unicef montenegro 2011 - inclusion of children with disabilities
DESCRIPTION
UNICEF Montenegro 2011 - Inclusion of children with disabilitiesTRANSCRIPT
Nobody’s Unpredictable Novembar 2011.
Inclusion of children with
disability
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Table of contents
• METHODOLOGY
• OPINION ABOUT UNICEF
• INTERACTION WITH CHILDREN WITH DISABILITIES
• SOCIAL DISTANCE TOWARDS CHILDREN WITH DISABILITIES
• INCLUSION OF CHILDREN WITH DISABILITIES
• CITIZENS’ ATTITUDES ABOUT DAY CENTERS AND SMALL GROUP
HOMES
• VISIBILITY AND ASSESSMENT OF CAMPAIGN „IT’S ABOUT
ABILITY “
• IMAGE OF CAMPAIGN „IT’S ABOUT ABILITY “
• SUMMARY
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Methodology
• Ad hoc face-to-face survey with interviewing performed at respondents’ home
• Data collected on representative sample for population of Montenegrin citizens aged 18 and more
• Target population size: 474 655
• Sample size: 1207(with 152 sampling points)
• Sample type: stratified 3-staged probability sample with sampling stages:
• Unit of the first stage - Polling station territory – approximately size of 200 HH (PPS with probabilities proportional to size)
• Unit of the first stage - Households by random route technique starting from the given addresses (SRSWoR)
• Unit of the first stage – Households member with same probability (SRSWoR) – Kish scheme
• Stratification is done according to:
• Type of settlement – urban/rural
• 4 geo-economical regions
• Post stratification is performed regarding: gender, age, type of settlement, geo-economical region
• Fieldwork control is done in 12% of totally interviewed in all strata proportionally to sample size, and logic and
consistency control of collected data is performed in 100%
• Data collection is performed from: 11th of November to 22nd November 2011..
• 95% confidence interval for incidence of 05% is (03.6%, 06.4%)
• 95% confidence interval for incidence of 20% is (17.5%, 22.5%)
• 95% confidence interval for incidence of 40% is (37.0%, 43.0%)
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Sample
49%51%
23%
19%18%
27%
13%
25%
54%
21%
32%
18%
28%
21%
63%
37%
Ma
le
Fe
ma
le
18
-29
30
-39
40
-49
50
-64
65
+
Ele
me
nta
ry o
r
less
Se
co
nd
ary
Co
lle
ge
or
Un
ive
rsity
Po
dg
ori
ca
Co
ast (B
oka
)
No
rth
We
st
Ea
st
Urb
an
Oth
er
Sex Age Education StratumType of
settlement
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Interaction with children with
disabilities
Inclusion of children with disability in Montenegro
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Can you tell me which expression do you personally use most frequently for children whose physical, mental or sensory abilities are below average abilities of children in their age?How would you call this group of children?
23%
17%
12%
10%
7%
6%
3%
3%
3%
2%
20%
27%
4%
9%
19%
2%
0%
1%
6%
2%
19%
24%
12%
3%
20%
0%
1%
1%
5%
2%
Handicapped children
Children with special needs
Children with
invalidity/disability
Sick children
Children with disability
Poor, pathetic, unhappy
Childrenm just like any other,
there is no difference
Children with defect
Children with retarded
development
Retarded children
Aug-10
December 2010
Nov-11
A term most commonly used when it comes to children with
disabilities - spontaneous responses
Base: Total target population
Inclusion of children with disability in Montenegro
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Do you know any child with disabilities, or someone (relative, friend,
acquaintance, etc..) whose child has disability?
7
Base: Total target population
As in previous waves, the vast
majority of citizens (68%) know a
child with disabilities or parents
whose child has disability - not
found differences between the
1.2. and 3 wave
68
32
68
32
68
33
Yes
No
% August 2010.% December 2010.% November 2011.
Inclusion of children with disability in Montenegro
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How often do you have contacts with children with
disabilities?
Base: Total target population
13%
5%
4%
11%
8%
10%
11%
11%
14%
10%
4%
8%
11%
5%
14%
8%
8%
8%
8%
12%
20%
0%
17%
10%
5%
15%
13%
12%
8%
9%
6%
4%
0%
Daily
Several times a week
Once a week
Several times a month
Once a month
Once in 2-3 months
Once in 6 months
Once a year
Less than once a year
I do not have any contact with children with disabilities
DK-REF
August 2010. December 2010. November 2011.
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How often do you have contacts with children with
disabilities?
Base: Total target population
Have you ever socialized with any child / person with disabilities?
Has your child ever socialized with any child / person with disabilities?
No, 41%
DK-REF, 2%
Yes, 21%
Don't have
children, 36%
No, 60%
DK-REF, 1%
Yes, 39%
Inclusion of children with disability in Montenegro
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All things considered, how well are you informed
about the children with disabilities?
Base: Total target population
7%
38%
44%
43%
12%
9%
3%
9%
32%
40%
45%
14%
11%
3%
8%
27%
35%
47%
16%
11%
5%
I do not know anything about children
with disabilities
I know very little about children with
disabilities
Sum -
I know something about children with
disabilities
Sum +
I know a lot about children with
disabilities
I know very much about children with
disabilities
August 2010. December 2010. November 2011.
• One can say that positive
trend of increasing the
citizens’ knowledge about
children with disabilities
has been preserved.
Inclusion of children with disability in Montenegro
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In your opinion, among children aged up to 18 years,
what percentage are the children with disabilities?
Base: Total target population
18%
16%
18%
13%
6%
30%
20%
19%
25%
14%
6%
17%
23%
23%
18%
11%
5%
20%
Up to 3%
3.1-5%
5.1-10%
10.1-20%
Over 20%
DK-REF
August 2010. December 2010. November 2011.
•In relation to the period prior
to the implementation of the
campaign “It’s about ability"
the percentage of citizens
who believe that the
population of children under
18 has up to 5% children with
disabilities significantly
increased.
•Also, the percentage of
people who do not have a
clear idea of how many
children with disabilities there
are reduced significantly.
Inclusion of children with disability in Montenegro
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Do you think it is possible for a child with disabilities to become a
famous artist, businessman, successful politician or statesman in
Montenegro one day?
Base: Total target population
No, it is not
possible, 14%
DK-REF, 9%
Yes, it is
possible, 77%
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Awareness of famous people with disabilities –
spontaneous answers
Base: Total target population
% From Montenegro
Which famous people with disabilities have you heard of?
% Outside of Montenegro
11.4
2.5
0.7
0.5
0.3
0.3
0.2
0.1
0.1
Darko
Martinović
Marijana
Mugoša
Naod Zorić
Fadil Mučić
Nebojša
Šofranac
Majda Mučić
(slikarka)
Božidar
Denda
Mima Đurović
Slobodan
Mirjačić
24.6
18.3
3.0
2.7
0.8
0.6
0.5
0.4
0.3
0.2
0.2
Saša Matić
Dejan Matić
Andrea Bocelli
Stevie Wonder
Raz Charles
Ludwig van Beethoven
Van Gogh
Susan Bozle
Niko Vujičić
Stephen Hawking
Julia Roberts
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Social distance towards children
with disabilities
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Child with severe vision impairment - Which of the
following relationships are acceptable to you
Multiple response; Base: Total target population
76%
57%
51%
48%
35%
9%
7%
2%
69%
59%
57%
48%
16%
13%
8%
82%
72%
61%
58%
49%
18%
13%
6%
79%He lives in the same settlement / street with your
child
Goes to the same school / kindergarten / nursery
school with your child?
