Date of submission

A Report on Unilever

AMERICAN INTERNATIONAL UNIVERSITY – BANGLADESH

School of Business AdministrationEconomic Geography

SEC: BPrepared and submitted by-

(Group:1) Course Instructor: Khan, Sohrab Rahman

Name IDIslam Md Monirul 07-07684-1Shanta Naudita Ghosh 07-08258-1Shirin Jahan Ruma Akhter 05-06127-3Alam Md Rakibul 07-07785-1Ohidullah MD 07-07679-1Khan MD Saquib 07-07642-1

TABLE OF CONTENTS

Acknowledgements

CHAPTER 1: Introduction1.1 About The Topic1.2 History & Origin

CHAPTER 2: Description2.1: Core Business2.2: Sales Revenue and Value of Stocks2.3: Manufacturing Globally 2.4: Major selling products2.5: Market Share and Competition2.6: SWOT analysis

CHAPTER 3: Conclusion

Attachments: References (1)

Acknowledgements

BISMILLAHHIR RAHMANIR RAHIM. A t f i r s t we wou ld l i ke t o g r ea t t hank ou r A lmigh ty A l l ah fo r h i s b l e s s ing , wh ich gave u s pa t i ence t o do t h i s impor t an t r e sea r ch succe s s fu l l y .

F i r s t we wan t t o t hank ou r r e spec t i ve cou r se t e ache r Mr Soh rab Khan fo r h i s co -ope ra t i on . Desp i t e h i s busy s chedu l e , he ha s he lped u s a l o t t o p r epa re t he a s s i gnmen t . Our who le r e sea r ch was ba sed on h i s p rope r gu idance and f r amework . Th i s s t udy gave u s a chance t o l ook i n to t he ope ra t i on o f a g loba l l y succe s s fu l company-UNILEVER.

We a l so l i ke t o t hank t hose web deve lope r s who deve lop t he web s i t e s wh ich he lp u s t o make ou r conce rn .

Chapter 1 : In troduc t ion

1 .1 : Abou t Un i l eve r :

U n i l e v e r i s a m u l t i - n a t i o n a l c o r p o r a t i o n , f o r m e d o f A n g l o - D u t c h p a r e n t a g e t h a t o w n s m a n y o f t h e w o r l d ' s c o n s u m e r p r o d u c t b r a n d s i n f o o d s , b e v e r a g e s , c l e a n i n g a g e n t s a n d p e r s o n a l c a r e p r o d u c t s . U n i l e v e r e m p l o y s n e a r l y 1 8 0 , 0 0 0 p e o p l e a n d h a d w o r l d w i d e r e v e n u e o f a l m o s t € 4 0 b i l l i o n i n 2 0 0 5 .

U n i l e v e r i s a d u a l - l i s t e d c o m p a n y c o n s i s t i n g o f U n i l e v e r N V i n R o t t e r d a m , N e t h e r l a n d s a n d U n i l e v e r P L C i n L o n d o n , E n g l a n d . T h i s a r r a n g e m e n t i s s i m i l a r t o t h a t o f R e e d E l s e v i e r , a n d t h a t o f R o y a l D u t c h S h e l l p r i o r t o t h e i r u n i f i e d s t r u c t u r e . B o t h U n i l e v e r c o m p a n i e s h a v e t h e s a m e d i r e c t o r s a n d e f f e c t i v e l y o p e r a t e a s a s i n g l e b u s i n e s s . T h e c u r r e n t n o n - e x e c u t i v e C h a i r m a n o f U n i l e v e r N . V . a n d P L C i s M i c h a e l T r e s c h o w w h i l e P a t r i c k C e s c a u i s G r o u p C h i e f E x e c u t i v e , w h o w i l l r e t i r e a t t h e e n d o f 2 0 0 8 . M r P a u l P o l m a n w i l l s u c c e e d P a t r i c k C e s c a u a s G r o u p C h i e f E x e c u t i v e . T h e c o m p a n y i s

w i d e l y l i s t e d o n t h e w o r l d ' s s t o c k e x c h a n g e s . [ 1 ]

1 .2 : H i s to ry & Or ig in

U n i l e v e r w a s c r e a t e d i n 1 9 3 0 b y t h e m e r g e r o f B r i t i s h s o a p m a k e r L e v e r B r o t h e r s a n d D u t c h m a r g a r i n e p r o d u c e r M a r g a r i n e U n i e . I t w a s a v e r y l o g i c a l m e r g e r , a s p a l m o i l w a s a m a j o r r a w m a t e r i a l f o r b o t h m a r g a r i n e s a n d s o a p s a n d c o u l d b e i m p o r t e d m o r e e f f i c i e n t l y i n l a r g e r q u a n t i t i e s .

