unifying the data center: innovation that drive business outcomes · unifying the data center:...
TRANSCRIPT
Unifying the Data Center: Innovation that Drive Business Outcomes
Darryl McKinnon Managing Director Cisco Data Center, Asia Pacific & Japan
• Wednesday 2nd April 2015
@dc_darrylm
Changing Role
of Data Center
Extending to
the Edge
Private
Cloud/Hybrid
Cloud
Policy Based
Automation
Open
Architecture
Unifying & Automating The Data Center to Deliver Fast IT
Today’s Agenda
277X Data created by IoE devices v. end-user
3X Global DC IP traffic by 2018
55% Hybrid Clouds
adoption plan in 2 years
Source: Cisco Global Cloud Index (2013-18) and Forrester Business Global Infrastructure Survey, 2014
Cisco Confidential 3 © 2015 Cisco and/or its affi l iates. All rights reserved.
Data Center & Cloud Strategy Critical to IT Transformation
Centralized
Intelligence | Analytics | Security
Cisco Confidential 4 © 2015 Cisco and/or its affi l iates. All rights reserved.
Cloud
Data Center
Traditional Data Center Boundaries are Shifting…
Distributed
Intelligence | Analytics | Security
Data Center
Cloud
Transport Point Of sale
Retail Healthcare
… To Where Data And Applications Are …
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Location-Based App Engagement – Personalized Promotions
Retail Example Transform Shopping Experience with Personalized Wi-FI Services and Centralized Policy
Consolidation
Virtualization
IT as a
Service
Hybrid
Cloud
TRADITIONAL
DATA CENTER
2000 2008 2015
Automation
ADOPTION CURVE
Efficiency
Connected Experiences
The Next 5+ years
We are here
Simplicity
Agility
Standardization
The IoE Era
IaaS | PaaS | SaaS |
XaaS
We Are at the Beginning of a Major Shift
DISTRIBUTED CLOUD
DATA CENTER
Operational Simplicity, Automation and Analytics
CUSTOMER NEEDS
Fog/Edge
Public Clouds
Private Clouds
Partner Clouds
Data Center Cloud
APP
Seamless Data Center Extension to Fog/Edge
Cloud-Scale Applications
MSFT / SAP / ORACLE MOBILE / IOT / ANALYTICS DEVOPS / WEBSCALE
The Role of the Data Center Needs to Expand
BUSINESS REQUIREMENTS
Compute Cloud Network
BUSINESS OUTCOMES
Policy
Policy
P olicy
Business Agility New Business Models Lower TCO
Cisco Data Center Strategy Defined by Applications. Driven by Policy. Delivered as a Service
Policy Driven
Infrastructure
(ACI/UCS)
Fog-Edge Intercloud
SDN/SDI EDGE COMPUTING Application Centric Policy-
driven Automation and
Governance for Software
Defined Infrastructure
Distributed DC Edge
Experiences, Analytics,
IoE/IoE
HYBRID CLOUDS Secure and efficient
transport of workloads
between public and
private clouds
Cisco DC and Cloud Strategy Delivered on an Open Architecture
Healthcare Services
“Specify firewall and
encryption rules for HIPAA
compliant workloads ensures
patient privacy”
Cloud Operator
“Deploy applications from
different business units on
separate dev and production
networks. ”
“Backup video
surveillance data at 10
PM every night ”
Security Services
Data Center Administration
“SLA, QoS, Security,
Load balancing”
Business Intent and Application Requirement Dictate IT Infrastructure Policies
Policy & Data Center Automation Enable New Service Models
1. Policy Based Architectures and
Automation (Building Blocks)
Cisco Confidential 12
Network Language
Compute Language
Security Language
Application Language
• Application tier policy and
dependencies
• Security requirements
• Service level agreement
• Application performance
• Compliance
• Geo dependencies
Decouple Application AND
policy from UNDERLYING
infrastructure Infrastructure
Common
Policy
App
Network
Profile
USC
Service
Profile
Policy – Linking the Application Language to Infrastructure
Unified Compute Nexus Data Center Switching