Goes to the same department / group with your
child
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with
your child
In the adult age marries with your child
DK-REF
Aug-10 Dec-10 Nov-11
Inclusion of children with disability in Montenegro
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Visually impaired child - Which of the following
relationships are acceptable to you
Multiple response; Base: Total target population
78%
49%
44%
41%
29%
3%
2%
4%
61%
53%
51%
41%
7%
5%
12%
82%
66%
55%
53%
44%
9%
7%
11%
77%He lives in the same settlement / street with your
child
Goes to the same school / kindergarten / nursery
school with your child?
Goes to the same department / group with your
child
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with
your child
In the adult age marries with your child
DK-REF
Aug-10 Dec-10 Nov-11
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Child with severe hearing impairments - Which of the
following relationships are acceptable to you
Multiple response; Base: Total target population
73%
55%
47%
45%
30%
6%
4%
4%
67%
60%
54%
43%
13%
9%
11%
79%
67%
58%
54%
42%
14%
10%
10%
75%He lives in the same settlement / street with your
child
Goes to the same school / kindergarten / nursery
school with your child?
Goes to the same department / group with your
child
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with
your child
In the adult age marries with your child
DK-REF
Aug-10 Dec-10 Nov-11
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Deaf child - Which of the following relationships are
acceptable to you
Multiple response; Base: Total target population
75%
46%
40%
39%
26%
3%
2%
6%
59%
50%
47%
36%
7%
5%
13%
78%
60%
51%
49%
38%
8%
7%
13%
75%He lives in the same settlement / street with your
child
Goes to the same school / kindergarten / nursery
school with your child?
Goes to the same department / group with your
child
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with
your child
In the adult age marries with your child
DK-REF
Aug-10 Dec-10 Nov-11
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Child with physical disabilities, such as permanent deformation,
or lack of a body part - Which of the following relationships are
acceptable to you
Multiple response; Base: Total target population
79%
43%
35%
33%
23%
3%
1%
6%
59%
48%
44%
35%
7%
4%
13%
80%
61%
51%
46%
37%
8%
5%
11%
77%He lives in the same settlement / street with your
child
Goes to the same school / kindergarten / nursery
school with your child?
Goes to the same department / group with your
child
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with
your child
In the adult age marries with your child
DK-REF
Aug-10 Dec-10 Nov-11
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Child has difficulties to move or is completely bedridden - Which of
the following relationships are acceptable to you
Multiple response; Base: Total target population
76%
43%
35%
34%
25%
2%
1%
6%
57%
49%
43%
35%
4%
3%
14%
80%
58%
49%
44%
37%
6%
4%
11%
75%He lives in the same settlement / street with your
child
Goes to the same school / kindergarten / nursery
school with your child?
Goes to the same department / group with your
child
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with
your child
In the adult age marries with your child
DK-REF
Aug-10 Dec-10 Nov-11
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Child suffers from some chronic disease which are not
communicable, such as asthma, heart defect, hemophilia, leukemia
and other - Which of the following relationships are acceptable to you
Multiple response; Base: Total target population
73%
49%
41%
36%
28%
3%
2%
3%
57%
47%
44%
35%
9%
6%
13%
79%
60%
50%
45%
37%
11%
7%
12%
75%He lives in the same settlement / street with your
child
Goes to the same school / kindergarten / nursery
school with your child?
Goes to the same department / group with your
child
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with
your child
In the adult age marries with your child
DK-REF
Aug-10 Dec-10 Nov-11
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Intellectual deficiencies and impairments, such as low intelligence, autism,
serious attention disorders, persistent difficulties in learning, and the like. -
Which of the following relationships are acceptable to you
Multiple response; Base: Total target population
73%
37%
28%
23%
14%
1%
1%
8%
54%
39%
35%
23%
3%
2%
14%
81%
56%
40%
36%
25%
5%
3%
13%
77%He lives in the same settlement / street with your
child
Goes to the same school / kindergarten / nursery
school with your child?
Goes to the same department / group with your
child
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with
your child
In the adult age marries with your child
DK-REF
Aug-10 Dec-10 Nov-11
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Child with severe emotional disorders, such as childhood neurosis,
psychosis, emotional changes caused by neurological damage - Which
of the following relationships are acceptable to you
Multiple response; Base: Total target population
68%
29%
19%
13%
8%
1%
0%
16%
39%
24%
18%
13%
2%
1%
18%
79%
42%
27%
21%
14%
3%
2%
20%
74%He lives in the same settlement / street with your
child
Goes to the same school / kindergarten / nursery
school with your child?
Goes to the same department / group with your
child
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with
your child
In the adult age marries with your child
DK-REF
Aug-10 Dec-10 Nov-11
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Child with severe disorders of socialization, such as hyperactive,
aggressive or other socially unacceptable behavior - Which of the
following relationships are acceptable to you
Multiple response; Base: Total target population
71%
30%
20%
15%
9%
2%
0%
11%
37%
23%
16%
12%
2%
1%
20%
76%
40%
25%
18%
13%
3%
2%
20%
73%He lives in the same settlement / street with your
child
Goes to the same school / kindergarten / nursery
school with your child?
Goes to the same department / group with your
child
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with
your child
In the adult age marries with your child
DK-REF
Aug-10 Dec-10 Nov-11
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Child with speech disorders - Which of the following
relationships are acceptable to you
Multiple response; Base: Total target population
75%
49%
41%
39%
28%
5%
5%
2%
64%
54%
51%
41%
14%
11%
9%
84%
68%
56%
52%
42%
16%
12%
9%
79%He lives in the same settlement / street with your
child
Goes to the same school / kindergarten / nursery
school with your child?
Goes to the same department / group with your
child
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with
your child
In the adult age marries with your child
DK-REF
Aug-10 Dec-10 Nov-11
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ACCEPTABILITY OF RELATIONSHIPS
Multiple response; Base: Total target population
2.0
2.0
2.3
2.8
2.8
3.0
3.0
3.1
3.1
3.3
3.5
2.3
2.2
3.0
3.4
3.5
3.5
3.6
3.7
3.8
4.0
4.1
2.5
2.3
2.9
3.3
3.4
3.5
3.6
3.7
3.8
3.9
4.0
Child with severe emotional disorders, such as childhood neurosis, psychosis,
emotional changes caused by neurological damage
Child with severe disorders of socialization, such as hyperactive, aggressive or
other socially unacceptable behavior
Intellectual deficiencies and impairments, such as low intelligence, autism, serious
attention disorders, persistent difficulties in learning, and the like.
Child has difficulties to move or are completely bedridden
Child with physical disabilities, such as permanent deformation, or lack of a body
part
Child suffers from some chronic disease which is not communicable, such as
asthma, heart defect, hemophilia, leukemia and other
Deaf child
Blind child
Child with speech disorders
Child with severe hearing impairments
Child with severe vision impairment
Aug-10
Dec-10
Nov-11
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Social distance towards children
with disabilities
Social distance towards various groups of children with disabilities differs:
•Similar to the previous waves the citizens have the biggest social
difference towards children with severe emotional disorders (neurosis,
psychosis) and children with severe disorder of socialization (socially
unacceptable behavior).
•On the other hand, citizens have the smallest social distance towards
children with severe vision and hearing impairments, as well as towards
children with speech disorders.
When individual relationships are concerned, in comparison with the period
before realization of campaign “It’s about ability” degree of acceptability of
certain categories of children with disabilities records statistically significant
increase, however, in comparison with the wave from December 2010, degree
of acceptability has remained on almost the same level.
