unfundraising @ ifc 2011
TRANSCRIPT
unFundraising the age of raising money by letting others ask for it
AJ Leon @ajleon
www.misfit-inc.com www.ajleon.me
2009
2010
2011
How we raised $72,000 in 3 hours with a mobile phone and a $250 budget
to fund a village in northern Kenya.
case study
the world 1 year ago
the world yesterday
the tools will change
art of digital storytelling
influencer outreach
experiential philanthropy
The future of fundraising
understand and implement
art of digital storytelling
macro your organization’s story
micro your project’s story
The future of giving will be about the project level.
Why?
We don’t want to help organizations, we want to help humans.
6 Elements of a good story storyteller
compelling content
visual media
real time
soluble & shareable
low risk platform
Ola Nagele Village
unlocked mobile phones
Case Study who is telling the story? Abdi Kassim the Village Journalist
document progress in real time !
the good !
the good !
the good !
the bad!
the bad!
the bad!
TRUTH goes a long way
Another entry point
85% never heard of GHNI
Talked about at 4 conferences
influencer outreach
with friends
Start in your backyard
Jennifer McKinney
Mother of 5
Lives in Minnesota
Occupation: Mommy Blogger
Value as an End User: $50 max per month
Value as a Retailer: 250,000 readers per month
Case Study
5,250 interactions on
facebook Over 1,200
tweets about the project
12 real time qik videos
41 videos uploaded
over 5,000 pictures uploaded
1.2 million impressions
Power of a phone call
Every project should start with this question …
“which blogger can we team up with?”
worst idea ever = click a donate button
Change your vernacular
Invitation vs
Donation
think like a marketer
Finality. Scarcity. Value add.
=
Experiential Philanthropy
live video GoToMeeting calls with the village
village funded in 3 hours
$72,000
one influencer
one free tumblr blog
an easy way for people to join the story
budget of $250
don’t follow the leader
AJ Leon @ajleon
www.misfit-inc.com www.ajleon.me