understanding why before voip after voip it team it doesn’t need to be this way. knowledge is...

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Understanding Why Before VoIP After VoIP IT TEAM IT TEAM It Doesn’t Need To Be This Way. Knowledge is Power.

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Understanding Why

Before VoIP After VoIP

IT TEAM IT TEAM

It Doesn’t Need To Be This Way. Knowledge is Power.

2

Agenda

A better way to improve productivity

Why IP telephony & UC

In the Beginning - The unexpected truth

Barriers - IP telephony or What?

1,200 companies -60% underestimated cost. Don’t be next. Find out why?

Which Paradigm are we working from?

10 Questions that can save you money and stress.

3

Improving Productivity

There Is A Better Way!

4

Why Migrate to IP Telephony and Unified

Communications

1. Cost savings

2. Higher Productivity

3. Improved Service Levels

4. Future technology

5. No more or costly support costs.

“The important dividing line will be between those who see VoIP as just a new way to do the same old thing and those who use it to rethink their entire business”

5

Key Components To Your Success.Migrate To Unified Communications With Confidence

Allocating More Budget On Application and Training While Ensuring An Optimized Local Area Network For Convergence

Network Foundation:Wiring & Switches

Gear:Computers, IP Phones,

Video, Printers, Cell

Applications:Data, Voice,

Unified Communications

Inve

stm

ent

Ret

urn

On

In

vest

men

t

KN

OW

LE

DG

E

Focus

Optimize For Convergence

6

How It All Started Great Offering, Challenging Experience.

Let’s Packetize Voice and Put On The Data Network?

“Voice Is Just Another Application”

Facts:

•VoIP started in mid 90’s driven by Data Invention - Vocaltech.

• Data Network Manufacturers established standard deployment method for Business.

7

LAN Topology Option - Separate Networks for Voice and Data

Separate Voice and Data switch networks centrally converged.

InternetInternet

One Network

PSTNPSTN

8

Typical Deployment

InternetInternet

One Network

One Paths

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Existing Voice Infrastructure Not Used

From the RJ45 wall plug to an IP phone with a computer connected to the back of the IP phone.

9

The Promise

“Voice is just another application don’t worry we can offer you Quality of Service”

10

Video Out

Video In

CRM CUSTOMER

INFORMATION

Purchased Phybridge

Uniphyer and Very

Happy With Cost

Savings and Quality of

Service Offered.

Data In

Data Out

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

InternetInternet

Voice Out

Voice In

The Three Second Test?

Time

Voice and Data Requirements Are Very DifferentVoice is the Only Highly Sensitive User Requirement.

IP Phone

Threshold

Data Packets

Additional Users and/or application creating additional demand on network

Change Network Switches To Add Bandwidth to handle changing load requirements ensuring voice quality.

Every user impacts other users on LAN

Potential Voice Quality Issues

More Pronounced Voice Quality Issues.

Gateway, router or firewall

IP PBX

PSTN

PSTN

Data

Acceptable User Experience User waits three seconds for an email file to open

Voice

Unacceptable Experience User can’t understand person on other end for three seconds.

11

Challenges of a distributed topology

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Internet PSTN

Every device and user behavior impacts every other user on a distributed data topology

12

The Experience

UC and IP Telephony Applications Compelling

But

How It’s Offered Creating

Challenges!

13

Customer Barriers – Network Driven

14

How About You?

Are Your Barriers Similar To Those

15

Barriers Are Justified

“60% of 1,400 companies under estimated LAN readiness Costs.”

What do you think the cost per port was?

$421 per port.

16

Quick Facts - Nemertes

Add facts

17

Industry Paradigm Established

Manufacturers of technology create solutions from a technology out perspective.

At times, this perspective results in not fully appreciating customer requirements to have technology working in the real life situations

Voice on data LANs is one such paradigm.

18

Customer Paradigm

Customer want UC and IPT valueWhat required to ensure good user experience?What Does IP voice really need?Reduce Risk & Cost while delivering value.

“We can't solve problems by using the same kind of thinking we used when we created them.”

Einstein

19

Customer Want IP Telephony AndThey Also Want What They Always Had.

Value of UC and IPT

Lower TCO

Quality of Service

Highly Reliable

Voice Continuity

No Disruption

Easy Management

?

Layering Voice on Data

?????

20

Questions They Hope You Never Ask.

Don’t Ask

Don’t Tell

What Does Voice Really Need

Amount or Availability?

22

What does Voice Need? Through-put or bandwidth

G.711u 64.0 kbps 20 ms 1.0 ms 174.40 kbps

2 datagrams (40 ms)

4.40

G.711a 64.0 kbps 20 ms 1.0ms 174.40 kbps

2 datagrams (40 ms)

4.40

G.726 32.0 kbps 20 ms 1.0 ms 110.40 kbps

2 datagrams (40 ms)

4.22

G.729 G.729A 8.0 kbps 20 ms 25.0 ms 62.40 kbps 2 datagrams (40 ms)

4.07

G.723.1-MPMLQ 6.3 kbps 30 ms 67.5 ms 43.73 kbps 3 datagrams (60 ms)

3.87

G.723.1-ACELP 5.3 kbps 30 ms 67.5 ms 41.6 kbps 3 datagrams (60 ms)

3.69

Default data rate

Default datagram

Size

Packet delay

Combined Bandwidth

Two Rows

Default Jitter Buffer Delay

Theoretical Maximum

MOS

Voice does not need a lot of bandwidth it requires the immediate availability of bandwidth.

