1. HSP Marketing Presents Brant HeitgerdProfessor Drake Nobutaka SuzukiUMSL Taylor Pratte

2. HSPs Vision Extending your target market. Driving your customer to the secondexposer. Extending exposer time and creating a social buzz. http://www.youtube.com/watch?v=1yelvxwTRUY 3. Implementation After viewing the Calvin Klein commercial on Super Bowl Sunday, the audience will be encouraged to send in their own photos showing off their Calvin Klein underwear. Participants may submit their photos in one of three ways:1. the drop box on the company website, www.calvinklein.com2. sending a message to Calvin Kleins Facebook page, www.facebook.com/CalvinKlein3. posting your picture on Twitter with the hash tag, #mycalvins After three weeks of gathering photos, our marketing panel will narrow down the competition by selecting the 5 best photos. These finalists will be posted on Facebook and Twitter with an easy to use ballot format. After seven days of polling, the winner will be announced to star in the next Calvin Klein commercial. 4. Tweet your pose and vote for our next commercial model.#mycalvins 5. { 6. Objectives: Get an additional Submit a Photo to an500,000 Likes onFacebookAudi Sponsored website Get an additional Gives Audi owners a100,000 followers onchance to be a part of aTwitter new commercial Reach out to at least Anyone can access the10 million viewers to website in order to vote,see the commercialmake it assessable fromTwitter and Facebook #audigoodlife Winner who receives themost votes will win anew carIdea for a Contest 7. Should attract a large number of Audi owners Will give car owners who do not own an Audi a visualimage of the good life people are having while owningan Audi Gives everyone a chance to get involved as anyone canvote on the best photo Hopefully persuade potential Audi buyers and give themthe extra push to buy Increased publicity, increased word of mouthEnd Result 8. Increase in amount of twitter followers Increase in Audis Facebook page likes Web site visits and amount of photos posted The engagement rate of the campaign The amount of times the #AudiGoodlife hashtag gets used, and how many people aretalking about it on Facebook Increase in car sales after the campaignKPIs to determine success 9. Lets GetUncomfortable!University ofMissouri St.Louis AgendaProfessor PerryDrake 1. #GoDaddy vs. #TheKiss 2. GoDaddy challenges @DanielToshPresented by:Nicholas CarterShengxu LiNikki Rushlow 10. Why #GoDaddy over #TheKiss?Businesses #s that used their company name mademore unique impressions on twitter.If you think about the thought process it takes to formulate a tweet; whena hashtag forces you to mold to the companies understanding of their ad itdoes two things to the viewer of the ad: Bogarts the range of interpretations to be had about the ad Gives the viewer an extra thing to think about before they can make a post; which acts as a mini deterrent that may sidetracking the posting process. Possibly resulting in no post at all. 11. Challenging @danieltoshDaniel Tosh is a comedian that hosts a television show on Comedy Central of videos that are attimes perturbing. The idea is to ask the audience to send their ideas to Daniels very active twitteraccount on how to top the GoDaddy Commercial. It would give people a reason to engage in the GoDaddy commercial by thinking of an even moredisturbing commercial The audience would know that GoDaddy understands and is aware of the effect they are tryingto have on people If Daniel Tosh interacts with the GoDaddy commercial on twitter he will inform his 7,668,711twitter followers. This compared to the top interactions on twitter of #Doritos being only 33,323this could potentially shatter the super bowl competition for awareness by social means. It may spark a sharing of video responses on YouTube. Or video responses through the newfeature on twitter, Vine. Tosh.0 which attracts 2.4 million viewers may decide to do a response video to the super bowlad (which the show commonly does response videos on crude, uncomfortable, racy content) This would be done purely as a taunt and would require no communication between the peopleat Comedy Central nor would it require money. 