OCR – Level 3 Cambridge Introductory Diploma in Media

Unit 01: Analysing Media Products and Audiences

Evidence

Name: Harrison ColeCandidate Number: 2030Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Publisher Logo HERE

Magazine Product Logo HERE

Content• Focus published and product slide 1• Ownership structure - slide 2• operating model - slide 3• Bran ideology - slide 4• Technological convergence - slide 5• Associated products - slide 6 • Market position - slide 7 • Competitors - slide 8 • LO2 - slide 9• Meanings - slide 10-14 • Genre - slide 15• Purpose - slide 16• Genre - slide 17 • Purpose - slide 18 • From and style - slide 19 • Content of magazine - slide 20 • Production process - slide 21 • Audience theory - slide 22 • Demographics - slide 23• Secondary research - slide 24• Primary research - slide 25- 36• Lo4 - slide 37• Legal and ethical - slide 38• Press complaints commission - slide 39• Copy right and Trade marks - slide 40 • IPSO - slide 41

Focus Publisher and ProductPublisher

• Rock sound magazine had there first published magazine in March 1999. They have been known to have always include a free CD with every magazine that they produce.

• Rock Sound speak exclusively to Gerard Way about the past, the present and the future in the newly published magazine.

• Rock Sound have gone up in sale by 24% year-on-year with 10,218 copies sold.

• The magazine has always have had completion of selling the magazine over Kerrang who sell a similar type of magazine in terms with the type of the rock music which that they aim to publish.

• Source- https://plus.google.com/+rocksound/posts

• Rock Sound Ltd is a Private Limited Company registered on 27 October 1998.

• The institution specialise in publishing of consumer and business journals

• Patrick Napier is the Head Director of the company.

• Rock sound LTD are part of a business group called the open company. The open company bring the business that are a part of it to people. So for example they post information o the website about the company's that are part of there group so rock sound become better known.

Product

Source:https://www.opencompany.co.uk/company/03657331/rock-sound-ltd

Ownership structure This company is part of a group called open company. Open company is a group that help promote company's. They do this by advertising them on there website and by putting them on the social media websites. This way people will know about the publish company. The company first started the publishing 15 years ago. The publishing company is a private limited company so therefore has a ownership structure from the secretary to the directors. The company has different nationality’s working for the company. Some of the employees are British and some are French. The company is local and not global, according to the website they don’t have a sister company as well. The rock sound magazines website has been made by a company called sonic group. They are a company that provide company's with high quality websites. Rock sound paid the sonic group to do there website.

Operating model

Technological convergence • Does the magazine have a website• Social media sonic• The magazine has a company called rock sound who makes the publishing company's website

look really professional. The sonic company that make the website also advertise the company on there own sonic website which makes a link. The link is based on the sonic group that advertise the company's that they make websites for through the social media. The website for the magazine has a page for the videos that link the web page to the you tube channel. They also have many other links such as twitter where they keep all the followers up to date with what they are going to promote and bring out the monthly magazine.

This screen shot was taken from the website rock sound.http://www.rocksound.tv/videos

Associated Products • Economic factors, how much money does the company earn

The magazine promotes the fashion company fashionably great, these products sell from the magazine form 100 pounds for a jacket.

Here we have the price of the products that cost the customer for a monthly subscription. They charge £37.99 for a month. They sell around 14,000 subscriptions a year.

Source: http://www.rocksound.tv/

Market position

As I was un able to locate the magazine in the market position I will relate it to the Kerrang! magazine. The Kerrang! magazine is very similar to the magazine that I am researching called rock sound. They share the same genre which relates to the magazines genre being quite popular in the market position. I have sent an email to the publishing company to give me the market position for the magazine but I have had no answer. As you can see on the table that the Bauer publishing company have there two magazines in the top 3.