B y 1 9 8 0 s o a p a n d e d i b l e f a t s c o n t r i b u t e d j u s t 4 0 % o f p r o f i t s , c o m p a r e d w i t h a n o r i g i n a l 9 0 % . I n 1 9 8 4 t h e c o m p a n y b o u g h t t h e b r a n d B r o o k e B o n d ( m a k e r o f P G T i p s t e a ) .

I n 1 9 8 7 U n i l e v e r s t r e n g t h e n e d i t s p o s i t i o n i n t h e w o r l d s k i n c a r e m a r k e t b y a c q u i r i n g C h e s e b r o u g h - P o n d s , t h e m a k e r o f R a g ú , P o n d ' s , A q u a - N e t , C u t e x N a i l P o l i s h , P e p s o d e n t t o o t h p a s t e , a n d V a s e l i n e . I n 1 9 8 9 U n i l e v e r b o u g h t C a l v i n K l e i n C o s m e t i c s , F a b e r g é , a n d E l i z a b e t h A r d e n , b u t t h e l a t t e r w a s l a t e r s o l d ( i n 2 0 0 0 ) t o F F I F r a g r a n c e s . I n 1 9 9 6 , U n i l e v e r p u r c h a s e d H e l e n e C u r t i s I n d u s t r i e s , g i v i n g t h e c o m p a n y " a p o w e r f u l n e w p r e s e n c e i n t h e U n i t e d S t a t e s s h a m p o o a n d d e o d o r a n t m a r k e t " . T h e p u r c h a s e b r o u g h t U n i l e v e r t h e S u a v e a n d F i n e s s e h a i r - c a r e p r o d u c t b r a n d s a n d D e g r e e d e o d o r a n t b r a n d . I n 2 0 0 0 t h e c o m p a n y a b s o r b e d t h e A m e r i c a n b u s i n e s s B e s t F o o d s , s t r e n g t h e n i n g i t s p r e s e n c e i n N o r t h A m e r i c a a n d e x t e n d i n g i t s p o r t f o l i o o f f o o d s b r a n d s . I n a s i n g l e d a y i n A p r i l 2 0 0 0 , i t b o u g h t , i r o n i c a l l y , b o t h B e n & J e r r y ' s , k n o w n f o r i t s c a l o r i e - r i c h i c e c r e a m s , a n d S l i m F a s t . [ 2 ]

Chapter 2 : Descr ip t ion

2 .1 : Co re Bus ine s s :

U n i l e v e r ’ s c o r e b u s i n e s s i s t h e f o o d b u s i n e s s . I t i s t h e n o . 3 i n t h e f o o d b u s i n e s s a f t e r N e s t l e a n d K r a f t f o o d s .

