uncovering helpful amazon reviews

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MyReviewRater: Uncovering Helpful Amazon Reviews Sarah Rastkar

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Post on 13-Jun-2015

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Insight Project

TRANSCRIPT

Page 1: Uncovering Helpful Amazon Reviews

MyReviewRater: Uncovering Helpful Amazon Reviews

Sarah Rastkar

Page 2: Uncovering Helpful Amazon Reviews

Buying a New Product

Page 3: Uncovering Helpful Amazon Reviews

Review Helpfulness

Page 4: Uncovering Helpful Amazon Reviews

Review Helpfulness

Page 5: Uncovering Helpful Amazon Reviews

Most reviews do not have enough user votes

Num

ber

of R

evie

ws

1,000,000

Between 5 and 10 Between 10 and 20 More than 20

750,000

500,000

250,000

Less than 5

Number of User Votes

Page 6: Uncovering Helpful Amazon Reviews

~20000 reviews

Data

Electronicscategory

Model

reviews with at least 10 votes

labeling each review as'helpful' or 'not helpful'

a random forestbinary classifier

Page 7: Uncovering Helpful Amazon Reviews

Validation

False Positive Rate

Tru

e P

osi

tive

Ra

te

ROC Curve (Area = 0.85)

Page 8: Uncovering Helpful Amazon Reviews

Feature Importance

Similarity toProduct's

Description

Star Rating Overlapwith Title

Reviewer'sActivity

LengthReviewer'sHelpfulness

0

0.10

0.20

0.30

0.40

Page 9: Uncovering Helpful Amazon Reviews

Review Length and Helpfulness

Length of review (number of words)

Helpfulness

less than 100 between100 & 200

between200 & 300

more than 300

Page 10: Uncovering Helpful Amazon Reviews

Sarah Rastkar

Page 11: Uncovering Helpful Amazon Reviews

Web Application – First Page

Page 12: Uncovering Helpful Amazon Reviews

Web Application – Results Page