uncertainty as competitive advantage- lse public lecture by mark phillips
TRANSCRIPT
PMI Government Community of Practice
Uncertainty as Competitive Advantage
Listen to the Lecture athttp://www.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publi
cLecturesAndEvents/player.aspx?id=2750
London School of Economics
1 December 2014
by Mark Phillips
© 2014 Mark Phillips | ReinventingCommunication.com
2Source: http://arcweb.archives.gov/ by Technical Sergeant John L. Houghton, Jr., United States Air Force
3Source: US Army http://www.army.mil/-images/2009/07/09/44434/index.html)
4Source: US government DOD and/or DOE photograph
5Source: http://world.guns.ru/assault/rus/ak-akm-e.html
6Source: phonearena.com
7Source: http://www.theinquirer.net/IMG/955/225955/original-apple-iphone.jpg
8Source: https://developer.android.com/distribute/tools/promote/brand.html
9Source:http://rt.com/usa/164964-chinese-military-hacking-aerospace-industry |
http://www.stripes.com/news/should-cyber-warfare-be-elevated-to-highest-command-structure-1.218776
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Source: ReinventingCommunication.com
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OODA
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15Source: ReinventingCommunication.com
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ELECTRONIC COMMUNICATION
and
REVEALED PREFERENCES
Source: ReinventingCommunication.com
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Communication Objects
Communication Objects are the artifacts generated by the
process of communication. A communication object is more than
the information it is meant to contain; it is made up of numerous
elements, including descriptors of the container itself. This is
much like how an in-person conversation between two people is
made up of non-verbal elements as well as the words in the
conversation. Communication Objects encompass the “non-
verbal” elements of communication and are a reflection of the
design of the communication environment.
Source: Mark Phillips “Reinventing Communication” Gower 2014 & ReinventingCommunication.com/glossary
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Communication Object Elements
Communication Object elements are the full range
of measurable aspects of a communication object and
are descriptors of a communication object.
They play an important role in how communication
object are used, telling us about the communication
environment and the people in the environment. They
are generated by applying an analytic tool or method to
communication objects.
Source: Mark Phillips “Reinventing Communication” Gower 2014 & ReinventingCommunication.com/glossary
19Source: Mark Phillips “Reinventing Communication” Gower 2014, Image used with kind permission of Seth Godin..
20Source: Mark Phillips “Reinventing Communication” Gower 2014, Image used with kind permission of Seth Godin..
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Slide on amount broadcast
to audience.
Source: Mark Phillips “Reinventing Communication” Gower 2014, Image used with kind permission of Seth Godin.
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Communication Environment
The Communication Environment is the structure
of an environment as it relates to communication.
It determines the communication generated in an
environment.
Source: Mark Phillips “Reinventing Communication” Gower 2014 & ReinventingCommunication.com/glossary
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Design Elements of the
Communication Environment
Elements of Communication Design are
observable manifestations of communication
design. They reflect the design of the
communication environment and include
intentional and unintentional actions and
decisions.
Source: Mark Phillips “Reinventing Communication: How to Design, Lead and Manage High Performing Projects” Gower 2014
24Source: Mark Phillips “Reinventing Communication” Gower 2014
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TAME
MESSY
WICKED
Source: ReinventingCommunication.com
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Observable Manifestations
Observable Manifestations are visible expressions of an
underlying structure or process. For example, the
structure of a project environment may not be readily
apparent. However, the observable phenomena of
schedule lateness can be observed. Another example is
that the way someone thinks about uncertainty may not
be readily apparent. However, the observable
phenomena of limiting who a manager can use on a
project team can be observed.
Source: Mark Phillips “Reinventing Communication: How to Design, Lead and Manage High Performing Projects” Gower 2014
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Orientation toward Uncertainty
Orientation toward Uncertainty describes how a project
environment is designed to react to uncertainty. It is based on
project environment participants’ perception of how great a role
uncertainty plays in a project environment, as well as individual
factors which motivate an orientation toward control or
predictability. An environment’s orientation toward uncertainty
impacts the solutions delivered y that project environment.
Environments oriented to work with a high degree of uncertainty
produce different outcomes than environments oriented to work
with certainty. Orientation toward uncertainty is a design element
of a project environment. It can be understood, measured and
managed to increase the probability of delivering desired
solutions.Source: Mark Phillips “Reinventing Communication: How to Design, Lead and Manage High Performing Projects” Gower 2014
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Source: Mark Phillips “Reinventing Communication” Gower 2014
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Measurable
Communication Actions (MCA)
A Measurable Communication Action (MCA) is a single unit of measurement
of communication in an environment. It provides a means to measure and
integrate multiple communication methods, communication elements and
design decisions into a single unit of measurement. It can be made up of a
single method of communication or multiple methods of communication.
The methods can be added together, giving all methods equal weight, or
different methods can be weighted when combining them into an MCA. The
weighting can reflect variables such as the relative value management places
on each form of communication or the strictness with which communication
design decisions are enforced for each method of communication. It can
reflect the phase of the project or the expected activities for that period of
time. It can be tweaked to increase sensitivity towards one method of
communication over another to facilitate management awareness of
unpredicted behavior.
Source: Mark Phillips “Reinventing Communication” Gower 2014 & ReinventingCommunication.com/glossary
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10
14
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1 2 3 4
Am
ou
nt o
f C
om
mu
nic
ation
(Nu
mb
er
of E
ma
ils)
Planned
Actual
Weeks
At Week 4, Actual is less
than Planned
Communication by 5
emails
Source: Mark Phillips “Reinventing Communication” Gower 2014
31Source: Mark Phillips “Reinventing Communication” Gower 2014
32Source: http://en.wikipedia.org/wiki/File:Netscape-logo.png
33Source: http://blogs.msdn.com/b/robmar/archive/2011/02/10/a-history-of-internet-explorer-highlights-form-first-15-years.aspx
34Source: Strategypage.com
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Source: US Army/www.army.mil
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