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Inclusion of children with
disabilities
Inclusion of children with disability in Montenegro
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The attitude of society towards children with disabilities
Base: Total target population
• Compared to the previous round of survey in December 2010, the percentage of citizens who believe that children
with disabilities are equally valuable members of society as all other citizens has increased by 8%, which is
statistically significant at the 0.05 level. Total increase of citizens who think that children with disabilities are
equally valuable member of society as others since the campaign started is 18% (comparison of results from
August 2010 before the campaign started and November 2011).
• The vast majority of citizens (94%) believe that government and society should do everything in their power to ensure equal
opportunities for children with disabilities.
• 22% of the citizens of Montenegro think that the state and society are not able to significantly help children with
disabilities, which is by 14% less compared with the period preceding the campaign „It’s about ability“.
2
1
61
94
92
22
The state and society should do everything in their power to ensure
equal opportunities and chances for children with disabilities,
regardless of the costs.
Children with disabilities are equally valuable members of society as all
other citizens.
The state and society are not able to significantly help children with
disabilities, no matter how much they try and how much money they
invest.
% I don't agree % I agree
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Base: Total target population
The state and society should do everything in their power to ensure
equal opportunities and chances for children with disabilities,
regardless of the costs.
4
1
2
92
95
94
August 2010
December 2010
November 2011
% I don't agree % I agree
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Baza: Ukupna ciljna populacija
Children with disabilities are equally valuable members of society
as all other citizens.
11
4
1
74
84
92
August 2010
December 2010
November 2011
% I don't agree % I agree
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Base: Total target population
The state and society are not able to significantly help children with
disabilities, no matter how much they try and how much money they invest.
47
63
61
36
22
22
August 2010
December 2010
November 2011
% I don't agree % I agree
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Which of the following two statements is closer to your
views?
Base: Total target population
28
40
36
72
59
63
August 2010
December 2010
November 2011
% Child with disabilities should primarily be adapted to life in society, with the help of family and
the environment
% Society and the environment in which the child lives should primarily be adapted to the child
with disabilities, accepting all their specificities
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Which of the following statements is closer to
your views?
Base: Total target population
15
21
18
80
71
78
5
7
3
August 2010
December 2010
November 2011
% By providing professional assistance and through special relation of society and institutions, it ispossible to FULLY enable a child with disabilities for life in society
% By providing professional assistance and through special relation of society and institutions, it ispossible to SOMEWHAT enable a child with disabilities for life in society
% Regardless of professional assistance and special relationship of state and society, it is not possibleTO MAKE ANY SIGNIFICANT PROGRESS in enabling the children with disabilities for life in society.
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The attitude towards inclusive education
Base: Total target population
53
26
19
7
10
12
9
4
20
34
42
65
66
66
67
68
Montenegro currently has a lot of more important problems and many
more important issues than the adjustment of the regular school to the
needs of children with disabilities, creating new educational programs and
training teachers to work with these child
If children with disabilities attend classes in regular schools, this results in
the fact that teachers pay too much attention to them, and other children
are deprived a little bit.
For the development of the children with disabilities it is much better to
attend a specialized institution for education, than to go to regular schools.
Inclusion of children with disabilities in regular schools would contribute to
better understanding of these children by their peers.
It's good that children with disabilities attend regular schools, because in
this way, social skills and tolerance of other children are developed
If children with disabilities attend classes in regular schools, it has positive
influence on their development.
Even when children with disabilities go through their education, they have
less chances to get a job than the other citizens of the same level of
education.
Schools in Montenegro are not built to be accessible to children with
disabilities, and architectural adaptation of institutions to the needs of
these children should be one of the most important tasks of the state and
society.
% I don’t agre % I agree
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Please evaluate to what extent you agree with each of
the statements - I agree ( 4 + 5 )
Base: Total target population
74%
66%
64%
59%
57%
50%
41%
17%
80%
66%
69%
64%
64%
45%
41%
20%
68%
65%
67%
66%
66%
42%
34%
20%
Schools in Montenegro are not built to be accessible to children with
disabilities, and architectural adaptation of institutions to the needs of these
children should be one of the most important tasks of the state and society.
Inclusion of children with disabilities in regular schools would contribute to
better understanding of these children by their peers
Even when children with disabilities go through their education, they have
less chances to get a job than the other citizens of the same level of
education.
It's good that children with disabilities attend regular schools, because in this
way, social skills and tolerance of other children are developed
If children with disabilities attend classes in regular schools, it has positive
influence on their development.
For the development of the children with disabilities it is much better to attend
a specialized institution for education, than to go to regular schools.
If children with disabilities attend classes in regular schools, this results in the
fact that teachers pay too much attention to them, and other children are
deprived a little bit.
Montenegro currently has a lot of more important problems and many more
important issues than the adjustment of the regular school to the needs of
children with disabilities, creating new educational programs and training
teachers to work with these child
August 2010
December 2010
November 2011
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Please evaluate to what extent you agree with each of
the statements – I don’t agree ( 1 + 2 )
Base: Total target population
63%
24%
23%
18%
18%
12%
11%
7%
64%
24%
27%
14%
14%
8%
9%
5%
53%
26%
19%
12%
10%
9%
7%
4%
Montenegro currently has a lot of more important problems and many more
important issues than the adjustment of the regular school to the needs of
children with disabilities, creating new educational programs and training
teachers to work with these child
If children with disabilities attend classes in regular schools, this results in the
fact that teachers pay too much attention to them, and other children are
deprived a little bit.
For the development of the children with disabilities it is much better to attend
a specialized institution for education, than to go to regular schools.
If children with disabilities attend classes in regular schools, it has positive
influence on their development.
It's good that children with disabilities attend regular schools, because in this
way, social skills and tolerance of other children are developed
Even when children with disabilities go through their education, they have
less chances to get a job than the other citizens of the same level of
education.
Inclusion of children with disabilities in regular schools would contribute to
better understanding of these children by their peers.
Schools in Montenegro are not built to be accessible to children with
disabilities, and architectural adaptation of institutions to the needs of these
children should be one of the most important tasks of the state and society.
August 2010
December 2010
November 2011
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Please evaluate to what extent you agree with each of the
statements?
Base: Total target population
On a scale of 1 to 5, where 1 means strongly
disagree and 5 fully agree, evaluate the
degree of agreement with each of the read
statement.
3.9
3.5
3.6
3.7
3.7
3.4
3.2
2.4
4.0
3.7
3.7
3.7
3.7
3.3
3.2
2.4
4.0
3.8
3.8
3.9
3.7
3.4
3.1
2.4
Schools in Montenegro are not built to be
accessible to children with disabilities, and
architectural adaptation of institutions to the needs
of these children should be one of the most
important tasks of the state and society.
If children with disabilities attend classes in regular
schools, it has positive influence on their
development.
It's good that children with disabilities attend
regular schools, because in this way, social skills
and tolerance of other children are developed
Even when children with disabilities go through
their education, they have less chances to get a job
than the other citizens of the same level of
education.
Inclusion of children with disabilities in regular
schools would contribute to better understanding of
these children by their peers.
For the development of the children with disabilities
it is much better to attend a specialized institution
for education, than to go to regular schools.
If children with disabilities attend classes in regular
schools, this results in the fact that teachers pay too
much attention to them, and other children are
deprived a little bit.
