understanding new media: how social media can benefit your business

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Understanding New Media How Social Media can benefit your business

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Here's the PowerPoint from the Women's Global Network meeting, Understanding New Media: How Social Media can benefit your business

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Page 1: Understanding New Media: How Social Media Can Benefit Your Business

Understanding New Media

How Social Media can benefit your business

Page 2: Understanding New Media: How Social Media Can Benefit Your Business

What is Social Media?

Page 3: Understanding New Media: How Social Media Can Benefit Your Business

Social Media is:

• Having conversations online

• The online sharing of information

• A new web tool or technology that connects people

Page 4: Understanding New Media: How Social Media Can Benefit Your Business

Statistics

Page 5: Understanding New Media: How Social Media Can Benefit Your Business

The old communication model was a monologue, the new is

a dialogue

Page 6: Understanding New Media: How Social Media Can Benefit Your Business

ITS NOT A FAD.

IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.

Page 7: Understanding New Media: How Social Media Can Benefit Your Business

Why is Social Media important for your business?

• The statistics speak for itself: People love it• To share the soul of your business• To give personality to your business• Borderless-can reach an international

audience• You can make $$$• Transparency• To set trends

Page 8: Understanding New Media: How Social Media Can Benefit Your Business

Want more reasons?

• It’s an important component of your business strategy

• Sales tool• Multimedia opportunities: reach more through

less• Drive traffic to your other online sites• Increase Search Engine Optimization• Gather feedback• To build true relationships with key audiences• Target key audience

Page 9: Understanding New Media: How Social Media Can Benefit Your Business

The average person is exposed to 3000 advertising

messages/day!!

Page 10: Understanding New Media: How Social Media Can Benefit Your Business

Did you know only 14% of people trust advertisements?

78% trust the recommendations of other consumers.

Page 11: Understanding New Media: How Social Media Can Benefit Your Business

A starting point:

Facebook

Page 12: Understanding New Media: How Social Media Can Benefit Your Business

Social Media conversations are powered by:

• Blogs• microblogs• online chat• rss• widgets• social networks• social bookmarks

• message boards• podcasts• video sharing sites• photo sharing sites• virtual worlds• Wikis

Page 13: Understanding New Media: How Social Media Can Benefit Your Business

To succeed in Social Media, you must be:

• Transparent

• Inclusive

• Authentic

• Vibrant

• Consumer-Driven

• Committed

Page 14: Understanding New Media: How Social Media Can Benefit Your Business

How do you do it?

1. Become aware

2. Learn

3. Listen

4. Find key influencers

5. Get involved

6. Become the key influencer

7. Make money!

Page 15: Understanding New Media: How Social Media Can Benefit Your Business

Key Closing Points

• Be consistent!• Be commited• Know your level of

participation – take it slow

• Don’t be scared - if you don’t try, nothing happens

• Be a sponge: keep listening/learning and participating

• Remember it’s a DIALOGUE

• Be transparent

• Continue to revisit your goals/plan because Social Media moves fast

• Remember to take SM offline

Page 16: Understanding New Media: How Social Media Can Benefit Your Business

Sources

What the F**K is Social Media?- Marta Kagan, http://www.slideshare.net/mzkagan/what-the-fk-social-media/

The Practicals: Executing and Measuring A Social Media Program- 360º Digital Influence and BurrellesLuce Webinar, July 23, 2008

How “Janet” Fooled the Twittersphere She’s the Voice of Exxon Mobil- Jeremiah Owyang, www.web-strategist.com/blog

A Definitive Explanation of Social Media- Matt McDonald, www.mattjmcd.com