umts roll-out bei quam: „die spanisch-finnische antwort auf den wettbewerb“
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UMTS Roll-out bei Quam: „Die spanisch-finnische Antwort auf den Wettbewerb“. March 2002. Content. Company background Key achievements so far Group 3G objectives The road to mobile broadband. Company background. 42,8%. 57,2%. Support in fundamental areas provide a platform for growth. - PowerPoint PPT PresentationTRANSCRIPT
UMTS Roll-out bei Quam: „Die spanisch-finnische Antwort auf den Wettbewerb“March 2002
Group 3G | Dr. Sven Quassowski 22.04.232
Content
Company background
Key achievements so far
Group 3G objectives
The road to mobile broadband
Group 3G | Dr. Sven Quassowski 22.04.233
Company background
Group 3G | Dr. Sven Quassowski 22.04.234
_Knowledge and innovation transfer
_ Financial backing
_ Cooperation in areas such as_ Branding_ P&S development_ Network & IT platforms_ Purchasing
Telefónica Móviles and Sonera founded Group 3G toshape the future of mobile broadband in Germany
42,8%
57,2% Support in fundamental areas provide a platform for growth
Group 3G | Dr. Sven Quassowski 22.04.235
Both shareholders are strong industry players with international footprint
(1) Managed subscriptions EoP 01(2) Mobile, wireline and Internet customers EoP 01; (3) Managed subscriptions EoP
2001
Presence in 49 countries
56 percent
32 million(1)
Global presence
Mobile market share home market
Mobile customers worldwide
Total customers worldwide
EBITDA marginmobile (Q4/01)
UMTS licenses
40 percent
Spain, Germany, Italy, Austria, Switzerland
Global stature, operational excellence, financial strength
Key contribution to Group 3G
78 million(2)
Presence in 19 countries
61 percent
15 million(3)
52 percent
Finland, Germany, Italy, Spain
Innovation and advanced
technologies
17 million(3)
Group 3G | Dr. Sven Quassowski 22.04.236
Key achivements so far
Group 3G | Dr. Sven Quassowski 22.04.237
Market entry and organisational ramp-up have been achieved in record time
Jan01
Aug00
May01
July01
Oct01
Nov15
April01
June01
Aug01
Feb02
Management team on board
Signing of national roaming agreement
Commercial launch
Establishment of head-quarter in Munich
Acquisition of UMTS license
Quam brand launch1st UMTS test call
Signing of infrastructure sharing agreement
Signing of intercon-nection agreement
Appointment of CEO
Aided brand Awareness of 80%
Group 3G | Dr. Sven Quassowski 22.04.238
Group 3 G’s achievements
Number of customers– Customer base of 75.000 (mid of March)
Billing of customers– First invoices sent to customers (mid of January)– Less than 1% queries
Number of employees – Almost 900 (mid of March)
Group 3G | Dr. Sven Quassowski 22.04.239
Quam’s product portfolio builds a world around the customer. „Your world of possibilities“
“Me”Quam
Customer
- Mobile Email- Fleet management- Mobile advertising- Unified messaging- Conference call
Work
- Voice- SMS- Multimedia Messaging Service (MMS)- Location based services
Friends & Family
-News-Directories -M-Payments-M-Commerce-Telematics
Life Management
- Games, Comedy, Music- City Guide- Communities- Chat
Leisure
Group 3G | Dr. Sven Quassowski 22.04.2310
The simple logic behind the tariff system is to offer affordable rates for all user groups and the best possible rates for individual communication needs along three principles
Quam’s tariff system is straightforward and tailored to customers’ priorities
Conn
ect,
Nov.
29,
200
1; F
AZ, N
ov. 2
6, 2
001Transparency One rate to all networks
SimplicityNo additional monthly fee for data services (e.g. HSCSD, GPRS)
Flexibility Choice of user options according to calling patterns
Group 3G | Dr. Sven Quassowski 22.04.2311
Group 3G objectives
Group 3G | Dr. Sven Quassowski 22.04.2312
Group 3 G’s targets are ambitious
Group 3G will be one of the leading providers of mobile broadband services in Germany
Group 3G‘s business case is based on mobile broadband communication
Group 3G | Dr. Sven Quassowski 22.04.2313
With strong competition and customer growth driven by churn market challenges are considerable
Subscribers (M)
Market growth split into new customers and churn in Germany
(1996 – 2004E)
1,7 2,85,6
9,6
24,8
3,8 2,2 1,4
8,0
15,7
1,4 1,4
2,1
3,5
5,9
12,014,2 15,2
68%73% 76% 78%
17%
59%
29%
0
5
10
15
20
25
30
35
1996 1997 1998 1999 2000 2001 2002E 2003E 2004E0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ChurnNew customers Market Penetration
Source: RegTP; Group 3G estimations
Group 3G | Dr. Sven Quassowski 22.04.2314
Impo
rtan
ce o
f crit
eria
Nowadays customer selection criterias for a mobile operator in Germany
Price
inexpensive resp. cost free basic fee
fair tariffs in general inexpensive SMS
services
transparenttariff structure
Service
Mobile Number Portability
availability of hotline
friendliness of hotline receptionist
punctuality of invoice
Product Characteristics
easy handling of mobile phone navigation
attractiveness of mobile phone which belongs to package
flexible term of contract
Network
National coverage
International coverage(roaming)
Capacity Friends & Family
friends are using the sameprovider
image of provider
price
Group 3G | Dr. Sven Quassowski 22.04.2315
The road to mobile broadband
Group 3G | Dr. Sven Quassowski 22.04.2316
To be well positioned in the 3G market Group 3G opted for an early entry
(1) Mobile virtual network operator(2) Mobile network operator
Market entry optionsCustomer
base
2G/2.5G 3G ramp-up
3G mass market
MVNO(
1)
MNO(2)
MNO(
2)
_ Build brand, generate awareness_ Build market position independent of technology - Distribution channels - Transferable customer base - Partner network in service and application offering_ Gather market experience_ Generate revenues
Advantages of early entry
Group 3G | Dr. Sven Quassowski 22.04.2317
Basic Assumptions for Group 3G‘s UMTS roll-out
_Start of the commercial offer _In 2003 (depends on the appropriate number of easy-to-use terminals)
_Infrastructure sharing _40% savings caused by infrastructure sharing with e-plus
_Quality of service_Packet-switched downlink (network to device) - 128 to 384 kbps (best effort)_Packet-switched uplink (device to network) - 128 kbps (best effort)
_Circuit-switched uplink (device to network) - 64 kbps (guaranteed)
Group 3G | Dr. Sven Quassowski 22.04.2318
Mobile broadband will change your every day life
_Send and receive pictures
_Short streaming sequences
_Device to Email/Email to Device
Multi Media Messaging Service
_Telematics_City guide_Restaurant finder_ATM finder_Weather information_Pharmacy finder
Location-based Services Mobile Music & Games
_Download of music
_Playing games over the mobile network
_Download of new games
Group 3G | Dr. Sven Quassowski 22.04.2319
Content Partners
Quam’s multi access portal offers unique experience of digital services tapping a vast pool of content partners
Applications & Interfaces
Multi Access Portal Platform
„Integrated content, commerce and
community offer“
Web
PDA
News & Finance
Sports
Lifestyle
Enter-tainment
Music
WAPSMSVoice
Thank you