23

Cisco, A Leader in Business Networking. UniPhyer Topology Delivers on Guidelines..

Theoretically sounds simple but practically speaking….

24

Think About IT?

What made TDM Voice so Reliable for my business?

Who would you bet on?

25

PSTN

100 Plus Years of ReliabilityTopology Designed for Voice

Point To Point

VV

26

It’s Not Good Enough Any More

CAT 5 Cable – 24AWG

CAT 3 Cable – 24AWG

They want to keep you in the dark. Warning it may cost you big!

27

Do You Agree?

Common Sense

=

Common Savings +

Less Stress and Risk

28

Does this makes sense to you?

No Two LANs Are Alike

Size Creates Complexity

Unpredictable Traffic Pattern

Standard, Ideal Topology For Voice.

Same Regardless of Size

Predictable & Proven Reliable.

VoIP Has Us Using Unpredictable vs. Predictable

SIMPLECOMPLEX

29

What Does It Mean To You?

Data network supporting data needsDistributed topology built for near-time delivery

Point-to-point ensuring quality of serviceNo data network dependencyRepeatable, predictable, scalable

30

Giving Customers What They Want.

Value of UC and IPT

Lower TCO

Quality of Service

Highly Reliable

Voice Continuity

No Disruption

Easy Management

?

Layering Voice on Data

ComplimentingVoice with Data

!? !? !? !? !? !

31

Cisco, A Leader in Business Networking. UniPhyer Topology Delivers on Guidelines..

Point to point – no sources of delay

No Echo Problems

Point to point – Packet Always On

Time.No Jitter Problems

Point to point – Packet Always In

Order.No Packet Loss

Voice Quality –Guaranteed!

32

Separate Networks for Voice and Data

Why separate data network vs. using voice infrastructure?

InternetInternet

One Network

PSTNPSTN

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

33

Innovations Make Things Better

TO

34

Technology Innovation

Traditional Data SwitchLimited Reach - 300 ft.Cabling Requirement - Minimum of 2 pairs

Data Switch Designed for VoiceExtended Reach - 1,200 ft plus.Only One Pair Required for Ethernet and PoE.

35

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack Center

PinsRJ11 Cable From Wall

Jack To Digital or Analog Phone

PSTN

Delivering On Voice Quality.Leverage Proven Infrastructure, Eliminate Risk, Reduce Cost, Optimize User Experience

Old Telephony Today

New Telephony Tomorrow Leveraging Proven Voice Infrastructure

UniPhyer Delivers Ethernet & PoE on a Single Pair with Reach of Over 1,200 ft.

PSTN/ Internet

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Point To Point

VV

36

Desk Top

Simplicity is the Ultimate Sophistication. Ethernet And Power Over a Single Pair With Over 1,200 ft reach.

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

PSTN

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

PSTN

Existing Telephony Wiring

Closets

37

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

“One Network, Two Paths – No Compromise.”Compliment & Extend Existing Data Network

Video Out

Video In

CRM CUSTOMER

INFORMATION

Purchased Phybridge

Uniphyer and Very

Happy With Cost

Savings and Quality of

Service Offered.

Data In

Data Out

InternetInternet

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Voice OutVoice In

IP Phone

PhyAdapter

Leveraging proven point-to-point topology

Ethernet & PoE on single pair with over 1,200 ft. reach.

Every user impacts other users on LAN

One Network….Two Paths

Data Path Voice Path

Enabling Other POE IP Devices

access points, speakers, cameras, entry devices

“The management of our converged network is simple

Reggie Alvares

VP Operations

“The management of our converged network is simple

Reggie Alvares

VP Operations

Optimizing Your Local Area Network for Voice and Data Convergence.

Data Packets

Voice Packets

Central Convergence

Point-to-PointBuilt For Voice

PSTN

PSTN

38

Video Out

Video In

CRM CUSTOMER

INFORMATION

Purchased Phybridge

Uniphyer and Very

Happy With Cost

Savings and Quality of

Service Offered.

Data In

Data Out

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

InternetInternet

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Voice Out

Voice In

Time

ThresholdData files may take longer to open

Data Packets

Time

Threshold

Voice Packets

Plenty of Bandwidth offering Quality of Service regardless of data load or changes

IP Phone

PhyAdapter

Every user impacts other users on LAN

Voice QoS assured regardless of data going over threshold

One Network

Two PathsData Path Voice Path

No Stress Network Management

PSTN

PSTN

39

InternetInternet

Every user impacts other users on LAN

One Network

Two PathsData Path

Future Proof Network?

