Unit 314V L3

Ullswater Community College

Information and Communication Technology

ScenarioYou have been asked to plan a 5 minute public service announcement, highlighting the dangers of school life and precautions that can be taken. It’s expected that it is light hearted and gets the message across in a simple way.

Issues you could look at are:• Correct etiquette when queuing for a bus, • How to line up in the dinner queue;• Healthy eating;• Running in corridors;• Removing food from the hall; • Disposing of rubbish in the hall;• Being equipped;• Going off site and the consequences;• ETC….

This could be recorded in a variety of styles;• News report;• Documentary;• Retro public service announcement;(not necessarily copyright free, but you must justify the use of it in terms of the purpose and audience).

The video should include a minimum of:

• 3 shot types, 2 angles and 1 Movement

• A minimum of 7 different video clips should be recorded to produce at least 5 minutes of usable footage

• Candidates must ensure that their finished product would be suitable for presenting to a client; this includes the spelling, grammar and consistency of any text and fonts used in addition to the identified criteria.

• The final video cut should be exported in a format that can be read without specialist software.

Michael GambleTeessider Michael Gamble studiedphotography in college and later went to university at Teesside University. Photography has since become more of an obsession. He has worked in Britain, taking photos from band nights to modelling shoots. After university he moved to Whistler, starting out as a SKI boot hire technician, he still works there. Only difference is he is a highly renowned photographer and videographer. In the past month alone he has won second place in a worldwide competition, with this inspiring video, based on his life in his hometown of Whistler Canada.

For more action from him check out the top 5 videos: http://vimeo.com/user10990801/videos

AO1

1.1 Research and describe the current and historical concepts and principles of video

recordinga) their purpose

b) the genre and visual style

c) target audiences

Candidates should explore the different types of videos that have been produced e.g. film, music video, advertisements, web based – for example how have YouTube, MySpace etc., affected the video market place. A minimum of 3 historical and 3 current videos should be researched. This may also include howthe popularity and visual style of different genres has changed. Historical may beconsidered to be more than 25 years old.

Task: 1.1 Research and describe the current and historical concepts and principles of video

recordingName of Video

Purpose

Genre

Visual style

Popularity

Target audiences

You should look at:

• 3 new videos (1x you tube, 1x movie, 1x advert)

• 3 old videos (25 years old or more)

3 new videos

1x you tube

http://www.youtube.com/watch?v=RP4abiHdQpc

1x movie

http://www.youtube.com/watch?v=qdKbNuhXWvQ

1x music video

http://www.youtube.com/watch?v=s8GvLKTsTuI

3 old videos

1x tv adverthttp://www.youtube.com/watch?v=1GdfTujGbAk http://www.youtube.com/watch?v

=ZDiCaw8CMeU&feature=related 1x moviehttp://www.youtube.com/watch?v=JpgvsHo6gjU http://www.youtube.com/watch?v=9yCShm_wVU0 1x tv programhttp://www.youtube.com/watch?v=3_X-USUEEKQ http://www.youtube.com/watch?v=n-5NJS0EEUU

AO1

1.2 Compare and contrast camera techniques used to record footage

a) movement

b) angles

c) shots

d) focus

e) multiple cameras

f) format

Candidates should compare and contrast a minimum of 3 different video products eg film, advertisement, music video. For this unit, candidates must reference live video footage rather than computer generated imagery or animation

Multiple-camera setup

AO2

2.1 Identify client requirements based on their brief to include the target audience

What is the purpose of the video?

Who is the intended audience of the video?

Describe the requirements you will need to fulfil the assignment?

2.2 Generate a range of original ideas for the video and review with the client, identifying the length, content and

production considerations

Candidates should develop a range of 3 ideas to show to the client, these may beevidenced as mood boards, spider diagrams as applicable. Considerations/design may include lighting sound camera angles, weather, background noise, setdressing props etc.

A script may also be developed to include genre, characters, action and scenes.

Criteria Yes No

You must produce a 5 minute long video with a suitable soundtrack (not necessarily copyright free, but you must justify the use of it in terms of the purpose and audience).

The video should include a minimum of:•3 shot types, 2 angles and 1•Movement

Contains a minimum of 7 different video clips.

You have check spelling, grammar and consistency of any text and fonts used.

At least 5 minutes of usable footage.

The final video cut should be exported in a format that can be read without specialist software.

Mood boards x3

A mood board is a collection of ideas. Generally these ideas are in the form of images. These can form a style/theme.

E.G.

if you were doing a game on frogs

you may have many images of frogs, font types and button examples to help you when storyboarding.

StoryboardStoryboards are there in industry to guide the next level of creation. Within college we are the next stage. It is important however that we create these correctly and use them. This ensures our product is well thought out and implemented in a professional way. This isn't to say small changes cant happen.

2.3 Review the range of original ideas with the client and fully plan the agreed solution

The agreed solution must be developed to detail the content, scenes, cameraangles, shot types, lighting, sound, dialogue, narrative, characters and interaction as appropriate. The video should include a minimum of 3 shot types, 2 angles and 1 movement.

Criteria Yes No

You must produce a 5 minute long video with a suitable soundtrack (not necessarily copyright free, but you must justify the use of it in terms of the purpose and audience).

The video should include a minimum of:•3 shot types, 2 angles and 1•Movement

Contains a minimum of 7 different video clips.

You have check spelling, grammar and consistency of any text and fonts used.

At least 5 minutes of usable footage.

