Major Search Engines Google

Microsoft Bing – Now owns Yahoo Search

And many others…

How SE Works… Robots – Automated Spiders Scan Individual Pages Cache & Analyze Contents Index Keywords

What is a Keyword? It is a term or a phrase Have high relevance to content Target word that gets you business..!!! Is your Keyword Competitive? Use Tools available online to check KW

What is SEO? Increasing the visibility of the web page onOrganic Search Engine Results Page (SERP) All desire for #1 position for Keywords SEO Optimized website brings more traffic On-Page & Off-Page activities

Types of SEO?

??????????

Types of SEO…

Types of Search: Organic Search Paid Search

On-Page Factors…. Website Analysis Competitor Analysis H1-H6 Tags Page Title Meta Description Internal Links

Image ALT tag SEF URL’s Sitemap Robot.txt Page Load Time W3C Validation

Off-Page Activities SE Submissions Directory Submissions Social Bookmarking Article Submission Forum Posting Blog Commenting Yahoo Answers

Link Exchange Press Release Photo Sharing Video Promotion Classified Submission PPT Submission Local Listing

Factors for Ranking… Domain & Page Authority - .gov, .org Strong On-Page Implementation Quality Do-Follow Back-links Google Page Rank Social Signals

What is Page Rank? Developed by Google founders Larry Page and Sergey Brin at Stanford It is Link Analysis Algorithm Google uses Page Rank to determine importance of a web-page It's one of many factors used to determine which pages appear in search results.

Page Rank Continued… Page Rank is measured on a scale of one to ten and assigned to individual pages within a website, not the entire website.

Improve Page Rank High PR Link Exchanges Unique & Fresh Contents Link Building from Authority Websites Website Load Time Website Uptime Don’t BUY Links

Is PR very important

??????????