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Unit 13 Unit 13 Product Product Description Description

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Page 1: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

Unit 13 Unit 13 ProductProduct DescriptionDescription

Page 2: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

•ObjectivesObjectives

•FocusFocus

•Warming upWarming up

•13.1 Comparing products 13.1 Comparing products

•13.2 Saying what’s best 13.2 Saying what’s best

•13.3 Making suggestions 13.3 Making suggestions

•Sum-upSum-up

Page 3: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

ObjectivesObjectives

When the learners finish learning this When the learners finish learning this unit, they should be able to unit, they should be able to

• describe and compare goods describe and compare goods

• make suggestions and compare make suggestions and compare choices choices

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Page 4: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

FocusFocus

• Booking Booking

• Making contacts Making contacts

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Page 5: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

Warming upWarming up

Q1: If one is planning to purchase Q1: If one is planning to purchase something costly, say a computer, what something costly, say a computer, what kind of information does he need? / What kind of information does he need? / What condition should he take into consideration?condition should he take into consideration?

(discussing and some phrases that draw common agreement or interest should be presented on the blackboard, such as: price, discount, manufacturer, outlet, delivery, guarantee, after sale-service, etc.)

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Q2: How can one collect this information? Q2: How can one collect this information? / What is the source for this information?/ What is the source for this information?

(discussing, and some phrases that draw common agreement or interest should be presented on the blackboard, such as: brochure, sales clerk, catalogue, commercial, advertisement, those who have purchased the product, consulting expert, etc.)

Page 7: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

Q3: How to require for this Q3: How to require for this information?information?

(discussing, offering help if necessary.)(discussing, offering help if necessary.)

How much does it cost? What’s the guarantee like? These two questions have been practiced before so they are likely to be employed this time. But that are not enough for acquiring full or better information about a product. In this unit, we are learning more as how to describe a product and how to make request on the essential terms of a product. 返回返回

Page 8: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

13.1 Comparing products13.1 Comparing products

AA Presentation Presentation

1. Read the two advertisements and 1. Read the two advertisements and take notes for comparison. The take notes for comparison. The exercise1 can facilitate the notes exercise1 can facilitate the notes taking.taking.

Page 9: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

Suggested answer:Suggested answer:

Product Notebook Desktop Product Notebook Desktop

Warranty 1 year 1 year Warranty 1 year 1 year

Price $2,330 $1,990 Price $2,330 $1,990

Delivery 24 hours 48 hours Delivery 24 hours 48 hours

Free training 1 day 2 days Free training 1 day 2 days

Money-back guarantee 14 days 30 days Money-back guarantee 14 days 30 days

Free software pack $650 $750 Free software pack $650 $750

On-site maintenance $50 free On-site maintenance $50 free

Page 10: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

2. Do Exercise 2.2. Do Exercise 2.

With the note, Exercise 2 is a piece of cake.With the note, Exercise 2 is a piece of cake.

Suggested answer:

a) F, b) F, c) T, d) T, e) F

Page 11: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

B. Language focusB. Language focus

1. Study the examples. 1. Study the examples.

2. Write the sentences with the prompts.2. Write the sentences with the prompts.

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Suggested answer:Suggested answer:

• Maintenance for the notebook is more expensive than for the desktop.

• On-site service for the notebook is not as cheap as for the desktop.

• You get shorter training with the notebook than with the desktop.

Page 13: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

C. WritingC. Writing

1. Review the useful expressions learnt from 13.1:

WarrantyFree replacement for defiant product

GuaranteeRefund for unsatisfying product On-site serviceMaintenance at the spot

Page 14: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

2. Role play in group:2. Role play in group:

Draw an advertisement for the overhead project including the following terms:

Warranty,guarantee, price, after sale service, free pack, delivery.

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Page 15: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

13.2 Saying what’s best13.2 Saying what’s best

A Presentation and listeningA Presentation and listening

1. Discussion: There is an old Chinese saying : 货比三家 . And a sophisticate buyer also knows that a comparison should be made before setting a deal. Talking about a product, price is something but not everything. A swift customer , at a high market, is always counting quality first .In this case, one should know well what point is most important to him —quality, after sales, warranty, or others. So some terms are to be reviewed as in the exercise A.

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2. Listen to the recording and check 2. Listen to the recording and check the answer.the answer.

Suggested answer:

1) c, 2) e, 3) d, 4) a, 5) a, 6) f

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B Language focusB Language focus

This exercise is aimed to review the comparison grammar rules, but for the students majored in English, it’s unnecessary to make this as cut cold dish, so it is gone through as a snatch.1. Look at the text briefly and fill in the gaps with appropriate words from the box.

2. Check the answer.

Page 18: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

Suggested answer:

1) lowest, 2) best, 3) most modern,

4) widest, 5) largest, 6) best,

7) the most important

Page 19: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

C Listening and speakingC Listening and speaking

This is the most important part of 13.2 This is the most important part of 13.2 as it is aimed for practical skills training.as it is aimed for practical skills training.

1. Learners look at the note and work out the 1. Learners look at the note and work out the kind of questions the caller will ask. kind of questions the caller will ask.

