ultimate ways to promote your business
TRANSCRIPT
The Big Deal over Social Media Marketing Marketing
Natalie Guse
Ultimate Ways to promote yourself and your business!
Traditional Marketing
Marketing Process!
Social Media Marketing!
Social Media Marketing
Social Media Platforms!
Summary!
Marketing Strategies
?
Market a product by using marketing tools!
Spread out your message to the world!
But it is more!
Producing a product and market it by using :
Price Place Product Promotion
Weaknesses Strength
Threats + Opportunities
Strategic Planning
Goals Position Vision Mission
Operative Planning
TARGET MARKET! TARGET MARKET!
Price Place Product Promotion
PositioningPositioningImageAnalysis
ImageAnalysis
LocationLocation CompetitorsCompetitors Location Markets
Location Markets
LocationEnvironment
LocationEnvironment
Potential-Analysis
CompetitorsAnalysis
Target GroupsEnvironment
Analysis
Strenght + Weaknesses
Opportunities +Threats
EntireAnalysis
EntireAnalysis
External AnalysisInternal Analysis
Weakness Strengths
Threats + Opportunities
Goals Position Vision Mission
Actions
TARGET MARKET! TARGET MARKET!
Social-Networking
Public Relations
Cooperation
Radio/TVEvents
AdvertisingE-Mail
Marketing
Customers
Businesses
Reputation
CustomerRelations
Satisfied Costumers
Online Visibility
Your Business!
Good ImageProfessional
Marketing
Marketing
Social-Networking
Public Relations
Cooperation
Radio/TVEvents
AdvertisingE-Mail
Marketing
We can use these marketing strategies to get them!
You want…
Traditional Marketing
Marketing Process!
Social Media Marketing!
Social Media Marketing
Social Media Platforms!
Summary!
Social Media Marketing is a Journey!
Social Media MarketingAt its most basic sense, social media is a shift in how people
discover, read and share news, information and content. Technologies include: blogs, picture-sharing, vlogs, wall-
postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.
Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time.
The Big Deal over Social Media Marketing Marketing
Natalie Guse.
If Facebook was a country it would be the 8th largest country in the
world! 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in
every continent—even Antarctica.
Facebook is used in more than 35 different languages and 170 countries and territories.
The Big Deal over Social Media Marketing Marketing
Natalie Guse
• There are 87% more online social media users now than in 2003, with 883% more time devoted to those sites. • In the past year, time spent on social networking sites has surged 73%. • In February 2009, social network usage exceeded web-based e-mail usage for the first time:
YOU
Interact with
costumers!
Communicate!
Socialize!
Share!
C I S S
- Communicate w. costumers- Stay in contact- E-Conferences- E-Interviews
Communicate Interact Socialize Share- Build own networks - Invite your contacts- Interact with costumers- Example: NING, MEETUP
- Create public profiles- Stay in contact- Example: LINKEDIN,
XING, FACEBOOK
- Promote Infomercial- Promote Business- Publish press releases- Example: YOUTUBE
Interact with costumers! Share!
Socialize!
Communicate!
YOU
Communicate
Overview Directories and Shopping Sites!
Google Maps (for a time named Google Local) is a web mapping service application and technology provided by Google, free (for non-commercial use), that powers many map-based services, including the Google Maps website, Google Ride Finder, Google Transit, and maps embedded on third-party websites via the Google Maps. It offers street maps, a route planner for traveling by foot, car, or public transport and an urban business locator for numerous contries around the world. According to one of its creators (), Google Maps is "a way of organising the world's information geographically
Google Maps
Category: Directory
Primary Value: Strong profile ranking
User: N/A
• Get a listing• Make your business visible• People can find your
business
Information Description Use/Benefit
Through yelp you can promote just about any local business on Yelp. Among the greatest opportunities on Yelp are for restaurant owners. A strong profile with friends, pictures, and positive reviews can provide high quality leads with the validation of 3rd party business reviews. Yelp.com is a popular business review website enjoying tremendous growth. Quantcast.com, which tracks website popularity, has found that Yelp.com's traffic has doubled in the period between October 2008 and March 2009.
YELP
Category: Directory
Primary Value: Strong profile ranking
User: N/A
• Make your business visible• Get a listing• People can find your
business• You can find other local
businesses.