Application Centric
Infrastructure
Integrated Solutions
Consistent Management, Automation and Policy
Simplified Operations Business Agility Reduced Costs
Stateless Computing Stateless Networking Policy Driven Storage
Comprehensive Security
Cisco Policy Architected Data Center
Unified Management
Subject Matter Experts Define Policies
Policies Used to Create Service Profile Template
Service Profile Templates Create Service Profiles
Associates Service Profiles with Hardware Configures Servers Automatically
1 2 3 4
Storage SME Server SME Network SME
Server Policy…
Storage Policy…
Network Policy…
Virtualization Policy…
Application Profiles…
Server Name
UUID, MAC, WWN
Boot Information
LAN, SAN Config
Firmware Policy
Server Name UUID, MAC, WWN Boot Information LAN, SAN Config Firmware Policy
Server Name UUID, MAC, WWN Boot Information LAN, SAN Config Firmware Policy
Server Name UUID, MAC, WWN Boot Information LAN, SAN Config Firmware Policy
Server Name UUID, MAC, WWN Boot Information LAN, SAN Config Firmware Policy
Stateless Compute
Data Center 1 Data Center 2 Data Center 3 Data Center 4
UCS
Management
Servers Infrastructre
& Cabling
Power &
Cooling Provisioning
Ongoing
Administration
System
Management
Real World
TCO Examples
Unifies management of multiple UCS domains
Centralizes global policies
Simplifies global operations
Foundation for efficient global administration
Combines local performance and tiered control
Model based API
Extend Expertise Reach and Scale
Cisco Confidential 17 © 2015 Cisco and/or its affi l iates. All rights reserved.
Cisco Unified Computing System Fastest Growing Product in the Market
41,000+ UNIQUE UCS CUSTOMERS 2
Top 5 Server Vendor 1
100 world record performance benchmarks to date
3,700+ UCS CHANNEL PARTNERS
#2 WW revenue market share in x86 blades 1
Source: 1 IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share Source: 2 As of Cisco Q3FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V
More than 85% of all customers have invested in UCS
Fortune 500
$3B+ Data Center Annualized Revenue Run Rate 2
Country Rank 2014
Korea (Rep.) 1
Australia 1
South Africa 1
United States of America 2
United Kingdom 2
New Zealand 2
Netherlands 2
Spain 2
Canada 2
Brazil 2
Mexico 2
Saudi Arabia 2
Poland 2
Germany 2
Singapore 2
Thailand 2
Philippines 2
Vietnam 2
Sweden 2
Switzerland 2
PRC 3
India 3
Indonesia 3
Korea (Rep.) #1
UCS Momentum – Worldwide Marketshare
Source: IDC as of Q4 CY14
Thank You Korea!
Cisco Confidential 19 © 2015 Cisco and/or its affi l iates. All rights reserved.
Cisco is #1 and a partner in ~69%
of all Integrated Infrastructure* Exclusive in the top 3 solutions (FlexPod and
Vblock) and ~50% in the #3 solution (VSPEX)*
UCS Integrated Infrastructure
Cisco
UCS
Cisco
Nexus
UCS Director
Vblock FlexPod HDS UCP
Select VSPEX SmartStack
*IDC Worldwide Integrated Infrastructure & Platforms Tracker, April 29, 2014
VersaStack UCS for Red Hat
OpenStack
UCS Integrated Infrastructure
Comprehensive Automation
Across all Layers
• Standardized infrastructure
resources in minutes
• End-to-end hardware and
software solution
Self-Service User Experience
• On-demand consumption
and service management
• Consistent policies for
existing and new applications
Hybrid-Ready Private Cloud
• Choice, Consistency, Control,
Compliance
• Seamless user experience
& lifecycle management
Accelerate Application
Development & Deployment
• Out-of-box templates for
enterprise applications
• Built-in tools to build custom
application stacks
Delivers Speed and Consistency to the Business
Cisco ONE Enterprise Cloud Suite
Cisco Confidential 21 © 2015 Cisco and/or its affi l iates. All rights reserved.