PSTN

PSTN

Convergence Today, But What's Next?

10/100 data Switch

40

InternetInternet

Every user impacts other users on LAN

One Network

Two PathsData Path

Future Proof Network?

PSTN

PSTN

Convergence Today, But What's Next?

Replace 10/100 data Switch with 10/100 Data Switches with PoE & Qos

41

InternetInternet

Every user impacts other users on LAN

One Network

Two PathsData Path

Future Proof Network?

PSTN

PSTN

Convergence Today, But What's Next?

Replace 10/100 Data Switches with PoE & Qos With 1GB data switches with PoE & QoS

Replace 10/100 IP Phone with Gig IP Phone.

42

InternetInternet

Every user impacts other users on LAN

One Network

Two PathsData Path

Future Proof Network?

PSTN

PSTN

Convergence Today, But What's Next?

Replace 1GB data switches with PoE & QoS With ???? Data Switches with PoE & Qos

Replace Gig IP Phone with ?? IP Phone

43

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

InternetInternet

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

IP Phone

PhyAdapter

Every user impacts other users on LAN

One Network

Two PathsData Path Voice Path

Future Proof Network?

PSTN

PSTN

Gigabit, 10 Gigabit No Problem, Lower Cost

Need Gigabit

44

Future Proof Network

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

InternetInternet

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

IP Phone

PhyAdapter

Every user impacts other users on LAN

One Network

Two PathsData Path Voice Path

PSTNPSTN

Need Gigabit

Cisco IP Phone CP-7971G #17038

Cisco IP Phone CP-7971G

(CP-7971G - Cisco IP Phone CP-7971G Eight-line Executive Business Phone) Details Sku Weight

Price New:

Like New:

CP-7971G-GE

Cisco IP Phone CP-7971G-GE

CP-7971G-GE - Cisco IP Phone CP-7971G-GE Eight-line Executive Business Phone

New: US $ 425.00 Like New: US $ 325.00

Cisco IP Phone CP-7971G #17038

CP-7971G-GE

Cisco IP Phone CP-7971G-GE

CP-7971G-GE - Cisco IP Phone CP-7971G-GE Eight-line Executive Business Phone

New: US $ 425.00 Like New: US $ 325.00

Gigabit Phone up to $100 more

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Expert Review Score alaScore™ standardizes thousands of professional tests and ratings from a great number of sources to create a comparative quality rating scale. The scale rates products from 0-100 where 100 is the highest and 0 is the lowest.

Compare

Cisco Catalyst WS-C3560E-48TD-S 48-port 10/100/1000BASE-T Switch

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MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days

$13,401.99

Expert Review Score alaScore™ standardizes thousands of professional tests and ratings from a great number of sources to create a comparative quality rating scale. The scale rates products from 0-100 where 100 is the highest and 0 is the lowest.

Compare

Cisco Catalyst WS-C3560E-48TD-S 48-port 10/100/1000BASE-T Switch

48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB)

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Compare

Cisco Catalyst WS-C3560E-48PD-EF 48-port 10/100/1000BASE-T PoE Switch

48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB) and 740W available for PoE, allowing full 15.4W to all 48 ports

MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days $13,401.99

Expert Review Score alaScore™ standardizes thousands of professional tests and ratings from a great number of sources to create a comparative quality rating scale. The scale rates products from 0-100 where 100 is the highest and 0 is the lowest.

Compare

Cisco Catalyst WS-C3560E-48TD-S 48-port 10/100/1000BASE-T Switch

48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB)

MFG #: WS-C3560E-48TD-S | CDW #: 1172991 See All: Managed Switches Availability Orders placed today will ship within 5 days. 3-5 days $8,429.99

Compare

Cisco Catalyst WS-C3560E-48PD-EF 48-port 10/100/1000BASE-T PoE Switch

48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB) and 740W available for PoE, allowing full 15.4W to all 48 ports

MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days $13,401.99

$5,000 difference

45

Voice With Data Convergence Better For Customers

•Lower Total Cost of Ownership

•Leverage proven infrastructure

•Non-disruptive deployment

•Easy plug-and-play deployment

•Quick, overnight deployment

•Graceful migration –IT Brand Protection.

•Voice continuity regardless of LAN

•Simple UPS management

•Dedicated Physical Path for Voice, no configuration required.

•QoS guaranteed regardless of Data loads.

•Repeatable, Predictable, Scalable

•Guaranteed Pricing, Timing and QoS

•Better Return on Investment

•Higher Total Cost of Ownership

•Replace or add new cabling

•Disrupt business and data network

•Expertise required to configure & manage

•IT Team Brand Risk

•Long deployment cycle

•Rip and replace solution

•Voice outages issues

•Complicated UPS strategy

•Complex configuration required to create a VLAN for voice QoS.

•Voice QoS Through Continual management and monitor networks

•. No Two LAN’s Are Alike

•No Guarantees

Voice With Data - New Voice On Data - Old