unicorns and other wild things
DESCRIPTION
Slides from my talk "Unicorns and Other Wild Things" at the IA Summit 2013 in Baltimore, MD. Audio and transcripts: http://library.iasummit.org/podcasts/unicorns-and-other-wild-things/ http://lanyrd.com/2013/iasummit/sccqpm/TRANSCRIPT
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Unicorns and other wild thingsA crash course on thriving in organizations
that don’t know what to do with you#changeisstrange
alberta soranzo | @albertatreblaIA Summit 2013 – Baltimore, MD
Maurice Sendak, Where the Wild Things Are
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
me = INTJ
Illustration: Dan Willis
Hello!
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Warm-up
The hunt
source: mamaslatinas.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
#hesaidit
When I think about what sort of person I would most like to have on a retainer, I think it would be a boss. A boss who could tell me what to do, because that makes everything easy when you’re working.
— A. Warhol
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Check this out
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Check this out
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Normal people
Yours TrulyEric Reiss
Lynn Boyden
Andrea Resmini
Chris Chandler
Jason Hobbs, Jeff Parks, Dan Klyn
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Maurice Sendak, Where the Wild Things Are
They see us like this
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
What is it that people want?
source The Economist via youtube.com
Richard Saul Wurman — The Economist's Ideas Economy: Informa;on 2012
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Round 1
Roadblocks
source: angelairvin.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Roadblocks
Ignorance
Unrealistic expectations
Resistance
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Roadblock: Ignorance
ig·no·rance /ˈignərəns/
NounLack of knowledge or information.
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Roadblock: Unrealistic Expectations
ex·pec·ta·tion /ˌekspekˈtāSHən/
NounA belief that someone will or should achieve something.
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Roadblock: Resistance
re·sist·ance /riˈzistəns/
NounThe refusal to accept or comply with something; the attempt to prevent something by action or argument.
source drlynnesherman.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Venn Diagram (gotta have one)
Ignorance
Expectations
ResistanceFEAR
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Venn Diagram (gotta have one)
Ignorance
Expectations
ResistanceFEAR
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Fear
Office Space (1994) – source virtualstapler.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Fear
Office Space (1994) – source virtualstapler.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
(New) Armano’s WTF-OMG!
based on http://darmano.typepad.com/logic_emotion/2008/12/the-omgwtf-spectrum.html
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Drill sergeant? Think again
source wikipedia.org
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
The “E” word
em·pa·thy /ˈempəTHē/
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
The “E” word
em·pa·thy /ˈempəTHē/
NounThe ability to understand and share the feelings of another.
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Empathy is a three-way thing
Stakeholders
Users
You areHERE Colleagues
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Empathy is a three-way thing
Stakeholders
Users
You areHERE Colleagues
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Empathy is a three-way thing
Stakeholders
Users
You areHERE Colleagues
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Be a journey companion
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Round 2
The plan
source newlearningcentre.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
The plan (you have to have one)
PrepareVisualizeCommunicate
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Prepare
Prepare•Do your homework• Be your own back-up •Offer alternatives
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
The plan (you have to have one)
PrepareVisualizeCommunicate
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Visualize
Visualize• Sketches•Whiteboards•Diagrams• Print-outs• Anything, really.
source divergentmba.wordpress.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Visualize
source divergentmba.wordpress.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
The plan (you have to have one)
PrepareVisualizeCommunicate
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Remember Visualize?
Visualize• Sketches•Whiteboards•Diagrams• Print outs• Anything, really. • Anything that will translate what’s in
your mind into something that others can relate to.
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Remember Visualize?
Visualize• Sketches•Whiteboards•Diagrams• Print outs• Anything, really. • Anything that will translate what’s in
your mind into something that others can relate to.
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Collective understanding
Create a collective understanding by building a common vocabulary and sets of shared references.
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Bonus Round
Take a chance
source: annamanderson.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Where does it come from?
Earn respect
Get design opportuni;es
Demonstrate value
External
source uxmag.com - Kim Bieler
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Where does it come from?
Earn respect
Get design opportuni;es
Demonstrate value
ExternalCreate opportuni;es
Demonstrate value
Earn respect
Greater influence, more opportuni;es
Internal
source uxmag.com - Kim Bieler
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Just do it, already
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Just do it, already
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Before I go
Let me tell you a secret
source: afterpop.tv
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
Yup, I emailed this
source blog.okcupid.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
and this
source blog.okcupid.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
and this
source blog.okcupid.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
and this
source blog.okcupid.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
and this
source blog.okcupid.com
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unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
#whoissheanyway
alberta soranzo@albertatrebla
Thank you!