understanding the canadian market, pest analysis for exporters to canada

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Understanding the Canadian Market: by Rachael Dugan Prepared for Dr. Michael McDermott, Management 490 Class, Northern Kentucky University

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Provides an overview of Canada and Canadians. Useful resources for exporters to Canada.

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Page 1: Understanding the Canadian Market, PEST Analysis for Exporters to Canada

Understanding the Canadian Market:by

Rachael DuganPrepared for Dr. Michael McDermott,

Management 490 Class, Northern Kentucky University

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WYxV2L2mxYR1dM&tbnid=lOI07K8DwE_OQM:&ved=0CAUQjRw&url=http://www.straight.com/blogra/396351/canada-retains-top-spot-worlds-most-reputable-country&ei=U4BoUoD4J82EkQfXgoHoAg&psig=AFQjCNEyDB7JBRFKcCiKRYoUa7WfZEKkUQ&ust=1382666639365865

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=J0aoSBdArfc0uM&tbnid=H34iNzAOMj8-eM:&ved=0CAUQjRw&url=http://www.cwl.ca/&ei=8oBoUp_rDs6jkQfQjYHAAg&psig=AFQjCNEyDB7JBRFKcCiKRYoUa7WfZEKkUQ&ust=1382666639365865

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WYxV2L2mxYR1dM&tbnid=lOI07K8DwE_OQM:&ved=0CAUQjRw&url=http://kcts9.org/kcts-9-in-canada&ei=QoBoUvy2FYq8kQfYx4B4&psig=AFQjCNEyDB7JBRFKcCiKRYoUa7WfZEKkUQ&ust=1382666639365865

Page 2: Understanding the Canadian Market, PEST Analysis for Exporters to Canada

Rachael Dugan Student at Northern Kentucky University

- Marketing Major- Graduating in May 2014

Delta Zeta SororityNorthern Kentucky Marketing Association

Recruiting Co-op at Procter & Gamble supporting Marketing and Customer Business Development functions

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POLITICAL/LEGAL ENVIRONMENT

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ECONOMIC ENVIRONMENT

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http://www.fbc.ca/sites/default/files/images/96_Years_of_Temporary_Taxation_in_Canada_%5BInfographic%5D_via_FBC.png

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http://www.fbc.ca/sites/default/files/images/96_Years_of_Temporary_Taxation_in_Canada_%5BInfographic%5D_via_FBC.png

http://www.fbc.ca/sites/default/files/images/96_Years_of_Temporary_Taxation_in_Canada_%5BInfographic%5D_via_FBC.png

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http://mrsjanuary.com/images/couponing-in-canada-infographic.jpg

http://mrsjanuary.com/images/couponing-in-canada-infographic.jpg

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SOCIO-CULTURAL ENVIRONMENT

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TECHNOLOGICAL ENVIRONMENT

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