Montenegro currently has a lot of more important
problems and many more important issues than the
adjustment of the regular school to the needs of
children with disabilities, creating new educational
programs and training teachers to work with these
August 2010
December 2010
Novembar 2011
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Attitude towards inclusive
education
Citizens have more positive attitudes towards inclusion compared with the period preceding the
campaign “It’s about ability”
•In comparison with the previous research wave percentage of the citizens who think that
children with disabilities are equally valuable members of society has increased by 8%,
which represents statistical significance of 0.05. Percentage of citizens who think this has
increased by 18% ever since the campaign started.
•Besides that, percentage of the citizens who think that by providing professional
assistance and through special relation of society and institutions, it is possible to
SOMEWHAT enable a child with disabilities for life in society has increased by 7%, which
represents statistical significance of 0.05.
If these differences are observed in terms of average grades we can conclude that degree of agreement with
the following statements has increased in comparison with the previous wave:
•If children with disabilities attend classes in regular schools, it has positive influence on
their development .
•It's good that children with disabilities attend regular schools, because in this way, social
skills and tolerance of other children are developed.
•Even when children with disabilities go through their education, they have less chances
to get a job than the other citizens of the same level of education.
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Please evaluate to what extent you agree with each of the
statements?
Base: Total target population
28
38
11
15
20
10
4
4
33
35
53
53
53
66
77
84
In families where a child with disabilities is growing up, other children are
usually neglected.
For children with disabilities it is better to stay in special institutions, than
to live in their families, because these institutions have experts who are
specially trained to work with them
Parents of children with disabilities often take too patronizing attitude
towards their child, which leads to isolation of that child from other
children.
If a child with disabilities is left without parental care, it is better to put it in
a foster family than in a home.
I feel sorry for families with a child with disabilities, because they are
victims of unfortunate circumstances.
Parents who are raising children with disabilities, usually have to dedicate
their life to them completely.
Other children, who are growing up in families with children with
disabilities, learn to be more attentive and more tolerant.
Families of children with disabilities cannot be expected to overcome all
the challenges alone, they must be supported by the wider society.
% I don’t agre % I agree
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Please evaluate to what extent you agree with each of the
statements?
Average values; Base: Total target population On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement.
3.3
3.9
3.9
3.5
4.0
4.1
3.3
3.7
3.0
4.0
3.8
3.5
3.7
4.1
3.1
3.5
3.0
3.9
3.7
3.5
3.5
4.1
3.1
3.5
For children with disabilities it is better to stay in
special institutions, than to live in their families,
because these institutions have experts who are
specially trained to work with them
Other children, who are growing up in families
with children with disabilities, learn to be more
attentive and more tolerant.
Parents who are raising children with disabilities,
usually have to dedicate their life to them
completely.
If a child with disabilities is left without parental
care, it is better to put it in a foster family than in
a home.
I feel sorry for families with a child with
disabilities, because they are victims of
unfortunate circumstances.
Families of children with disabilities cannot be
expected to overcome all the challenges alone,
they must be supported by the wider society.
In families where a child with disabilities is
growing up, other children are usually neglected.
Parents of children with disabilities often take
too patronizing attitude towards their child, which
leads to isolation of that child from other
children.
August 2010
December 2010
November 2011
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Please evaluate to what extent you agree with each of
the statements -I agree ( 4 + 5 )
Base: Total target population
84%
80%
77%
76%
62%
51%
46%
43%
85%
84%
73%
68%
59%
52%
40%
40%
84%
77%
66%
53%
53%
53%
35%
33%
Families of children with disabilities cannot be expected to
overcome all the challenges alone, they must be supported by
the wider society.
Other children, who are growing up in families with children with
disabilities, learn to be more attentive and more tolerant.
Parents who are raising children with disabilities, usually have to
dedicate their life to them completely.
I feel sorry for families with a child with disabilities, because they
are victims of unfortunate circumstances.
Parents of children with disabilities often take too patronizing
attitude towards their child, which leads to isolation of that child
from other children.
If a child with disabilities is left without parental care, it is better
to put it in a foster family than in a home.
For children with disabilities it is better to stay in special
institutions, than to live in their families, because these institutions
have experts who are specially trained to work with them
In families where a child with disabilities is growing up, other
children are usually neglected.
August 2010
December 2010
November 2011
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Please evaluate to what extent you agree with each of
the statements – I don’t agree ( 1 + 2 )
Base: Total target population
29%
22%
18%
12%
7%
6%
6%
5%
34%
31%
14%
14%
14%
3%
7%
4%
38%
28%
15%
11%
20%
4%
10%
4%
For children with disabilities it is better to stay in special institutions,
than to live in their families, because these institutions have experts
who are specially trained to work with them
In families where a child with disabilities is growing up, other children
are usually neglected.
If a child with disabilities is left without parental care, it is better to
put it in a foster family than in a home.
Parents of children with disabilities often take too patronizing attitude
towards their child, which leads to isolation of that child from other
children.
I feel sorry for families with a child with disabilities, because they are
victims of unfortunate circumstances
Families of children with disabilities cannot be expected to
overcome all the challenges alone, they must be supported by the
wider society.
Parents who are raising children with disabilities, usually have to
dedicate their life to them completely.
Other children, who are growing up in families with children with
disabilities, learn to be more attentive and more tolerant.
August 2010
December 2010
November 2011
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FAMILY AND CHILDREN WITH
DISABILITIES
•Opinions on whether it is better for the children with disabilities to stay in special institutions or to
live in their families are still divided – it is important that percentage of the citizens who
support institutionalization has decreased by 11% in comparison with the period which
preceded the campaign “It’s about ability” (5%less than in previous wave). Besides that,
percentage of the citizens who think that in families where a child with disabilities is growing up,
other children are usually neglected has decreased by 10% (7% in comparison with the previous
wave).
•Majority of the citizens (84%) think that families who have child with disability should be
supported by wider society. If we examine more deeply the perception of these families, we can
see that 2/3 of the citizens also think that parents who are raising children with disabilities,
usually have to dedicate their life to them. One out of two citizens think that parents of children
with disabilities often take too patronizing attitude towards their child, which leads to isolation of
that child from other children.
If we observe these results through average grades we can conclude that, in comparison with
the previous wave, degree of agreement with the following statements has decreased
significantly:
•Parents who are raising children with disabilities, usually have to dedicate their life to them.
•I feel sorry for families with a child with disabilities, because they are victims of unfortunate
circumstances.
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In your opinion, should the state provide financial support for
families of children with disabilities?
Base: Total target population
97
89
93
1
4
2
August 2010
December 2010
November 2011
% Yes % No
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Rights of children in Montenegro
Base: Total target population
40
43
47
51
44
41
10
13
12
August 2010
December 2010
November 2011
% The rights of children with disabilities are respected to a lesser extent than the rights of other childrenare% The rights of children with disabilities are respected equally as the rights of other children are
% The rights of children with disabilities are respected to a greater extent than the rights of otherchildren are
• Opinions about respect of rights of children with disabilities in comparison with other children are still divided –
41% of the citizens think that the rights of children with disabilities are respected equally as the rights of other
children, which is by 3% less compared with the previous wave. 47% of the citizens think that their rights are
respected to a lesser extent.
• The remaining 12% think that right of children with disabilities are respected to a higher extent than rights of other
children.
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ATTITUDES OF THE CITIZENS TOWARDS DAY
CARE CENTERS AND SMALL GROUP HOMES
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Do you know what Day Care Centres for children with
disabilities are?