Information Description Use/Benefit
Business.com is the leading business search engine and directory and pay-per-click advertising network serving more than 40 million unique business users and thousands of advertisers every month. Business.com helps business decision makers quickly find what they need to manage and grow their businesses, and enables advertisers to reach these users wherever they are across the business Internet through premier partners, including Entrepreneur, Hoovers, Financial Times and Internet.com.
Business.com
Category: Directory
Primary Value: Strong profile ranking
User: 40.000.000
• Make your business visible• Get a listing• People can find your
business! • You can find other local
businesses.
Information Description Use/Benefit
http://www.business.com/info/aboutus.asp
YELLOWPAGES.COM LLC is a wholly owned subsidiary of AT&T. As a leading Internet Yellow Pages and search directory, YELLOWPAGES.COM is uniquely able to offer searchable directory listings. Whether you're looking for a particular item, business, event, location or service, YELLOWPAGES.COM is your trusted online source for comprehensive national and local business information.The YELLOWPAGES.COM distribution network provides exposure to more than 100 million monthly consumer business searches.
Yellowpages
Category: Directory
Primary Value: Strong profile ranking
User: 100.000.000 monthly consumer business searches
• Make your business visible• Get a listing• People can your business• You can find other local
businesses etc. there
Information Description Use/Benefit
Local.com is a leading local search engine and the largest local search network in the United States. The company provides over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products including subscription, pay per click, banner and pay per call ad products. Local.com consistently ranks in the Top 100 in U.S. website traffic according to Internet research firm, comScore.
Local.com
Category: Directory
Primary Value: Strong profile ranking
User: 19.000.000 consumers
• Make your business visible• Get a listing• People can find your
business! • You can find other local
businesses. • Advertisement Packages
Information Description Use/Benefit
Superpages.com is the local expert, and a top online resource for finding information and insights on businesses and retailers. Every month we help millions of consumers find valuable local business information from driving directions and hours of operation to Web links and customer reviews.
Superpages.com
Category: Directory
Primary Value: Strong profile ranking
User: N/A
• Make your business visible• Get a listing• People can your business! • You can find other local
businesses. • Advertisement Packages
Information Description Use/Benefit
Second Life (SL) is a virtual world developed by Linden Lab that launched on June 23, 2003, and is accessible via the Internet. A free client program called the Second Life Viewer enables its users, called Residents, to interact with each other through avators. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade virtual property and services with one another, or travel throughout the world, which residents refer to as the grid. Second Life is for people aged 18 and over, while Teen Second Lifeis for people aged 13 to 17.
Secondlife.com
Category: Virtual World
Primary Value: Image
User: N/A
• Make your business visible• Get a listing• People can your business• You can find other local
businesses. • Create your store• Image
Information Description Use/Benefit
Kaboodle is the most fun social shopping network on the web! It's a place where you can express your own style and meet other stylish people by discovering, recommending, and sharing products.Most exciting, Kaboodle allows you to add and save products from almost anywhere on the web to your shopping lists and wish lists with the easy-to-use Kaboodle button. The button automatically downloads the essential details of a product, including its image, short description, and price and saves it to your list of choice.
Kaboodle
Category: Shopping Site
Primary Value: Strong profile ranking
User: N/A
• Make your business visible• Get a listing• People can find your
business! • You can find other local
businesses there• Advertisement Packages• Share your products with
other people
Information Description Use/Benefit
Communicate
Press Release Sites!
Reddit is one of the largest social news websites around on the internet. Featuring user-submitted content on a wide variety of topics such as entertainment, pop culture, web 2.0 and politics, Reddit ranks all submitted links through a democratic voting system that is open to all its users. Using complex filters, Reddit also provides a list of recommended links for each individual user, that are based on their voting habits. Like Digg or StumbleUpon, getting on Reddit’s frontpage can result in a large amount of traffic to your website. This allows you to rapidly create brand exposure for your business or establish a long-term reader base for your blog.
