ultimate guide for content discovery and distribution dominance - webinar recap: studiod
TRANSCRIPT
On January 27th we joined forces with
RebelMouse and The Relevancy Group to bring you a webinar
about the art of domina@ng content discovery, strategy
and distribu@on.
We combined the talking points with the webinar
presenta@on slides for your
consump@on here. Get ready to learn how to
dominate content strategy and discovery.
studioD works with brands and agencies to grow their audience and
keep them engaged through content that
matters.
Intent-Based 2
Google describes “intent” as micro-moments – moments throughout the day in which users search for information and want to act on it
Intent-driven
HOW do you discover what makes you an
authority? HOW do you identify your users’ intent? HOW can you make your
content discoverable?
studioD has access to exclusive proprietary
publisher data. We construct all of our
content strategies with a data-driven approach.
Authoritative Data 1
Every brand has something that they do best, something they have inherent expertise in
The Goal:
Uncover content opportunities that might be hidden right now because the content lives in inaccessible places
Hidden Content Turn research into
easily-digestible content
Content Opportunities
Authoritative Tips
White Space Find the “white space” – topics and themes within
your industry that you can own with a unique voice
Content Opportunities
NXP:
Their illustrated infographic is easily digestible and fulfilled a “white space” – establishing them as authorities in their space
Intent-Driven
CLIENT EXAMPLE: SAMSUNG
SHARED AN ARTICLE ABOUT A BACK-TO-SCHOOL
TOPIC BEFORE THE SEASON
BEGAN
SAMSUNG:
Their publishing content matches their audiences’ seasonal behavior (our proprietary Demand Media data tells us that interest in back-to-school topics starts picking up as early as July)
INTENT DRIVEN:
Goal is for your content to build up traffic before users start searching for it so that your content ranks higher in search results
What do they want?
Buzzsumo.com Tubebuddy.com
Intent-Driven Intent-Driven Intent-Driven
When do they want it?
Google Trends Keyword planning tools
Your own sales data
How do they want it?
Depending on platform Engaging and actionable
Intent-Driven Tools
Discoverability Tips
Discoverable
Optimize Include numbers in headline
Personalize headline
Discoverable
Keyword Research Your SEO/SEM team
Wordtracker.com SEM Rush
RECAP:
We showed you how: 1. In order to stand out, you
must create compelling content by being relevant with your audience