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THE PLACE TO REACHREACH

GUITAR PLAYERSGUITAR PLAYERS

May , 2012

EACH MONTH OVER 3 MILLIONOVER 3 MILLION

U.S. GUITAR PLAYERSVISIT

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is the

world’s leadingit f it lcommunity of guitar players

and the

world’s leadingpublisher of legally licensed

tablaturetablature.

Every Month

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Every MonthThey visit 5 TIMESThey spend 21 MINUTES

They visit 5 TIMESy p

They view 20 PAGES

389 000 visitors per dayOverall

389,000 visitors per day

14 7 million total monthly visits14.7 million total monthly visits

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AN EXCLUSIVE AUDIENCEAN EXCLUSIVE AUDIENCE

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% f UG A di Wh Al Vi it d

NEVER VISIT 10.0%

% of UG Audience Who Also Visited These Guitar Sites in November, 2011

VISIT ANOTHER 6.0%

7.0%

8.0%

9.0%

ANOTHER GUITAR

WEB SITE 2.0%

3.0%

4.0%

5.0%

4.2%

9.2%

4.7% 3.7%

WEB SITE 0.0%

1.0% 1.4% 1.7%

Source: comScore Cross Visiting Report, Dec '11

Source:  comScore Cross Visiting Report, Nov 2011 

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DON’TDON T SUBSCRIBE TO A GUITAR MAGAZINEMAGAZINE

Source: UG 2011 Reader SurveyQuestion: “Do you subscribe to a guitar magazine?”

WHO READS ANYMORE?

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WHO READS ANYMORE?

Guitar Magazine circ is down 41% since 200841% since 2008

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How do the otherGuitar Web Sites compare?Guitar Web Sites compare?

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UG’s AudienceUG s Audience

ISIS

YOUR AUDIENCE

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SHARED AUDIENCE

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SHARED AUDIENCE

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OMEET YOUR AUDIENCEAUDIENCE.

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AGE DEMOGRAPHICS% Composition Unique Visitors: Ultimate-Guitar.com

2-11 YEARS OLD

% Composition Unique Visitors: Ultimate Guitar.comSource: comScore, Jan 2012

12-17 YEARS OLD35+ YEARS OLD

35%

under 1%

OLD11%

18-24 YEARS OLD

35%

OLD31%25-34 YEARS

OLD24%

PLAYING EXPERIENCER

10 years+

Less than 1 year

Ultimate Guitar is a great way to reach

5 to 10 years24%

years+13%

1 year11%

great way to reach new players

1 to 5 years52%

24%

52%

PLAYING EXPERIENCER

10 years +13%

…And a FANTASTIC way to reach experienced guitarists

5 to 10 years24%

37% UG visitors have 24%

5+ years experience.

That’s 1.2 million serious guitar gplayers each month.

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OAND THEY LOVE GEARGEAR

50%R

50%OWN TWO OR MORE ELECTRIC GUITARS

45%45%OWN TWO OR MORE AMPS

34%34%OWN TWO OR MORE EFFECT PEDALS

57%R

53%57%BOUGHT A GUITAR

53%PLAN TO BUY A GUITAR

IN THE PAST 12 MONTHS

42%WITHIN 12 MONTHS

45%42%BOUGHT AN AMP

12

45%PLAN TO BUY AN AMP

12IN THE PAST 12 MONTHS

39%WITHIN 12 MONTHS

50%39%BOUGHT EFFECT PEDALSIN THE PAST 12 MONTHS

50%PLAN TO BUY PEDALSWITHIN 12 MONTHSIN THE PAST 12 MONTHS WITHIN 12 MONTHS

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SHERE’S WHATYOU CAN DOYOU CAN DO

Page SkinsR

Page SkinsHome Page Review Page

Full Page Interstitial

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Full Page Interstitial

-Appear between sections and remain on screen for 15 d15 seconds.

-Average CTR is over 1%

-Size: 800x620

Home Page Banner

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Home Page Banner

MOJO RoadblockR

100% SOV on News,

Reviews and I t iInterview

Pages

Review Page Exclusive RoadblockR

g

Only Your Ads on Your Gear Review Pages

ROS BannersR

160x600

728x90

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Video

VIDEO LESSONSVIDEO LESSONS, DEMOS AND INTERVIEWSINTERVIEWS

In-page placement through our video widget. Custom video

lessons, interviews and demos stream from your YouTube channel.

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WHAT ELSE YOU CAN DOReviews

WHAT ELSE YOU CAN DONews InterviewsReviewsNews Interviews

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WHAT ELSE YOU CAN DOCUSTOM CONTESTS

WHAT ELSE YOU CAN DO

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WHAT ELSE YOU CAN DOWHAT ELSE YOU CAN DOGeo Targeting: C t t t itCountry, state, city

C t t T tiContent Targeting: Tabs, News, Reviews, Lessons, etc.

List of Artists

Song Titles

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WHAT ELSE YOU CAN DOWHAT ELSE YOU CAN DOScheduling Flexibility:Ad Creative: Run multiple ad versions and change creative with 24hrs notice

Campaign Length: Months, Week, Days

Date Specific: Run on particular days/dates

Time of Day (daypart): limit ads tofappearing at certain times of day

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SOME OF OUR FRIENDS

CO CCONTACT:ED BYRNESED BYRNESV.P., GENERAL MGRV.P., GENERAL MGREMAIL : ED.BYRNES@GRANDPLAYMEDIA.COMPHONE : (646) 290-5034

OTHANK YOU