Base: Total target population
No, 41%
DK-REF, 2%
Yes, 57%
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In day care centers, children with disabilities daily participate in various educational and creative
activities which stimulate their development. These activities are organized by professionals of various
profiles.
Children stay in day care centers for several hours a day, which allows their parents to be employed or to
do some household chores during that time. In this way help is extended to parents of children with
disabilities, and separation of these children from their families is prevented.
By creating a network of day care centers, which will cover every municipality in Montenegro, separation
of children with disabilities from their families will be prevented, and number of institutionalized children
will be reduced.
Day care centers for children with disabilities
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Is it needed to open a day care center for children with
disabilities in your town?
Base: Total target population Base: Respondents who think that it is not necessary to
open a day care center for children with disabilities (14%
of target population)
Why do you think that it is not necessary to open a day care center for children with disabilities in your town?
44%
0%
33%
23%
There is no need /
There are not
enough children for
that
It is better for such
children to be with
their families
Such center
already exists
Don't know /
Refusal
No, 14%
DK-REF,
1%
Yes, 85%
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And would you personally object to opening of a day care
center for children with disabilities in your town?
Base: Total target population Base: Respondents who would oppose opening of day
care center for children with disabilities in their town (2%
of target population)
Why would this bother you?
4%
3%
3%
90%
Discriminaytion of
children
I would be afraid
It is hard to see
such children
Don't know /
Refusal
No, 96%
DK-REF,
2%
Yes, 2%
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And would you personally have something against opening Day center
for children with disabilities in your neighborhood?
Base: Total target population Base: Respondents who would personally have something
against opening of a Day care center for children with
disabilities in their neighborhood (3% of target population)
Why would this bother you?
Ne, 94%
Ne
zna/Odbi
ja, 2%
Da, 3%
19%
13%
7%
6%
6%
3%
47%
There is not enough space / place for
such institution
It is hard see such children
I like a quiet life / because of my
children
Because of other children from
neighborhood / their reaction
It would be better to be in other part of
town / outside the town
I would be afraid
Don't know / Refusal
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Day care centers
Baza: Ukupna ciljna populacija
8
3
2
85
94
96
3
2
8
Citizens who think that it is
necessary to open a day
care center for children
with disabilities in their
town
Citizens who wouldn't mind
if a day care center for
children with disabilities
were opened in their
neighborhood
Citizens who wouldn't mind
if a day care center for
children with disabilities
were opened in their town
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Do you know what small group homes for children with
disabilities are?
Base: Total target population
No, 66%
DK-REF, 1%
Yes, 34%
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Small group homes imitate family environment
and they represent an alternative for children
who are institutionalized, but not a
replacement for the right of a child to live in
family.
Therefore, small group homes are temporary
accommodation until conditions arise to return
the child to his/her biological family; to find a
foster family for the child; to adopt the child or
prepare him/her for independent life.
In one small group home a maximum of five
children are accommodated, together with
experts who give them love and professional
help for proper growth and development in the
atmosphere which imitates family environment.
Small group homes for children with disabilities
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Is it needed to open a small group home for children
with disabilities in your town?
Base: Total target population Base: Respondents who think that it is not necessary to
open a small group homer for children with disabilities in
their town (21% of target population)
Why do you think that it is not necessary to open a small group home for children with disabilities in your town?
42%
12%
9%
14%
1%
25%
There is no need /
There are not
enough children
for that
It is better for such
children to be with
their families
Day care center is
enough
Large centers for
such children
already exist
Other
Don't know /
Refusal
No, 21%
DK-REF,
1%
Yes, 79%
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Would you personally mind if a small grup home for children
with disabilities were opened in your town?
Base: Total target population Base: Respondents who would personally mind if a small
group home for children with disabilities were opened in
their town (2% of target population)
Why would you mind?
4%
3%
5%
88%
Discriminaytion
of children
It is hard to see
such children
Other
Don't know /
Refusal
No, 97%
DK-REF,
0%
Yes, 2%
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Would you personally mind if a small gruop home for children with
disabilities were opened in your immediate neighborhood?
Base: Total target population Base: Respondents who would personally mind if a small group
home for children with disabilities were opened in their
neighborhood (3% of target population)
Why would you mind?
No, 96%
Don't
know/Refuses
to answer, 0%Yes, 3%
24%
20%
17%
6%
4%
1%
3%
25%
It would be better to be in other part of
town / outside the town
There is not enough space / place for
such institution
It is difficult to see such children
Because of other children from
neighborhood / their reaction
I like a quiet life / because of my
children
I would be afraid
Other
Don't know / Refusal
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Small group home
Base: Total target population
11
2
1
79
96
97
2
1
11
Citizens who think that it is
necessary to open a small
group home for children
with disabilities in their
town
Citizens who wouldn't mind
it if a small group home for
children with disabilities
were opened in their
neighborhood
Citizens who wouldn't mind
it if a small group home for
children with disabilities
were opened in their town
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VISIBILITY AND ASSESSMENT OF
CAMPAIGN „IT’S ABOUT ABILITY“
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Have you noticed in the past months, any campaigns concerning children with
disabilities, either on TV, radio, newspapers or billboards, through promotion of
public personalities or interviews?
Base: Total target population
• When asked whether they
noticed in previous 3 months
a campaign on the children
with disabilities, 55% of the
surveyed population
responded positively.
Yes, 55%
No, 46%
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Do you remember who the initiator was / who were
the initiators of this campaign?
Multiple response; Base: Respondents who noticed some campaigns related to children with disabilities in the recent months ,
either on TV, on the radio, in newspapers, on billboards, through promotions of celebrities or in interviews: (55% of total target
population)
59%
19%
8%
7%
4%
2%
1%
0%
1%
29%
UNICEF
Government of
Montenegro
Association of
parents of children
with disabilities
European Union
NGO
Local government
Sponsors/ private
persons
Media, press, TV
Other answers
DK-REF
68%
39%
61%
64%
23%
24%
13%
9%
3%
29%
2%
0%
13%
0%
3%
8%
1%
4%
6%
10%
Podgorica
Coastal
region
North-west
East
Regio
n
UNICEF
Government of
Montenegro
Association of parents of
children with disabilities
European Union
NGO
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UNICEF, Government of Montenegro, EU delegation and Associations of parents of
children with disabilities had a campaign in the past 3 months about children with
disabilities „It's about ability“. Have you noticed this UNICEF campaign?
Base: Total target population
• To the question of whether
they had seen the
campaign by UNICEF, the
Government of
Montenegro, the
Delegation of the European
Union and the Association
of Parents of Children with
disabilities 62% of people
said yes%.
Yes, 62%
No, 38%
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Do you remember any slogan, message from this
campaign?
Multiple response; Base: respondents who noticed the UNICEF campaign (62% of total target population)
34%
14%
13%
12%
11%
6%
3%
2%
1%
1%
1%
0%
0%
0%
0%
0%
1%
17%
24%
It's about ability
We see opportunities
We see our children
We see love
We see friendship
We see strength
We are all equal
Friendship / let's be friends with them
It's normal / natural to be different
Let's provide help/support to them
Give them a chance / include them in society
Where many see burden, we see love / happiness
Love / give them love
Where many see difficulties, we see opportunities
Where others see obstacles, we see the future
Where many see weakness, we see the strength
Other answers
None
DK-REF
• Slogan „It's about ability“ is spontaneously mentioned by
the highest percentage of citizens - 34% of them, with
another 14% also mentioning the slogan „We see
opportunities“.
