understanding and using social media presentation slides

8/14/2019 Understanding and Using Social Media Presentation Slides

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UnderstandingandUsingSocialNetworking

forPersonnelCommunicationandEducation

ArrowheadEMSAssociation2010

Duluth,Minnesota

GregFriese,MS,NREMTP

@gfriese question/commentaboutArrowheadEMS

Commentabout#ArrowEMS presentation

eps411.com/arrowEMS

EPS411 2010eps411.com/arrowEMS


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My2010Themes

Content

Connecting

Ideas

Freeandeasytousetoolsto

connectwithcompany

ersonnel to deliver education

buildcommunity,share

information,andanswer

questions.

5reasonsto

mediafad



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Idonthavetime #1

Nobodycares #2

Idontcare #3



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Bosswontapprove #4

Obligatedtodosomething #5

GetStarted!



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Tools

Facebook

Blog

Email

TwitterYouTube

RSSReader

SocialMediaJumpKit

7StepActionPlan

1. Personalaccounts

2. Establishahub

3. Initiateafewspokes

4. Monitorconversation

5. Shareandrespond

6. Emulatebestpractices

7. Askquestions



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JargonandLingo

SocialNetworking

??

?

??

?

You Me

??

?

??

?

SocialMedia



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QuantityofInteraction

, ,

followers

QualityofInteraction

??

?

??

?

You Me

??

?

??

?

Presence

Yourname/agencyhere



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Hub

Spokes

HistoryofSocialMedia

IndependentofIndependentof

spaceandortimespaceandortime



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BulletinBoards

Email

JonLee

Emailisprettycool

Hey,

Didyougetemail?

Doyouthinkthiswillcatchon?

SocialNetworks

?



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SocialNetworks

SocialNetworks

IsEverybodyDoingit?

900,000EMS

Professionals



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FollowtheNumbers(10/2009)

Ning Facebook

. , ,

EMSConnect.com 5,590 20,129

JEMSConnect.com 9,041 14,246

FollowtheNumbers(01/2010)

Ning Facebook

. , ,

EMSConnect.com 6,017 26,967

JEMSConnect.com 9,516 23,113

SocialMedia

http://www.flickr.com/photos/mandymaarten/503716476



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DevelopandDistribute

#1Communicate Value

SocialMediaDistribution

Wewantthemtoknowtheseare

servicesweprovidemanyarefree

andwewantthemtotakeadvantage

o t et ingst ecityo ers, ecause

theyrethetaxpayers,

MarisaRamirezRamos

PIOandfireandlifesafetyeducationspecialist

MesaFireDepartment



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#2CommunityLookingforYou

TwitterFollowers

Facebook

FansBuffaloFD 9600+

Bartlett TNFD 658

DCFireEMS 840

LAFD 6463

SouthOrange Rescue 1220

#3Official Presence

Official Presence

Isyourorganizationwatching

forthesequestions?

Howwouldyourespond?

Canyourespond?



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Whichisofficial?

#4DirectInteraction

SpeakDirectlytoPublic

Idontwanttocreateatotal

dependenceonthenewsmediato

getour

message

out.

Iwant

to

reachpeoplewheretheyare

mobile,PDAs,cellphones.

MarkBasnight,CharlotteFireDepartmentPIO



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#5NoBarrierstoEntry

FreeSocialMediaTools

Facebook

Wordpress.com

Blogger

Twitter

YouTube

Flickr

Talkshoe

Blog

Talk

Radio

SocialNetworkingandTraining

SubjectMatter

Expert

Audience

Audience

Audience



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EducationandTraining

Improve

Replace

Presence ForEducators

1.1. FacebookFacebook

2.2. LinkedInLinkedIn

3.3. Course YouTubeCourse YouTube ChannelChannel

4.4.Course BlogCourse Blog

5.5.Course Image CollectionCourse Image Collection

StudentsExpectPresence

Instructornamehere



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StudentRecruitment

RoleModeling

WidenyourProfessionalNetwork



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SocialMedia Activities

1.1. Video assessment and treatment skillsVideo assessment and treatment skills

2.2. Photograph best practicesPhotograph best practices.. Blo writin activitiesBlo writin activities

4.4. Read and comment on blogsRead and comment on blogs

5.5. Create a podcastCreate a podcast

6.6. Comment on aComment on a podcastpodcast

7.7. Host a CE webinarHost a CE webinar

PrivacyIssues

Friend/FollowerRequests

Areyouon

Facebook?

Nothank

you.

Students,Interns,Patients, Caregivers,Co

workers,Supervisors,OtherHealthcare

Providers,Vendors???



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PatientContacts

Identifiers

InternetUsagePolicy

SocialMediaPolicy



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RoleModeling

SocialMediaBehaviors

DoNot:

Complainaboutagencyorassignments

Engageinatinappropriatetimes

ShareconfidentialInformation

Defameorslander

Useprofanity

SocialMediaBehaviors

Do:

Bepolite

Offerhelp

Participate

Engageintelligently

Benonconfrontational



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Monitoring

Jointhe Conversation

EstablishOfficialPresence



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TwitterSearch(search.twitter.com)

TwitterSearchRSS

RSSFeedReader



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GoogleAlerts

OverSharingInformation

SearchResults



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NegativeOverSharing

PositiveOverSharing

Yournamehere

Whatis

your

top

5?

Summary

Communicatevalue

Communitylookingforyou

Officialpresence

Directinteraction

Nobarrierstoentry



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understanding and using social media presentation slides

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