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Context Memo

My chosen genre is a Business pitch presentation to a board ofinvestors or Venture Capitalists. Pitches are used to persuadeinvestors and venture capitalists to invest in a business idea ora start up. Pitches like this are meant to summarize a business

plan and what it entails and are normally done with a speaker-normally the founder of the business.

Business Pitches mainly focus on the logos or logical appeal asthe speaker presents facts, figures and data that a meant toincentivize their audience and persuade them to make a decisionto invest in the business. I chose this genre because of passionfor entrepreneurship and also as a way to sharpen mypresentations skills to prepare myself for the entrepreneurialworld.

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KAAN GHANA LIMITED

KAAN Ghana Ltd. Business PitchPrepared July 2013

Prepared by: Aminu Yunusah Jr.Northeastern University 14

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KAAN Ghana Limited

KAAN Ghana Ltd will be a limitedliability manufacturing company,

producing high quality and low costbamboo products like toothpicks andskewers. Established and based in AccraGhana, KAAN Ghana Ltd will be the only

company in Ghana to manufacture andsell toothpicks and skewers.

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KAAN Ghana Limited

KAAN Ghana is founded by two youngprofessionals. Aminu Ben Yunusah Jr. andNana Gyamfi. Aminu is a rising seniorfrom Northeastern University with a

Bachelor of Science in BusinessAdministration 14 with a concentrationin Finance and Marketing. Nana is a

graduate from University of Ghana,Legon 13 with a Bachelor of Science

inBusinessAdministration

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Management Team

The initial management team consists ofAminu Ben Yunusah CEO and Nana

Gyamfi as COO.

Aminu heads sales and strategy for thebusiness, in close consultation with NanaGyamfi who manages the operations of

the company and human resources(hiring and training).

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What we sell

KAAN Ghana Ltd will manufacture high qualitytoothpicks and skewers at low costs.

Toothpick is a small stick of wood , plastic ,bamboo or other substance used to remove

detritus from the teeth usually after a meal.

Skewer is a long piece of wood or metal usedfor holding pieces of food, typically meat,together mainly during grilling or roasting of

meats and vegetables.

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What we sell

Toothpick Skewer

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What we sell

All products will be made from the sameand only raw material which is bamboo.

Bamboo is a grass plant with hard hollowstem. They are the largest members of thegrass family and are mainly found in thetropical region. Bamboos are some of thefastest growing plants in the world and

they are of economic and culturalsignificance as a food source, buildingmaterial and a versatile raw product.

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Who we Sell to

KAAN Ghana Ltd will focus on two different targetsegments as our customers: Wholesalers andretailers of toothpicks and skewers. In the

Ghanaian market both retailers and wholesalers

import different quantities of toothpicks andskewers each year.

In the long run, KAAN Ghana Ltd aims at sellingtheir products to wholesalers and retailers in someneighboring countries of Ghana. By exporting ourproducts to other African countries, we will expand

our customer base and profitability.

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Mission StatementKAAN Ghana Ltd seeks to manufacture

high quality bamboo products atextremely low costs and become theforemost and leading manufacturer of

bamboo products in Africa.

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Competitors When measuring head-to-head, direct

competitors, KAAN Ghana Ltd has a no directcompetitors currently since we will be the

only company to manufacture bambootoothpicks and skewers in Ghana. However we will still have to compete

significantly with the importers and retailersof these various products. Toothpicks and

skewers are imported from Asian countriessuch as China and Thailand whichmanufacture these products on a large scale

and at extremely low costs.

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Future Products and ServicesIn a year, KAAN Ghana Ltd plans to export

it's products to Ghana's neighboringcountries. The production capacity will be

increased in order to meet the demand forexports . The management team willobserve sales and demandpatternsto

determine the amount of additional goodsto be produced and with an additional

$5,000 investment in machinery , KAANGhana Ltd will have the ability to doubleit's production capacity.

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Market Needs

Our customers import mainly from Asian countries likeChina and Thailand. These countries produce in extremelylarge amounts and at very low costs and this method of

production is what KAAN Ghana Ltd will adapt.

We believe that by producing high quality products andselling them at lower prices than that of Asian countries,we will be able to build their customer base and in thelong run be the main and sole manufacturer and supplierof bamboo products throughout the Ghanaian and West

African economies.

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Target Market

KAAN Ghana Ltd will focus on two different targetsegments: Wholesalers and retailers. In the Ghanaianmarket both retailers and wholesalers import different

quantities of toothpicks and skewers each year .

Wholesalersare defined as businesses that sell goodsormerchandisetoretailers,

industrial,commercial,institutional, or otherprofessionalbusinessusers, or to other wholesalers and related

subordinated services. In general, it is the sale ofgoodstoanyone other than a standardconsumer.

Retailersarebusinessesthatsell of goods and servicesfrom individuals or businesses to the end-user.

