PowerPoint Presentation

UnderstandingTODAYSTech Savvy Buyers

You are 100 TIMES more likely to connect with a lead if you respond within 5 MINUTES!

They are still thinking about real estate!

They probably havent found another agent yet to answer their question!

of leads will not leave a voicemail!

Answer your phone!

Voicemail to text conversion (save for future access in email)

Route calls to multiple phonesor team members

Can use a custom phone number specifically for marketing

Get reminders when no one responds or push unimportant emails to display at a later date

Send emails at a later date

Track who opens your emails, when, with what device, did they click the links

Todays customers want you to connect with them in the same manner they connected with you!

Template Texting?

Message TemplatesSMS Templates

How do you respondto your leads?

I have some important information about the home at 123 Main Street. Call me as soon as possible.

What if they simply sign up on your website, but dont request any information? Here is a great example!

..are those the features you are looking for?

..is that the area you were looking in?

..Im sorry but that home is already under contract, but we have others with similar features, what specifically made you call about this home?

Understanding Todays Buyers

Real Estate is still a Face to Face business

Technology can be a BAD thing!

Dont get lazy

Risk management issues

Real Estate is still a Face to Face business

Building Relationships

Dont avoid the buyer consultation

Get them in the car

Buyers have access to so much information today online!

What added value can you bring to them?

What do you do to provide SERVICE EXCELLENCE that they cant get from other agents?

The Buyer Consultation

Promotes you as THE expert, youve done this before!

Help you understand what the buyer REALLY wants!

Saves time in the searching, showing and offering process!

If they wont even commit to a buyer consultation, will they commit to you?

Technology with YourBuyer Presentation

Keynote (iOS)

SlideRocket (Android and iOS)

Long distance presentations

Skype

Join.me

Google Hangouts

Auto-Drip Emails

Todays consumer understands how this works, makes you look lazy

There are hundreds of places online they can do this themselves

HOW TO MAKE IT WORK FOR YOU!

Personalize the drip, drip to yourself, then forward with a note on why this home fits the buyers

Follow up with a phone call to set an appointment!

Some video, even if it is lower quality is better than no video at all.

Gen Y will search YouTube BEFORE they search Google!

Video Tips

What to shoot

When shooting a house, dont walk around the house, pan the rooms

Camera moves

Always shoot horizontallyShoot like you drive a car, slow start and stop

Lighting

Face the light, set camera on the window sillWatch for shadows

Video Tips

Smile

Before you start the camera and through the stopStep up the energy

Talking Points

Dont describe where you are, explain HOW they could use the sapceYou are the expert, tell them an interesting fact about the flooring, roof, siding, etc.Add your own personality, tell them why you love the space or feature

Tools for Video

Photojojo.comwide-angle lens $20

Videolicious.comEasy video building $5/mo

bombbomb.comVideo that plays in the email, free trial

Summary

Response time is critical!

Set an appointment with ever incoming lead

Dont lose the face-to-face of real estate

Buyer consultations/presentations ARE important

Stop the auto-drip listings

Include video in your marketing plan

Thank you

John RinggoldPresident / CEOWould you like a copy of this presentation? Just visit

REBR.com/presentations

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