Understanding the content lifecycle

Content Lifecycle

Conceive   Create   Publish   Promote   Maintain   Re5re  

Content Lifecycle

Step 1 •  Conceive •  Set goals

–  Business – make or save money

–  User – increase satisfaction/encourage use or decrease dissatisfaction/reduce customer service needs & costs

Step 2 •  Create •  Optimize

–  On-site

–  Search engines –  Other outlets

Step 3 •  Publish

–  Workflow/review

–  Content Management System

Step 4 •  Promote

–  On-site •  Home  page  

•  Landing  pages  •  Relevant  topics  

–  Off-site •  E-­‐newsle>ers  •  RSS  feeds  •  Search  engines  •  Social  media  

•  Syndicated  outlets  •  Etc.  

Step 5 •  Maintain •  Measure

–  Test and tweak

–  Refine

Step 6 •  Retire

–  Archive

–  Delete

–  Renew

—anonymous (maybe Hilary Marsh)

“The Web drives organizational change”

Archiving •  Online •  Offline

•  Who has access? •  Where is it stored?

Example: Realtor.org main

site

Example:  Realtor.org  archive  site

Example:  Realtor.org  archive  site

Deletion •  When •  Why

•  How “content weeding” helps •  What about the links to deleted content?

Current

discussion about archiv

ing

Renew •  Update •  Revive