• Third most remembered is the slogan „We see our
children“, remembered by 13% of citizens. Fourth is the
slogan „We see love“ (12%) and fifth is the slogan „We see
friendship“ (11%).
• Among the citizens who noticed the campaign, 24% could
not recall any of the slogans.
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Were any of these key messages covered
in this campaign?
Base: Total target population
56
47
38
37
35
28
44
53
62
63
65
72
It's about ability
We see opportunities
We see our children
We see love
We see friendship
We see stregth
% Yes % No
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In which media or places have you seen or heard
about this campaign?
Multiple response; Base: those who heard any of the messages (65% of total target population)
78%
48%
26%
20%
12%
12%
1%
1%
TVC (spot)
Billboards and street posters
Newspaper AD
TV program (news, contributions
and special shows)
Newspaper article
Radio program (news,
contributions and special shows)
Cinema Ster Cinema in Podgorica
DK-REF
• The majority of citizens
saw the broadcast TV spot
(78% of all who have heard
of some of the slogans
from the campaign), and
than billboards (48% of all
citizens who have heard of
some of the slogans from
the campaign).
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TV CAMPAIGN
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Have you noticed the TVC within the
campaign initiated by Unicef, with a GIRL
WITH DISABILITY PLAYING DRUMS?
Base: Total target population
0%
1%
1%
17%
83%
41%
41%
Very bad
Mainly bad
Sum -
Neither good
nor bad
Sum +
Mainly good
Very good
What is your general impression about this TVC?
Base: Respondents who noticed the ad (55% of total target
population)
• The overall impression of
this video is bad only for
1% of those who noticed,
while it is good for 83%
(41% is very good).
Yes, 55%
No, 45%
• 55% of the citizens noticed TV spot in which a Girl
with disabilities is playing drums.
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Why do you think so? Which factor in this TVC had the
strongest impact in making such a good impression on you?
Multiple responses; Base: if general impression of this TVC was good (83% of total target population)
21%
17%
10%
9%
8%
5%
5%
5%
4%
3%
3%
2%
3%
Children’s abilities/ a way to prove their
abilities
Positive impression, well designed
Courage, strength, energy of children
Inclusion of children in the society/
equality in the society
Girl/ children who took part in the
campaign
Promotes love, humanity, accepting
Persuasive, realistic, educational
message
Optimism, joy of the girl
Drawing attention/ engagement of the
society
Assistance/ attention/ care for these
children
Optimism/ cheerful atmosphere
It’s touchy/ pitty
Other answers
9%
17%
30%
17%
12%
6%
3%
16%
11%
13%
6%
1%
21%
19%
8%
1%
Podgorica
Coastal
region
North-
west
East
Re
gio
n
Positive impression,
well designed
Courage, strength,
energy of children
Inclusion of children in
the society/ equality in
the society
Don't know/refusal
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CAMPAIGN - EVENTS
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During the second phase of the campaign „It's about ability“ in 2011, Unicef
organized various events, such as:
• presentation of the Convention on the Rights of Persons with Disabilities in
Braille and sign language for the first time in the Balkans;
• participation of children with disabilities in different children’s festivals for
the first time - the festival „Zlatna pahulja“ in Rozaje, the International
Theater Festival for Children u Kotor, Whitefield jazz festival in Bijelo Polje
and Vidrafest – the festival of nature and science on Skadar Lake;
• establishing of specially equipped inclusive playrooms in primary schools;
• training for school parliaments about inclusion of children with disabilities;
• children’s dialogues about inclusion with representatives of the Government
and municipalities in Montenegro, representatives of embassies and
UNICEF;
• visit of children with disabilities to the Italian embassy in Podgorica, etc.
•
Included in these events were the President of Montenegro, the Prime Minister,
representatives of the Government of Montenegro, high officials of UNICEF, UN
Delegation, diplomats, children with and without disabilities, parents, UNICEF
Goodwill Ambassador Rambo Amadeus...
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Have you followed or heard any piece of news or contribution
regarding any of these events which were organized within
campaign „It's about ability“.
Base: Total target population
Yes
36%
No
60%
DK-REF
4%
Base: respondents who followed or heard any piece of
news or contribution regarding any of the events which
were organized within the campaign„It's about ability“
(36% of total target population)
What is your general impression
about these events?
2%
2%
4%
21%
60%
36%
24%
15%
Very bad
Mainly bad
Sum -
Neither good nor
bad
Sum +
Mainly good
Very good
DK-REF
• Just over one-third of the population saw or heard
a news item or article with some of the events that
are organized within the campaign “It’s about
ability."
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OUTDOOR AND PRINT CAMPAIGN
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Billboards - street posters or advertisements in
newspapers - familiarity and overall impression (June)
Base: Total target population
36%
34%
32%
32%
32%
32%
31%
46%
35%
32%
It's about ability 1
We see
opportunities 1
We see our
children 1
We see strength
We see friendship
2
We see our
children 2
We see friendship
3
We see love
We see
possibilities 2
We see friendship
1
1%
2%
1%
2%
1%
1%
2%
1%
3%
2%
89%
91%
86%
90%
91%
88%
93%
90%
91%
90%
Unfavorable ( 1 + 2 ) Favorable ( 4 + 5 )
Base: respondents who noticed any of the
following ads on billboards/street posters or
newspapers
Average: 4,52
Average : 4,51
Average : 4,49
Average : 4,54
Average : 4,46
Average : 4,61
Average : 4,53
Average : : 4,42
Average : : 4,53
Average : : 4,50
41%
33%
31%
31%
29%
29%
29%
27%
29%
28%
The percentage of favorable ratings
(4 +5) in the total target population
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Billboards - street posters or advertisements in
newspapers - familiarity and overall impression (august)
Base: Total target population
1%
1%
1%
2% 88%
93%
89%
89%
Unfavorable ( 1 + 2 ) Favorable ( 4 + 5 )
Base: respondents who noticed any of the
following ads on billboards/street posters or
newspapers
Average: : 4,50
Average : 4,59
Average : : 4,52
Average : 4,48
41%
38%
38%
36%
We see our
children 3
We see our
children 4
We see friendship
4
We see friendship
5
36%
The percentage of favorable ratings
(4 +5) in the total target population
35%
34%
32%
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Billboards - street posters or advertisements in
newspapers - familiarity and overall impression (october)
Base: Total target population
43%
43%
34%
It's about ability 3
It's about ability 4
It's about ability 2
1%
2%
2%
89%
93%
92%
Unfavorable ( 1 + 2 ) Favorable ( 4 + 5 )
Base: respondents who noticed any of the
following ads on billboards/street posters or
newspapers
Average: : 4,58
Average : 4,63
Average : 4,49
39%
The percentage of favorable ratings
(4 +5) in the total target population
40%
30%
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77
Base: Total target population
• 74% of citizens of Montenegro
saw at least one billboard or a
newspaper ad used in this
campaign
• Billboards were noticed by lower
percentage of citizens 65+,
those with finished just primary
school, those who live in rural
areas or in the north-western
part of the country.
Yes
74%
No
26%
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Visibility of the campaign “It's about ability”
78
Base: Total target population
Total Do you have children in the household? Do you know any child with special needs? How well are you informed about children with
special needs?