Profiles – Single Identify for Policy Automation
SIM Card Identity for a Phone
Service Profile Identity for a Server
UCS Service Profile Unified Device Management
Network Policy
Storage Policy
Server Policy
Application Profile Identity for the Network
SLA
QoS
Security
Load Balancing APP PROFILE
CONNECTIVITY POLICY
SECURITY POLICIES
QOS STORAGE AND
COMPUTE
APPLICATION L4..7
SERVICES
Stateless Network
WAN
Firewall
LB to App
Connect to
DB
Connect to
App
High Priority
Application
Requirements
DB WEB APP F/W
ADC ADC
Directly Map to ACI Network Profiles
Network
Requirements
WEB APP DB
ACI Understands and Speaks Application Needs
Cisco Confidential 24 © 2015 Cisco and/or its affi l iates. All rights reserved.
DATA CENTER ACCESS WAN
APIC EM APIC EM
CLOUD
Cisco ACI Common Policy Model
ACI vs. SDN
75% TCO
Savings
Network
Virtualization
+ Merchant
Switches
$40 OpEx*
$100
VM Tax
$14 Network
$25 OpEx
$15 Network
$154
$40
App-
Centric
Cisco
• Starting level of automation
• Software-only SDN stops here
• ACI = Apps + Network + Security
• Open Source, APIs, and OpenStack
• ACI extends to enterprise and WAN
CapEx
27%
OpEx
73%
Before ACI
ACI Network OpEx
35% OpEx Savings
With ACI
Business Applications
Early ACI Implications: CapEX and OpEx Cisco Driving Industry-Leading Total Cost of Ownership (TCO)
Cisco Confidential 27 © 2015 Cisco and/or its affi l iates. All rights reserved.
ACI By the Numbers
1,100+ Nexus 9K & ACI
Customers Globally
200+ APIC Customers
APIC
APPLICATION
COMPUTE NETWORK
CLOUD
STORAGE SECURITY
35 Ecosystem Partners
Cisco Confidential 28 © 2015 Cisco and/or its affi l iates. All rights reserved.
Cisco ACI—Industry’s Best SDN Solution: Winning with a Systems Approach
CRN: Survey Shows Partners More Likely To Recommend Cisco ACI Than VMware NSX
Baird Equity Research surveyed 60 channel solution providers
By Kristin Bent , August 12, 2014
http://www.crn.com/news/networking/300073664/survey-shows-partners-more-likely-to-recommend-cisco-aci-than-vmware-nsx.htm
Would recommend
Nexus 9K Run SDN on top (ACI,
NSX or other solution)
75% 43% 22% 2% Would
recommend Nexus 9K & APIC
Over NSX
Would recommend N9K with NSX on Top as an Integrated
Solution
Would recommend NSX on White-box or non-Cisco gear
Cisco Confidential 29 © 2015 Cisco and/or its affi l iates. All rights reserved.
Common Policy and Workload Mobility Across All Deployment Models
2. Intercloud - Blurring
Boundaries Between Private,
Public and Provider Clouds
Cisco Confidential 30
Cisco Confidential 31 © 2015 Cisco and/or its affi l iates. All rights reserved.
5-10X Cloud services typically purchased without IT involvement (Cisco)
Vis
ibili
ty
50% Global 1000 companies that will have customer data stored in the public cloud by 2016 (Gartner)
Ris
k
90% Percentage of IT expenditures spent outside of IT budget by 2020 (Gartner)
Co
st
The CIO’s Challenge
Cisco Confidential 32 © 2015 Cisco and/or its affi l iates. All rights reserved. Private Cloud
World of Many Clouds
Cisco Confidential 33 © 2015 Cisco and/or its affi l iates. All rights reserved. Private Cloud
Imagine the Possibilities…
Cisco Confidential 34 © 2015 Cisco and/or its affi l iates. All rights reserved.
www.youtube.com/watch?v=mcyUBsPSaWQ
Cisco Confidential 35 © 2015 Cisco and/or its affi l iates. All rights reserved.
