unilever sustainable living plan
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Case Study : Unilever Sustainable Living PlanTRANSCRIPT
CASE STUDY : UNILEVER SUSTAINABLE LIVING PLAN
1111200032 Zidan Abdullah Zidan1111200077 Fariba Maroofee1111200128 Muhammad Alshahrani1111200141 Uun Ainurrofiq1111200166 Julius Tanantaputra
MBA MMU Cyberjaya BMM7034 Class1st Group Oct 2011
Case Synopsis
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
Unilever's corporate is one example of best-practice companies that have moved past the tacit attention firms paid to “green marketing” in 1990s and on to an emerging global movement of sustainability
Case Analysis
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
Analysis of FMCG Market and Decision on Unilever Sustainability Plan(Porter 5 Forces Model)
Analysis of Market Segments
Competitive and Company Analysis
Modes of Entry
Decision
The Porter’s 5 Forces Model
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
1. Entry and Exit Barriers• Entry Barriers :– Huge investment in technology, materials, R&D– Difficulty in finding investor/shareholder– Establish a good network for distribution
• Exit Barrier :– Huge amount of investment that already spent
The Porter’s 5 Forces Model
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
2. Bargaining Power of Suppliers• Main suppliers : farmer, agricultural workers
Sustainability program strong relationship low bargain power
3. Bargaining Power of Buyers• Buyers : retailer, convenient store, supermarket, small shop
Less differentiated products, price competes big buyers make own label brand moderate to strong bargain power
The Porter’s 5 Forces Model
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
4. Threat of SubstitutesFMCG company usually makes many forms of a product kinds that can be substituted for one and anotherExampe :• tea bag – tea syrup – tea powder• liquid soap – bar soap Threat of substitutes is not going to be a real threat
The Porter’s 5 Forces Model
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
5. Intensity of RivalryNow : Participant rate in sustainability is low
Future : Predicted to be tough and fierce rivalry.
Companies are increasingly seeing the importance of sustainability and moving towards implementing a sustainability strategy.
Attractive Aspects
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
• The potential growth is still high• Bargaining power of supplier relatively low• Entry barriers for the sustainability market are high
Unattractive Aspects
• FMCG market is in a fierce rivalry competition• Bargaining power of buyers is strong• Participant rate of sustainability issue predicted to be high
in the future
Analysis of Market Segments
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
Product Categories
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
Competitive and Company Analysis
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
Unilever has topped rankings of the companies most committed to sustainability, in a poll carried out by consultants SustainAbility and researchers GlobeScan.
The poll asked 559 qualified sustainability experts from business, government, non-profits and academia to name large companies that are committed to sustainable development.
Involvement in Sustainability Program
Unilever Sustainable Living Plan
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
Competitors
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
Modes of Entry
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
Joint Venture
Direct Investment
Licensing
Exporting
Internet
Thank You... ...welcome to Q&A Session
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
P&G Leading Brand
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
P&G 2020 ENVIRONMENTAL SUSTAINABILITY GOALS
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1