Yes
No
Yes
No
Have n
o
info
rmatio
n
or
little
Know
som
eth
ing
Very
fam
ilia
r
N 1207 445 762 815 392 423 572 197
sig 0.73 0.17 0.00
Yes 81.9 81 82 83 80 72 87 87
No 18.1 19 18 17 20 28 13 13
Total 100%
Total Gender Ager Education Income per household
member Region
Settlement
type
Male
Fe
male
18-2
9
30-3
9
40-4
9
50-6
4
65+
Ele
menta
ry
or
less
Secondary
school
Colla
ge o
r
Univ
ers
ity
Curr
ently in
educatio
n
Up t
o 1
00 €
101-2
00 €
Over
200 €
DK
-RE
F
Podgorica
Coasta
l
regio
n
Nort
h-w
est
East
Urb
an
Oth
er
N 1207 590 617 281 234 214 325 154 279 573 249 106 371 368 304 165 391 222 337 257 763 444
sig 0.06 0.00 0.00 0.00 0.00 0.00
Yes 81.9 80 84 90 80 81 82 71 67 83 91 93 74 87 85 81 91 85 78 71 88 72
No 18.1 20 16 10 20 19 18 29 33 17 09 07 26 13 15 19 09 15 22 29 12 28
Total 100%
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79
Base: Total target population
Total Genderl Age Education Income per household
member Region
Settlement
type
Male
Fe
male
18-2
9
30-3
9
40-4
9
50-6
4
65+
Ele
menta
ry
or
less
Secondary
school
Colla
ge o
r
Univ
ers
ity
Curr
ently in
educatio
n
Up t
o 1
00 €
101-2
00 €
Over
200 €
DK
-RE
F
Podgorica
Coasta
l
regio
n
Nort
h-w
est
East
Urb
an
Oth
er
N 1207 590 617 281 234 214 325 154 279 573 249 106 371 368 304 165 391 222 337 257 763 444
sig 0.29 0.00 0.00 0.00 0.00 0.00
Yes 74.5 73 76 84 74 75 76 55 55 76 88 85 65 80 79 76 84 83 67 63 80 65
No 25.5 27 24 16 26 25 24 45 45 24 12 15 35 20 21 24 16 17 33 37 20 35
Total 100%
Total Do you have children in the
household?
Do you know any child with special
needs?
How well are you informed about children with special
needs?
Yes
No
Yes
No
Have n
o
info
rmatio
n
or
little
Know
som
eth
ing
Very
fam
iliar
N 1207 445 762 815 392 423 572 197
sig 0.91 0.00 0.00
Yes 74.5 74 75 77 69 63 80 82
No 25.5 26 25 23 31 37 20 18
Total 100%
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Have you heard within this campaign some information about the research that has been done
by UNICEF, for example percentage of people who would accept a child with a disability
attending the same school that their child attends, or the percentage of citizens who would not
mind a child with disabilities to be the best friend of his/her child?
Base: Total target population
Yes
15%
No
75%
DK-REF
10%• 15% population of Montenegro
heard at least some information
about research by UNICEF so far,
for example percentage of people
who would accept that a child
with a disability attends the same
school that their child attends, or
the percentage of citizens who
would not mind a child with
disabilities to be the best friend
of his/her child.
Campaign image
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Generally, how much of your attention do you think this recent
UNICEF campaign „It’s about ability“ that referred to children
with disabilities drew?
Base: respondents who noticed the campaign „It's about ability“( 82% od of target population)
22%
41%
63%
25%
12%
9%
2%
It drew my attention greatly
It mainly drew my attention
Sum +
It neither drew my attention
nor not
Sum -
It mainly didn’t draw my
attention
It didn’t draw my attention at
all
• 63% of citizens of Montenegro think that the
recent Unicef campaign „It's about ability“ that
refers to children with disabilities drew their
attention
In contrast to them, 12% think that the campaign
“It’s about ability” did not draw their attention.
• It can be said that the campaign to a lesser
extent attracted the attention of people living in
the north-west of Montenegro, men, and people
who are 65 or over 65
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How did you like this campaign in general?
Base: respondents who noticed the campaign „It's about ability“( 82% od of target population)
31%
45%
20%
4%
3%
1%
76%
I liked it very much
I mainly liked it
Sum +
I neither liked it nor not
Sum -
I mainly didn’t like it
I didn’t like it at all
• The campaign “It's about ability” left very positive
general impression on the citizens of Montenegro
(76%).
• Only 4% of the population didn’t like the campaign.
• Citizens who live in northwest part Montenegro,
those who live on the coast, men and people
older than 65 years give slightly lower ratings to
the campaign. In contrast, higher ratings are
given by those who live in Podgorica, as well as
by women.
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Did you find out anything new during the campaign, which you did not think
about before or that you did not know before when it comes to children with
disabilities and their involvement in the community?
Base: respondents who noticed the campaign „It's about ability“( 82% od of target population)
16%
38%
54%
13%
33%
7%
26%
I found out many new
things
I found out some new
things
Sum +
I neither found out nor
not any new things
Sum -
I mainly didn’t find out
anything new
I didn’t find out
anything new
"People who have more than 65 years
and those who live in the north-western
part of Montenegro, as well as on the
coast, in lesser extent state that they
find something new"
“Citizens aged 18 to 29
years, those who live in the
eastern part of Montenegro
and Podgorica in greater
extent stated that they
learned something new "”
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What new information have you found out in this
campaign?
85
Multiple response; Base: oni koji su saznali nešto novo tokom kampanje (61% of target population)
36%
30%
27%
25%
24%
20%
19%
14%
14%
11%
10%
9%
8%
1%
2%
5%
I found out about small group homes.
I found out that children with disabilities can progress/learn.
I found out about daycare centers for children with disabilities.
That they should be approached and treated like all other children.
That they can be successful artists, athletes, journalists, politicians, etc. like some
world celebrities with disability.
That they can attend regular schools.
That it is a responsibility of the society to enable them to live in families, attend
schools, socialize with their peers and take part in recreational activities for
That they should be enabled to live in a family and not in an institution.
That they can be good friends with children without disabilities
I found out about benefits of socializing with children with and without disabilities.
I found out how to help children with disabilities.
I found out that it is best for children with disabilities to grow in a family.
I found out about negative consequences of children staying in institutions on their
development.
Everything/ many things
Nothing/ nothing they didn’t know already
Don’t know/Refusal
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In general, to what extent did this UNICEF campaign influence
you to seriously think about children with disabilities and the
attitude of the society towards them?
Base: respondents who noticed the campaign „It's about ability“( 82% od of target population)
20%
38%
59%
29%
11%
6%
5%
1%
It influenced a great deal
It mainly influenced
Sum +
It neither influenced nor not
Sum -
It mainly didn’t influence
It didn’t influence at all
DK-Ref
• 59% of citizens of Montenegro say that
the Unicef campaign “It's about ability”
influenced them to seriously think
about children with disabilities and
attitude of the society towards them.
They are mainly women or those who
live in the east.
• On the other hand 11% say that the
campaign did not influence them -
more frequently men, citizens aged 65
or older, and those who live on the
coast claim this.
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Did this campaign make you change any
of your attitudes towards children with
disabilities?
Base: those who noticed UNICEF campaign „It’s about ability“
(82% of target population)
Can you please tell me which attitudes you changed?
34%
33%
30%
24%
20%
17%
2%
Among children with
disabilities, now I see
potential future artists
and
successful/prominentI am more convinced
that it is possible to
provide quality life for
children with
disabilities in ourChildren with
disabilities are less of
a mystery to me - I
understand them
better nowI don't mind spending
time with children with
disabilities any more,
at school, on the
playground etc.