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Target Market

David OseiMale35 years oldGhanaian

Shop Owner

Meet David, a 35 year old grocery store owner in the city ofAccra, Ghana. David sells a variety of groceries in his store, fromMilk and eggs to rice and even some fruits and vegetables. David

also sells toothpicks and skewers. David major problem withtoothpicks are his suppliers. They are one of my hottestcommodities. I can sell over 200 packs of toothpicks and maybe100 packs of skewers each week. However my suppliers areunreliable and the prices of these products keep going up!

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Target Market

Carl AppiahMale48 years oldGhanaian

Wholesaler

Meet Carl, processing a transaction for a customer. Carl is a 48year old wholesaler in Tema, Accra, Ghana. Carl imports and breaksdown large quantities of commodities and sells them to localretailers and shop owners, and toothpicks and skewers are amongst

his commodities for sale. He imports most of his products from Asia.All my toothpicks and skewers come from China. It brings a lot ofcustomers for me and whenever my orders come , they dont lastmore than a week on my shelves. However the Chinese are killing uswith the prices these days , hence why I am not able to order asmuch as I used to. I dont even know why something as simple as atoothpick isnt manufactured and sold here in Ghana.

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Market Research

Survey Results from Accra, Kumasi and Takoradi per 1000homes : How many use toothpicks and skewers?

0

100

200

300

400

500

600

700

800900

1000

Accra Kumasi Takoradi

Toothpick

Skewer

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Market Research

Survey Results from Accra, Kumasi and Takoradi per 1000 homes:How packs of toothpicks does your household purchase eachmonth ?

0

100

200

300

400

500

600

Accra Kumasi Takoradi

1/Month

2/Month

3+/Month

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Market Research

0

50

100

150

200

250

300

350

400450

Accra Kumasi Takoradi

1/Month

2/Month

3+/Month

Survey Results from Accra, Kumasi and Takoradi per 1000homes: How packs of skewers does your household purchaseeach month ?

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Long Run

In the long run we are looking toexport our products to Ghana's

neighboringWest African countries.Countries like Cote d'Ivoire and Togo

also import toothpicks and skewers fromAsia. By exporting to these countries,

KAAN Ghana Ltd will increase it'scustomer base as well as sales and

profitability

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Marketing Plan

Our marketing strategy is a simple one: satisfiedcustomers are our best marketing tool. The onlyway we believe we can satisfy our customers is

by producing high quality products at very lowprices. When a customer leaves our businesshappy, that is an indication of a fulfilled day.Our name and products will stand on its own. Wehave talked with some associates who are excited

about our plans and are anxious to begin workingwith us.

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PositioningKAAN Ghana Ltd wants to be known as a

high quality and low cost bambootoothpickandskewermanufacturingcompany. A pioneer in the manufacturing industryin the Ghanaian and soon, West Africaneconomies. KAAN Ghana Ltd wants it'scustomers to know that producing high

quality and affordable bamboo products istheir top priority and we will stop atnothing to make sure they achieve this.

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Pricing

Toothpick Skewer

32pcs/ Pack GHS 2.0 50pcs/Pack GHS 7

Our Competitors Pricing :

Toothpick Skewer

32pcs/ Pack GHS 1.40 50pcs/Pack GHS 4.0

OurPrices

By setting lower prices, wholesalers and retailers will find it moreprofitable to them to buy our productsratherthan importing

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Promotion

Promotion will be initially spearheaded by public relationsbecause of its low cost, and then through advertising once thecompany begins to increase cash flow to an acceptable figure.

Up to 10% discount on total orders will be offered to clientspurchasing in bulk and loyal customers.

Up to 5% discount for a limited period of time in order toestablish a customer base

Our website will also be used to market our products andcompanyand will provide any promotional information or offers

we have available at any given time We will use catalog pieces that will containthe description and

detailed information of our company and products Fliers willbe an effective way of informing clients and potential

customers about our different promotional offers

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Distribution

Our customers will mostly consist ofwholesalers and retailers and we will

sell to them directly. Wholesalers andretailers will place their orders with usdirectly, either in person or over the

phone. Themanagement team will alsotake on the roles as sales people andwill be inresponsibleforpersonalselling

to our clients.

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SWOT Analysis

Strengths The strengths of our business include the following: Clear vision of the market need.KAAN Ghana Ltd knows what it takes to manufacture

high quality bamboo products. We know the customers, we know the product, and weknow how to build the service that will bring the two together.

High Quality products Low manufacturing costs

Inexpensive final product Only Company in Ghana to manufacture and distribute toothpicks and skewers

Weaknesses As we build on our strengths, we need to also stay conscious of these areas of

weakness: The introduction of new organizational practices and personnel who have not previouslyworked together presents a challenge to the organization.

Just recently started building connections in the local market Personnel have little to no experience in management positions

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SWOT Analysis

Opportunities Governmentendorsementof locally manufactured products Internet potential for selling products to other markets Strategic alliances offering sources for referrals and jointmarketing activities to extend our reach

Threats Existing competition Continued price pressure due to competition

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Sales Forecast

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Budget

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Profit & Loss Statement

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Thank You!

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Questions?