Competitors There are many other magazines that become competitors to rock sound such as Kerrang! and Mojo . They publish the similar types of genre to the company. They are in the top 3 for the market position. They do share the same style and font because they have the same target audience. The front covers both have the dark colours which shows how the magazine share the same connotations. Both of the magazines Mojo and Kerrang! both publish there magazines monthly and have the up to date music on them. This means that they do not focus there genre on the classic music . They have the up to date singers of hip hop and a hint of rock. The images that you can see bellow display the rock features on the magazine. I have even taken a screen shot from Mojos website which denotes the classic related rock that they present.

Market position for magazines

Mojos website

Competitors

Kerrang! website Rock sound

magazine

Below I have shown the comparison between Kerrang! magazine and the rock sound magazine. They share the same style of rock which then becomes a problem as they therefore going for the same target audience. Kerrang! are part of the Bauer media group which is separate the company that is running rock sound. So even thou the magazines are similar they have the completion in the market. The publisher therefore has to make sure that the magazines are well known by promoting them through social media sites.

MastheadThe heading is large and bold with a white back ground. This connotes the importance of the main image as its behind the image and not in front.

Main head line this connotes the size of how important they are within the genre and will appeal to a pass along audience.

Cover lines this relates to the main band which connotes its a full out mad band. Confessing sins headlines connotes the attitude the genre of rock has.

Cover lines that give nick names to other stories but use a different text to make you me at six more visible and important.

Meanings

‘Social climbers’ (Maslow) would appeal to the exclusive new CD because it is an opportunity for purchases of the magazine to own a CD that may not be available through other outlets

The gender for this magazine would be aimed more at the men due to the front page displaying a boy band. There is a higher amount of boys who are into the band you me at six than there is for the girls.

Due to the style of the band members the age group would be aimed around young adults

Meanings

Here the main image has been presented by being placed in front of the mast head to make the band stand out.

Here the main head line for the bands name has been made bright green. This makes the text stand out a lot better. This colour has also been used as part of the bands style. Green can be symbolised as being quite messy and stands out. This make the image of the band therefore stand out.

The text has been based on the mood of the type of character that the magazine has interviewed

The red and black features of the page suggest the band want to base there image on negativity which also links to what the band said in the interview.

The magazine wants to make the quote bold by using a black back ground and white text. Then the red text at the end of the quote is the name of the singer that made the quote. This makes the singers name look important as the text is in a different colour which also stands out.

The band name goes with the style of the spread page. The bands name has Electricity in it which can relate to being quite scary and dark. This is then linked with the storms that can be dark and rough. This is why they have mad the second page black with the band members appearing in the shadows.

Meanings

These boxes have been provided for the interview on questions and answers. The questions have been put in red and the answers have been answered in a smaller and darker text. This then makes it a lot more easier for the reader to understand what is going on In the interview.

Contents page

CategoriesAre split up using the colours and shapes to separate the sections.

Main image bands. The biggest pic is the one they have featured, making it look like the most important

Dark and light colour’s used to spilt the page in half.

Music description of the genre made bold with the

Messy text style to connote the genre of rock

Magazine telling you what they feature in each section

Pictures of all the bands that are featured within the magazine.

Page numbers located on the side in a small size

Genre

purpose

style

Content d

Production Process

Source: http://contentmarketinginstitute.com/2011/08/6-steps-for-producing-a-custom-magazine/

Audience Theories • The target audience for the Rock Sound magazine is teenage rock fans between the age of 15 to 22. Using

Katz’ uses and gratification theory, the target audience can relate to the musicians and bands within the magazine and feel a close bond with the subjects. This enables the audience to escape from reality for a while, giving the publishers an opportunity to educate and market to the target group.

• There is an argument that the target audience for “Rock Sound” are ‘social climbers’ (Maslow’s Hierarchy of Needs), driven by improving their status in society and using the magazine to exist virtually in a fantasy world. This is evidenced by the way in which the narrative is directed at the reader.