The final video cut should be exported in a format that can be read without specialist software.

2.4 Create and maintain a project plana) tasks

b) timescales

c) resources

The candidate should develop and show evidence of using a project planthroughout their work changing timings, if needs be, as the project progresses

Tasks, Timescales and Resources

Timescale Resources

A01 Research

1.1

1.2

1.3

A02 Design

2.1

2.2

2.3

2.4

2.5

2.6

A03 Creation

3.1

3.2

Tasks, Timescales and ResourcesTimescale Resources

3.3

3.4

3.5

3.6

3.7

3.8

3.9

3.10

3.11

3.12

3.13

A04 Evaluation

4.1

4.2

4.3

4.4

4.5

2.5 Create a pre-production storyboard of sketchesthat incorporates a range of camera shots, angles

and movement

2.6 Create the production schedule for all aspectsof the video recording

Order Component Date/time to be created Location Actors needed

2.7 Obtain and prepare the assets and resources for the recording of digital video footage

Assets and resources may include camera(s), tripod(s), microphones, people, props, lighting.

Component Source Date/time accessed Copyright free? Y/N

2.8 Identify key stages, health & safety, production constraints and contingency planning

Constraints Solutions

Health & safety considerations should include risk assessments and sitereconnaissance.

Health and Safety Contingency Planning

2.9 Describe the legal and ethical issues regardingall aspects of digital video recording

Permission to film on location and model release forms

• Property release must be signed by the headmaster.

• Model/minor release forms must be signed by all models before filming.

AO2

AO2

AO3

3.1 Record footage in line with the planned preproduction

Apply appropriate camera techniques eg camera angles, movement, shot types, light settings (using a light meter or zebra settings on the camera)

Use print screens to show you using:

• camera angles, • movement, • shot types, • light settings (using a light meter or zebra settings on the camera)

3.2 Import and check the video and sound clips

Import video clips

A minimum of 7 different video clips should be recorded to produce at least 5 minutes of usable footage

Import sound clips

3.3 Create and edit the video sequencecombining multiple video files to meet client

requirements

trim/cut clips and final sequence to the required length

Candidates should demonstrate editing skills to trim/cut clips and final sequence to the required length, with suitable transition effects between the clips. Titles and credits should also be applied.

suitable transition effects between the clips

3.3 Create and edit the video sequencecombining multiple video files to meet client

requirements

Titles and credits should also be applied

Candidates should demonstrate editing skills to trim/cut clips and final sequence to the required length, with suitable transition effects between the clips. Titles and credits should also be applied.

5 Minutes in length

3.4 Add transitions and titles to the video sequence

Transitions Titles

3.5 Synchronise the sound track with the videosequence cord or source sound files

In terms of audio the levels, gain and fade should be adjusted as appropriate.

Synchronise the sound track with the video sequence

3.6 Create and use a detailed test plan to check for video playback, display, audio levels and effects

Testing should ideally be carried out with the target audience.

Candidates must ensure that their finished product would be suitable for presenting to a client; this includes the spelling, grammar and consistency of any text and fonts used in addition to the identified criteria.

What is the test? What should happen? What did happen? Improvement

Video playback

Display

Audio levels

Effects

3 shot types

2 angles

1 Movement

Minimum of 7 different video clips

Spelling, grammar and consistency of any text and fonts used in addition to the identified criteria.

Exported in a format that can be read without specialist software.

Least 5 minutes of usable footage

3.7 Correct any identified editing faults and retestusing the test plan

Before

After

Improvement 1

Reason for improvement

3.8 Identify and select a suitable output format and compression codec

The final video cut should be exported in a format that can be read without specialist software.

Output

Compression Codec

3.9 Save and export the video in the requiredformat as specified by the client brief

Save and export the video

3.10 Organise electronic files using appropriatenaming conventions to facilitate access by

others

Organise electronic files using appropriate naming conventions

AO3

AO4

4.1 Identify parameters and constraints thatinfluenced any decisions that were made

Identify parameters and constraints that influenced decisions made. For exampleasset manipulation, file formats, compression techniques, permission andsubject matter/location, copyright, IPR, trademarks etc

Constraints Solutions

They will design an appropriate feedback formand obtain feedback from several test users.

Create a questionnaire to fully test for product requirements. Ensure questionnaire isn't leading in anyway. Remember yes/no style questions lead to data, although no answers may need room for people to make a comment as to what was wrong.

Ensure you use sentences. Fully describe what you are thinking! The examiners are not mind readers!!

4.2 Critically evaluate the quality of the finished product and its fitness for purpose

Critical personal evaluation, commenting on the quality of finished product and itsfitness for purpose

Comment on the: •quality of finished product • fitness for purpose

In reference to client requirements.

4.3 Evaluate the video with the client and analyse feedback

Compare client and videographer feedback.

Obtain feedback from the client and/or the target audience

4.4 Identify areas for improvement and further development of the video, using your own critical

evaluation and the analysis of client feedback

Candidates should be identifying future needs in terms of hardware provision on which a video can be played back e.g. HD Large TV through to small screen mobile phones.

Improvement 1

Reason for improvement

Improvement 2

Reason for improvement

Improvement 3

Reason for improvement

4.5 Review the technical and aesthetic qualitiesof the final outcome

Maintain accurate written records of relevant information about assets obtained, such as source, ownership, any restrictions on use, where they are located, filenames given

Component Source Date/time accessed Copyright free? Y/N

AO4

First Question - What is a Video File?