Reddit.com
Category: Bookmarking
Primary Value: Strong profile ranking
User: N/A
• Make your business visible• Submit a link• People can find your
business• Submit an article
Information Description Use/Benefit
Action Description Target Group
Online Press Releases
- Publish your own press releases on online platforms- Publish on http://www.openpr.com - Publish on http://www.pressreleasepoint.com/track-and-publish-press-release-service - Create news, do good things and talk about it! - Publish at least once a month- Distribute your message- Talk about your business
Public Relation
http://www.entrepreneur.com
Press ReleasesAttract customers
Attract customers Attract customers
http://www.businessweek.com/
http://www.businesslife.com/
http://www.allbusiness.com/marketing/market-research/274764-1.html
Public Relationhttp://www.northcountytimes.com
Press ReleasesAttract customers
Attract customers Attract customers
http://www.sandiegoreader.com
http://www.signonsandiego.com
www.thecoastnews.com
Interact !
Overview Social Media Sites
Meetup is the world's largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities. Meetup's mission is to revitalize local community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.reader base for your blog.
Meetup.com
Category: Social Media Site
Primary Value: Strong profile ranking
User: 6.000.000
• Set up Meetup Group• Use Meetup Group to
promote business- Expand Group (you need to invite as many people as possible to the group the goal is to invite at least 100 people a day) - you need people, who help promoting the group - Use Meetup as a searching tool to find potential customers.
Information Description Use/Benefit
Around the world every day, over 8 million business professionals use XING – the global business network – in 16 languages to do business and promote their career. XING makes networking and professional contact management simple, with made-to-measure networking functions and services. Even more, XING allows you to see how people are connected, which is an excellent tool in generating new contacts of your own.With the XING Jobs portal, around 30,000 expert groups and networking events from London to Beijing to New York, XING has evolved from a platform to a web interface for business professionals around the world.
XING.com
Category: Social Media Site
Primary Value: Strong profile ranking
User: 8.000.000
• Use XING Group to promote business
- Expand Group (you need to invite as many people as possible to the group the goal is to invite at least 100 people a day) - You might need people, who help promoting the group (students)- Use XING as a searching tool to find customers- Write monthly newsletters - Motivate people in the
group to invite others to the group
- Create events - Post messages in the group
forums to keep the group alive
Information Description Use/Benefit
- Schedule XING Events
Merchant Circle is a growing company located on a real Main Street in Silicon Valley. We are dedicated to connecting Neighbors and Local Businesses online to help build real relationships between local business owners and their customers. To date, nearly 775,000 local businesses have joined MerchantCircle to get their business more exposure on the internet, simply and inexpensively.
Merchantcircle.com
Category: Social Media Site
Primary Value: Strong profile ranking
User: 775.000 Businesses
• Advertise • Create listings• Make the company visible• Search for costumers
Information Description Use/Benefit
Socialize
Overview Social Media Sites
LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
linkedin.com
Category: Social Media Site
Primary Value: Strong profile ranking
User: 43.000.000
• Use Linkedin to promote business
- Set up Group (you need to invite as many people as possible to the group the goal is to invite at least 100 people a day) - You might need people, who help promoting the group (students)- Use Linkedin as a searching tool to find customers- Write monthly newsletters - Motivate people in the
group to invite others to the group
- Create events - Post messages in the group
forums to keep the group alive
Information Description Use/Benefit
Facebook's mission is to give people the power to share and make the world more open and connected.
Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet
facebook.com
Category: Social Media Site
Primary Value: Strong profile ranking
User: 250.000.000
• Set up Facebook Group • Use Facebook Group to
promote business- Expand Group (you need to invite as many people as possible to the group the goal is to invite at least 100 people a day) - You need people, who help promoting the group. - Use Facebook as a searching tool to find potential customers.- Motivate people in the group
to invite others to the group- Create events - Post messages in the group
forums to keep the group alive- Sign up for other Facebook
Groups
Information Description Use/Benefit
Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices.In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends
Twitter.com
Category: Social Media Site
Primary Value: Strong profile ranking
User: 150.000.000
• Set up Twitter Account• Follow as many people as
possible- You need people, who help promoting the group (students)- Use Twitter as a searching tool to find potential students- Write direct messages to
inform about about your business
- Create events
Information Description Use/Benefit
The world's #1 social community for home businesses, mlm and direct sales reps | FREE training available on how to market your business online.
betternetworker.com
Category: Social Media Site
Primary Value: Strong profile ranking
User: N/A
• Set up profile • Use Betternetworker to
promote business- Submit Articles- Submit Blogs- Submit Information - Promote your business- Introduce your business
Information Description Use/Benefit
Free online local online classifieds. Similar to craigslist. Can be used to promote and advertise for free.
hoobly.com
Category: Classified ads
Primary Value: Strong profile ranking
User: N/A
• Promote your articles• Create your profile • Get your message out
Information Description Use/Benefit
Socialize
Blogging!
WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.Everything you see here, from the documentation to the code itself, was created by and for the community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it.
Wordpress.com
Category: Blogging Site
Primary Value: Strong profile ranking
User: 26.000.000 visitors
• Set up blog• Promote blog• Write articles• Inform about the product• Use it as a second
webpage
Information Description Use/Benefit
Blogger is a free blog publishing tool from Google for easily sharing your thoughts. A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.
Blogger.com
Category: Blogging Site
Primary Value: Strong profile ranking
User: 30.000.000 visitors
• Set up blog• Promote blog• Write articles• Inform about the product• Use it as a second
webpage
Information Description Use/Benefit
You probably know a ton about your favorite bloggers - what they think about the subjects they write about, maybe some of their work and life history... you may even know what toothpaste they use. But how much do you know about all the other people who read their blogs? For all this talk of a global conversation throughout the blogosphere, there's a lot to be desired. Readers can become friends with other people who read your favorite blogs. See what else they're reading. Check out their MySpace and Friendster profiles and view their Flickr photostreams. Authors can learn more about their readers individually and as a group. What do they like and what are they ignoring?
Mybloglog.com
Category: Blogging Site
Primary Value: Strong profile ranking
User: 1.300.000 visitors
• Set up blog• Promote blog• Write articles• Inform about the product• Use it as a second
webpage• Connect all your sites to
mybloglog
Information Description Use/Benefit
Appearing on the Digg homepage can lead to massive traffic increases to your web site or blog. And depending on your users, it can sometimes lead to significant increases in sales. Digg can be particularly effective for bloggers who write regularly and make their content easy to Digg.
digg.com
Category: Bookmarking Site
Primary Value: Strong profile ranking
User: 43.300.000 visitors
• Submit blogs• Promote blog• Write articles• Inform about the product
Information Description Use/Benefit
What is Technorati?Technorati is a real-time search engine dedicated to the blogosphere. It only searches through blogs to find exactly what you're looking for. At the time of this writing, Technorati was tracking over 22 million sites and over a billion links, a mind-boggling amount.
Technorati.com
Category: Blogging Directory
Primary Value: Strong profile ranking
User: 22.000.000 sites
• Promote your blog
Information Description Use/Benefit
Share
Social Media Sites!
Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.youtube.com and across the Internet through websites, mobile devices, blogs, and email.Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow.
youtube.com
Category: Social Media
Primary Value: Strong profile ranking
User: N/A
• Advertise• Promote own Infomercial• Integrate youtube link on
website• Comment on other videos
Information Description Use/Benefit
What is SlideShare?SlideShare is the world's largest community for sharing presentations.SlideShare is a business media site for sharing presentations, documents and pdfs. SlideShare features a vibrant professional community that regularly comments, favorites and downloads content. Content also spreads virally through blogs and social networks such as LinkedIn, Facebook and twitter. Individuals & organizations upload documents to SlideShare to share ideas, connect with others, and generate leads for their businesses. Anyone can view presentations & documents on topics that interest them. The site is growing rapidly with over 17 million monthly visitors.
slideshare.net
Category: Social Media
Primary Value: Strong profile ranking
User: 23.000.000 monthly visitors
• Advertise• Create own Power Point
Presentation• Promote presentation• Share business idea• Search for customers
Information Description Use/Benefit
Always consider external and internal factors!
Cooperate!
Cooperate
www.bni.com
http://www.venturestreet.com/professional-about-us.aspx
VentureStreet The easy way to find a local professional.
http://www.goabra.com/
Cooperate with national and local Entrepreneur Groups Attract customers
Get referrals Attract customers
Always consider external and internal factors!
Social Media Sites Overview
10% of all internet time is spend on a social media site You can communicate, interact, socialize and share your vision with
customers and other businesses! You can spread out your message far beyond what traditional
marketing can do for you! You can attract more customers! You can increase your online visibility! You can increase your google ranking! You can increase your website traffic!
Visit our website for more information on social media marketing!www.businessinmotion.weebly.com
Attend one of our online seminars! Fore more information, please visit http://businessinmotion.weebly.com/online-seminars.html