umkc social media student preso - school of pharmacy
DESCRIPTION
Presentation to students of UMKC school of Pharmacy on social media pitfalls and opportunities to establish a personal brand.TRANSCRIPT
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Avoiding Social Media pitfalls & opportunities for personal branding
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Did you post or check in?
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Agenda
• A little background on social media
• Pitfalls & opportunities• How business uses social
media• Your personal brand
online• Q&A
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Meeting Objective
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Brief background• Chris Kovac – Director of
Social Influence(@chriskovac)– Nicholson Kovac– 14 yrs w/ interactive
marketing– Pharma exp: 3M Health Care,
Pfizer, Merck, others– Current blogger– Like Twitter a lot
• (it has benefits)
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20 Clients100 Brands
Philadelphia, Pennsylvania
Utica, New York
Harrison, ArkansasDes Moines, Iowa
Toledo, Ohio Omaha, Nebraska
St. Paul, Minnesota
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Social Media 101
• 3 Basic Components:• Networks (relationships)• Facebook, LinkedIn,
• Communities• Forums, games, Ning
• Content• Blogs, multimedia
• Future• Augmented reality, QR
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Student Doctor Network
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SDN – Pharmacy section
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Social Media opportunities & pitfalls
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Everything is on the record, forever…
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See…
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Social Media Profiles• Who has their own domain
name?• Reserve your profiles (even if you
don’t plan to use)– Blogs
• Wordpress, Tumblr, Blogger
– YouTube– Twitter– Flickr– Facebook
• Prevent someone from hijacking your name
• Use professionally, later
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Walled Garden
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Personal vs. professional brands
• How can you separate personal from professional?• Facebook• LinkedIn• Twitter• Blogs
• Can be both…
• Forums• Communities
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Would you want your Grandma to see it?
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Rules of thumb
• Please don’t post the following:• Sex• Alcohol/drugs• Personal stuff (break-ups)
• Professional:• Having bad day/co-workers
• Why?• Employers are looking• You can’t take it back• Could violate school policy
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Privacy (protect it!)
• Facebook settings (they change often)• Is your profile public or
private?• Protect your wall!• Photo/tagging privacy• Facebook location
• Location apps• me360mobile• Foursquare/Gowalla
• Scary story (or two)
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Foursquare story @ restaurant
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Qik – Streaming online video
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Using Social Media for professional success
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Social Media for business
• Companies listen to the marketplace conversations• Company/brands• Employees• Competitors• Issues
• They engage via social media• Customer service• Answer questions• Solicit feedback• Research
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Engage with companies
• Read what companies & KOLs (opinion leaders) are saying
• Follow them on LinkedIn/Twitter
• Interact..ask questions• Goal: get on their radar!• Result: Internship…or
Employment!
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Your personal brand
• Use social media to your advantage !
• Be yourself, be nice• Don’t be negative• Networking can play a key
role• Participate in LinkedIn
discussions, blogs too!• Social Media Club of KC
(1400+)
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Starting your personal branding
• Start with personal experiences:• Life in pharmacy school• Transition to “real-
world”• Experience with looking
for 1st job• Share thoughts on your
industry issues• Be proactive!
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Potential result…
• Develop relationships• Companies looking for
strong personal brands and thought leadership• Internships• Full-time employment
• National recognition• Be an expert!
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Success!
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Pharmalot.com – comments?
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KevinMD.com “leading physician vioce”
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Tips to remember• Think before you post!
• Self-censorship
• Protect your privacy• Networking can be very
powerful• Employers are paying attention• Start slowly• Put your self out there per
your industry• Interact with companies
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Social Media Whitepaper
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Let’s Connect!• ChrisKovac.com• @chriskovac (twitter)• [email protected]• http://www.linkedin.com/in/chris
kovac
• MobileLocalSocial.com• Slides on:
www.SlideShare.net/chriskovac
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Thank You for Attending!Q & A