Unit 10

Business English

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Text A

Words and Expressions auto n. ( 美国口语 ) 汽车 beverage n. 饮料 blunder n. 失误，大错 camellia n. （植）茶花，山茶 conscientious adj. 尽责的，负责任的 cursed adj. 被诅咒的，邪恶的 detergent n. 清洁剂，去垢剂 duplication n. 副本，复制 embarrassing adj. 令人为难的 grave n. 墓穴，坟墓 idiomatic adj. 惯用的，合乎语言习惯的

Culture Important in Advertising

3

Text A

Words and Expressions lick n/v. 添，吮吸 ogre n. （民间传说中的）怪物，魔鬼 perfume n. 香味，芳香，香水 peril n. 危险 slogan n. 口号，标语 superstition n. 迷信 be immune to 免除的，不受影响的 Caribe 比拉鱼 Chevrolet Nova 雪佛兰新星 . Come Alive with Pepsi 喝百事，精神爽 finger licking good 回味无穷 General Motors 美国通用

Culture Important in Advertising

4

Text A

Words and Expressions idiomatic usage 习惯用法 Jolly Green Giant 快乐的绿巨人 PuertoRican market 波多黎各市场 target market 目标市场

Culture Important in Advertising

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Text B

Words and Expressions accounting n. 财务管理 administrative adj. 行政的 advantage n. 优势 advertiser n. 登广告的人 agency n. 代理 assist v. 协助 authorize v. 授权 budget n. 预算 concern n. 企业，公司，商行 coordinate v. 协调 dealer n. 商人 display n/v. 展示 downtown n. （城市的）商业区

The Major Participants in the Advertising Business

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Text B

Words and Expressions feature n. 特色 illustrator n. 制作插图的人 location n. 所在位置 merchandising n. 买卖（商品） multinational adj. 跨国的 participant n. 参与者 publicity n. 为公众所周知的状况，宣传 recommendation n. 建议，推荐 reputation n. 声誉 status n. 地位，状况 typesetter n. 排版人 video n. 影像，录像

The Major Participants in the Advertising Business

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Text B

Words and Expressions advertising campaign 广告攻势 be composed of 由……组成 creative people 广告创作人员 contribute to 促成某事 employment agency 职业介绍所 industrial concerns 工业企业 retail stores 零售商店 retail outlet 零售经销店 sales representative 推销员

The Major Participants in the Advertising Business

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Business Writing

Sample 1

Truly magnificent, the $1,500,000 Haute-Joaillerie pocket watch is a consummate example of the artistic and technical virtuosity that has won Piaget the coveted title, “the Jeweler in Watch-making”. Created to commemorate the 120th anniversary of Piaget, this extraordinary, one-of-a-kind time piece was actually more than a century in the making. At its best a highly complicated mechanical movement, developed and assembled by and in Piaget’s own Swiss workshops at the end of the 19th century. The watchmaker was Geroges Piaget, founder of the Piaget dynasty. Beautifully restored through more than 700 hours of meticulous and lving labor, the intricate, elegantly engineered working of its spliet-second chronograph, and minute repeater with chimes the hours, quarter hours and minutes, bespeakes a quality that is rare. And timeless. The spectacular jeweled case fashioned to house this remarkable movement is solid 18 carat white gold, lavishly embellished by 521 diamonds, 24 carats in total weight. The matching chatelaine chanin is itself a masterpiece, brilliant with diamond and sapphires. Over a century of inspired watch-making, an unbending quest for excellence. The Piaget watch has earned its place as the timepiece of perfection.

Advertisement

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Business Writing

Sample 2

The beauty of AAA (Hotel). The five-star, deluxe hotel offers unparalleled comfort and luxury. Located at the heart of this metropolis, AAA boasts of the beautifully restored interiors, impeccable facilities and superb service. What matters is that our guests can relax in the elegance of bygone era without losing the delicacy of fine living.

Advertisement

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Business Writing

Sample 3

What it’s like to be small but good. Whether you are traveling for business or just for fun, you can choose for modern comfort and the attractive price…

Advertisement

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Business Dialogue

Dialogue 1

(A=Customs Officer B=Joyce) A: Do you have anything to declare? B: No, I don’t. A: Please open this bag. B: The camera is for my personal use. A: You’ll have to pay duty on this. Do you have any other baggage? B: These are gifts for my friends. A: O.K. Please give this declaration card to that officer at the exit.

At the Customs

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Business Dialogue

Dialogue 2

(A=Customs Officer B=Joyce) A: May I see your passport, please? B: I have it ready for you. It is not a good picture. I have lost weight. A: Do you have any fruits or vegetables to declare? B: If you mean fresh fruits and vegetables, no. A: Put your bags on the counter and open them please. B: I bet your dog is sure tired of sniffing by the end of the day. A: I don’t hear him complain. There’s no contraband, so close your bags. B: He must like chocolate, because he sure drooled all over candy bar. A: Sorry about that. You will need to proceed along, please. B: Here, give this candy bar to him when he gets off duty. A: Thank you, but we are not allowed to take what might be considered a bribe. B: Well then, would you please throw it away for me? I don’t want it any more.

At the Customs

13

Business Dialogue

Dialogue 3

(A=Customs Officer B=Joyce) A: Excuse me, do you have anything to declare? B: No, I don’t think so. Here’s the custom form I filled out. A: That’s fine. You can proceed now. Have a wonderful stay. B: Thank you very much. I hope I do.

At the Customs