understanding new media: how social media can benefit your business
Post on 18-Oct-2014
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Here's the PowerPoint from the Women's Global Network meeting, Understanding New Media: How Social Media can benefit your businessTRANSCRIPT
Understanding New Media
How Social Media can benefit your business
What is Social Media?
Social Media is:
• Having conversations online
• The online sharing of information
• A new web tool or technology that connects people
Statistics
The old communication model was a monologue, the new is
a dialogue
ITS NOT A FAD.
IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
Why is Social Media important for your business?
• The statistics speak for itself: People love it• To share the soul of your business• To give personality to your business• Borderless-can reach an international
audience• You can make $$$• Transparency• To set trends
Want more reasons?
• It’s an important component of your business strategy
• Sales tool• Multimedia opportunities: reach more through
less• Drive traffic to your other online sites• Increase Search Engine Optimization• Gather feedback• To build true relationships with key audiences• Target key audience
The average person is exposed to 3000 advertising
messages/day!!
Did you know only 14% of people trust advertisements?
78% trust the recommendations of other consumers.
A starting point:
Social Media conversations are powered by:
• Blogs• microblogs• online chat• rss• widgets• social networks• social bookmarks
• message boards• podcasts• video sharing sites• photo sharing sites• virtual worlds• Wikis
To succeed in Social Media, you must be:
• Transparent
• Inclusive
• Authentic
• Vibrant
• Consumer-Driven
• Committed
How do you do it?
1. Become aware
2. Learn
3. Listen
4. Find key influencers
5. Get involved
6. Become the key influencer
7. Make money!
Key Closing Points
• Be consistent!• Be commited• Know your level of
participation – take it slow
• Don’t be scared - if you don’t try, nothing happens
• Be a sponge: keep listening/learning and participating
• Remember it’s a DIALOGUE
• Be transparent
• Continue to revisit your goals/plan because Social Media moves fast
• Remember to take SM offline
Sources
What the F**K is Social Media?- Marta Kagan, http://www.slideshare.net/mzkagan/what-the-fk-social-media/
The Practicals: Executing and Measuring A Social Media Program- 360º Digital Influence and BurrellesLuce Webinar, July 23, 2008
How “Janet” Fooled the Twittersphere She’s the Voice of Exxon Mobil- Jeremiah Owyang, www.web-strategist.com/blog
A Definitive Explanation of Social Media- Matt McDonald, www.mattjmcd.com