12. Potential Risk and MeasuringSuccess:The Potential Risk for sending your viewers to @danieltosh ( in an attempt to challenge the ad you arepumping out) is that you lose control of your content; in turn you lose control of how your company is beingperceived.Our opinion after acknowledging this fact is that if you are sifting the internet (where this contentof response videos will take place) you have a different filtering system than when watching TV. This commercialpresses the limits of racy television and hangs with the best racy material on most appropriate websites such asvimeo, youtube, and break.com. You cannot be perceived badly when this hypothetically incriminating video ofGoDaddys brand is nestled deep within a montage of not-made for TV content.Indicators for our efforts successes (goals we set to reach) @Danieltosh twitter feed activity measuringnumber of impressions (>30,000 impressions) Response videos becoming relevant on Youtube.com (>3 videos with >10,000views accumulative) @Danieltosh interacting with our ad with the #GoDaddyprovided (> or equal to 1 post if he interacts > 300 retweetswith > 20,000 impressions on tweets surrounding Danielsinteraction)*These goals are set based on viewed activity with @danieltosh and the standards set by thesuperbowl # impressions listed on slide 2. 13. M&M ANYTHING FOR LOVECOMMERCIAL.UNIVERSITY OF MISSOURI ST. LOUISSTUDY TEAMBy: Zach Giganti, Nermina Muratovic, and BiancaViviano.To: Professor Perry Drake 14. M&M COMMERCIAL http://www.youtube.com/watch?v=qDv2ltAcQfw 15. WHAT IS THE MISSED OPPORTUNITY? Theydid use a hashtag at the end toget people attention, but how clearwas it? What could they have done better? Where do we as the marketing teamwant to involve the consumers more? 16. DIFFERENT STRATEGY! At the end of the commercial we want to get the viewers more involved by: Facebook Twitter-----#VoteNewMMS The new opportunity would be using Facebook and Twitter to vote for anew M&M color that they would Love to see in the next package. Gets viewers involved by creating traffic, and buzz about the new M&M color. 17. WHAT IS THE VOTERS OUTCOME? Voters will have the opportunity to vote on theirown, and coming up with new flavors and colors. M&Ms will keep track of each persons vote andwho voted for the most popular colors. ForExample, if Rainbow is voted for at the highestnumber of votes as the new color to see inpackages, those voters who voted for Rainbow willreceive a gift certificate for one free pack of theirfavorite M&Ms that the new color will be in to try. It will defiantly get the people involved and increasesales overall. 18. Taco Bell#LiveMasHeather BurkettDemetrius ReynoldsRyan Parker Professor Perry DrakeUMSL University of Missouri St. Louis 19. Hot Sauce Slogans Tweet new hot sauce slogan Ideas get10% off your purchase from 9-close This will help to drive business duringthe slower hours. Very easy to track the customersusing it because they will have toshow the tweet for their 10% off 20. Key Metrics Number of Tweets The Time of the Tweet Web site Visits Return on Investment (Store Visits) 21. The Fast And The Furious 6BY: Tommy Nguyen, Mike Moss, Max McCreery University of Missouri St. Louis Professor Perry Drake 22. Goals and Plans ObjectivesImplementation Increase consumer Facebookengagement Twitter Hype up the movie 23. Results Through Facebook followers of the movie willget to vote and pick 1 of 3 possible cars to berepresented in the movie. After the car is selected, Twitter votes will betallied to pair the chosen actor/actress to thevehicle. Increases consumer interactions with socialmedia. Makes them feel like a part of the movie 24. An app to engage users before, during, and after theBig Game!App plays in-synch with the gamePredict what will happen on the field, answer randomsports and Tide-related trivia questions, createteams/games, and earn points, badges, and cash in.Ex. Is the image a stain or not?Share accomplishments and quizzes with friends! 25. Users create a simple profile in advanceApp opens before the game startsCorrect predictions earn points, with the earlier theprediction, the higher the points.Social interaction is the key! Join a league with friends& check their friends real-time scores against theirown.Compete & communicate with each other in real-timeonline as you all follow the live football match.Its Joe Montana!Lets see who hasMontana on theirside? :P 26. Dwell timeThe more time spent, the higher the dwell timeGreater dwell times indicate more engagement with a brandsiteGlobal coupon productionUsing this app can award coupons used for Tide products,increasing salesFeedbackChecking feedback from users that use the app and share onsocial media Save money on laundry products (Tide) with coupons won from the app!