unicef zambia briefing december 2010
DESCRIPTION
A briefing for UNICEF ZambiaTRANSCRIPT
Fact 1:You can buy a Coca-Cola virtually anywhere in the World. Even in developing countries.
Fact 2:1 in 7 children in developing countries die before their 5th birthday.
There have only been small incremental improvements in the last 25 years
Fact 3:
Diarrhea-Related Dehydration Still a Top-Killer of Children in Developing World
5
Over 1 million children still dying from diarrhea-related death each year
More children die from diarrhea related illness than Malaria, HIV/AIDS and Measles combined
Why the Emphasis on ORS? MDG # 4 - Time is Running Out!
Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5
100
72
33
0
20
40
60
80
100
120
1990 2008 2015
Mortality dropped 1.8% per year (1990-2008)
Mortality must decrease 10.5% per year 2008-2015 to
reach goal
SOURCE: “We Can End Poverty,” MDG Summit, 20-22 September 2010
1990 2008 2015
innovationneeded
incrementalimprovement
”
“ Strengthened distribution systems and new delivery strategies
Strengthened distribution systems and new delivery strategies
Diarrhoea treatment kits for all new mothers
Diarrhoea treatment kits for all new mothers
New communication strategies
New communication strategies
Market-based solutions are often the most effective way to deliver key diarrhoea control commodities
Market-based solutions are often the most effective way to deliver key diarrhoea control commodities
UNICEF call to action - October 2009
Clinics in sub-Saharan Africa work on an availability of basic medicines 38%
Availability of consumable items is much higher than 38%So how does Coca-Cola etc get here?
Coca-Cola leaves the bottling factory in lorries but it is not these lorries that gets to remote rural communities…
Where the lorry leaves off an army of entrepreneurs takes over and gets to remote rural communities…
Wherever the crates and bottles go, this space goes too
Introducing the AidPod
The AidPod makes use of the unused space…
Key milestones
• ~1988 The idea was born in NE Zambia
• 2008 Idea published online
• 2008-2010 Featured on BBC Radio 4 times
• 2008 Coca-Cola engaged
• 2010 >15,000 supporters online
• 2010 25+ global experts engaged
• 2010 200+ volunteers from 21 countries
• It’s a very mature idea - no one has said it’s not worth piloting
• Oct 2008 Field trip to Zambia - SABMiller engagement
Pilot design - Lusaka Workshop - Oct 2010
• Delivery through the private sector
Distributor
Wholesaler
Social marketingSocial marketing
Assess ability to pay
Inject subsidy here
• Niche application - AidPods are mother’s kits• Margins are made at every step
• Subsidy determined by ability/willingness to pay• Social marketing/sensitisation crucial to turn ‘need’ into ‘demand’• The AidPod is the only thing that is new - all other elements of the model have tried and tested elsewhere
• Subsidy injected at distributor level
Pilot features:
• AidPods introduced into crates at the Wholesaler
Use vouchers initially to pump-prime demand pull?
AidPod Mother’s Kit for the pilot• ORS• Zinc• SODIS Bag• Soap• Educational materials
In the longer term the AidPod may be a SODIS device in its own right…
Design of the proposed pilot is underway
Implementation phase
The Pilot
SODIS research and development
Social marketing
Packing
Distribution
Monitoring and evaluation
Dissemination
Replication planning
ColaLife Pilot | Zambia
‘Willingness To Pay’ study
AidPod Mother’s Kit prototyping
Set-up phase
Design and test EIC materials
Baseline study
Governance & project management
ColaLife Pilot | Zambia
‘Willingness To Pay’ study
Assess what mothers/carers would consider to be attractive in an AidPod Mother’s Kit
Set-up phase
Confirm the margins that would be expected in the distribution chain
Confirm the transport premium to remote rural communities
Assess the financing/credit requirements of wholesalers/retailers (if any)
If required: Look at options for the management of a voucher system
Assess the willingness and ability of mothers/carers to pay
Assess the need for vouchers to pump-prime the ‘pull’ of AidPods into communities (if any)
Determine the level of subsidy required
ColaLife Pilot | Zambia
AidPod Mother’s Kit prototyping
Draw up a specification for the AidPod to be used in the pilot
Set-up phase
Carry out field tests
Modify as required
Assess options for manufacture
Manufacture
Produce ‘fit for purpose’ AidPods in the quantities required for pilot
ColaLife Pilot | Zambia
Design and test EIC materials
Develop prototype EIC materials
Set-up phase
Test with sample communities within the pilot area(s)
Refine as required
Produce the EIC materials in the formats and quantities required for the pilot
ColaLife Pilot | Zambia
Baseline study
Collect baseline data in control and pilot districts
Set-up phase
Design data collection methods in control and pilot districts for implementation phase
Baseline report plus methodology for the collection of baseline/control data during pilot
ColaLife Pilot | Zambia
Parallel study
If possible, draw up specification and research manufacturing options
Assess other options for the promotion and uptake of SODIS in remote rural areas
A report on the SODIS options for the post-pilot roll-out phases
SODIS research and development
Assess the feasibility of producing a SODIS enabled AidPod for post pilot roll-out phases
If not possible, look at other options including refining the SODIS bag
We met 45 people from 15 organisations during our October 2010 visit. We now need to agree the partnership for the pilot. We given some initial thought to this…
Draft partnership grid. Not yet circulated widely…
Our ethos and approach• ColaLife is a facilitator organisation
• We bring a mature innovative idea and 2.5 years of relationship development to this project
• We do not want to grow ColaLife to take on the roles required to implement the pilot
• Instead, ColaLife wants to resource existing organisations in Zambia to increase their capacity to undertake the different roles
• ColaLife is leading on the development of the pilot plan
• ColaLife will lead on fundraising for the pilot
• ColaLife wishes to have a role in the overall project management of the pilot
Next steps
• Finalise the partnership and roles
• Finalise plan structure
• Tweak logical framework
• Write plan
• Seek funding
• Implement pilot
• Publish results/issues as we go so others can learn
• Final evaluation
• Publish evaluation
Any questions?
• Contact
• Simon Berry | [email protected] | ++44 7932 107109
• Website: www.colalife.org
• Blog: www.colalife.org/blog
• Facebook page: www.facebook.com/colalife
to be continued . . . .
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