Understanding the Brazilian MarketLet the U.S. Commercial Service connect you to a world of opportunity.

Brian BrissonMinister Counselor for Commercial Affairs

Why Brazil?• Almost 200 million consumers with

increased purchasing power

• Represents half of the economy of Latin America

• GDP of $2.5 trillion in 2011 > U.K., Russia or India

• Per capita income 45% higher than China and a growing consumer class

• Weathered financial crisis better than most markets

• Agricultural superpower

Why Brazil?

• Hosting 2014 World Cup and 2016 Olympic Games

• Massive pre-salt offshore oil and gas deposits

• FDI in Brazil expanded fourfold between 2005 and 2011, from $163 billion to $660 billion (US is largest investor)

• Two-way US-Brazil goods trade > $74 billion in 2011

• US exports to Brazil totalled $42.9 billion.

Economy still growing

GDP Growth Inflation Rate

Unemployment Rate

Source: IMF

U.S. – Brazil Trade Relations

Brazil Business Concerns with the United States– Agricultural Supports (cotton, ethanol, soybeans)– Tariff Rate Quotas (sugar, OJ, ethanol)– U.S. Anti-dumping policies

U.S. Business Concerns with Brazil– High tariffs (20%) & complicated taxes (Up to 60% FOB)– Enforcement of Intellectual Property Rights– Onerous licensing & regulatory requirements– Transparency & bureaucracy.

World Cup 2014 & Olympics 2016: Business Opportunities

• 12 Brazilian cities will host World Cup Games Jun-Jul 2014

• Rio de Janeiro will host South America’s first Olympic Games Aug- Sept 2016

• Will generate numerous trade and investment opportunities in several areas

Rio Summer Olympic Games 2016: Estimated investments

• From 2010 through 2016, est. US$50 billion• Infrastructure, Construction, Transportation, Public Security,

Education & Training, Among Others

• Most through Public-Private Partnerships (PPPs) under Brazil’s Growth Acceleration Program (PAC)

• Potential suppliers to the Rio Olympic Committee should register at website

• http://portaldesuprimentos.rio2016.com/sustentabilidade/

What will the Committee Purchase?

• Temporary Construction for Sporting Events

• Transportation – Buses, Vans, Private Cars

• Materials and Services for Sporting Events

• Contracted Services• Catering• Mobile Equipment• IT• Marketing/Branding for

Games

• Software• Marketing Services• Sports Management Systems• Cleaning and Laundry Services• Video and Broadcasting Equip• Portable Office Equipment• Other

– Sporting Equipment– Installation Equipment– Cruise Ship Accommodations– Radio Com. Equipment– Public Relations– Marketing Materials

World Cup 2014 Investments

Hosted by 12 Cities Nationwide

• Infrastructure: US$ 51 billion• Stadiums: US$2.7 billion• Airport renewals: US$3 billion• --------------------------------------------• TOTAL: US$56.7 billion

Doing Business In Brazil

• Is complex!

• Requires an intimate knowledge of the local environment, including “Custo Brasil”.

• Best done for SMEs through a local agent or distributor.

• This is valid whether your company is a bank, a realtor, an engineering firm or any type of industry or service provider.

Our Services

The World is Open for Your Business.

Let the U.S. Commercial Service connect you to a world of opportunity:

With offices throughout the United States and in U.S. Embassies and consulates in nearly 80 countries, the U.S. Commercial Service of the U.S. Department of Commerce’s International Trade Administration utilizes its global network of trade professionals to connect U.S. companies with international buyers worldwide.

Our Network of Trade Professionals Opens Doors that No One Else Can.

The U.S. Commercial Service provides U.S. companies unparalleled access to business opportunities around the world.

As a U.S. Government agency, we have relationships with foreign government and business leaders in every key global market.

Our trade professionals provide expertise across most major industry sectors.

Every year, we help thousands of U.S. companies export goods and services worth billions of dollars.

Trade Counseling. Get the information and advice you need to succeed.

Market Intelligence. Target the best trade opportunities.

Business Matchmaking. Connect with the right partners and prospects.

Commercial Diplomacy. Ensure your products and services have the best possible prospects for success in international markets.