A n g l o - D u t c h U n i l e v e r m a k e r o f K n o r r s o u p s , H e l l m a n n ' s m a y o n n a i s e a n d S k i p p y p e a n u t b u t t e r , r e p o r t e d u n d e r l y i n g 2 0 0 6 s a l e s g r o w t h o f 3 . 8 p e r c e n t i n 2 0 0 6 . W i t h i n t h a t , i t s f o o d s r o s e j u s t 2 . 9 p e r c e n t , w h i l e s a l e s i n t h e H P C u n i t , w h i c h s e l l s s o a p s a n d d e o d o r a n t s , g r e w 4 . 7 p e r c e n t . " W e e x p e c t t h a t f o o d g r o w t h w i l l c a t c h u p e v e n t u a l l y w i t h t h a t o f H P C , b u t w e a r e n o t g i v i n g a t i m e s c a l e , " A l a n J o p e , g l o b a l f o o d s v i c e p r e s i d e n t f o r U n i l e v e r , s a i d a t t h e R e u t e r s F o o d S u m m i t i n C h i c a g o o n W e d n e s d a y . H e h i g h l i g h t e d t w o p r o d u c t s t h a t a r e s p e a r h e a d i n g i t s " v i t a l i t y " p r o g r a m t o w a r d h e a l t h i e r e a t i n g - - a y o g u r t - b a s e d " o n e s h o t " d r i n k a i m e d a t l o w e r i n g c h o l e s t e r o l l e v e l s a n d a s o y a - b a s e d f r u i t d r i n k f r o m S o u t h A m e r i c a . O n e - s h o t y o g u r t d r i n k s a r e n o w a 3 b i l l i o n e u r o m a r k e t i n E u r o p e , a n d U n i l e v e r i n t e n d s t o l a u n c h a p r o d u c t c o n t a i n i n g p l a n t s t e r o l s , w h i c h a r e c l a i m e d t o l o w e r h a r m f u l c h o l e s t e r o l , o n M a y 2 1 i n t h e U . S . u n d e r i t s P r o m i s e b r a n d a t $ 1 . 0 0 a s h o t . I t h a s a l s o l a u n c h e d i t s S o u t h A m e r i c a n s o y a - b a s e d f r u i t d r i n k i n t h e U K u n d e r t h e A d e z b r a n d , a n d t h i s a n d a E u r o p e a n K n o r r V i e f r u i t - a n d - v e g e t a b l e - s h o t d r i n k a r e a l s o u n d e r c o n s i d e r a t i o n f o r l a u n c h i n t o t h e U . S . m a r k e t . [ 6 ]

2 .2 Sa l e s Revenue & Va lue o f S tocks :

U n i l e v e r ’ s m i s s i o n i s t o a d d v i t a l i t y t o l i f e . I t i s e s t i m a t e d t h a t p e o p l e a r o u n d t h e w o r l d i n 1 5 0 c o u n t r i e s u s e s U n i l e v e r p r o d u c t s 1 5 0 t i m e s a d a y . T h e 2 0 0 6 s a l e s r e v e n u e w a s 3 9 . 6 b i l l i o n p o u n d s . W h i c h c a m e f r o m t h e A m e r i c a s 1 3 . 8 b i l l i o n ( 3 6 % ) , f r o m E u r o p e 1 5 . 0 ( 3 8 % ) b i l l i o n a n d f r o m A s i a / A f r i c a 1 0 . 9 b i l l i o n p o u n d s ( 2 7 % ) . U n i l e v e r h a s a p p r o x i m a t e l y 2 0 6 , 0 0 0 e m p l o y e e s w o r k i n g a l l o v e r t h e w o r l d .

B y 2 0 1 0 , U n i l e v e r p l a n s t o i m p r o v e i t s f i n a n c i a l s t a n d a r d b y :

• U n g e a r e a r i n g f r e e c a s h f l o w i n t h e p e r i o d 2 0 0 5 - 2 0 1 0 o f € 2 5 - 3 0 b i l l i o n• I m p r o v e m e n t i n R e t u r n o n I n v e s t e d C a p i t a l• U n d e r l y i n g s a l e s g r o w t h o f 3 - 5 % p . a .• O p e r a t i n g m a r g i n o f o v e r 1 5 % b y 2 0 1 0 a f t e r n o r m a l r e s t r u c t u r i n g• I m p r o v i n g c a p i t a l a n d t a x e f f i c i e n c y

V a l u e o f S t o c k s :

U n i l e v e r P L C o r d i n a r y s h a r e s a r e l i s t e d o n t h e L o n d o n S t o c k E x c h a n g e a n d a s A m e r i c a n D e p o s i t a r y R e c e i p t s i n N e w Y o r k . E a c h A D R r e p r e s e n t s 1 u n d e r l y i n g o r d i n a r y P L C s h a r e . T h e r e a r e 1 7 1 4 7 2 7 7 0 0 N V o r d i n a r y s h a r e s i n i s s u e , e a c h w i t h a n o m i n a l v a l u e o f € 0 . 1 6 . T h e r e a r e 1 3 1 0 1 5 6 3 6 1 P L C o r d i n a r y s h a r e s i n i s s u e , e a c h w i t h a n o m i n a l v a l u e o f 3 1 / 9 p e n c e . T h e e q u a l i z a t i o n a g r e e m e n t b e t w e e n N V a n d P L C i s s u c h t h a t e a c h N V o r d i n a r y s h a r e h a s t h e s a m e r i g h t s a n d b e n e f i t s a s e a c h P L C o r d i n a r y s h a r e .( U n i l e v e r N V o r d i n a r y s h a r e s a r e l i s t e d o n t h e s t o c k e x c h a n g e s i n A m s t e r d a m a n d a s N e w Y o r k s h a r e s o n t h e N e w Y o r k S t o c k E x c h a n g e . )