HCS
Microsoft Suite aaS
DRaaS
PaaS
IaaS
Enterprise Private Clouds
Public Clouds
Partner Clouds
Cloud Services and Applications
Meraki
Security
Analytics
vDesktop aaS
WebEx
HANA aaS
IOE aaS
Collaboration and Video
Big Data and Analytics Native Cloud
Applications Enterprise Workloads
Intercloud Strategy – For The World of Many Clouds
Cisco Confidential 36 © 2015 Cisco and/or its affi l iates. All rights reserved.
Why Hybrid Cloud?
Cisco Confidential 37
3. Extending to
the Edge
Operational Consistency Data Mobility Optimized Form Factors
UCS Mini
UCS
Mini
UCS for
Enterprise
UCS for Hadoop
Nexus Family
ISR
APIC EM
AP MS
CGR
IE
Video
Cloud Services and Applications
Partner Clouds
Intercloud Fog & Edge Core Data Center
Cisco Connected Infrastructure From the Data Center to the Edge
Pre-tested and pre-validated reference architectures
Fabric-based infrastructure integrates computing, networking, and storage resources
Accelerate infrastructure deployment and automate management with a single management pane for Hadoop clusters
Performance
Optimized High
Performance
Big Data
Starter
Cisco UCS Integrated Infrastructure for Big Data Optimized for Big Data Workloads Today and Tomorrow
UCS 6200 Series Fabric Interconnects
UCS Manager, UCS Director Express
UCS C220/C240 M4 Servers
LAN, SAN, Management
Big Data
Solutions Capacity
Optimized Extreme
Capacity
Cisco Confidential 40
4. Delivered Through An
Open Architecture
Open Source
UCS ACI Inter-
cloud
OpFlex NSH VXLAN
RESTful APIs ( XML)
(JSON)
Open Standards
Open Interfaces Open Ecosystem
Data Centers Built on Open Architectures
What Started with UCS….
ACI Ecosystem Partners
Is Extending to the Network And Intercloud!
Cisco Unified
Management
Storage
VB LO CK
H D S U CP
FLEXP O D
VS P EX
An Open Ecosystem Approach
Reduce Provisioning
Times
58% Reduce
Management Costs
21% Reduce
Power and Cooling Costs
45% CAPEX
Reduction
25% Compute and
Storage Optimization
20%
Greater Business Agility
Lower Capital Expenses
Reduced Costs/ Complexity
Lower Operating
Cost
Resource Optimization
*Based on Cisco IT Projections Cisco IT has already gained cost efficiencies through UCS. These are incremental savings with ACI..
Delivering Business Outcomes
Cisco Confidential 44 © 2015 Cisco and/or its affi l iates. All rights reserved.
Unprecedented Speed & Change – Cisco Commitment
Architectural
Focus
Application Centric
Focus
Customer
Focus
Cisco Confidential 45 © 2015 Cisco and/or its affi l iates. All rights reserved.
Policy Based Architecture & Automation
Strike The Right Balance with Hybrid Cloud
Extend to the Edge
Open Architecture is a Must
Exploit your assets and differentiate with Cisco
Enjoy the DC Technical Sessions
Cisco Confidential 45
Closing Thoughts
Cisco Confidential 46 © 2013-2014 Cisco and/or its affi liates. All rights reserved.
Modified quote from Wayne Gretzky – Hockey Hall of Famer to Vikings U9 Soccer Team by Coach Darryl
“A good soccer player plays where the ball is. A great soccer player plays where the ball is going to be.”
Thank You!
Darryl McKinnon Managing Director Cisco Data Center, Asia Pacific & Japan
Wednesday 1st April 2015
@dc_darrylm