Understanding SEO, Black Hat Techniques And The

Ethics Of Digital Marketing

What Is Black Hat SEO?From Wikipedia:

“Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception.”

Or essentially, shortcuts like:

− Link farms− Keyword stuffing− Cloaking− Or anything that violates Google’s Terms Of Service

Should You Worry About Black Hat SEO?

Using black hat strategies get your business off the ground within a fraction of the time that doing things the proper way can.

SEO is about finding the right balance between what the search engines want and what your readers want.

Focus too much on search engines, and your content

suffers.

Focus too much on your readers, and the search engines might not even

pick it up.

However…

• Black hat SEO tricks will eventually hurt you

• You might see your numbers picking up now, but once Google finds out what you’re up to, you can literally be banned from the search engine altogether

What Search Engine Marketing Is All About

1. SEO is a long game—it’s not a sprint, it’s a marathon.

2. Make an effort to produce really good content. If you have something to say and you have a good product, it’s not a difficult thing to do.

3. Understand that, like most things in life, hard work will always pay off.

SEO Don’ts To Keep In Mind

• Don’t get sucked into using link schemes as a way to increase your page rank

• Don’t use hidden links or hidden text

• Don’t attempt to use cloaking

• Don’t stuff your page with irrelevant keywords

• Don’t create duplicate content

The best way to rank well on Google searches is to actually create and deliver high quality, shareable content.

Build your pages with your visitors in mind!

Your Seriously Simple Marketing Hack

1. We recently wrote a post about what makes a credible, legitimate and perfectly SEO’d article. Take the time to check it out and learn the basics.

2. Based on what you learned about from the above post, adjust your writing of your blog or articles.

3. Once you’ve familiarized yourself with the fundamentals of SEO, you can install WordPress SEO by Yoast plugin--to ensure that you automatically improve your SEO.

For More Information Visit:

www.SeriouslySimpleMarketing.com