Unique Approach of Garanti Bank to Woman Entrepreneurs

First Forum for South East European Women Entrepreneurs

September 2010Istanbul

Our Aim is...

Giving woman entrepreneurs managerial and consultancy

support to help them reach a competetive

level in global markets!

To contribute to Turkey’s social and economic development by

increasing the number of women entrepreneurs who create

economic value.

Facts of Woman Entrepreneurs

TURKEY

EU

70%

24%

6%

59%

25%

Secondary School High School University

14%

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evel

Tec

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olo

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al

Ad

van

cem

ent

No new technology

New Technology (1-5 years)

Early Stage Entrepreneurs

Established Entrepreneurs

84.2 89.3

14.3 8.1

1.3 2.4Latest technology

Education...Education...

Age distribution of woman entrepreneurs; 7,6% is

18-24, 44,1% is 25-44 age, 32,5% is 44-64.

After founding company, they will need marketing,

finance and technology know-how.

Encouragament...Encouragament...

9,14

1,62

1,54

0,46

2,63

3,83

2,96

2,9

1,84

3,01

Belgium

France

Russia

Turkey

Romania

Slovenia

Italy

U.K.

India

U.S.

Opportunity Ratio Percentage of the

female unpaid family

workers to total

employed women is

49.8%

Percentage of the

wage/salaried

woman workers to

total employed

women is 33.4%

59.7% of Turkish woman lives in the rural area

The likelihood of being involved in entrepreneur is

three to four times higher for who also are employed in

a wage job (whether full or part time)

Facts of Woman Entrepreneurs

Different Point of View...Different Point of View...

BBusiness usiness More relationship management is needed

Understanding their needs and solution partnership

AApproach to pproach to financial supportsfinancial supports

Financial solutions should not only support their cash

flow but also, production capacity, product quality and

sustainable business development.

Expectations from Expectations from their bankstheir banks

They connect their business with emotional ties

Their business must go on after them

They want to evolve in sustainable projects

Assessing the Assessing the opportunitiesopportunities

Confident their own skills and more likely to know other

entrepreneurs

More alert to the existence of unexploited opportunities

Garanti & Woman Entrepreneurs

2Education Encouragement

31Financial Support

Turkey’s Women Entrepreneurs Assosiations (KAGİDER)

GarantiSME Banking

Woman Entrepreneurs Support Package

Woman EntrepreneursGatherings

Turkey’s Woman Entrepreneur Contest

& Garanti & KAGİDER & Ekonomist

A Bank A NGO

A MagazineA Bank A NGO

Financial Support; Women Entrepreneur Support Package

Garanti Bank & SME Banking

Retail BankingPrivate Banking

SME Banking

Commercial BankingCorporate Banking

SME Definition

Annual TurnoverEuropean Union

Turkey

0 – 50 MM EUR

0 – 25 MM TL

0 – 10 MM TLGaranti Bank

Garanti SME Definition

Annual Turnover TL 3 - 10 MnBanking volume TL 200 - 600kCredit Limit TL 125k - 1 Mn

Annual Turnover TL 500k - 3 MnBanking volume TL 30 - 200kCredit Limit TL 0 - 125k

Annual Turnover < TL 500kBanking volume < TL 30kCredit Limit 0

Medium

Small

Micro

Statistics (since 2006)

# of Credit : 10.500

Total Limit : 310 MM TL

0

200

400

600

800

1000

1200

2006

-08

2006

-11

2007

-02

2007

-05

2007

-08

2007

-11

2008

-02

2008

-05

2008

-08

2008

-11

2009

-02

2009

-05

2009

-08

2009

-11

2010

-02

0

5.000.000

10.000.000

15.000.000

20.000.000

25.000.000

30.000.000New Disbursment - # and limit

Woman Entrepreneur Consumer Loan SME Project Loan (7 year maturity) Overdraft Foreign trade services Letter of credit POS Pension Program for Woman Entrepreneurs Leasing

Products

Education Support ; Woman Entrepreneur Gatherings

“ Enlightening Our Women Entrepreneurs Way!... ”

To provide woman entrepreneurs with

information on fundamental subjects

Encourage them in creating new

opportunities for their businesses

Support them in their personal development.