Our Proven Expertise Makes Doing Business in Brazil Easier.

Whether you are looking to make your first export sale or expand to additional international markets, we have the expertise you need to tap into lucrative opportunities and increase your bottom line.

State Trade and Export Promotion Grant (STEP)

STEP• SBA initiative that funds exporting programs.• Created by Small Business Jobs Act of 2010• Awards up to $90 million in grants, over three fiscal years. Goals of STEP• increase number of small businesses that are exporting• increase value of exports for small businesses currently exporting.• These goals build on the President’s National Export Initiative Small Businesses use STEP Funds to:• participate in IBPs and Certified trade shows• engage with ITA on such Core Services as Gold Keys, trade missions, etc. CS Brazil has hosted 11 trade missions in the past eight months, including some 40 small and medium-size business delegates. Of these, nearly 30 availed themselves of STEP funds to participate in the missions.

2012 Best ProspectsAgriculture Equipment

Aerospace & Aviation

Automotive

Chemicals & Chemical Equip.

Civil & Nuclear

Cosmetics & Beauty

Defense Equipment

Education & Training

Environmental Technologies

Financial Services

Food Processing & Packaging

Healthcare , Medical &

Pharmaceutical/Nutritional Supp.

Hotels & Restaurants

Industrial Equip, Automation & Process Controls

Infrastructure & ACE

Information Technologies

Mining

Telecommunications

Electrical Power

Oil & Gas

Processed Foods

Renewable Energy

Safety & Security

Sports & Recreation

Scientific & Lab Instruments

Services: Professional, Training & Consulting

Travel & Tourism

Transportation

IBPs 2013International Buyer Program

NUSAPARTNERS

47 in Brazil02 in Paraguay

State Representative Offices in Brazil

- Florida - Georgia - Michigan- Missouri - Nevada - New Mexico- North Carolina - Pennsylvania - Virginia- Wisconsin

- Association for Manufacturing Technology, an MDCP-funded partner- Port of Philadelphia- Port of Houston- Port of New Orleans- V.I.T - Virginia Int’l Terminals

Five CS Offices in Brazil

Brasilia: Devin Rambo, Principal Commercial Officer

Devin.Rambo@trade.gov

Phone: 55-61 -3312-7401 / Fax: 55 –61 3312-7656

Belo Horizonte: Mauricio Vasconcelos , Commercial Specialist

Mauricio.Vasconcelos@trade.gov

Phone: 55/31/3213-1573 / Fax: 55/31/3213-1575

Sao Paulo : Rick de Lambert, Deputy Senior Commercial Officer

Rick.deLambert@trade.gov

Phone: 55-11 5186-7191/ Fax: 55-11 5186-7445

Recife: Adierson Azevedo, Commercial Specialist

Adierson.Azevedo@trade.gov

Phone: 55-81 3416-3075 / Fax: 55-81 3416-3075

Rio de Janeiro : Alan Long, Principal Commercial Officer

Alan.Long@trade.gov

Phone: 55-21 3823-2417 / Fax 55-21 3823-2424

Diversity Global

Language Culture

Evolution Creation

Global Cities Initiative

Role of Cities

Immediate Future

•Trade & Investment Promotion

•Attract Talent

•Leverage Advantages

•Lower Costs

•Technical / Infrastructure

•Education

•Develop Talent

•Exchange Programs

•Leverage Advantages

•Increase Competitiveness

•Technical / Infrastructure

Global Cities Initiative

Advantages

•Diversity

•Immigrants – Permanent & Temporary

•Infrastructure

• Human, Financial & Natural Resources

•Education

- International Students

- Education

- Exchange Programs

•Technology

Global Cities Initiative

•Infuse Language and Culture into Technologies and

Business

•Share: TEACH LEARN (2-way

street)

•Adapt abroad and at home

Steps

Global Cities Initiative

Contact us today to connect with a world of opportunity.

Brian BrissonMinister Counselor for Commercial AffairsU.S. Commercial Service - BrazilPhone: 55-61-3312-7330

www.export.gov/Brazil

brian.brisson@trade.gov