understanding the mobile payments landscape
DESCRIPTION
'Mobile Payments' is a confusing term, so many different options have been sprouting in this field. It is high time for us to clarify how each option is different and how they work.TRANSCRIPT
06 October 2014
judo 2014 © · Registered number 7959933
UNDERSTANDING THE MOBILE PAYMENTS LANDSCAPE
The term ‘mobile payments’ is confusing.
Mobile is a force of change and customers’ behaviour is
undeniably shifting quickly towards mobile-first. Now we
have a smorgasbord of players in the mobile payments
field.
Mobile Payments Landscape
Card payments for mobile apps
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“Shopping with iPhone” by Jason Howie, CC BY 2.0
Mobile Payments Landscape
Card payments for mobile apps
© judo 2014
So this is how you can differentiate all
these mobile payments options.
First ask these three questions:
1. Does the payment happen on the
consumer’s phone?
2. Where is the user’s card data stored?
3. Is the consumer buying goods and
services?
“The Thinker” by Christopher_brown, CC BY 2.0
Mobile Payments Landscape
Card payments for mobile apps
© judo 2014
With those questions in mind, let’s
take a look at the payment options
under the umbrella of mobile
payments
“Please pay here” by Steven Depolo, CC BY 2.0
Mobile Payments Landscape · mPOS
Card payments for mobile apps
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Does the payment happen on the
consumer’s phone?
No, on merchant’s phone.
Where is user’s card data stored?
Not stored.
Is the consumer buying goods and
services?
Yes.
The shrunken version of the traditional card
terminal. Paired to the merchant’s mobile
phone, works anywhere that has WiFi or data
connection.
Example players in this team: Square, iZettle,
PayLeven
“Obama taking donations via Square mobile payment system” by Joe Ross, CC BY 2.0
Mobile Payments Landscape · NFC
Card payments for mobile apps
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Does the payment happen on the
consumer’s phone?
Yes.
Where is user’s card data stored?
In a secure environment within
phone.
Is the consumer buying goods and
services?
Yes.
After the announcement of Apple Pay, NFC-
based payment method has been
resuscitated from near-death. We are
interested in seeing how successful will the
adoption be this time around.
Example players in this team: Apple,
Proxama, Samsung
“Mobile payment 03” by HLundgaard , CC BY 3.0
Mobile Payments Landscape · Mobile P2P Transfer
Card payments for mobile apps
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Does the payment happen on the
consumer’s phone?
Yes.
Where is user’s card data stored?
PCI-compliant environment.
Is the consumer buying goods and
services?
No.
Directly send money to another user’s bank
account via a banking app. In some cases,
all you need is the other person’s phone
number to put a transfer through.
Example players in this team: Barclays
PingIt, PayM
“Barclays Pingit” from Barclays Newsroom
Mobile Payments Landscape · Payments in apps
Card payments for mobile apps
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Does the payment happen on the
consumer’s phone?
Yes.
Where is user’s card data stored?
PCI-compliant environment.
Is the consumer buying goods and
services?
Yes, but not digital goods.
Integrated right into an app or a mobile site
to facilitate mobile commerce. When done
right, it can take as little as seconds to
complete a purchase.
Example players in this team: Judo, Stripe,
Braintree
Mobile Payments Landscape · Carrier Billing
Card payments for mobile apps
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Does the payment happen on the
consumer’s phone?
Yes.
Where is user’s card data stored?
Not stored.
Is the consumer buying goods and
services?
Yes.
Add the payments for goods and services to
your mobile phone bill, making things as
frictionless as possible.
Example players in this team: Boku, Bango,
MoPay
Mobile Payments Landscape · Online Payments Services
Card payments for mobile apps
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Does the payment happen on the
consumer’s phone?
Yes.
Where is user’s card data stored?
PCI-compliant environment.
Is the consumer buying goods and
services?
Yes.
Alternative online payments solutions like
PayPal let users sign up for an online
payment account, and use that account to
transfer funds or pay for goods and services.
Example players in this team: PayPal,
Amazon Payments, Visa Checkout
Mobile Payments Landscape · Pay via Banking Apps
Card payments for mobile apps
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Does the payment happen on the
consumer’s phone?
Yes.
Where is user’s card data stored?
PCI-compliant environment.
Is the consumer buying goods and
services?
Yes.
A payment option linked to your bank’s
banking app, so you can tap a button and
pay via your bank’s app without typing in
any card details.
Example players in this team: Zapp
Mobile Payments Landscape
Card payments for mobile apps
© judo 2014
The mobile payment options we have
covered in this presentation have seen a
rapid rise in consumer adoption in recent
years.
But they’re not the only ones available.
It’s an exciting time in the industry, and there
are other new payment services out there
innovating new ways for us to pay.
One thing’s for sure, mobile is no longer a
niche in the payment world.
It is the way forward.
“RocketMavericks Clotho Research Launch” by Steve Jurvetson, CC BY 2.0
Contact Us
• Learn more:www.judopay.com
• Corporate sales:Parker Crockford;0203 195 [email protected]
• General enquiries:[email protected]
Card payments for mobile apps
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