2 .3 : Manufac tu r i ng G loba l l y :

U n i l e v e r n o w o w n s a b o u t 4 0 0 b r a n d s , m a n y o f t h e m l o c a l t h a t c a n o n l y b e f o u n d i n c e r t a i n c o u n t r i e s . U n i l e v e r m a r k e t s i t s p r o d u c t s t o 1 5 0 c o u n t r i e s . U n i l e v e r h a s a p o r t f o l i o o f b r a n d s t h a t a r e p o p u l a r a c r o s s t h e g l o b e - a s w e l l a s r e g i o n a l p r o d u c t s a n d l o c a l v a r i e t i e s o f f a m o u s - n a m e g o o d s . T h i s d i v e r s i t y c o m e s f r o m t w o o f o u r k e y s t r e n g t h s ; ( 1 ) S t r o n g r o o t s i n l o c a l m a r k e t s a n d f i r s t - h a n d k n o w l e d g e o f t h e l o c a l c u l t u r e . ( 2 ) W o r l d - c l a s s b u s i n e s s e x p e r t i s e a p p l i e d i n t e r n a t i o n a l l y t o s e r v e c o n s u m e r s e v e r y w h e r e . T h e b r a n d s f a l l a l m o s t e n t i r e l y i n t o t h r e e c a t e g o r i e s : F o o d & B e v e r a g e s , H o m e a n d P e r s o n a l C a r e .

F o o d & B e v e r a g e s :

A d e s o r A d e z — s o y a - b a s e d d r i n k s

A l s a — d e s s e r t s a n d s y r u p s

A m o r a — F r e n c h m a y o n n a i s e a n d d r e s s i n g s

A n n a p u r n a — s a l t a n d w h e a t f l o u r ( I n d i a )

B e c e l — a l s o k n o w n a s F l o r a / P r o m i s e; h e a l t h -a w a r e : m a r g a r i n e , s p r e a d s , c o o k i n g o i l ,

D u D a r f s t ( G e r m a n y )

E l m l e a — P o u r a b l e c r e a m a v a i l a b l e i n d i f f e r e n t v a r i e t i e s ( U K )

F a n a c o a — M a y o n n a i s e , m u s t a r d , k e t c h u p ( A r g e n t i n a )

F i n d u s — f r o z e n f o o d s ( I t a l y , U K , S c a n d i n a v i a )

F l o r a — m a r g a r i n e , l i g h t b u t t e r , j a m s

M c C o l l i n s — t e a ( P e r u )

M r s . F i l b e r t ' s — m a r g a r i n e ( U S A )

P a d d l e p o p — I c e c r e a m ( A u s t r a l i a )

P f a n n i — B a v a r i a n p o t a t o m i x e s

P e p e r a m i P G T i p s — t e a

( U K ) P h a s e —

c o o k i n g o i l P l a n t a —

m a r g a r i n e P o p s i c l e —

F r o z e n t r e a t s P o t N o o d l e —

m i l k , f e r m e n t e d m i l k

B e n a n d J e r r y ' s — i c e c r e a m

B e s t F o o d s — m a y o n n a i s e , s a n d w i c h s p r e a d s , p e a n u t b u t t e r a n d s a l a d d r e s s i n g s

B e r t o l l i — p a s t a s a u c e s ( a m b i e n t / c h i l le d & f r o z e n ) a n d m a r g a r i n e

B i F i - s a u s a g e - b a s e d s n a c k s ( G e r m a n y )

B l u e B a n d — f a m i l y - a w a r e : m a r g a r i n e , b r e a d , c r e a m a l t e r n a t i v e s

B o v r i l — b e e f e x t r a c t

B r e y e r s — i c e c r e a m

B r o o k e B o n d — t e a

B r u — i n s t a n t c o f f e e ( I n d i a )

B r u m m e l & B r o w n — m a r g a r i n e

B u s h e l l s — t e a ( A u s t r a l i a ,

F r u c o — k e t c h u p , m a y o n n a i s e a n d c o n d i m e n t s

F u d g s i c l e G a l l o — o l i v e

o i l H e a r t b r a n d —

i c e c r e a m ( u m b r e l l a l o g o )