2. Listen to the recording and note the details.2. Listen to the recording and note the details.

3. Check the answers.3. Check the answers.

Page 20: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

Suggested answer:Suggested answer:Office Office SupplySupply

PJ’ s Office PJ’ s Office EquipmentEquipment Hobson’sHobson’s

Price Price ££ 699699 ££ 649649 ££ 695695

WarrantyWarranty 12 months12 months 6 months6 months 6 months6 months

Service Service contractcontract

Free for 1 year, tFree for 1 year, then hen ££ 120 a year 120 a year after thatafter that

NoNo 99 per year99 per year

Money-back Money-back guarantee guarantee

14 days14 days NoNo 10 days10 days

DeliveryDelivery 4 weeks4 weeks From stockFrom stock 14 days14 days

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4. Group work: Role-play how to make 4. Group work: Role-play how to make an enquiry. an enquiry.

5. The team leader divides the group 5. The team leader divides the group into two section (one as supplier of into two section (one as supplier of Easyprint II and Office Supply, the Easyprint II and Office Supply, the other a PJ’s Office Equipment and other a PJ’s Office Equipment and Hobson’s. Each side is to make Hobson’s. Each side is to make enquiry to the other side. enquiry to the other side.

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6. Useful expressions:6. Useful expressions:

• How much does it cost?How much does it cost?

• How long is your warranty ?How long is your warranty ?

• Do you offer free on-site service?Do you offer free on-site service?

• What is the guarantee like/How long is the What is the guarantee like/How long is the guarantee?guarantee?

• What about the delivery?What about the delivery?

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7. During the enquiry, the devices 7. During the enquiry, the devices of communication should be of communication should be employed—— a small chatting, a employed—— a small chatting, a polite question tone, etc. polite question tone, etc.

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DD Demonstration Demonstration

Each group sends one to make a Each group sends one to make a presentation on Which Is Best. Students presentation on Which Is Best. Students may not be used to this presentation and may not be used to this presentation and feel a bit shy, so encouragement is needed. feel a bit shy, so encouragement is needed. Practical help can be recommending the Practical help can be recommending the use of blackboard or chart.use of blackboard or chart.

Comment should be as positive as Comment should be as positive as possible.possible. 返回返回

Page 25: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

13.3 Making suggestions13.3 Making suggestions

As this skill has been practiced as a As this skill has been practiced as a focus in Unit 7(7.3), the focus here is focus in Unit 7(7.3), the focus here is advised to be making students advised to be making students familiarized with office equipment familiarized with office equipment terms. terms.

Page 26: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

A. Vocabulary and discussionA. Vocabulary and discussion

1.Tutor brainstorm vocabulary 1.Tutor brainstorm vocabulary connected with office equipment and connected with office equipment and furnishing. Make a list on the board.furnishing. Make a list on the board.

2.Students put the items in the box 2.Students put the items in the box under the most suitable heading.under the most suitable heading.

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B. PresentationB. Presentation1. Study the examples.1. Study the examples.2. Work out how to make a response to 2. Work out how to make a response to

a suggestions.a suggestions.• That’s a good idea. / I agree. / Yes, That’s a good idea. / I agree. / Yes, you’re right.you’re right.• I don’t think you’re right. / I don’t I don’t think you’re right. / I don’t

agree.agree.3.Put the dialogue in the correct order.3.Put the dialogue in the correct order.4.Listen to the recording and check the 4.Listen to the recording and check the

answer.answer.

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C. Problem-solvingC. Problem-solving

1.Q1: What five thing do you need 1.Q1: What five thing do you need most for your office when you were most for your office when you were starting your own business. starting your own business.

(discussion in groups and then ask (discussion in groups and then ask them to present their choices and them to present their choices and reasons).reasons).

Q2: Your budget is only 4,000 dollars, Q2: Your budget is only 4,000 dollars, what would you do with your options?what would you do with your options?

Page 29: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

2.Divide the class into three groups. 2.Divide the class into three groups. (A: F44; B: F45; C: F46)(A: F44; B: F45; C: F46)

3. Students discuss on how they will 3. Students discuss on how they will equip their area. Make sure they equip their area. Make sure they keep within budget.keep within budget.

4. Each group do a short presentation 4. Each group do a short presentation to tell other groups what furniture it to tell other groups what furniture it has chosen and how much it will has chosen and how much it will cost.cost. 返回返回

Page 30: Unit 13 Product Description. Objectives Objectives Objectives Focus Focus Focus Warming up Warming up Warming up Warming up 13.1 Comparing products 13.1

Sum-upSum-up

• In this unit, we learn the skills of making In this unit, we learn the skills of making enquiry, making comparison of the goods enquiry, making comparison of the goods before dealing, what is to be counted for a before dealing, what is to be counted for a purchasing.purchasing.

• The useful terms and expressions:The useful terms and expressions:

Warranty, guarantee, delivery, after sale, Warranty, guarantee, delivery, after sale, on-site service, bargain purchasing, on-site service, bargain purchasing, specialoffer, andetc.specialoffer, andetc.

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• Some terms of office equipment:Some terms of office equipment:

Printer, fax machine, scanner, Printer, fax machine, scanner, executive desk/chair, typist chair, executive desk/chair, typist chair, filing cabinet, coffee machine, and filing cabinet, coffee machine, and etc.etc.

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