unger-personas...—todd zaki warfel, president, messagefirst chapter 7: personas that brief...

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Page 1: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 2: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 3: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 4: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 5: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 6: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 7: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 8: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 9: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 10: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 11: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 12: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 13: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 14: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 15: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 16: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona
Page 17: unger-personas...—Todd Zaki Warfel, President, Messagefirst CHAPTER 7: PERSONAS That brief paragraph tells you a lot about Nicolle, but as you can see in Figure 7.1, the actual persona