understanding internet marketing
DESCRIPTION
Understanding Internet marketingTRANSCRIPT
Online eMarketing Model 2012
Traffic from
Reciprocal
Linking
Back Link
Your
Corporate
Website
Online
Enquiries
returned with
Phone Calling
& Quotation
Landing Page &
Squeeze Page
With Audio / Video
Lead Capturing
with auto-responders
- Web Traffic from Affiliate / Forum / Article sites
- Web Traffic from Email Marketing Flyers
Registration
Ecommerce
Payment
Online Tracking / Statistics System
Your Website
Blogs with
SEO | SEM
SMO | SMM
Internet Banner Skyscraper Ads
120x600 | 160x600
Monthly e-Newsletters / Greetings
Card / Birthday Card eManagement
Referral Reward Scheme
Online and Offline Programmes
SOCIAL MEDIA
OPTIMIZATION Direct Mailing Letters POST to
Companies / Home / Individuals
Mobile iPhone / Blackberry SMS-MMS
Tim Tan YA | 97652271
SOCIAL MEDIA
MARKETING
SEARCH ENGINE
MARKETING
SEARCH ENGINE
OPTIMISATION
DISPLAY / CLASSIFIED
ADVERTISING
Online eMarketing Model 2012
Search Engine Optimization (SEO) is the practice of
maximizing the volume or quality of traffic to a web site (such as
a blog) from search engines via "natural" or un-paid ("organic" or
"algorithmic") search results as opposed to other forms of search
engine marketing ("SEM") which may deal with paid inclusion.
Extracted :
http://en.wikipedia.org/wiki/Search_engine_optimization
Copyright © | Please note that the symbols and logo used here are the
property of the respective owners
Tim Tan YA | 97652271
Online eMarketing Model 2012
Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to
promote websites by increasing their visibility in search engine result pages
(SERPs) through the use of search engine optimization, paid placement, contextual
advertising, and paid inclusion . The practice of buying paid search listings as part
of SEM is a common practice.
Extracted :
http://en.wikipedia.org/wiki/Search_engine_marketing
Copyright © | Please note that the symbols and logo used here are the
property of the respective owners
Tim Tan YA | 97652271
Online eMarketing Model 2012
Social Media Optimization (SMO) is the methodization of social media activity
with the intent of attracting unique visitors to website content. SMO is one of two
online methods of website optimization; the other method is search engine
optimization or SEO.
www.facebook.com/yourcompanyname
www.twitter.com/yourcompanyname
www.linkedin.com/yourcompanyname
Extracted :
http://en.wikipedia.org/wiki/Social_media_optimization
Copyright © | Please note that the symbols and logo used here are the property of the respective owners
Tim Tan YA | 97652271
Online eMarketing Model 2012
Social Media Marketing is a recent component of organizations' integrated
marketing communications plans. Integrated marketing communications is a
principle organizations follow to connect with their targeted markets.
Integrated marketing communications coordinates the elements of the
promotional mix—Advertising, personal selling, public relations, publicity,
direct marketing and sales promotion —to produce a customer focused
message.
Extracted :
http://en.wikipedia.org/wiki/Social_media_marketing
Copyright © | Please note that the symbols and logo used here are the property of the respective owners
Tim Tan YA | 97652271
Online eMarketing Model 2012
Affiliate marketing is a marketing practice in which a business rewards one or more
affiliates for each visitor or customer brought about by the affiliate's marketing efforts.
Extracted :
http://en.wikipedia.org/wiki/Affiliate_marketing
Merchant
Site
Affiliate
Site
Tim Tan YA | 97652271
Online eMarketing Model 2012
E-mail marketing is a form of direct marketing which uses electronic mail as a
means of communicating commercial or fundraising messages to an audience.
In its broadest sense, every e-mail sent to a potential or current customer could be
considered e-mail marketing.
Extracted :
http://en.wikipedia.org/wiki/Email_marketing Tim Tan YA | 97652271
Online eMarketing Model 2012
Display Advertising is a type of advertising that typically contains text (i.e., copy),
logos, photographs or other images, location maps, and similar items. In periodicals,
display advertising can appear on the same page as, or on the page adjacent to,
general editorial content.
Extracted :
http://en.wikipedia.org/wiki/Display_advertising
Typical web banner , sized 468×60 pixels. Or 728 by 90 pixels
Square Button
Sized
125 x125 pixels.
Square Button
Sized
300 x 250 pixels.
Tim Tan YA | 97652271
Online eMarketing Model 2012
Extracted :
http://en.wikipedia.org/wiki/Classified_advertising
Copyright © | Please note that the symbols and logo used here are the property of the respective owners
Tim Tan YA | 97652271
Online eMarketing Model 2012
Extracted :
http://en.wikipedia.org/wiki/Article_marketing
Copyright © | Please note that the symbols and logo used here are the property of the respective owners
Tim Tan YA | 97652271