Aim

Schedule

Marketing

Finance

Technology

Menagament

A Role Model

KOSGEB

Cities

İzmir

Eskişehir

Adana

Samsun

Kayseri

Manisa

Gaziantep

Konya

Bursa

Edirne

2008 - 2009 2009- 2010

Encouragement ; Turkey’s Woman Entrepreneur Competition

To draw public's attention to woman's "entrepreneur

soul", with the aim to help raise their numbers in Turkey

to match that of developed countries', thus help

increase women entrepreneurs' contribution to the

Turkish economy overall. .

Aim

Turkey’s Woman Entrepreneur

Turkey’s Woman Social Entrepreneur

A resident in Turkey

Controlling partner in the company

The Company's annual revenue < 25 MM TL

In 2007 ; 113 application from 23 region

In 2008 ; 806 application from 53 region

In 2009 ; 2.119 application

In 2010 ; 3.640 application from 70 region

Categories

Application Criteria

Statistics

2008

2009

2010

Other Projects; www.wegaranti.com

can access all prasentations and videos of Woman

Entrepreneur Gathering

Can access all information about Turkey’s Woman

Entrepreneur Contest

Can read the stories of Turkey’s Woman Entrepreneur

Contest finalists.

Can learn how to benefit from financial supports

And;

Can use Woman Entrepreneur Forum to communicate

other entrepreneurs

“The first web site for woman

entrepreneurs, prepared by a bank”

Woman Entrepreneurs ;

Other Projects for Woman Entrepreneurs

National Funds and EU

Supports for Woman

Entrepreneur’s

Projects

International Women

Entrepreneurship and

Leadership Summit ~

2009-2010

The Summit will bring esteemed women entrepreneurs and leaders together

from US, Europe and MENA Regions

Main target audience are women leaders and entrepreneurs who want to

improve their knowledge, develop their business and be pioneers for change

Individual Funds Small Enterprises Loan Program II (SELP II)

Overseas Private Investment Corporation (OPIC)

“Supporting Women

Entrepreneurs:

Examples from Turkey”,

The UN Session

GarantiBank and KAGİDER were found eligible to attend the

53rd Session of the UN Commission on the Status of Women

which took place in the UN Headquarters in March 2009.

Contents of the book;.

Which funds can woman entrepreneurs take advantage of?

Tax advantages

Which funds should women entrepreneurs follow?

11

7th Annual International 7th Annual International Business Awards’Business Awards’

Final results in this Final results in this year's have been year's have been announced, and announced, and honorees will be honorees will be

celebrated in Istanbul, celebrated in Istanbul, Turkey on 27 Turkey on 27 SeptemberSeptember

Facts of Woman Entrepreneurs

Financial

Support

1

23 To contribute Turkey’s social and economic development

Empowering woman Empowering woman

entrepreneurs through entrepreneurs through

entrepreneurship is a entrepreneurship is a

“ “ socail resposocail responnsibilitysibility ” ”

for us...for us...

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uc

atio

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nc

ou

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t

To increase the number and quality of women entrepreneurs,

who create economic value

We believe that our “ package ” will

help women entrepreneurs reach a

competitive ability in the international

business arena!...

Not just financal services and profit ; Social responsibility

GarantiBank & Woman Entrepreneurs...

To bring Turkish women entrepreneurs together Our Aim

Our Priority

Our Mission

Advertisement Samples on Activities

News clippings link

AdvertisementSample News Clippings

Women Entrepreneurs Gatherings

Women Entrepreneurs Competition

Envelope

Invitation letter sent together with a hardcopy application form to 25,000 women in GB’s database

Application form

Emailing Format

Advertisement announcing winners of the competition

Special 8 March Women’s Day Advertisement

TV Band

Commercial

Application

25 Newspaper Articles have been received, some sample clippings:

Women Entrepreneurs Competition

Garanti’s Adv. as Summit’s Main Sponsor

Sample Clipping

Stand at the lobby

Notebook for attendees

Summit Poster

International Woman Entrepreneurship & Leadership Summit

Woman Entrepreneur Support PackageBrochurePoster