under construction: building conversations...wew lat*t update aboutthe (xange line...
TRANSCRIPT
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Under Construction: Under Construction: Building ConversationsBuilding Conversations
Morgan LyonsDallas Area Rapid Transit
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NOTICE: No engineers were permanently harmed in the conduct
of this communications program
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DART onlineDART online
•• Online since 1997Online since 1997
•• Three websitesThree websites
•• Facebook, YouTube, TwitterFacebook, YouTube, Twitter
•• Subscription email, textSubscription email, text
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DART WebsitesDART Websites
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DARTDART’’s Social Media Websitess Social Media Websites
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Communicate broadly, narrowlyCommunicate broadly, narrowly•• RSS feeds available RSS feeds available
since 2005since 2005•• GovDelivery Email GovDelivery Email
available since 2006available since 2006•• Currently 19,000+ Currently 19,000+
subscriberssubscribers•• Avg of 9 subscriptions Avg of 9 subscriptions
per subscriberper subscriber•• 170 subscription items170 subscription items•• More than 4,500,000 More than 4,500,000
emails/texts delivered emails/texts delivered since 2006since 2006
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Speaking of the Green LineSpeaking of the Green Line……• Started Aug. 2006 • At least weekly• Number of updates
2006 = 18 2007 = 50 2008 = 121 2009 = 163 2010 = 142
Total = 494
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Speaking of the Green LineSpeaking of the Green Line……
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•• www.DART.orgwww.DART.org•• m.DART.orgm.DART.org•• transporteDART.orgtransporteDART.org•• Facebook.com/DARTDallasFacebook.com/DARTDallas•• Twitter.com/DARTMediaTwitter.com/DARTMedia•• YouTube.com/DARTDallasYouTube.com/DARTDallas
Engaging DART OnlineEngaging DART Online
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Thanks for Listening!Thanks for Listening!Under Construction: Under Construction: Building ConversationsBuilding Conversations
Morgan LyonsDallas Area Rapid [email protected]