H e l l m a n n ' s — m a y o n n a i s e

I C a n ' t B e l i e v e I t ' s N o t B u t t e r — m a r g a r i n e s p r e a d

I m p e r i a l M a r g a r i n e — m a r g a r i n e

J i f L e m o n & L i m e J u i c e

K e c a p B a n g o — s o y a s a u c e i n I n d o n e s i a

K i s s a n — K e t c h u p s S q u a s h e s a n d J a m s ( I n d i a a n d P a k i s t a n )

K l o n d i k e — I c e c r e a m s a n d w i c h e s

K n o r r ( K n o r r -S u i z a i n A r g e n t i n a ) — s a u c e s , s t o c k c u b e s , r e a d y -

c u p n o o d l e s P r o m i s e —

B e c e l / F l o r a R a g ú — p a s t a

s a u c e s R a m a —

m a r g a r i n e R o y a l —

p a s t a s ( P h i l i p p i n e s )

R o y c o — s t o c k c u b e s , n o n - M S G s t o c k ( o n l y i n I n d o n e s i a )

R e d R o s e T e a — t e a ( C a n a d a )

S a n a — M a r g a r i n e ( T u r k e y )

S a g a — t e a ( P o l a n d )

S a r i w a n g i — t e a ( I n d o n e s i a )

S c o t t i s h B l e n d — t e a

S k i p p y — p e a n u t b u t t e r

S l i m · F a s t — d i e t p r o d u c t s

S u n l i g h t S o a p ( A f r i c a )

S u r f ( I r e l a n d , U K )

S t o r k m a r g a r i n e

S t r e e t s ( i c e c r e a m )

N e w Z e a l a n d ) C a l v é —

s a u c e s , k e t c h u p , m u s t a r d , m a y o n n a i s e , p e a n u t b u t t e r

C a p i t a n F i n d u s — c h i l d r e n ' s f r o z e n f o o d

C o n i m e x — A s i a n s p i c e s ( N e t h e r l a n d s )

C o l m a n ' s — m u s t a r d

C o n t i n e n t a l — s i d e d i s h e s

C o u n t r y C r o c k — m a r g a r i n e

m e a l s , m e a l k i t s , r e a d y -s o u p s , f r o z e n f o o d r a n g e

L a d y ' s C h o i c e — m a y o n n a i s e , p e a n u t b u t t e r a n d s a n d w i c h s p r e a d s ( P h i l i p p i n e s )

L a n - C h o o — t e a ( A u s t r a l i a / N ew Z e a l a n d )

L a o C a i S e a s o n i n g

L i p t o n — t e a L i p t o n I c e

T e a — r e a d y -t o - d r i n k t e a ( p a r t n e r s h i p w i t h P e p s i C o )

L i z a n o S a u c e ( S a l s a L i z a n o ) - C o s t a R i c a n c o n d i m e n t

L y o n s ' - t e a ( I r e l a n d )

M a i l l e — F r e n c h m u s t a r d

M a i z e n a — c o r n s t a r c h

M a z o l a — e d i b l e o i l s

M a r m i t e —

( A u s t r a l i a / N ew Z e a l a n d )

T u r u n s i n a p p i — m u s t a r d ( F i n l a n d / S w e de n )

U n i l e v e r F o o d s o l u t i o n s — p r o f e s s i o n a l m a r k e t s ( f o o d s e r v i c e )

U n o x — s o u p s , s m o k e d s a u s a g e s

V a q u e i r o — c o o k i n g m a r g a r i n e , c o o k i n g o i l

W a l l ' s i c e c r e a m

W i s h - B o n e s a l a d d r e s s i n g

H o m e a n d p e r s o n a l c a r e b r a n d s :

A l a - l a u n d r y d e t e r g e n t ( A r g e n t i na - B r a z i l )

A n d r e l o n A v i a n c e A x e -

d e o d o r a n t, s h o w e r g e l , b o d y sp r a y ( L y n x i n t h e U K , I r e l a n d a n d A u s t r a l i a )

A y u s h ( I n d i a )

B a b a ( E a s t E u r o p e )

B r i l h a n t e - l a u n d r y d e t e r g e n t ( B r a z i l )

B r u t - c o l o g n e

C a r e s s - s o a p

C i f - c l e a n i n g

C l e a r - a n t i - d a n d r u f f s h a m p o o ( P h i l i p p i ne s , V i e t n a m , I n d o n e s i a

