understanding product
DESCRIPTION
Marketing 6621TRANSCRIPT
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Product
understanding
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Product A good, method, information, object or service created to serve a need or satisfy a want.
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Example Needs/Wants
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Example Needs/Wants
Phone Service
![Page 5: Understanding Product](https://reader033.vdocuments.net/reader033/viewer/2022060107/5549a277b4c905a6758b4f76/html5/thumbnails/5.jpg)
Example Needs/Wants
Phone Service
Music
![Page 6: Understanding Product](https://reader033.vdocuments.net/reader033/viewer/2022060107/5549a277b4c905a6758b4f76/html5/thumbnails/6.jpg)
Example Needs/Wants
Phone Service
Music Entertainment
![Page 7: Understanding Product](https://reader033.vdocuments.net/reader033/viewer/2022060107/5549a277b4c905a6758b4f76/html5/thumbnails/7.jpg)
Example Needs/Wants
Phone Service
Music Entertainment
Product =
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Example Needs/Wants
Phone Service
Music Entertainment
Product =
![Page 9: Understanding Product](https://reader033.vdocuments.net/reader033/viewer/2022060107/5549a277b4c905a6758b4f76/html5/thumbnails/9.jpg)
Feature A physical characteristic or quality of a product, a description of something a person can touch, feel, smell, see, or measure.
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Example
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Benefit The satisfaction that a customer wants
from a good or service.
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Benefit A benefit that is easily recognizable.
Obvious
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Example
No stylus means there is no extra parts that could be lost and needed
to replace.
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Benefit Benefit that come only with the purchase of a particular product.
Unique
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Example
Finger print identity scanner for added security.
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Benefit Benefit that is not usually seen without
the assistance of a salesperson.
Hidden
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Example
iPhone 5 has 13 LTE Bands for faster download and
upload speeds.
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Selling Part of a sales presentation
where the salesperson points out that a good or service has
features that will benefit the customer.
Feature/Benefit