understanding latin-american market drivers for fmc
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Understanding Latin-American market drivers for FMC. Alexandre Silva New Business Development Consultant. Agenda. Introduction Latin America Outlook FMC Service Conclusion. Tecnically, Fixed Mobile Convergence is. - PowerPoint PPT PresentationTRANSCRIPT
Understanding Latin-American market drivers for FMC
Alexandre SilvaNew Business Development Consultant
1. Introduction
2. Latin America Outlook
3. FMC Service
4. Conclusion
Agenda
Tecnically,Fixed Mobile Convergence is Concerned with the provision of network capabilities which are independent of the access technique;
An important extension of this principle is related to internetwork roaming,users should be able to roam between different networks and to be able to use the same consistent set of services through those visited networks. (ETSI)
but ...
CIOs & Business CIOs & Business ManagersManagers
EmployeesEmployees CustomersCustomers
64% would like a single place to check all messages.
48% want to be notified of important emails and faxes on their mobile.
41% carry 2 or more wireless devices when travelling and 38% 5 or more communication
devices
56% want a single follow-me phone number.
*Based on Alcatel End User Survey, January 2004; Genesys Global Consumer Survey, June, 2003; Third-party analyst research
...what are the customer needs??
43% of CIOs believe their biggest challenge will be to enable better business processes.
66% of all major technology investments do not achieve their intended result.
The #1 difficult issue for CIOs to solve is connecting remote workers and offices .
72% have entered their account number only to be asked by an agent to repeat
it.
56% have stopped doing business with a company based on a poor contact center
experience.
68% have encountered an agent who had no record of their prior interactions.
65% of consumers will not wait on a phone call more than 5 minutes
One Device, One bill, One Service
one service
on locationat home
in the office
on the move
one device
public W
i-Fi Bluetooth
Wi-Fi
one bill
DSLCableFiber
DSLCableFiber
DSLCableFiber
onevoice-mail
Cellu
lar
public Wi-Fi
Private
WLAN
one service
on locationon locationat homeat home
in the officein the office
on the moveon the move
one device
public W
i-Fi Bluetooth
Wi-Fi
one bill
DSLCableFiber
DSLCableFiber
DSLCableFiber
onevoice-mail
Cellu
lar
public Wi-Fi
Private
WLAN
Latin America Outlook At the end of 2005 the telecommunications market in Latin America was valued at 65m dollars with Brazil taking the largest share at 40% followed by Mexico at 25%. (InfoCom Telecommunications Consulting)
Latin America Subscribers (000)2006E 2007E 2008E
Wireless PlayersAmerica Movil 124.949 156.711 173.999
VIVO Participacoes 29361 30753 32126TIM Participacoes 25.036 28.596 31.741
Integrated/ Wireline PlayersTelmex 19.700 20.924 22.014Telemar 28.877 31.370 33.420
Brasil Telecom 13.935 14.850 15.749Telesp 13.830 14.047 14.259
Until 2005, the fixed line segment continued to be the main revenue driver in Latin America representing 47% of total service revenues. In 2006 mobile revenues are expected to overtake fixed line accounting for almost 50% of the total market while fixed line services make up 43%. Such a trend is already existent in some countries such as Mexico where the value of the mobile sector overtook the fixed telephony market reaching an overall share of 44% versus the 39% of fixed line services by end-2005.
The gap between fixed line and mobile sector continues to widen as penetration level for fixed telephony stood at 17.7% while penetration level for mobile communication reached 43% in 2005.
(InfoCom Telecommunications Consulting)
Latin America Outlook
In addition to being interesting from a growth perspective, Latin America is also a compelling region for vendors given the sheer size of its two largest markets. Brazil ranks as the seventh largest market in the world, measured in terms of the number of mobile subscribers.By 2008, Mexico will join Brazil among the world’s top 15.
Mobile Market Penetration in LATAM
Best rates at home or in the office !!
Competitive mobile bundled minutes !!
UNICO Motorola RAZR V3 !!
ÚNICO of both worlds!
Mobile numberM-M
GSM
Incoming and Outcoming calls inside the Home Zone
How does it work??
M-M
Fixed numberF-F
F-F
PSTN
One Handset One address book
Mobile number
M-F
MóvelM-M
M-M
GSM
M-F
Incoming and Outcoming calls outside the Home Zone
PSTNF-M
How does it work??
PSTN
Benefits in calls!!
PSTN
Mobile Number
M-F
Fixed NumberF-F
Cost reduction
Incoming and Outcoming calls inside the Home Zone
Conclusion
Competition in the telecommunications market is growing rapidly. Therefore, network operators and service providers have to reform their marketing and service delivery strategies in order to be competitive in the broadband service market.
A convergence strategy for fixed and mobile services via a standards-based IN platform may provide a step in the right direction.
The convergence in digital industry takes shape, the digital networks, both wireline and wireless, are also converging to offer seamless services and enhanced experience to the user.
Convergence is at the same time a technological, market and regulatory trend.
