understanding social media

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Building and Maintaining Your Social Media Presence …it’s not as taxing as you might think!! BRYN TURNER www.wix.com/bryn_e_turner/webpage www.facebook.com/bryn.turner1 www.linkedin.com/in/brynturner @ bryn_t

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This PowerPoint will aid in my workshop on Dec. 14 at the University of Louisville's "Louis A. Gried Tax Planning Institute." This presentation is the groundwork for my presentation which will discuss building and maintaining one's social media presence, specifically in the tax planning field.

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  • 1. its not as taxing as you might think!!www.wix.com/bryn_e_turner/webpagewww.facebook.com/bryn.turner1www.linkedin.com/in/brynturner@bryn_t

2. These notes are meant to serve as a backdrop for what youwill learn on December 14. Compiled here are graphicsand information to provide a foundation for furtherlearning. As you will see, most of the information hasbeen borrowed from www.Mashable.comAlso, please note that this presentation is on my LinkedInprofile under the SlideShare application near the bottom.If you would like to follow along with my discussion the dayof the presentation, feel free to bring your laptop, tablet,etc. as my presentation will be available online.Thanks and I look forward to speaking with you! 3. CategoriesSocial Media ProcessThe Big 5Resources 4. If accessing this PowerPoint online, click the following images to be directed to the web pages from which Icompiled this information. 5. Est. monthly users: over 700 million(More than 10% of the worlds pop.)Net worth of founder, Mark Zuckerburg (27):$17.5 Billion...yes, billion! The Harvard dropout is Americas 14th-richest man.The average FB user has 130 friends.58% of all online adults visit FB at least 1x month, and spend approximately 20 minutes on the site each time they visit.Lingo to Know:Impressions InsightsPages Limited Profile/Information Sharing 6. Est. monthly users: 200 million Active users (1x month users): 100 million Hyperactive users (at least 1x day): 50 million Age of average users: 30-49 years old 30% of users have an average annual income of $100,000+Total funding to date: $1.6 billionLingo to know:Tweet Hashtag Trending 7. Distinguishing itself as the easiest way to blog, Tumblr is most notablydifferent from other blog sites for its ease of sharing media [photos,video, music, etc.], as opposed to only text and links. As of April 2011, Tumblr boasted 951,860,971 posts created by 7,068,526bloggers. Lingo to know:Tumblog Reblog Radar Qued PostsWritten for WebDesignerDepot.com by Chris McConnell. 8. 4 reasons to create a presence on LinkedIn: Reputation Management: maintain positive impact. Public Relations: Makes your company more public and easily accessible to web users. Marketing and Sales: Find and attract new customers through your online community. Stay Competitive: See what your competitors are doing.Lingo to know: Recommendations Groups Profile Views Maw Associates, Ltd. LinkedIn Presentation Feb. 2011. 9. In the mere months since its inception in June 2011, Googles competitor to socialnetworking titan Facebook has amassed over 40 million users.Google+ has recorded the highest traffic in terms of total US visits for week ending Nov 12th 2011, more than 6.8 million.7 out of 10 referral traffic came from Google products (google search, gmail, youtube,maps, docs, profiles, news and picasa web albums respectively)Lingo to know:StreamCirclesSparksHangouts 10. Google+Facebook Like +1 Newsfeed Stream Friends Circles (specific groupings) Interests Sparks Chat Huddle Video Chat Hangout 51.2% male/48.4% female 68.7% male/30.1% female 11. According to Alexa, YouTube is the most popular video sharingwebsite on the Web and the worlds third most visited website.Internet Search Giant Google bought Youtube in Novemeber 2006 for $1.65 billion.There are approximately 2 billion video views a day.10% of internet traffic is attributed to YouTube visits.On average, 829,440 videos are uploaded each day.It would take 1700 years to watch every video currently onYouTube. 12. www.social-media.alltop.comwww.socialmediatoday.com