unhealthy and unregulated: food advertising and marketing to children
DESCRIPTION
Unhealthy and Unregulated: Food Advertising and Marketing to Children. Constant exposure. $2,000,000,000. 40,000 advertisements . D evelopmentally less able to comprehend their intent. Children’s Food and Beverage Advertising Initiative (CFBAI). $180,000,000 (kids) + $200,000,000 (parents). - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Unhealthy and Unregulated: Food Advertising and Marketing to Children](https://reader035.vdocuments.net/reader035/viewer/2022070500/568168ec550346895ddfebec/html5/thumbnails/1.jpg)
Unhealthy and Unregulated:Food Advertising and Marketing to Children
![Page 2: Unhealthy and Unregulated: Food Advertising and Marketing to Children](https://reader035.vdocuments.net/reader035/viewer/2022070500/568168ec550346895ddfebec/html5/thumbnails/2.jpg)
Constant exposure
![Page 3: Unhealthy and Unregulated: Food Advertising and Marketing to Children](https://reader035.vdocuments.net/reader035/viewer/2022070500/568168ec550346895ddfebec/html5/thumbnails/3.jpg)
$2,000,000,000
![Page 4: Unhealthy and Unregulated: Food Advertising and Marketing to Children](https://reader035.vdocuments.net/reader035/viewer/2022070500/568168ec550346895ddfebec/html5/thumbnails/4.jpg)
40,000 advertisements
![Page 5: Unhealthy and Unregulated: Food Advertising and Marketing to Children](https://reader035.vdocuments.net/reader035/viewer/2022070500/568168ec550346895ddfebec/html5/thumbnails/5.jpg)
Developmentally less able to comprehend their intent
![Page 6: Unhealthy and Unregulated: Food Advertising and Marketing to Children](https://reader035.vdocuments.net/reader035/viewer/2022070500/568168ec550346895ddfebec/html5/thumbnails/6.jpg)
Children’s Food and Beverage Advertising Initiative (CFBAI)
![Page 7: Unhealthy and Unregulated: Food Advertising and Marketing to Children](https://reader035.vdocuments.net/reader035/viewer/2022070500/568168ec550346895ddfebec/html5/thumbnails/7.jpg)
$180,000,000 (kids)+
$200,000,000 (parents)
![Page 8: Unhealthy and Unregulated: Food Advertising and Marketing to Children](https://reader035.vdocuments.net/reader035/viewer/2022070500/568168ec550346895ddfebec/html5/thumbnails/8.jpg)
Media characters influence children’s taste assessment of a product
![Page 9: Unhealthy and Unregulated: Food Advertising and Marketing to Children](https://reader035.vdocuments.net/reader035/viewer/2022070500/568168ec550346895ddfebec/html5/thumbnails/9.jpg)
Cereals high in calories, sugar, and sodium
![Page 10: Unhealthy and Unregulated: Food Advertising and Marketing to Children](https://reader035.vdocuments.net/reader035/viewer/2022070500/568168ec550346895ddfebec/html5/thumbnails/10.jpg)
food advertisements=
+calories
![Page 11: Unhealthy and Unregulated: Food Advertising and Marketing to Children](https://reader035.vdocuments.net/reader035/viewer/2022070500/568168ec550346895ddfebec/html5/thumbnails/11.jpg)
ban of television fast food advertising=
fewer overweight children by 18%
![Page 12: Unhealthy and Unregulated: Food Advertising and Marketing to Children](https://reader035.vdocuments.net/reader035/viewer/2022070500/568168ec550346895ddfebec/html5/thumbnails/12.jpg)
Efforts to limit the marketing & advertising of low-nutrient, high calorie foods and beverages
• Only healthy foods, such as fruit, 100% fruit juice, vegetables, low-fat dairy products, and whole grain foods
• Product placement of food brands should be discouraged in multiple media technologies
• Toy companies and the movie industry should not be able to partner with fast food companies to market unhealthy meals to children
• Licensed characters should only be used to market healthy foods to children
• Advertising should include positive messages promoting good nutrition and physical activity
• Advertising, marketing, and brand awareness strategies used by industry should not be allowed in schools or in educational materials