unaibs performance management report (final)

8/7/2019 Unaibs Performance Management Report (Final)

http://slidepdf.com/reader/full/unaibs-performance-management-report-final 1/8

PERFORMANCEMANAGEMENT

PERFORMANCE APPRAISAL

2009

NAME : UNAIB JAVED

SUBMITTED TO : MR. IMRAN ALI

DATE : 12/30/2009



EXECUTIVE SUMMARY

First of all, there are certain things discussed in this

report about the Marketing Manager. These things

include the job description, Responsibilities and job

specifications. These all are very important things and

mean a-lot to the organization.

Secondly, there is a performance appraisal form made

for evaluating the performance of the employee. This

form includes the ratings criteria for the employee and

on the basis of this criteria, the employee is given

rewards and certain other type of benefits.

Thirdly, there are certain objectives and targets, which

the employee has to fulfill for the organization. Theseinclude the Sale of products in units, acquiring certain

amount of Market share etc.

Lastly, there is a plan discussed named as development

for the employee. This enables the employee to

develop certain skills pertaining to the job. Another

third is the employees comments, which is very

important for the employee participation.



POSITION ____________ GRADE/JOB LEVEL___________

REPORTS TO ___________ LAST RECEIVED ___________

POSITION:

Marketing manager

JOB DESCRIPTION:

Manage and coordination all marketing, advertising and promotional activities. Conduct

market research, analyze customer and current marketing conditions develop and

implement marketing plans, determine and manage marketing budgets and develop pricing

strategy.

DUTIES & RESPONSIBILITIES:

y Manage and coordinate all marketing, advertising and promotional staff and

activities

y Conduct market research to determine market requirements for existing and future

products

y Analysis of customer research, current market conditions and competitor

information

y Develop and implement marketing plans and projects for new and existing

productsy Monitor, review and report on all marketing activity and results

y Determine and manage the marketing budget

y Deliver marketing activity within agreed budget

y Develop pricing strategy



JOB SPECIFICATION:

y MBA in business or marketing-related from a HEC recognized university or an

equivalent degree.

y Must have a minimum 10 years experience in Marketing field

y Strong effective communicator & listener

y Highly developed, demonstrated teamwork skills.

y Ability to coordinate effectively with different people

y Should have ability to increase productivity and continuously improve methods,

approaches, and departmental contribu tion.

y Should be able to use the latest software's

y Experience in customer and market research

y In depth knowledge of regional market



PERFORMANCE APPRAISAL FORM

NAME _____________________ REPORTING TO __________________

DESIGNATION ______________ PRESENT SALARY ________________

DATE OF JOINING ____________ LAST RATING __________________

PERFORMANCE SCORE DESCRIPTION

EXCELLENT 5 The employee continuously exceeded the expectations of

the management

VERY GOOD 4 The employee exceeded the expectations of the

management

GOOD 3 The employee is meeting the expectations of the

management

AVERAGE 2 The employee sometimes meets the expectations of the

management

POOR 1 The employee is not meeting the expectations of the

management



F U N C T I O N A L

NO. COMPETENCY DESCRIPTION SCORE WEIGHTAGE

1 ORGANIZING &

PLANNING

Should be able to organize tasks and make

plans on how to implement them

4

30 %

2 PROBLEM ANALYSIS

& PROBLEM SOLVING

Should be able to identify the problems and

should posses techniques in order to solve

them

3

3 DECISION MAKING Should be able to work under pressure and be

able to make right decisions under pressure

4

4 STRESS TOLERENCE Should be able to tolerate the stress related

to the job.

3

5 TEAM LEADERSHIP Should have good motivational skills and

should be able to lead the team

5

TOTAL 19

C O

R E

NO. COMPETENCY DESCRIPTION SCORE WEIGHTAGE

1 COMPUTER SAVVY Employees need to be able to operate basic

computer utilities

4

30%

2 COMMUNICATION

SKILLS

Employees should be able to communicate

with their fellow employees and should have

command over ENGLISH & URDU

5

3 ETHICS Employees should follow the rules and the

code of conduct of the organization

4

4 PUNCTUALITY Employees need to be on time at their

respective works

3

5 CUSTOMER FOCUS Employee focus needs to be fulfilling the

needs and requirements of the customers

4

TOTAL 20



ANNUAL OBJECTIVES & TARGETS

N0 KEY OBJECTIVES FOR THE YEAR EXPECTED

COMPLETION

DATE

ACTUAL

COMPLETION

DATE

SCORE FOR

OBJEECTIVE

SCORE

ACHIEVED

1 Achieve sale of 100,000 units 31- 12-2009 --- 25 20

2 Achieve market share of 80% in

baby product market

31-12-2009 21-11-2009 15 12

TOTAL 40 32

ANNUAL OBJECTIVES / TARGETS FOR THE NEXT REVIEW PERIOD

NO KEY OBJECTIVES FOR THE YEAR EXPECTED

COMPLETION

DATE

ACTUAL

COMPLETION

DATE

SCORE FOR

OBJECTIVE

SCORE

ACHIEVEED

1 Achieve market share of 40% In

hair shampoo market

31-12-2010 --- --- ---

2 To achieve sales of 100,000

units

15-03-2010 --- --- ---

TOTAL

WEIGHTAGE SCORES

ACHIEVED

FUNCTIONAL

COMPETENCY

30% 19

CORE COMPETENCY 30% 20

OBJECTIVES 40% 32

TOTAL 100 72



RESULTS

RATINGS EXCELLENT VERY GOOD GOOD AVERAGE POOR

SCORES 5 4 3 2 1

91 -100 81- 90 51-80 20-50 Below 20

SALARY INCREASE 15% 10% 8% 3% 0

BONUS 4% 2% 1 0 0

*According to the results the employee is rated as Good

DEVELOPMENT PLAN

PRIORITY AREAS WHERE DEVELOPMENT IS REQUIRED

1 Should be trained on how to handle stress related to the job

2 Should be trained on how to analyze problems and application of problem

solving skills

PROMOTABILITY LEVEL 1 2 3 4 5

EMPLOYEE COMMENTS

The appraisal has been discussed with me, I agree and I am satisfied with rating YES/NO

If disagree, kindly explain the reasons

SIGNATURE ____________ SIGNATURE ___________

DATE ____________ DATE ___________

APPRAISER ____________ APPRAISE ___________

unaibs performance management report (final)

Documents