undisrupted making sense of disruptive marketing 10 2018... · 2018-10-26 · of disruptive...
TRANSCRIPT
UNDISRUPTED
Making sense
of disruptive
marketing
Alessandro Perta
Digital Business Strategy, Creativity & Innovation
UNDISRUPTEDMaking sense of
Disruptive Marketing
https://alessandroperta.com
“Disruptors don’t have to discover something new.They just have to discover a practicaluse for new discoveries.
Jay SamitIndependent Vice Chairman of Deloitte
Unless it’s practical,
DISRUPTION SERVESNO PURPOSE
VRVIRTUAL REALITY
3DTELEVISION
VR - INTEREST OVER TIME
Source: http://bit.ly/vr201809
PEOPLEDON’TCARE
(it’s your job to care)
How to
CAREin a disruptive way?
Fulfilling
VALUES
BEHELPFUL
Talk about people’s problems
87%used a search engine first
(in 2016!)
Source: http://bit.ly/smartphonesearch
BE SEARCHABLEcreate helpful searchable content
“Content is king but context is the kingdom.
Gary VaynerchuckCEO VaynerX, Entrepreneur, Investor
THIS IS THE CONTEXT(whether you like it or not)
96%searched on their phone
(in 2016!)
Source: http://bit.ly/smartphonesearch
BE MOBILEnot just mobile “friendly”
135 minsspent daily on social
Source: http://bit.ly/socialtime2017
BE SOCIALmeet people where they are
YOUR BRANDIS
EXPOSED
Brands are not the
TRUSTEDSOURCE
anymore
Say things how they are
BETRUTHFUL
How to use disruptive marketing tools in a
HELPFULand
TRUTHFULway?
I guess we need to…So we could...
“Summer is over.Time to put your clothes back on for back to school.
A spammy and greedy brand
WEBSITEYOUTUBE
DON’T JUDGE
what’s happening
DON’TGUESS
what’s coming
EMBRACENOW
SEARCHABLEMOBILESOCIALTRUTHFUL
BE
DON’T FOCUS ON DISRUPTIVE MARKETING TOOLS.
FOCUS ON DISRUPTIVE HELPFULNESS AND TRUTHFULNESS.
@alessandroperta
https://alessandroperta.com
UNDISRUPTED