for Juvenile Diabetes in honor of Lye’s son Lucas who has Type 1 diabetes Past year participants include Michael Bradley, Steve Flesch, Russ Cochran, Frank Nobilo, Craig Perks, George McNeill, Joe Ogilvie, Willie Wood, Karen Stupples, Kris Tschetter, Alison Walshe, Belen Mozo, Andy Bean, Chip Beck, and Scott McCarron Sponsors will have opportunity to feature their products within the Ultimate Golf House during the celebratory pro-am event and also sponsor the pro-am’s hospitality offerings

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LOGO INCLUSION IN SPREAD AND REVEAL ANNOUNCEMENT Logo will be included in Ultimate Golf House spread

announcement in August issue of GOLF Magazine and final reveal spread in the April issue

1 REGIONAL AD PAGE IN GOLF MAGAZINE Sponsor regional ad page will run adjacent to one page

advertorial that features sponsor product as it relates to build out of the Ultimate Golf House

SPONSORSHIP OF GOLF.COM ULTIMATE GOLF HOUSE PAGE 1 MM impressions

SPONSOR PRODUCT INCLUSION WITHIN BUILD OUT OF ULTIMATE GOLF HOUSE

HOSPITALITY SPONSOR OF LUCAS CUP CHARITY PRO-AM GOLF EVENT IN MARCH 2015

LOGO INCLUSION IN SPREAD AND REVEAL ANNOUNCEMENT Logo will be included in Ultimate Golf House spread

announcement in August issue of GOLF Magazine and final reveal spread in the April issue

1 NATIONAL AD PAGE IN GOLF MAGAZINE Sponsor national ad page will run adjacent to one page

advertorial that features sponsor product as it relates to build out of the Ultimate Golf House

SPONSORSHIP OF GOLF.COM ULTIMATE GOLF HOUSE PAGE 2 MM impressions

SPONSORSHIP OF CUSTOM SI GOLF+ DIGITAL EMAGAZINE Content would be 100% focused

SPONSOR OF GOLF.COM ULTIMATE GOLF HOUSE SWEEPS AND ON-SITE HOSPITALITY One winner and guest will win an all expense paid weekend

in Talis Park to play in charity pro-am golf event in March

SPONSOR PRODUCT INCLUSION WITHIN BUILD OUT OF ULTIMATE GOLF HOUSE

HOSPITALITY SPONSOR OF LUCAS CUP CHARITY PRO-AM GOLF EVENT IN MARCH 2015

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Each month, golfers delve into GOLF MAGAZINE in search of the best content to help improve their game. Featuring tips from The Top 100 Teachers, unparalleled

equipment reviews, custom fitting opportunities for the best clubs, travel and lifestyle content, award-winning interviews, and Golf’s leading personalities.

• Audience: 5.1 million

• Ratebase: 1,400,000

• Median HHI: $98,358

• HHI $150K+: Index 203

• College Grad/Post Grad: Index 148

• Professional//Managerial: Index 141

• Average Rounds Played: 61

• % with handicap: 59%

• Mean Handicap: 13.6

Source: 2013 Spring GfK MRI; SIGG Golfer 360⁰ Research Study

Every month, GOLF Magazine’s free tablet edition offers:

• Unique bonus coverage

• Additional instructional content, enhanced videos, and unique storytelling through audio and photography

• Availability on all leading tablet brands

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GOLF.com combines the award-winning journalistic and photographic resources of Sports Illustrated and GOLF Magazine, creating the ultimate online destination for

golf equipment information & reviews, tour coverage, instruction and travel

• Unique Users: 2,500,000

• Page Views: 19,000,000

• Median Age: 50

• HHI $150K+: 210 Index

• Median HHI: $90,315

• Professional / Managerial: 189 Index*

• College Grad+: 191 Index*

*Highest in the competitive set

• Unique Users: +12% YOY

• Page Views: +28% YOY

• Mobile Unique Users: +40% YOY • Since April 2013 Re-Launch

• Travel Section: +184%

• Equipment Section: +44%

• Instruction Section: +39%

• News Section: +37%

*Source: Omniture Internal Data Jan-May 2013| @Plan Q2 2013

• Equipment: “See-Try-Buy” Guide to finding the best clubs

• PGA TOUR Confidential: Weekly roundtable from industry leading experts and writers

• Instruction: Tips from GOLF Magazine’s Top 100 Teachers

• Majors: Industry-leading coverage of golf’s biggest events

• Courses & Travel: Comprehensive Trip Guides to the most popular golf destinations

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In 2014, the SI GOLF Group has significantly extended our digital footprint and created a robust

delivering timely, relevant, and exciting content to avid golfers.

The SI GOLF+ eMag is built on 10-12 pages of dedicated content that bears all of the hallmarks of the GOLF Group’s editorial DNA: the PGA Tour focused news and analyses of SI Golf+ combined with GOLF Magazine’s

coverage of service and products.

SI Golf+ Digital E-Magazine is a and tightly-focused guide to the essential intelligence every

golfer needs to know now.

Launched: January 2014 Distribution:

315,000 opt-ins at launch Weekly e-blasts utilizing the Time Inc.

database and partner lists (estimated 500,000 weekly)

Frequency: 45x/year Timing: Weekly Content:

Tour-Focused News Equipment Interviews/Personalities Instruction Travel & Courses Service

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Strong recall, engagement, and actions taken There are high levels of agreement on all key

attributes. 9 in 10 agree that: The advertising is a natural fit within SI

Golf+ Digital.

All advertisers generate strong actions taken—strong majorities of golfers would take or would consider taking an action for most advertisers

100%

45 rounds

60%

$103,929

69%

MEDIAN ROUNDS PLAYED

% WITH HANDICAP

MEN 18+

MEDIAN HOUSEHOLD INCOME

COLLEGE GRAD +

MEAN HANDICAP 13.3