D o v e - s k i n , h a i r , a n d d e o d o r a n t

F a i r & L o v e l y - s k i n c a r e p r o d u c t ( a v a i l a b l e i n I n d i a a n d M a l a y s i a )

F i n e s s e - s h a m p o o a n d c o n d i t i o n e r ( s o l d i n 2 0 0 6 t o L o r n a m e a d B r a n d s , I n c . )

G e s s y ( B r a z i l )

G l o r i x ( N e d e r l a n d )

G o o d M o r n i n g ( S o a p E g y p t )

I m p u l s e - d e o d o r a n t

L e v e r 2 0 0 0 L i f e b u o y

( M a l a y s i a , S in g a p o r e , V i e t n a m , B a n g l a d e s h , I n d i a , P a k i s t a n , I n d o n e s i a )

L i n i c - d a n d r u f f s h a m p o o

L y n x - d e o d o r a n t , m e n ' s

P o n d ' s Q -

T i p s R e x o n

a d e o d or a n t

R i n s o R o b i j

n s o f t e ne r

S a l o n S e l e c ti v e s - s h a m po o a n d c o n d i ti o n e r ( S o l d i n 2 0 0 7 t o R i v e r W e s t B r a n ds , I n c . )

S e d a l ( k n o wn i n B r a z i l a s S e d a ) s h a m po o a n d c o n d i ti o n e r

S i g n a l ( d e n t a

S u n s i l k ( S e d a l i n L a t i n A m e r i c a, S e d a i n B r a z i l ) - s h a m p o o a n d c o n d i t i on e r

S u r e O m o -

l a u n d r y d e t e r g e nt

S u r f - l a u n d r y d e t e r g e nt

S w a n ( d e f u n c t)

T h e r m a si l k - s h a m p o o a n d c o n d i t i on e r

T i m o t e i - s h a m p o o a n d c o n d i t i on e r

V a s e l i n e b o d y l o t i o n , s h o w e r g e l , d e o d o r a

, P a k i s t a n , P o l a n d , H u n g a r y )

C l o s e - U p - T o o t h p a s te

C o m f o r t C r e a m

S i l k - c o n d i t i o ne r ( P h i l i p p i ne s , B r a z i l , K e n y a )

D e g r e e

D o m e s t o s ( P o l a n d , C z e c h R e p u b l i c , H u n g a r y , S p a i n , G e r m a n y , I t a l y , I s r a e l , F r a n c e , T u r k e y )

L y s o F o r m - h o m e c a r e ( I t a l y )

L u x - w o m e n ' s s o a p , s h o w e r g e l , a n d l o t i o n s ( C a r e s s i n t h e U S )

M i n e r v a - l a u n d r y a n d d i s h w a s h e r d e t e r g e n t s ( B r a z i l )

M i s t ( S o a p E g y p t )

P e a r s T r a n s p a r e n t S o a p

P e p s o d e n t - d e n t a l

P e r s i l ( I E / U K / F R / NZ )

l c a r e ) S R -

D e n t a l S k i p -

l a u n d ry d e t e r ge n t

S n u g g l e ( F o f o i n B r a z i l) - f a b r i c s o f t n er

S u a v e S u n -

d i s h wa s h e r

S u n i l

S u n l i g h t

n t ( V a s e n o l i n P o r t u g a l, B r a z i l , I t a l y a n d S p a i n )

V i b r a n ce - s h a m p o o a n d c o n d i t i on e r

V i m ( B a n g l ad e s h , I n d i a , P a k i s t a n)

V i n ó l i a - s o a p ( B r a z i l )

W i s k - l a u n d r y d e t e r g e nt

X e d e x

Z h o n g h ua T o o t h p as t e

( S o u r c e : w w w . w i k y p e d i a . c o m ) [ 3 ]

2 .4 :Ma jo r Se l l i ng P roduc t s :

O n e o f t h e l a r g e s t c o n s u m e r g o o d s f i r m s i n t h e w o r l d , U n i l e v e r p r o d u c e s n u m e r o u s b r a n d n a m e f o o d s , p e r s o n a l c a r e i t e m s , a n d h o m e c a r e p r o d u c t s .