• Dissecting the target audience using Hartley’s subjectivities, the target audience could be considered as:1. Aged 15 to 222. Predominantly male (the articles and photographs are predominantly male biased)3. Predominantly middle class (the advertisements and “gig” calendars identify price points suitable for

middle income individuals)4. Gothic in style (the photographs and fashion comments suggest this)5. Predominately from native America (the origins of rock)

• As rock is a very loud and grown up kind of music the magazine is not for young children due to some of the images of the rock stars in their make up. This may scare children due to the images being inappropriate to them. Some rock stars in the magazine wear make up and have body piercing. Some like to give the image as a very dark and casual look with facial hair. As the tone of the rock period is moving on , different types of fashion are coming in to place. The magazine is therefore targeting young adults that like to keep up to date with the rock fashion. As make up and piercings are going out of style, the magazine wants to introduce more and more different types of rock fashion.

Demographics

The demographics graph shows the range of people in the various demographics. This can be from people in higher management positions to unemployed people or casual workers. Rock-sound magazine is aimed at the C2 demographic for people who are skilled to work and earn a average wage, enough to be able to afford to buy the magazine in the first place.

Secondary research For this magazine it was very hard to find any form of rating the closest I could come too was a that

the company posting the ratio of how well they are doing face book. They also gave the reviews to the subscription websites that they want there magazines to be on and most of them say this magazine is very good for people into heavy metal or just rock in general. They then let I tunes have there copy so people could download them onto gadgets to read on. The I tunes customers have given the I tunes rating of 4 stars. On face book they have the chart below which basically covers all the likes and people who are talking about the magazine socially.

Primary Research

So by giving away a free CD and Poster with the magazine. It would increase the sales of the magazine. Most people have chosen the option of yes having the free CD would have an impact on buying the magazine. The free CD and poster has caught the customers attention and encouraged people to be more interested in the magazine.

This connotes how most of the people that have filled out the survey would be more interested in reading a much more older age bracket magazine. This means that they would want to see a magazine having better images, the use of text and house style. Only a few people have selected the 14-16 which suggests seeing a magazine that has more appropriate images and use of text within my magazine. As the majority have selected the 17 + I will therefore make sure that my magazine has more images and stronger use of text and house style to make it more interesting for the readers.

Here you can see that the majority of people have gone for the pop magazine. My magazine is going to be based on the genre of rock because I have exclusive access to a band that is within the genre of rock. The genre of pop is very popular for this day in age because the pop stars appear everywhere on the social media and TV. The classic has come last in terms of having the least amount of votes on it due to people wanting to listen to the brand new music that comes out today.

This connotes that the font style does over all have an impact on the reader. This could be In terms with the front cover having an impact as this is the first thing that they will see before they open the magazine. The font style that I have chosen will make an impact on the reader because of the colour use and choice of text. The text will encourage the reader to then go on and read the magazine because they will know that the effort has been made to make the magazine look good so they will then look inside the magazine. A few people have said no so this could mean that the front cover in terms with colours and pictures will be more appealing.

This connotes you that most people prefer to look at the images in the magazine. This can be understood as the images are one of the first things that the reader will see. The images have a very big impact on the reader in terms of the style that they produce. Only a few people have said text because they think that the magazine is all about what the magazine produces in terms of the information.

Here you can see that most people have gone for the monthly magazine because the monthly magazines seems to hold more information than the weekly ones. This is because the magazine has time to put in more stuff over the month of producing the magazine. This what the magazine I'm going to be producing.

As you can see here the results have shown me that the exclusive news has been the favourite. This is because the news sounds more exciting to people when they read the magazine. People get to read some information that most over people may not get the chance to read. I will have this on the front cover of my magazine because it seems to have made an impact on the reader.

Here you can see that the main image on the front cover is the best because the most people have selected it. This is the first thing that people will see on the magazine front cover. This will be the difference of people judging the magazine by the main image. This is because the main image usually tells people what is going to be within the magazine.

The interviews of the magazine has been given the best because they find that this is more interesting to look at than the other types. People can get to know the music bands a lot more better. The interviews also prove to the readers that this magazine is very popular and successful due to the fact that a famous band has come to them for the interview.