I observe children with
disabilities more like
all other children
I am less afraid of
contact with children
with
disabilities/persons
with disabilities
Don’t know/Refusal
Multiple answers; Base: those who changed f their attitudes
(22% of target population)
• The campaign “It's about ability” influenced 22% of citizens
in a way that they changed some of their attitudes about
children with disabilities. 22% say that the campaign did
not influence them, since their attitudes are somewhat
different, but they don’t think they should change them,
Even 56% believe that the campaign did not influence
them at all, since everything they saw in this campaign
coincides with their opinion about proper attitudes towards
children with disabilities
1%
22%
22%
56%
Not at all, since everything that I saw
in this campaign coincides with my
opinion about proper attitudes towards
children with disabilities
It made me change
some of my attitudes
Not at all, my attitudes are somewhat
different, but I don’t think I
should change them
DK-REF
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Did this campaign make you change any
of your behaviour towards children with
disabilities?
Can you please tell me which behaviour you changed?
53%
40%
15%
15%
13%
9%
2%
I feel less uncomfortable w hen I see a child
w ith disability/person w ith disability
I communicate more easily w ith children w ith
disabilities / persons w ith disabilities
I started to stimulate/support donations for
inclusive education and support to families
w ith children w ith disabilities
I started to stimulate/support volunteer support
to daycare centers and associations of
parents of children w ith disabilities
I socialize/communicate more w ith children
w ith disabilities / persons w ith disabilities
I started to stimulate socializing w ith children
w ith disabilities
Don’t know /Refusal
Multiple answers; Base: those who changed f their attitudes
(23% of target population)
• The campaign “It's about ability” influenced 23% of
citizens in a way that they changed some of their behaviour
towards children with disabilities. 77% say that the
campaign did not influence them to change behaviour.
77%
23%
Yes
No
Base: those who noticed UNICEF campaign „It’s about ability“
(82% of target population)
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Observed in general, thinking about UNICEF campaign „It’s about
ability“, what do you recall the most?
Multiple answers; Base: those who noticed the campaign „It’s about ability“ (82% of target population)
11%
10%
7%
7%
4%
3%
3%
3%
2%
2%
2%
2%
2%
2%
1%
Ads
Girl playing drums
Children/ children’s faces/ pictures of children
Billboards
Smiles/ joy/ happiness of children
Slogans, messages
Attention/ care for children
TV ads
Good idea, initiation, organization of campaign
That they are equal/ accepted/ included in the society
Socializing/ children playing
Girl
Children practicing sports ( tennis, athletics)
Opening day centers/ workshops
Possibilities, abilities of these children
• As for remembering of the campaign
“It's about ability” elements that
citizens recall most are ads, girl who
plays drums, children and billboards .
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What did you like most?
Base: those who noticed UNICEF campaign „It’s about ability“ (82% of target population)
20%
8%
5%
4%
4%
4%
3%
3%
3%
2%
2%
2%
2%
2%
29%
Everything
Commercials
Smile/ cheerfulness/ children's joy
Good idea, initiation, organization of
campaign
Girl who plays drums
Attention/ children's care
Children/ children's faces/ pictures of
childrenThat they are equal/ accepted/
included in the society
Slogans, messages
Billboards
Activities, events, sport match,
articles, showsDrawing attention/ awakening
conscience of societyOpening day care centers /
workshops
Possibilities, abilities of these children
DK-REF
14%
18%
24%
26%
11%
6%
5%
8%
3%
7%
5%
6%
6%
5%
5%
1%
4%
3%
5%
3%
Podgorica
Coastal
region
North-
west
East
Str
atu
m
Everything
Commercials
Smile/
cheerfulness/
children's joy
Good idea, initiation,
organization of
campaign
Girl who plays the
drums
• 20% of citizens say that they liked everything in the campaign “It's about ability.
• A smile, cheerfulness, joy of children highlights the 5%, 8% clip.
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What would you change about this campaign? What
would you do differently?
Base: those who noticed UNCEF campaign „It’s about ability“ (82% of target population)
3%
3%
2%
1%
1%
1%
1%
0%
1%
54%
35%
Large number of promotions, more extensive, longer
lasting
More extensive media presence
Inclusion of larger number of children, towns, workshops
Larger number of concrete activities, deeds and not words
More care, attention, support
More financial means, investments, donations
Inclusion of celebrities in the campaign
Inclusion of larger number of people, institutions, the state
Other answers
Nothing
DK-REF
• Even 54% of citizens say that they
wouldn’t change anything in the
campaign “It's about ability”.
• 35% don’t know what they would
change
• 4% said more actions, bigger,
longer campaign, 3% more
presence in media
92
Summary
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SUMMARY (1)
• Same as in the previous wave, citizens are at the strongest social distance from children with rather
severe emotional disorders (neurosis, psychosis etc.) and children with severe socialization disorder
(socially unacceptable behavior).
• On the other hand, citizens are at the weakest social distance from children with severe visual and
hearing impairments, as well as children with speech disorder.
• Relative to the period before the realization of the campaign “It's about ability”, the degree of
acceptability towards all categories of children with disabilities has kept its positive trend.
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SUMMARY (2)
Relative to the previous wave of the survey, percentage of citizens who think that children
with disabilities are equally worth members of the society just like all the other citizens, is
increased for 8%, which is statistically significant at the level 0.05. In total, since the
campaign started the percentage of citizens who think so has increased by 18%.
• Additionally, percentage of citizens who believe that by providing professional
assistance and special attitude of the society and institutions, it is possible to
SOMEWHAT enable a child with disabilities for life in society, is increased for 7%, which
is statistically significant at the level 0.05.
• Or, that the state and society are not able to significantly help children with disabilities is
the opinion of 22% of citizens of Montenegro, which is for 14% less than in the period
prior to the campaign „It's about ability“.
• Additionally, positive trend is continued in terms of the opinion about positive influence
of children with disabilities attending regular classes.
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Visibility
The Unicef campaign „It's about ability“
was seen by 82% of citizens of Montenegro.
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The most notable part of the campaign
Observed individually, the most notable part of the
campaign was the TV spot seen by 55% of general
population. General impression of this spot is
positive for 75% of all those who saw it, and negative for
only 1%. Besides, the billboards used in this
campaign were noticed by 75% of citizens of
Montenegro.
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Impression
The campaign “It's about ability” has, observed in general, made a very
positive impression on the citizens of Montenegro (76%), while only 4% of those who noticed the campaign said
that they didn’t like it
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Influence
The campaign “It's about ability” has, in general, made strong influence on citizens of
Montenegro. 54% of citizens of Montenegro found out something new about children with disabilities in the campaign, and 23% changed
their behavior towards children with diabilities.
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Influence
Base: Total target population
39
18
12
9
23%
54%
76%
82%
18
12
9
39
Citizens of Montenegro who
changed their behavior
towards children with
disabilities
Citizens of Montenegro who
found out something new in
the campaign
Citizens of Montenegro who
liked the campaign
Citizens fo Montenegro who
saw the campaign
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Billboards – street posters or newspaper ads-
awareness and general impression
100
Of all billboards in the
campaign ,
most attention was
drawn by the billboard
“Join us”,
and then the billboard with the
athletes.
The best
average grade (4,63)
was given to the billboard
with the girl putting
make up on,
and then the billboard
“We see our children” with
2 boys with a
ball(4.61).
All billboards left
good general impression,
since more than 80%
of those who noticed them
gave positive grades
(4 and 5 on the scale from 1 to 5).
75% of citizens of Montenegro
saw at least one billboard used
in this campaign
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Thank you for your trust!