A b o u t 5 4 p e r c e n t o f r e v e n u e s a r e g e n e r a t e d i n t h e f o o d s s e c t o r , w h i c h i n c l u d e s s u c h b r a n d s a s K n o r r s o u p m i x e s , b o u i l l o n s , a n d s e a s o n i n g s ; A m o r a , C a l v é , H e l l m a n n ' s , a n d W i s h - B o n e d r e s s i n g s ; B e r t o l l i o l i v e o i l a n d o t h e r I t a l i a n f o o d s t u f f s ; R a m a , B l u e B a n d , a n d C o u n t r y C r o c k m a r g a r i n e s ; B e c e l a n d F l o r a h e a r t - h e a l t h y f o o d s ; H e a r t b r a n d , B e n & J e r r y ' s , a n d B r e y e r s i c e c r e a m ; L i p t o n t e a ; a n d S l i m - F a s t w e i g h t - m a n a g e m e n t p r o d u c t s .

A p p r o x i m a t e l y 2 8 p e r c e n t o f s a l e s c o m e f r o m t h e p e r s o n a l c a r e a r e a . B r a n d s i n c l u d e t h e L u x f e m a l e b e a u t y l i n e , D o v e a n d L i f e b u o y s o a p , P o n d ' s s k i n c a r e p r o d u c t s , R e x o n a d e o d o r a n t s , S u a v e a n d S u n s i l k h a i r c a r e i t e m s , S i g n a l a n d C l o s e U p o r a l c a r e p r o d u c t s , a n d t h e A x e m a l e g r o o m i n g l i n e , a s w e l l a s s u c h m i s c e l l a n e o u s b r a n d s a s Q - T i p s a n d V a s e l i n e

. U n i l e v e r ' s t h i r d m a j o r s e c t o r i s t h a t o f h o m e c a r e

p r o d u c t s , w h i c h i s r e s p o n s i b l e f o r a b o u t 1 8 p e r c e n t o f t u r n o v e r ; b r a n d s i n c l u d e O m o , S k i p , W i s k , S u r f , a n d A l l l a u n d r y d e t e r g e n t s , C o m f o r t a n d S n u g g l e f a b r i c c o n d i t i o n e r s a n d s o f t e n e r s , S u n l i g h t d i s h d e t e r g e n t s , a n d C i f a n d D o m e s t o s h o u s e h o l d c l e a n e r s . U n i l e v e r m a i n t a i n s m o r e t h a n 3 0 0 p r o d u c t i o n f a c i l i t i e s a r o u n d t h e w o r l d a n d h a s o p e r a t i o n s i n m o r e t h a n 1 0 0 c o u n t r i e s . A b o u t 3 4 p e r c e n t o f r e v e n u e s o r i g i n a t e i n W e s t e r n E u r o p e , 2 2 p e r c e n t i n N o r t h A m e r i c a , 1 8 p e r c e n t i n t h e A s i a -P a c i f i c r e g i o n , 1 3 p e r c e n t i n L a t i n A m e r i c a , 9 p e r c e n t i n A f r i c a , t h e M i d d l e E a s t , a n d T u r k e y , a n d 4 p e r c e n t i n c e n t r a l E u r o p e / R u s s i a . [ 4 ]

2 .5 : Marke t sha r e and compe t i t i on :

T o p U n i l e v e r C o m p e t i t o r s :C o m p a n y L o c a t i o nP r o c t o r & G a m b l e C i n c i n n a t i , O HK r a f t F o o d s N o r t h f i e l d , I LN e s t l e V e v e y , S w i t z e r l a n d

Competitor Comparison

U n i l e v e r P & G K r a f t N e s t l eT o p S e g m e n t C / G F o o d s C o n s u m e r

C a r eF o o d F o o d

T o p B r a n d D o v e T i d e M a c & C h e e s e

K i t K a t

C E O A . B u r g m a n s A . G . L e f l e y R . D e r o m e d i P . L e t m a t h eS t o c k p e r s h a r e

$ 6 6 . 0 3 $ 5 3 . 7 6 $ 3 0 . 7 0 $ 6 6 . 9 0

G r o w t h 1 5 . 5 5 % 9 . 2 5 % 8 . 2 % 1 1 . 2 3 %R e v e n u e s $ 4 2 . 9 4 2 m $ 2 8 . 2 B L $ 3 1 , 0 1 0 m $ 6 9 . B LR e v e n u e G r o w t h