This connotes how popular the magazines that are out today are. At the moment most people prefer that the Kerrang! magazine is the best. This is good to know because Kerrang! produce rock which is the same genre of the magazine that I am going to be producing.

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Product Advertising and Distribution The rock sound magazine can be found advertised over a few different subscription websites. The subscription websites advertise different music magazines all over the country. You can find the magazine in the category section under rock. Here you can see on of the examples of how the subscription websites advertise the magazine. It gives you the fall details about the magazine such as the price and when it came out in the month. The website also gives the customers a reviews of the magazine it self, the website rates the magazine out of stars. The image is bold and shows the whole front cover of the magazine to catch the customers eye just like it would do on the super market. They have also made the price of the magazine bold to show how good the value of the magazine really is.

https://itunes.apple.com/gb/app/rock-sound-magazine-for-very/id634889531?mt=8

Who sells the magazine ?

• Countries where you can purchase the magazine• USA• Canada • South Africa • Australia• New Zealand Source: http://www.rocksound.tv/news/read/where-to-buy-rock-sound

Where can you purchase the magazine in the UK?

You can purchase the magazine in WHSmith as they offer the subscription to the magazine directly. You can also purchase the magazine via the apple store. You can read the magazine on your smart phone or tablet.

Source- http://magazines.whsmith.co.uk/Rock-Sound-Magazine-Subscription.cfm

Distribution/Media Platforms • This music magazine is advertised at the electronic stage meaning that you will find the

magazine being advertised on the internet such as face book and on the subscription websites that you get that I have also mentioned in the power point. The magazine likes to be on the internet as I have seen on I tunes they are selling copies of the magazines on the I tunes it self. This means that people can have the copy of the magazine on their I pads. They keep all there news up to date on face book and advertise where they sell the magazines and when the next magazine will be coming out. This is the main method they use unlike Kerrang! as they have there radio station where they like to broadcast there magazine news and even music. This may due to the market position they be in at the time. Because using the electronic method is a lot more cheaper method than using the

broadcast method would cost a lot more money.

Marketing above or below the line

• The magazine is advertised below the line due the finical position they are in. The company advertise the magazine below the line due to the money they need to save. The advertisement is mainly put on the social media sites such as face book and you tube. On you tube they advertise what they during the day with the bands that they interview so rock fans can see all the bands in front of a camera instead of just seeing them on a piece of paper. Instead of broadcast or advertise on posters and TV they like to put the magazines on I tunes which is way of making people download there magazine. Then if they like the download they can buy the magazine from the stores.

https://itunes.apple.com/gb/app/rock-sound-magazine-for-very/id634889531?mt=8

Stereotypes• Reader profile - The stereo typical reader of the magazine will look young with a wild sense of fashion. This

include non-verbal features such as piercings, rebellious hair styles, tattoos and dark clothing. This magazine is based on the genre of rock so has a stereo type of looking this wild as I just described. From the images below you can see that the females and males both enjoy the rock vibe at concerts. This means that the stereotypical readers would look something like this.

• As you can see from the stereo types that are on the bottom, they share the same sense of style such as exhibiting tattoos and wild hair styles. There are a couple of expectations and stereotypes to be challenged such as the make up and the hair colour, with some of the dark colours connoting their rebellious attitude.

Legal and Ethical • When producing the magazine there are many things that the magazine has to be aware of before that can

start to sell the magazines. • Copyright is the main issue within the magazine industry today. Copyright is illegal because in basic terms

it means that you are stealing media pictures or even text from other sources of the media. For example taking a picture of a celebrity and not asking for permission would be classed as copyright.

