understanding how media works
DESCRIPTION
On October 17th 2013, Kittima Sethi and her business partner, Pacharee Pantoomano gave an interactive dinner talk at FCCT on how to successfully plan and execute a marketing and PR campaign. Around 25 entrepreneurs and professionals attended to this talk. Check out http://www.youtube.com/watch?v=Mt2CjKKGW_8TRANSCRIPT
Understanding How Media Works
Kittima Sethi
Building media relations skillsKnow and understand each media (print and broadcast)
Create media list Research type of stories
each media covers Know the reporter and
style How to pitch to increase
chance of media coverage (email / phone/ face-to-face)
• Relevant• Unique• Easy to work with
Timing of publication and deadlines
Materials should be bilingual
Be prepared for media to switch gears if a compelling story arise
Do not alienate press and act professional
Define stories you want to tell, talking points and key messages
Brainstorm on various PR angles
Identify and prepare spokesperson
Be careful with exclusivity
Building media relations skillsKnow and understand each media (print and broadcast)
Scan media daily to see how you can tie your product or service to media
Build relationships with journalists by offering comment on article, blogs or editorial
Prepare all relevant materials
Be responsive
Building media relations skillsKnow and understand each media (print and broadcast)
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Types of ReleasesGeneral News ReleaseLaunch Press ReleaseProduct ReleaseExecutive or Staff
Announcement News Release
Expert Positioning Press Release (focus on
company report / statistics)Event Press Release Survey Results ReleaseCalendar News Photo Release
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