- 1 1 . 9 3 % 1 9 % 4 . 3 % - 1 . 9 3 %

I n t e r n a t i o n a l 1 0 0 + 4 2 1 5 0 + 8 6B u s i n e s s S e g m e n t s

3 5 5 6

E m p l o y e e s 2 3 4 0 0 0 1 1 0 0 0 0 1 0 6 0 0 2 5 3 0 0 0

( s o u r c e : H o o v e r s b u s i n e s s I n t e l l i g e n c e g u i d e ) [ 5 ]

2 .6 : SWOT Ana lys i s :

T h e o v e r a l l e v a l u a t i o n o f a c o m p a n y ’ s s t r e n g t h s , w e a k n e s s e s , o p p o r t u n i t i e s , a n d t h r e a t s i s c a l l e d S W O T a n a l y s i s . I n g e n e r a l , a b u s i n e s s u n i t h a s t o m o n i t o r k e y m a c r o e n v i r o n m e n t f o r c e s ( d e m o g r a p h i c - e c o n o m i c , t e c h n o l o g i c a l , p o l i t i c a l - l e g a l , a n d s o c i a l - c u l t u r a l ) a n d s i g n i f i c a n t m i c r o e n v i r o n m e n t a c t o r s ( c u s t o m e r s , c o m p e t i t o r s , d i s t r i b u t o r s , s u p p l i e r s ) t h a t a f f e c t i t s a b i l i t y t o e a r n p r o f i t s . T h e b u s i n e s s u n i t s h o u l d s e t u p a m a r k e t i n g i n t e l l i g e n c e s y s t e m t o t r a c k t e n d s a n d i m p o r t a n t d e v e l o p m e n t s . F o r e a c h t r e n d o r d e v e l o p m e n t , m a n a g e m e n t n e e d s t o i d e n t i f y t h e a s s o c i a t e d o p p o r t u n i t i e s a n d t h r e a t s .

S . W . O . T

S t r e n g t h R e c o g n i z e d a s a

g l o b a l c o m p a n y . S t r o n g b r a n d

p o r t f o l i o . S t r o n g r e l a t i o n s h i p

w i t h r e t a i l e r s E c o n o m i e s o f s c a l e .

W e a k n e s s D u a l l e a d e r s h i p N o t c o n n e c t i n g w i t h

c u s t o m e r I n e f f i c i e n t

m a n a g e m e n t o f b r a n d s I n a b i l i t y t o m a x i m i z e

a c q u i s i t i o n

O p p o r t u n i t i e s C h a n g i n g c o n s u m e r

p r e f e r e n c e s I n c r e a s i n g n e e d f o r

h e a l t h y p r o d u c t s

T h r e a t s D e c r e a s e i n r e v e n u e S t r i n g c o m p e t i t i o n T o u g h e r b u s i n e s s

c l i m a t e E x c h a n g e r a t e s

3. Conclusion:Our report only focuses on the UNILEVER plc. Our group did not able to actually go into the company. Therefore a large part of the texts was extracted from web pages. For every text we copied, we have mentioned the exact references. By our analysis we have found that, UNILEVER is globally successful company. One of the reasons for their success was however; they create brands for specific countries and regions. Products for example, found in south Americas will not be found in south Asian countries. Since difference in culture exists worldwide, the creation and supply of brands have to be taken seriously. UNILEVER Bangladesh is the market leader in home and personal care products. The UNILEVER products are able to gain customer satisfaction and trust. Their production and distribution is expanding rapidly.

References:

1. About Unilever.(n.d.) Retrieved November 25, 2008, from http://www.euronext.com/facts.htm

2. Green, P.S. (1996, February 15). ``Unilever Agrees to Buy Helen Curtis”. New York Times, p.7. Retrived November 25, 2008,from ProQuest Historical Newspapers The New York Times (1851-2003) database.

3. Unilever.(2003).Retrived November 25, 2008, from htttp://www.wikypedia.com.htm

4. Unilever at a glance: (2005-2007). Retrieved November 25, 2008, from http://www.unilever.com.htm

5. Competitor’s list for Unilever: (2006). Hoovers business Intelligence guide. Retrieved November 25, 2008, from http://www.hoovers.com/unilever.htm

6. Jones.D.(2007, March 7). Unilever sees food sales growth accelerating. Reporters notebook. Retrieved November 26, 2008, from http://www.Reuters.com/article/food.htm