• Copy and pasting text from an online magazine and then putting it in your magazine would then be classed as copyright. The ethical issues that stand today within the magazine is to do with the races. For example if you was to put on the front cover of your magazine as a white or black person and then used words that become offensive to the race would then be illegal. People could become offended and then have the right to sue the magazine. So the magazine company's have to be very careful of what they are writing because this could be the result of getting into trouble.

https://www.gov.uk/government/consultations/copyright

Influence on individuals, mass audience • Within the magazine that I have chosen called Rock sound. There are many images in the magazine that have

the impact on the audience. Most of the influences are based on the guitars and make up that many of the rock star effect. The content talks about the gigs that mainly take place but that is not the main attraction because many people who are into the rock all ready go to gigs. The magazine talks about how the rock music has been produced so therefore influence the audience to understand how the music is made and in a way what goes on behind the scene. How the stars get their make up on, where they get there guitars from. They all have the influence on the audience then going to do their make up and hair the same way that the rock stars do there's.

• The magazine shows you double page spread of the rock bans with their make up so then seeing that with the hair and the funny make up would then have the impact on the fans of the band to be the same. As the rock members of the magazine are also known as role models. The fans look up to them as being celebrity's therefore being the best at the music that are in which the audience are fans of. There are some negative effects on the audience because the magazine doesn’t give the audience the content about the back ground behind the stars. How they got this stage to become the famous people. All the magazine shows you is the images of the band and then the content talks about how the stars make the music. But doesn’t really tell you about the back ground of the band.

• This could then have an impact on the audience because they would want to follow the stars but not know how they then maintain and get to the stage they are at. So they end up looking like the band members but still having the simple job that they have. The behaviours of the audience changes due to the performance norms. http://education-portal.com/academy/lesson/how-types-of-group-norms-influence-individual-behavior.html#lesson

Press complaints commission Here you are also allowed to be able to make the complaints about what the magazine has In anyway had any offence on you. They deal with things such as the pictures, text and even colour for the magazine. This is where I made my complaint about the magazine about. They then explain when you will hear back from them and talk about how they are able to deal with the situation. This is based In the UK and as I have sown it is free to use online.

http://www.pcc.org.uk/complaints/makingacomplaint.html

Copy right and Trade marks • This is when a piece of work created by someone has the right to own it and therefore cant be copied. For example you cant take

someone's song that they had written and then make another version of it. The original artists has the right to own it and therefore cant be taken. If this is the case of taking a song then selling it the artists then has the right to take the legal action that is required.

• Trade marks are things such as names, slogans ands designs of a product. Once they have been produced for the business they then belong to the business. If the trade mark has been made and then registered and checked it will then have a ‘®’on top of the trade mark. In the magazine industry making sure that you have all the rights covered is important. The law is in place to make sure that the magazine will not lose the money because of other magazine’s taking the originals magazines idea.

• Source- https://www.copyrightservice.co.uk/copyright/intellectual_property• • Rights covered: The law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and

typographical arrangement of published editions, rights to control the ways in which their material may be used. The rights cover; broadcast and public performance, copying, adapting, issuing, renting and lending copies to the public. In many cases, the creator will also have the right to be identified as the author and to object to distortions of his work.

• International conventions give protection in most countries, subject to national laws.1. Types of work protected

1. Literary song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters & articles etc.

2. Artistic photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.3. Typographical arrangement of published editions magazines, periodicals, etc.

• The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary works to include computer programs.

• The magazine would have to ensure that they do not inform any laws above.

The magazine (See image above) is a registered trademark name so use of the ident and use of this would require permission from the institution and publisher.

IPSO• This is a company that handles complaints about the media that may in any way have offended you in any w ay of from. This

could be classed as being racist or even being too stereo typical toward people . IPSO give you the voice so that you can be heard for the complaints' because of it being a huge company. They offer you the guidance and support for your concern about the editors that you have been offended by. You have to fill out this form that you provide online so that they know what they are dealing with online before that go through the process of the complaints. They are based within the UK and are only there for the public. The overall objective for this company is to make sure that the media have the standards at the correct level for the public. Bellow is the screen shot of the website and the information that I used for this assignment.

• 1. Initial assessment 2. Referral to the publication

3. The investigation

4. Adjudication by the Complaints Committee

5. Remedies 6. Review of the process

7. Complaints which are not pursued

8. Unacceptable behaviour by complainants and vexatious complaints

https://www.ipso.co.uk/IPSO/index.html