Understanding Enterprise Social

Ruven GotzAvanade

DIRECTOR & REGIONAL LEAD

Ruven Gotz

AUTHOR

ruven.gotz@avanade.com @ruveng spinsiders.com/ruveng

MVP (4th YEAR)

SPEAKER

Goals for this talk

Understand what we mean by “Enterprise Social”•Differentiating it from social/digital marketing•What we can learn from facebook •Two key examples of how social can drive value

Social is the big noise these days

It’s not just a big party!

Twitfacelink?

Enterprise Social?No!

This is digital marketing using social tools

Sell

Image credit

Engage

Get you to buy more…

Recruiting

So, what then is Enterprise Social?

Let me start with a story

Two friends meet again after six months apart

How has this changed with the advent of social networks?

SharePoint: Community is everything

Facebook supports the relationship

Two friends meet again after six months

What are the unique characteristics of this situation?

Geographic Separation

Maybe not that far apart?

CommonCause

Interested in each other & what’s happening

How do these characteristics translate to the enterprise?

Dispersed Team

Common Cause

Care about our team

Give people a way to stay in the loop

How do we allow people who are not co-located the ability to remain connected?

Hint: It’s not just about technology

Modes of communication

E-mail Lync/IM

Asynchronous Synchronous

Bro

ad

N

arr

ow

Webinar/ConfCall

SocialTechnology

What is the supporting cultural shift that’s required?

Working “out loud”

Working Out Loud = Observable Work + Narrating Your Work

Essential ingredient: in order to help others

Five elements of Working Out Loud

•Making your work visible•Making your work better•Leading with generosity•Building a social network•Making it all purposeful

SOURCE: http://johnstepper.com/2014/01/04/the-5-elements-of-working-out-loud

Result: Shrink the separation

Summary of Story 1

•Bring dispersed workers together virtually•Build the foundation for “continuing conversations”•Remain engaged with your immediate and wider team•How:• Asynchronous, broadcast tools • By Working Out Loud

Story 2: Accessing Knowledge

You’ve got a problem…

Collaborate with peers

Come up with some great ideas…

Deliver an awesome report

It gets filed

In a knowledge base

So that it’s easily searchable

Problem!

Collaborate

or Work Alone

KMSystem

This is hard work, and it’s hard to get people to do this

People aren’t good at searching and they don’t trust the search engines

SLOW

SLOW

Here’s where social can help

Social

KMCollab

Access peoples’ heads

Collaborate or Work

Alone

KMSystem

Has anyone ever worked with Product X in situation

Y?

@Sue did last year

@Bill was the tech lead on that

Here’s a link to the spec, call me if you have questions

Just what I need to solve this

My current social network

Yammer

Search for people, groups and conversations

Ask him my Q

Summary of Story 2

•What’s in the KM system is not always easy to find•Not all the good stuff gets into the KM system•Rapidly accessing people’s knowledge is a HUGE win•Social tools make this fast and easy to do

Goals for this talk

Understand what we mean by “Enterprise Social”•Differentiating it from social/digital marketing•What we can learn from facebook •Two key examples of how social can drive value

I hope I’ve met those goals for you today

Thank You!

Ruven Gotz

AUTHOR

ruven.gotz@avanade.com @ruveng spinsiders.com/ruveng

MVP (4th YEAR)