umair presentation

8/6/2019 Umair Presentation

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Group Members

Muhammad akram

Roll # 25



TELECOMMUNICATION

SECTOR



Mission StatementMission Statement The Company is committed to provide its The Company is committed to provide its

stakeholders maximum level of satisfactionstakeholders maximum level of satisfactionthrough excellent services and demonstratethrough excellent services and demonstratethat we as a company meeting ourthat we as a company meeting our

commercial as well as ethical goals, in wayscommercial as well as ethical goals, in ways

that a consistent reasonable societalthat a consistent reasonable societalexpectations of responsible cellularexpectations of responsible cellular

companies.companies.



Mobilink (Leader)Mobilink (Leader)� Acting in Pakistan since 1994.

� It has 30.88 million customers

(2007).� Net work in more than 750

cities, towns and villages.

� 43% share (By January 2008).� Using its own network channels.



� Graphical Depiction



Current StrategyCurrent Strategy

Differentiation strategy.

� Better quality throughwidely spread network.

� Value added services (VAS).� Video Streaming



� Warid is owned by the private AbuDhabi Group, which is one of thelargest foreign investor group in

Pakistan.� Also owns Bank Alfalah Ltd and

Wateen Telecom.

� It also owns a stake in United BankLtd.

� Recently launched operations in

Bangladesh.

INTRODUCTIONINTRODUCTION



� Warid telecom launched in May 2005

� Contains 9.7 million customers.

� Within two years of operations, thecompany has generated the largestpostpaid family in Pakistan.

� coverage in more than 150 cities.

IN PAKISTANIN PAKISTAN



� Cellphone industry in the country has

risen from 1.2 million in 2002 to 52million in 2007.

� Mobilink has over 25 million clients

� Ufone with 12 million,� Warid with 9.7 million

� Telenor with 9.6 million.

� In the month of April 2007, Waridrecorded 8.5 percent increase and isnow in third place.



Differentiation strategy

3 Million users in just one month

Now focus on quality only

Value added services (VAD)

STRATEGIES



� Jazz, Telenor----Nokia

� Warid----Ericsson

� Sold 30 % shares to Singtel� Not very good marketing

� Cost reduction by other companies

shocked WARID

EQUIPMENTEQUIPMENT



FIBER OPTICS



³To achieve vision by having³To achieve vision by having -- AnAnorganizational environment thatorganizational environment that

fosters professionalism motivationfosters professionalism motivationand qualityand quality -- An environment that isAn environment that is

cost effective and quality conscious.cost effective and quality conscious.-- Services that are based on theServices that are based on the

most optimum technologymost optimum technology -- QualityQualityand time conscious customerand time conscious customerserviceservice -- Sustained growth inSustained growth in

earnings and profitability´earnings and profitability´

MISSION MISSION



Back Ground History Company starts its operations under the

Brand name of

On January 29, 2001.



Back Ground HistoryIn result of privatization 26% of its shares

were acquired by

Emirates Telecommunication Corporation

(Etisalat).



Generic str ategy

Differentiation strategy



Status in m

ar k et

Challenger



Competitor Advantage Consequence Due to its aggressive policies and

exercising strict control over

expenses the Company managed toimprove its revenue and after-taxprofit by 87% and 54% respectively,as compared to last year.



Future Pl

an

In order to extend cellular network, Ufone

has finalized a huge network expansion

contract amounting to about USD 550million, which will enhance the subscribers¶

capacity by 10 million.



MISSION

� We want to make it easy for customers to

get what they want, when they want it.We

will keep promises and deliver what we say.We will innovate to deliver fresh ideas. And,

as an international company, we will be

respectful of our customers and their local

cultures.



TELENOR TELENOR

��Above 15 million sub scribersAbove 15 million sub scribers

��Competitive advantageCompetitive advantage

Latest TechnologyLatest Technology

Excellent coverageExcellent coverage

�� CRD technologyCRD technology

��Consequence: |High turnover fromConsequence: |High turnover from

Mobilink to Telenor i.e. 5Mobilink to Telenor i.e. 5--7% of 7% of whole turnoverwhole turnover

��Differentiation StrategyDifferentiation Strategy



References:

� http://www.pta.com

� http://www.mobilinkgsm.com

� http://www.paktel.com

� http://www.ufone.com

� http://www.waridtel.com

� http://www.telenor.com.pk

� http://www.wikipedia.com

� http://www.google.com.pk

� http://www.telecompk.net

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