unique travel case 4th question answer

7/30/2019 Unique Travel case 4th question answer

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4. Corporate culture refers to the shared values, attitudes, standards, and beliefs that

characterize members of an organization and define its nature.

Corporate culture is rooted in an organization's goals, strategies, structure, and approaches to

labor, customers, investors, and the greater community.

As such, it is an essential component in any business's ultimate success or failure.

Closely related concepts, discussed elsewhere in this volume, are corporate ethics (which

formally state the company's values) and corporate image (which is the public perception of the

corporate culture).1

Corporate Culture it is classified in: Segmentalist Culture and Integrative Culture

Unique Travel Agency works as Segmentalist Culture.

Unique Travel corporate culture its a segmentalist culture according to Kanter theory of

segmentalist and integrative cultures.

Why we decided that they work as Segmentalist Culture?

For example it says;'' Therefore Peter, Anna and Thomas decided to hold a one day meeting

outside the company to discuss the situation.'' in the 'Challenges' part.

Because they also avoids confronting problems like in segmentalist culture's feature.(4th feature

of Segmentalist Culture)

Also has week coordination mechanism between departmants.And this one is also feature of

Segmentalist Culture.

Segmentalist Culture2

Views organizational problems narrowly Locates problems and hence responsibilities narrowly within departments or individuals

one another Shuns experimentation Avoids confronting problems and conflicts Has a weak coordinating mechanism

1http://www.inc.com/encyclopedia/corporate-culture.html

2Kanter, 1983


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Emphasizes precedent, procedures and systems Inward-looking

Integrative Culture3

Sees problems as related\ Views problems and responsibilities as shared and connected Has matrix or team/project-based structure Innovates and test assumptions : invites experimentation Invites confrontation and eventually transcends differences Creates mechanisms of coordination for sharing information and ideas Looks for novel solutions Is outward-looking

First of all they have a segmented structure, divided into departments, as its written in

Successs and growth chapter. They hired 25 new employees , including new managers and a

few interns.All new employees were structured in in-source new departments IT, Web and

Accounts in tact with the growth of the business. They have also two over-all department:

business and leisure.

Changing the cultural management its considered both an obstacle to change and also a vital

procedure of organizational failure or success. The cultural change it is connected with

organizational learning and change. According to Uttal (1983), time frame for cultural change it

is between 6 to 15 years.

Brooks and Bate (1994) created a set of successful requirements4:

An awareness of the present culture; An awareness of the desired future culture; Management of the politics of acceptance; A trigger for change.

Unique Travel common values that are usefully are the high level of commitment,

interaction, and helpfulness. Concrete explanation of these values mean that any employee its

really active in company activity and invests effort and passion in his day-to-day activity (gives

his best at job place). Interaction is the value that explain the basically activity of this travel

agency. The communication it is combined with helpfulness to find out from the guests or

3Kanter, 1983

4Brooks, Organisational..., p.273


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customers the type of holiday they want. In this way they deliver the individual experience and

fitted-to-customer travel product.

Management advices for a cultural organisational change we base it on Brooks and Bate

requirements, also on Managerial implications (Brooks). We think that the starting point in

creating new values is:

1. The aware that most employees view the organization by their lens or a limitednumber of perspectives.

5So:

2. Reflection and embracement or experimentation with others which can may put a newlight on organizational problems and lead to generation of novel solutions.

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unique travel case 4th question answer

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